James Capo, vice president of business development for Access Intelligence and a speaker at the ExpoNext Conference, discusses how you can turn your mobile app into a yearlong marketing and data-gathering tool.
Peter Tatara, ReedPOP’s international director of content and marketing and a speaker at ExpoNext, discusses how to get creative with social media, how to target your messages and how to measure the results.
...technological progress has fundamentally altered every global industry, including that of meetings and hospitality.Who would have thought, 25 years ago, that planners could beam in a 3-D hologram of their CEO, update their schedule in real time on a handheld computer system and have their luggage organized by a robot?
By Brendon ScheneckerIt is easy to forget that mobile marketing is still in its first stages of development and that many of its components – banners, pop-ups, SMS and push notifications – have yet to be perfected.
Suzanne Axt's insight:
Great info on building your Event Social Media with a Mobile presence.
The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.
The use of hashtags is popular with social media users, many of whom are engaging with the content categorization tool via their mobile devices and are open to marketing campaigns built around hashtags, according to a new report from RadiumOne.
Suzanne Axt's insight:
Use hashtags in your event social media campaign for maximum results.
At the Healthcare Information and Management Systems Society’s Annual Conference and Exhibition, held March 3-7 in New Orleans, show organizers used several high-tech tools that allowed their onsite space draw to not only book more space, but also...
SAN FRANCISCO – A Google executive who keynoted the ad:tech San Francisco 2013 conference said that mobile is a critical piece in revolutionizing the advertising industry and the company is constantly rethinking everything it does because of the...
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