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Event Social Media
How to Use Social Media in the Events and Meetings Industry
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Top 5 Social Media Fails of 2012 | Business 2 Community

Top 5 Social Media Fails of 2012 | Business 2 Community | Event Social Media | Scoop.it
Brands love social media for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion (Top 5 Social Media Fails of 2012 http://t.co/VqdAwgtc)...
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Some Great Insights on Using Social Media the Right (or Wrong) Way...

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5 Things Companies Still Don’t Understand About Social Media Lead Generation | Social Media Today

5 Things Companies Still Don’t Understand About Social Media Lead Generation | Social Media Today | Event Social Media | Scoop.it
Social media has been one of the biggest business buzzwords of the past 5 years, but many companies still don't understand how to effectively use social media for lead generation.
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Interesting reading...

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How to Avoid Social Media Blunders | Smartmeetings.com Event Planning Magazine 12 2012

How to Avoid Social Media Blunders | Smartmeetings.com Event Planning Magazine 12 2012 | Event Social Media | Scoop.it
How to Avoid Social Media Blunders- Event Planning Magazine 12 2012 at SmartMeetings.com...
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Event Planning - Conference Management - New and Improved Sales Meetings

New and Improved Sales Meetings - Six ways to change a sales meeting from static to spectacular.
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How Nonprofit Social Media Can Connect Supporters To The Cause

How Nonprofit Social Media Can Connect Supporters To The Cause | Event Social Media | Scoop.it

Non Profit fundraising events take note! 

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New Tools for Site Selection - Meetings And Conventions

New Tools for Site Selection - Meetings And Conventions - What will a meeting cost, and how will the budget vary among a list of prospective destinations?
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Social Strategies: If You Aren't Consistently on Social Media, You Aren't on Social Media

Social Strategies: If You Aren't Consistently on Social Media, You Aren't on Social Media | Event Social Media | Scoop.it

Good Reading & Tips on how to stay active with Social Media...

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Did You Hear The One About The Marketer Who Didn't Use Pinterest? | Social Media Today

Did You Hear The One About The Marketer Who Didn't Use Pinterest? | Social Media Today | Event Social Media | Scoop.it
Ok, I admit there's no punch line to that query or maybe there is now that I think about it.
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Building Social Media Relationships With Influencers

Building Social Media Relationships With Influencers | Event Social Media | Scoop.it

 “How do I build a relationship with an influencer for my brand/product”. Though it is a common question, the answer ...

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Climbing the Social (Media) Ladder | ExpoWeb.com

Climbing the Social (Media) Ladder | ExpoWeb.com | Event Social Media | Scoop.it
Social media marketing has proved itself a valuable tool in increasing not only awareness of events, but also driving attendance revenue. How are successful events tapping social marketing to boost attendance?
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3 Ways to Benefit From Social Media Crowdsourcing

3 Ways to Benefit From Social Media Crowdsourcing | Event Social Media | Scoop.it

How to use social media crowdsourcing to achieve powerful social engagement and activation around your social media campaigns. 

 

Use this in your next Event Planning...

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EXHIBITOR magazine - Article: Research: Social Studies, June 2012

EXHIBITOR magazine - Article: Research: Social Studies, June 2012 | Event Social Media | Scoop.it

Social Media is a powerful tool for face-to-face marketers, with 91 percent claiming that it holds “moderate” or “limitless” potential for exhibit and event marketing...

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The Curse of the Bored Attendees

The Curse of the Bored Attendees | Event Social Media | Scoop.it
Get your audience involved—and keep them that way—with these 11 tips for excellent engagement.
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B2B Marketing 2012: A review of MarketingSherpa case studies and how-to articles about content marketing, event marketing, and gamification | MarketingSherpa

B2B Marketing 2012: A review of MarketingSherpa case studies and how-to articles about content marketing, event marketing, and gamification | MarketingSherpa | Event Social Media | Scoop.it
Taking a look back at MarketingSherpa B2B articles from 2012, this year-end recap offers how-to articles and case studies covering content marketing, event marketing, social media marketing, mobile marketing and gamification.Read on to find...
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Social Media in 2012: Five of our most memorable highlights

2012 was the year that Social Media was no longer regarded as the ‘add-on’ service, or the ‘we should be doing it but we don’t know why’ service.
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Good Read on "Live Event Tweeting"...

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Good Content Will Generate Thousands of Visitors from Social Media Channels | Social Media Today

Good Content Will Generate Thousands of Visitors from Social Media Channels | Social Media Today | Event Social Media | Scoop.it
As an on line marketing consultant, I have to constantly search out inventive ways to generate traffic to my clients' offers. It is not always easy, because every business is different.
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LinkedIn Co-Founder Discusses Social, Events at Expo! Expo!

LinkedIn Co-Founder Discusses Social, Events at Expo! Expo! | Event Social Media | Scoop.it

Eric Ly talked about how social media fits in with face-to-face meetings, and suggested the social mega-site could get into events itself.

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Party Rental Operators Share Mobile Apps They Love and the Ones They Dream Of

Party Rental Operators Share Mobile Apps They Love and the Ones They Dream Of | Event Social Media | Scoop.it
Party Rental Operators Share Mobile Apps They Love and the Ones They Dream Of...
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Event Planning - conference management - International Meetings Go Virtual - Successful Meetings

International Meetings Go Virtual - Organizations are getting more comfortable using virtual meetings technology for international meetings.
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Trade Show Executive - News, Views and Tools for Trade Show and Event Executives

Top Tech Trends to Watch in 2012 for the Trade Show and Event Industry

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Ericsson launches stadium-optimized Wi-Fi solution - Ericsson

When you go to a concert, a sports game or event do you like to share the moment with your friends using social media?
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Taco Bell builds on Doritos Locos Taco promotion with Instagram

Taco Bell is continuing to rely on mobile and social as the marketing muscle behind its line of Doritos Locos Tacos with an Instagram campaign that lets users win prizes by snapping pictures of their favorite meals. 

 

Try this for your next Event Social Media Campaign...

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Coca-Cola exec: Mobile is the last place consumers look before they buy - Mobile Marketer -

Coca-Cola exec: Mobile is the last place consumers look before they buy - Mobile Marketer - | Event Social Media | Scoop.it

NEW YORK – A Coca-Cola executive at the Netbiscuits World 2012 conference said that mobile presents lots of opportunities with point-of-sale and grabbing consumers’ attentions at the moment of truth right before they buy. 

 

Worth thinking about for your Event Social Media campaign!

 

 

 

 

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7 Tips to Optimize Your Social Media Content Strategy for a Global Audience

7 Tips to Optimize Your Social Media Content Strategy for a Global Audience | Event Social Media | Scoop.it

Excerpted from article:

"If you're challenged with targeting an audience across multiple countries or languages, you probably have a lot of questions about how to create a successful global social media content strategy.

 

Here are 7 important tips to keep in mind as you're building your global social media content strategy.

 

1) Segment Your Audience Smartly

First, determine how you want to segment your social media audience by deciding which countries and languages you want to target, and set some social media goals for each of these audiences.

Next, decide if you can use the localization features of the most popular social networks to segment your audience rather than creating a brand new page or profile for each one.

 

2) Provide Native Translations

Don’t simply take a blog post from your English blog and copy/paste it into Google Translate for your Spanish blog, or vice-versa. Same goes for tweets and Facebook status updates.

Here are just some of the translation service providers you can choose from:

- Milengo
- Translations.com
- Lingo24
- Verbatim Solutions

 

3) Solicit Content From Local Contributors

From each region you're targeting, recruit guest bloggers who can provide local insights you can’t provide yourself. This is especially important if you decide to set up a separate blog for each language or region that you're targeting. This will keep the content on your blog fresh and varied, as well as relevant to your local audience. In addition, along with guest bloggers comes inbound links from global domain extensions, giving your global blogs an SEO boost.

 

4) Post Relevant Content

Make sure you're either on top of the hot topics and sensitive issues in each of your target markets, or you hire someone to specialize in each market. In addition, make sure you’re only posting content that's relevant for each specific audience.

 

5) Use High-Quality Images Wherever Possible

Remember: An image doesn’t need a translation. Visuals are much easier for international audiences to understand, especially if you’re not creating separate profiles for each region or language. They also happen to drive engagement.

 

6) Understand Color Connotations

Figure out what certain colors mean in different countries before designing your blog and social media profiles.

 

7) Link All Your Social Channels Together

Your ultimate goal of participating in social media is likely to drive traffic back to your website so you can convert those visitors into leads. If that's the case, you'll want to make it as easy as possible to direct your social media fans and followers back to your website where those conversions can take place. Therefore, make sure you link to the appropriate blog/website within each social media account's About Us or URL sections..."

 

Read full original article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33616/7-Tips-to-Optimize-Your-Social-Media-Content-Strategy-for-a-Global-Audience.aspx


Via Giuseppe Mauriello
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6 Pinterest Analytics Tools to Supercharge Your Influence

6 Pinterest Analytics Tools to Supercharge Your Influence | Event Social Media | Scoop.it
We've gathered six services that measure a wide range of Pinterest engagement metrics.
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