Social Media - Social media posts with visuals outperform text-only posts, and visual aids make presentations much more persuasive. So harness this power of images in social media by using presentations you've already ...
As we enter the last quarter of 2014, this is a good time for event marketers to start planning their promotional strategy for the coming year. To do that successfully, it is helpful to tune into the current digital trends and gain crucial insight into how attendees will interact with technology in the coming months. 1. Email sharing is big. Emails with social sharing buttons increase click through rates by 158%. (Source: webdam.com)
Many trade shows now have a virtual component, such as at least live streaming sessions. But the managers of those shows and online events are missing key participation metrics, according to Eric Vidal, director of Marketing InterCall, that could both help them monetize their virtual events or drive attendance to the live ones. “It’s not just about tracking attendance or …
Suzanne Axt's insight:
With 40 to 50 percent of the people who register for virtual events not attending...how do you measure participation?
It’s crucial to devote time and manpower to managing your social media presence in real time during an event. While most groups do have a presence on social media, it’s crucial to devote time and manpower to managing that digital brand image in real time during an event.
Unless one has been stranded on a remote island somewhere recently, one is sure to have heard about the ALS Ice Bucket Challenge. The viral campaign has captured the imaginations of millions of people across the globe and some of the numbers being reported are truly mind boggling. Last week, the ALS Association reported that more than $100 million have been donated by more than 3 million people in just a month through the Challenge.
Suzanne Axt's insight:
....and its still going strong! What can you do for your event social media strategy?
Freeman recently came out with a report, the Freeman Connections Report, which looks at the trends impacting the face-to-face event industry. Using the insight they’ve gained from producing more than 15,000 events each year, the report highlights 10 key technology and device trends they feel are having or will be having an impact on events.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.