Event Social Medi...
Follow
Find
906 views | +0 today
Event Social Media & Technology
How to Use Social Media & Event Technology in Trade Shows, Events and Meetings
Curated by Suzanne Axt
Your new post is loading...
Your new post is loading...
Scooped by Suzanne Axt
Scoop.it!

7 Trends That Will Dominate Social Media Marketing for Events in 2015

7 Trends That Will Dominate Social Media Marketing for Events in 2015 | Event Social Media & Technology | Scoop.it
Julius Solaris revealed in his excellent report that over 83% of all event planners use social media at their events. And more than half of them include soc
Suzanne Axt's insight:

Good Reading...

more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

A Productive Day in the Lives of Busy Mobile Attendees | techcorner.tsnn.com

A Productive Day in the Lives of Busy Mobile Attendees | techcorner.tsnn.com | Event Social Media & Technology | Scoop.it

An important high-tech industry exposition and conference is taking place in Dallas, Texas this week.  We have taken a snapshot of three busy attendees and their use of the event’s mobile app.

more...
No comment yet.
Suggested by Asaf Darash
Scoop.it!

3 Reasons For Automating Social Media For Your Organization - Regpack BlogRegpack Blog

3 Reasons For Automating Social Media For Your Organization - Regpack BlogRegpack Blog | Event Social Media & Technology | Scoop.it
Suzanne Axt's insight:

Good info...worth reading...

more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

5 Important Considerations For Your Event Social Media Strategy | Cvent

5 Important Considerations For Your Event Social Media Strategy | Cvent | Event Social Media & Technology | Scoop.it
Developing your event social media strategy requires the
consideration of a few questions. What are your objectives? What
are the tactics...
Suzanne Axt's insight:

Good Reading...

 

more...
donhornsby's curator insight, November 24, 2014 1:50 PM

(From the article): Finally, make sure you have a plan in place for capturing your social media analytics. You'll want to measure such things as reach, shares and interactions. One of the best ways I've found to capture analytics from an event is the use of the Hashtracking app. 

 

Measuring your event social media activity will help you to learn a lot about what works and what doesn't. It will also help you to prove the value of social media for your event.

Scooped by Suzanne Axt
Scoop.it!

How Presentations Could Save Your Social Media Strategy

How Presentations Could Save Your Social Media Strategy | Event Social Media & Technology | Scoop.it
Social Media - Social media posts with visuals outperform text-only posts, and visual aids make presentations much more persuasive. So harness this power of images in social media by using presentations you've already ...
Suzanne Axt's insight:

Some interesting suggestions here...

more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

Five Elements Your Event Website Absolutely Needs to Succeed in 2015 | techcorner.tsnn.com

Five Elements Your Event Website Absolutely Needs to Succeed in 2015 | techcorner.tsnn.com | Event Social Media & Technology | Scoop.it
more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

The Role Of Social Media In The Business Sales Funnel

The Role Of Social Media In The Business Sales Funnel | Event Social Media & Technology | Scoop.it
What is the role of social media in the business sales funnel? We'll tell you here!
Suzanne Axt's insight:

Good points to consider in your event social media campaign.

more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

5 Ways To Use Social Media To Promote Your Event

5 Ways To Use Social Media To Promote Your Event | Event Social Media & Technology | Scoop.it
New Blog Post: 5 ways to use #socialmedia to #promote your #event http://t.co/dWpl8ok8xh
Suzanne Axt's insight:

Often overlooked but just as Important #5...

more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

Event Marketers - Are You Ready for 2015? | techcorner.tsnn.com

Event Marketers - Are You Ready for 2015? | techcorner.tsnn.com | Event Social Media & Technology | Scoop.it
As we enter the last quarter of 2014, this is a good time for event marketers to start planning their promotional strategy for the coming year. To do that successfully, it is helpful to tune into the current digital trends and gain crucial insight into how attendees will interact with technology in the coming months.
1.       Email sharing is big. Emails with social sharing buttons increase click through rates by 158%. (Source: webdam.com)
Suzanne Axt's insight:

Good Reading...

 

more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

How to Optimize Your Event Marketing With Social Ads and Landing Pages

How to Optimize Your Event Marketing With Social Ads and Landing Pages | Event Social Media & Technology | Scoop.it
If you're going to spend money participating in conferences, you need to treat them as campaigns. Here's how to attract qualified leads before the event.
more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

Here Is Everything You Need to Know About the Millennial Consumer

Here Is Everything You Need to Know About the Millennial Consumer | Event Social Media & Technology | Scoop.it
No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000.
Suzanne Axt's insight:

Good insights if your event is specific to this target audience.

more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

Social Networking with Google+ - McDougall Interactive

Social Networking with Google+ - McDougall Interactive | Event Social Media & Technology | Scoop.it
I highly recommend establishing yourself on Google+ now. They're going to keep pushing Google+ on us and once you make the jump you realize how great it is.
Suzanne Axt's insight:

How would you use Google+ as part of your Event Marketing?

more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

Three Metrics Missing from Show Tracking - Expo

Three Metrics Missing from Show Tracking - Expo | Event Social Media & Technology | Scoop.it
Many trade shows now have a virtual component, such as at least live streaming sessions. But the managers of those shows and online events are missing key participation metrics, according to Eric Vidal, director of Marketing InterCall, that could both help them monetize their virtual events or drive attendance to the live ones. “It’s not just about tracking attendance or …
Suzanne Axt's insight:

With 40 to 50 percent of the people who register for virtual events not attending...how do you measure participation?

more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

How to Integrate Social Media into Your Trade Show Presentation -

  Social Media presence is huge in marketing your business, so why not use these tools to get your brand and solutions noticed before the trade show or business fair you plan on attending?
more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

91% of B2B Marketers Use Social Media During Events - AllTwitter

91% of B2B Marketers Use Social Media During Events - AllTwitter | Event Social Media & Technology | Scoop.it
91% of B2B Marketers Use Social Media During Events
more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

Checklist: 8 Ways to Manage Social Media During an Event

Checklist: 8 Ways to Manage Social Media During an Event | Event Social Media & Technology | Scoop.it
It’s crucial to devote time and manpower to managing your social media presence in real time during an event. While most groups do have a presence on social media, it’s crucial to devote time and manpower to managing that digital brand image in real time during an event.
Suzanne Axt's insight:

Good Info from Biz Bash on Event Social Media...

more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

10 New Social Media Strategies to Experiment With Today

10 New Social Media Strategies to Experiment With Today | Event Social Media & Technology | Scoop.it
A roundup of 10 exciting new social media strategies to help you get more reach and more clicks and to get more done in less time.
more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

The Association Executive Blog: An Association’s Road Map to Handling Criticism on Social Media

The Association Executive Blog: An Association’s Road Map to Handling Criticism on Social Media | Event Social Media & Technology | Scoop.it

Eight ways to respond to negative comments on social media.

Suzanne Axt's insight:

Good Insights for any social media plan...

more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

4 Powerful Ways to Integrate Social Media Into Your Live Event

4 Powerful Ways to Integrate Social Media Into Your Live Event | Event Social Media & Technology | Scoop.it
Social participation during and after live events is a key factor in engaging customers and establishing a sense of community.
Suzanne Axt's insight:

Good Reading...

more...
donhornsby's curator insight, October 28, 2014 8:37 AM

Looking to carry out a highly engaging event that builds your brand and sparks an authentic fan connection? Plan and follow through on social media strategies during and after your event to create long-lasting, brand-boosting community growth.

Scooped by Suzanne Axt
Scoop.it!

Study: Corporate Event Marketers Embrace Mobile Event Apps - Successful Meetings

Study: Corporate Event Marketers Embrace Mobile Event Apps - Successful Meetings | Event Social Media & Technology | Scoop.it
QuickMobile has released part two of its new annual study of mobile event apps.
Suzanne Axt's insight:

Good Reading!

more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

How Technology Is Upending the Meetings Industry

How Technology Is Upending the Meetings Industry | Event Social Media & Technology | Scoop.it
The discussion revolving around event technology in destination meetings has exploded in the last year among hotels and tourism bureaus trying to come to g
more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

Three Big Takeaways from the #IceBucketChallenge for Digital Marketers | techcorner.tsnn.com

Three Big Takeaways from the #IceBucketChallenge for Digital Marketers | techcorner.tsnn.com | Event Social Media & Technology | Scoop.it
Unless one has been stranded on a remote island somewhere recently, one is sure to have heard about the ALS Ice Bucket Challenge.
The viral campaign has captured the imaginations of millions of people across the globe and some of the numbers being reported are truly mind boggling.
Last week, the ALS Association reported that more than $100 million have been donated by more than 3 million people in just a month through the Challenge.
Suzanne Axt's insight:

....and its still going strong!  What can you do for your event social media strategy?

more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge

5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge | Event Social Media & Technology | Scoop.it
No one can be certain what social-media gambit will go viral but the mania for dumping icy water on each other offers helpful pointers.
Suzanne Axt's insight:

Now this social media strategy is worth looking at!  Can you be as creative in your next Event Social Media campaign?

more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

Your organisation doesn’t need a social media expert, it needs its experts on social media

Your organisation doesn’t need a social media expert, it needs its experts on social media | Event Social Media & Technology | Scoop.it
[Photo by Pete Prodoehl] I learned the other day that Homebase don’t refer to their employees as ‘staff members’ or ‘colleagues’. They call them experts. I love this: it shows that they’ve hired pe...
Suzanne Axt's insight:

Nice to read something on social media from someone who actual gets it.

more...
No comment yet.
Scooped by Suzanne Axt
Scoop.it!

Freeman Report Identifies 10 Tech Trends for Events | techcorner.tsnn.com

Freeman Report Identifies 10 Tech Trends for Events | techcorner.tsnn.com | Event Social Media & Technology | Scoop.it
Freeman recently came out with a report, the Freeman Connections Report, which looks at the trends impacting the face-to-face event industry. Using the insight they’ve gained from producing more than 15,000 events each year, the report highlights 10 key technology and device trends they feel are having or will be having an impact on events.
Suzanne Axt's insight:

Cool.

more...
No comment yet.