Event Social Media & Technology
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How Artificial Intelligence is Changing Events 

How Artificial Intelligence is Changing Events  | Event Social Media & Technology | Scoop.it

Today there is a lot of talk in the event industry about Artificial Intelligence. Find out how artificial intelligence is changing events, why you should care and what you should consider when evaluating AI for your future projects.


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Event Social Media & Technology
How to Use Social Media & Event Technology in Trade Shows, Events and Meetings
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How Augmented Reality Will Impact Meetings and Events

How Augmented Reality Will Impact Meetings and Events | Event Social Media & Technology | Scoop.it
Thanks to Apple's recent product launch event, augmented reality (AR) is getting a lot of attention these days. Apple's next generation of phones — the iPh
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Are Analytics Still a Challenge for You? | TSNN Trade Show News

For event planners and marketers, analytical reports can be gold mines for driving registrations, adoption of tools and calculating ROI. However, the true potential of analytics remains underutilized in testing the effectiveness of marketing efforts, testing new audience segments and creating impactful cross-promotional efforts. This is mostly because there are a plethora of options and features available, as well as disconnected channels that add significant complexity to the analytical process and make accurate attribution extremely difficult.
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6 Steps to Helping Your Speakers Succeed

6 Steps to Helping Your Speakers Succeed | Event Social Media & Technology | Scoop.it

If you hire speakers for corporate events, you know that choosing the right one for your audience is just the first step. As a 30-year veteran of the podium, working as a corporate put-on comedian, I’ve learned plenty of lessons about the what can go right and wrong on stage. Here is some of my favorite advice for ensuring that speakers have the best chance to succeed.


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The Foundation for a Successful Event Promotion Strategy 

The Foundation for a Successful Event Promotion Strategy  | Event Social Media & Technology | Scoop.it

With millions of tickets being sold in the U.S. each year, it’s easy to think there’s a “silver bullet” promotion strategy for events. But there isn’t. Your event — including your needs and resources — is unique. And while four out of five (78%) Americans attended a live event in 2016, that doesn’t guarantee that you’ll pack the house.


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5 Cool New Tech Tools for Meetings and Events

5 Cool New Tech Tools for Meetings and Events | Event Social Media & Technology | Scoop.it
Check out some of the latest apps and online services for meetings, conferences, product launches, fund-raisers, and more. Here’s a roundup of five of the newest and updated technology products for events and experiential marketing.
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6 Surefire Strategies for Engaging Younger Participants

6 Surefire Strategies for Engaging Younger Participants | Event Social Media & Technology | Scoop.it

This trend can no longer be ignored as employees born between 1977 and 1995 now represent the largest demographic in the workforce. It is now essential to adjust both event marketing and programming to address the needs of shifting demographics and for engaging younger participants in your content and events.


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5 Ways to Avoid Laptop Ban without Surrendering Productivity

5 Ways to Avoid Laptop Ban without Surrendering Productivity | Event Social Media & Technology | Scoop.it
With a few substitutions, you can still stay connected, safe and working with these simple hacks to avoid the laptop ban.
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How Much Should You Charge Event Sponsors?

How Much Should You Charge Event Sponsors? | Event Social Media & Technology | Scoop.it

How much should you charge an event sponsor for a logo placement? What about a mention on social media or a speaking opportunity? Are you charging too much? Or too little? Deciding how much to charge for sponsorship — commonly referred to as sponsorship valuation — can be elusive step in the process of selling event sponsorship. The good news is: it’s less complicated than you might think.


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Smart CMOs Are Seeing the Value of In-Person Brand Experiences and Events

Smart CMOs Are Seeing the Value of In-Person Brand Experiences and Events | Event Social Media & Technology | Scoop.it
Today's chief marketing officers, brand managers, and event organizers are focusing more on in-person brand experiences to engage more with customers and c

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Event Marketing Wisdom from 12 Social Media Experts

Event Marketing Wisdom from 12 Social Media Experts | Event Social Media & Technology | Scoop.it
We recently asked 11 social media experts for their advice on making noise for live events on social media. The result is a comprehensive event marketing guide.

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Excellent article with great info!!!  A must read!
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How To Decide on the Best Event Technology for You

How To Decide on the Best Event Technology for You | Event Social Media & Technology | Scoop.it

It seems like every day there is a shiny new piece of event technology touted as “the next best thing” for managing event details, increasing productivity, collecting registrations and RSVPs, connecting attendees, and so on.

But with more and more event tech solutions available, the anxiety over which option to choose increases. And when you do make a decision, sometimes you are left with the feeling that there was probably a better solution than the one you ended up choosing.


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Many forget their objectives and go for "the shiny"...put some thought into your "strategy WHY".
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Your Burning Wi-Fi Questions, Answered

Your Burning Wi-Fi Questions, Answered | Event Social Media & Technology | Scoop.it
How many connections can an access point handle? Will the day come when we don’t have to worry about Wi-Fi because all attendees have unlimited cellular data plans? Do hotels really block data signals to force planners to buy Wi-Fi?

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Anne Berrevoets's curator insight, April 6, 10:24 AM
One of the few articles that actually tackles the real questions! great content!
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Guiding Your Attendee’s Experience Through the Use of Beacons

Guiding Your Attendee’s Experience Through the Use of Beacons | Event Social Media & Technology | Scoop.it

Event organizers are always on the lookout for technology that can help them improve the experience of those in attendance. While the addition of interactive content stations, digital smart walls, and QR-codes are still highly desirable features, those planning for the events of tomorrow know they need to branch out.


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How Meeting Planners Can Rein in Entertainment Riders

How Meeting Planners Can Rein in Entertainment Riders | Event Social Media & Technology | Scoop.it
Big-name artists and corporate events can be a match made in heaven—or somewhere else, if you don’t get good advice about artist contracts and riders.
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The Social-Media Measurement Marathon

The Social-Media Measurement Marathon | Event Social Media & Technology | Scoop.it
Establishing benchmarks and quantifying results from your social-media campaign is less like a sprint and more like an arduous slog, but it's far from impossible. Eight subject-matter experts share their advice for navigating the road between social-media goals and meaningful metrics.
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Four Signs Your Event Strategy Is on Fire

Four Signs Your Event Strategy Is on Fire | Event Social Media & Technology | Scoop.it

Strategic planning is sometimes perceived as a solution only employable by larger organizations with deep pockets and resources to burn. I disagree with this, contending that strategy is accessible and beneficial to all sizes and types of businesses — including the brand experience category. From exhibiting to show organizing and everything in between, a clear and effective strategy guides all messaging, media, and measurement, deeply connecting your marketing to your audiences, and driving home long-term results for your brand. 


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How Artificial Intelligence is Changing Events 

How Artificial Intelligence is Changing Events  | Event Social Media & Technology | Scoop.it

Today there is a lot of talk in the event industry about Artificial Intelligence. Find out how artificial intelligence is changing events, why you should care and what you should consider when evaluating AI for your future projects.


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Harnessing the transformative power of virtual reality in events

Harnessing the transformative power of virtual reality in events | Event Social Media & Technology | Scoop.it

More than ever before, virtual reality (VR) is now capturing our imaginations and transforming everything from everyday experiences to industrial design processes — and smart brands are sitting up and paying attention. Although it’s not necessarily a new innovation, recent advancements have made VR more immersive and affordable.


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Drone 101: The Dos & Don'ts of Using Drones at Your Event

Drone 101: The Dos & Don'ts of Using Drones at Your Event | Event Social Media & Technology | Scoop.it

Unmanned aerial vehicles, otherwise known as drones, have been gaining major popularity over the last few years. They went from robots only movie producers or police could get their hands on, to becoming top selling items on Amazon for everyday gadget hobbyists. Not only are drones very fun and cool, but they can also grab some awesome images or video when a camera is attached or included on the device.


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4 Things Your Event Marketing Team Must Do - PCMA.org

4 Things Your Event Marketing Team Must Do - PCMA.org | Event Social Media & Technology | Scoop.it
Looking for more success in spreading the message about your next meeting or event? Follow these four key pieces of advice.
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3 Things You Didn’t Know About Digital Badges 

3 Things You Didn’t Know About Digital Badges  | Event Social Media & Technology | Scoop.it

If you’ve been in the events world for awhile, then one vision probably comes to mind when you hear the words “events badge”: a piece of paper with an attendee’s name and title on it attached to a lanyard for attendees to wear around their neck. While over time, the event badge has become more aesthetically pleasing and valuable for event planners through things like RFID tracking technology, it hasn’t fundamentally changed in a way that benefits the attendee…until now.


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Why an Exhibitor Product Showcase Gallery is an Indispensable Part of Your Event Website | techcorner.tsnn.com

Is your event website failing to generate enough repeat visits and continued engagement from your website visitors? If the answer is yes, chances are that the website is not providing them with the compelling interactive content and engaging experience that would give them a reason to stick around and keep coming back periodically to check what’s new.
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The Dos and Don’ts of Hosting a Successful Virtual Event

The Dos and Don’ts of Hosting a Successful Virtual Event | Event Social Media & Technology | Scoop.it

As consumers and attendees increasingly rely on smartphones and digital tools, marketers look to bridge the online and physical worlds to maximize engagement and create unique moments. Virtual and hybrid events offer the perfect solution by combining the best of brand experience with the digital engagement people crave. According to Market Research Media, virtual events will grow from $14 billion in 2018 to $18 billion in 2023, with a steady increase of five percent annually. Beyond effective marketing, going virtual is an excellent way to further monetize an event and efficiently reach a global audience. 


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Cybersecurity Takes Center Stage

Cybersecurity Takes Center Stage | Event Social Media & Technology | Scoop.it

Cybersecurity is more important than ever for meetings and events .Security has always been a concern in planning meetings. But in an increasingly complex world, few would argue that the need to keep information secure is taking on new levels of importance, especially when it comes to online interactions.


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Virtual Reality’s Real Operational Opportunity

Virtual Reality’s Real Operational Opportunity | Event Social Media & Technology | Scoop.it

Everybody is talking about how virtual reality will change the events industry. While the opportunity is exhilarating, it’s also important to know how to best approach VR from a strategic standpoint and how to put the right people in place to ensure success.


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