If you are attending an event and you see Michael Robinson, cyber threat analyst and forensic investigator, walking toward you, it’s likely not going to end well for you. Cyber security was the topic of Michelle Bruno’s interview with Michael Robinson on the TSNN Webinar, “Securing Your Event’s Digital Data.” What does Robinson think about the safety of our event data and what do we have to worry about? “Events, just by their very setup because they are so open and they have so many people attending, they are not very secure,” Robinson said.
South by Southwest’s mobile application is taking beacon technology to a new level by leveraging more than 1,000 Gimbal proximity beacons with Apple iBeacon technology to deliver hyper-local networking opportunities for attendees at the set of conferences and festivals.
...There is no need to guess what attendees are doing at your event. Through the use of Bluetooth beacons, real-time data now is available to trade show and expo organizers. Bluetooth beacons are transmitters that use Bluetooth Low Energy 4.0 to broadcast signals that can be heard by compatible or smart devices.
Anheuser-Busch, maker of the Budweiser and Bud Light beer brands, is stepping up its social outreach for Super Bowl XLIX, including an Instagram fan-video contest, to win over a new, younger generation of beer drinkers.
As marketers of live events such as conferences, festivals and concerts turn to standalone mobile applications to distribute pertinent information, personalize experiences, drive advertising opportunities and communicate directly with attendees, print agendas may soon become obsolete.
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ATIV Software, publishers of the leading mobile conference app, EventPilot, announced today the availability of a new expo and mapping experience in its EventPilot conference app. These new features g...
As beacons continue to gain traction in a variety of retail sectors, museums are the latest marketers to explore the technology’s potential, with efforts focused on assisting in analyzing traffic flow and supporting virtual tour guides for art fans.
Like all big data, availability is not the problem; it’s consolidating, qualifying and understanding it that can lead to opportunity and innovation. The event industry is in the early stages of understanding data gathered from mobile apps, beacons and other technologies...
At last week’s North American International Auto Show Charity Preview in Detroit’s Cobo Center, at which more than 14,000 attendees dressed in tuxes and evening gowns took part, an interesting thing happened on the showfloor. Several of the exhibitors, which were the largest car manufacturers from around the world, had really fun, interactive and engaging things to do that not only showed off their products, but also created buzz.
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