As consumers and attendees increasingly rely on smartphones and digital tools, marketers look to bridge the online and physical worlds to maximize engagement and create unique moments. Virtual and hybrid events offer the perfect solution by combining the best of brand experience with the digital engagement people crave. According to Market Research Media, virtual events will grow from $14 billion in 2018 to $18 billion in 2023, with a steady increase of five percent annually. Beyond effective marketing, going virtual is an excellent way to further monetize an event and efficiently reach a global audience.
Cybersecurity is more important than ever for meetings and events .Security has always been a concern in planning meetings. But in an increasingly complex world, few would argue that the need to keep information secure is taking on new levels of importance, especially when it comes to online interactions.
Everybody is talking about how virtual reality will change the events industry. While the opportunity is exhilarating, it’s also important to know how to best approach VR from a strategic standpoint and how to put the right people in place to ensure success.
Every February 2nd the famous groundhog Punxsutawney Phil looks for his shadow, letting us know if spring will come early — or if we’re doomed to six more weeks of winter. But you may also associate Groundhog Day with the popular 1993 film. In it, Bill Murray’s character finds himself stuck repeating the same terrible day until he finally learns a life lesson.
The primary shift in the meetings and events industry in 2017 is going to revolve around delivering business events that engage attendees in more multidisciplinary ways.
For the last five years, the industry has been focused on two trends impacting meeting design strategy above all else: the rise of event technology and the emergence of the Millennial generation. There was growing consensus in 2016, however, that it's time for the meetings industry to move beyond its preoccupation with those themes.
It seems like every day there is a shiny new piece of event technology touted as “the next best thing” for managing event details, increasing productivity, collecting registrations and RSVPs, connecting attendees, and so on.
But with more and more event tech solutions available, the anxiety over which option to choose increases. And when you do make a decision, sometimes you are left with the feeling that there was probably a better solution than the one you ended up choosing.
How many connections can an access point handle? Will the day come when we don’t have to worry about Wi-Fi because all attendees have unlimited cellular data plans? Do hotels really block data signals to force planners to buy Wi-Fi?
Event organizers are always on the lookout for technology that can help them improve the experience of those in attendance. While the addition of interactive content stations, digital smart walls, and QR-codes are still highly desirable features, those planning for the events of tomorrow know they need to branch out.
Most meetings and conferences today go beyond the traditional style of lecture-hall sessions with podium-based presentations and rows of listeners. In fact, in a survey of meeting planners and conference industry experts, IACC found that over 77% thought access to collaborative communication tools will become the most important element of meeting venue selection in the next five years.
Most revenue-generating events rely on registration and ticket sales to generate anywhere from 50% to 100% of total event revenues. And online event registration is an already large and still growing source of sales for most events. Case in point … in 2014, Google said 71% of all ticket buying happens online, and online registration has only grown since then.
Meeting professionals are always looking for opportunities to increase their face-to-face audiences, but in today’s digital age, they’re also recognizing the importance of widening their reaches online. While there has been plenty of news surrounding Facebook Live in recent months, Twitter’s live streaming platform can engage with audiences in a way that is more active than other mediums, with tools like live polls to gauge reactions, dedicated hashtags to encourage comments and Periscope’s new 360-degree video feature, which launched in December.
At CES (Consumer Electronics Show, Las Vegas) this year, one of the most interesting things for us wasn’t the technology being displayed in the myriad shiny stands but what is just a few years down the road. In particular, what we’re talking about here is the “intelligent phone” concept described by Huawei’s CEO, Richard Yu.
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