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How to Use Hashtags in Your Social Media Marketing | Social Media Examiner

How to Use Hashtags in Your Social Media Marketing | Social Media Examiner | Event Social Media | Scoop.it
How to use hashtags in your social media marketing to create successful campaigns and maximize your exposure across all social media channels.
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Useful info for event planning and speaker promotion...

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Event Social Media
How to Use Social Media in the Events and Meetings Industry
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Three Metrics Missing from Show Tracking - Expo

Three Metrics Missing from Show Tracking - Expo | Event Social Media | Scoop.it
Many trade shows now have a virtual component, such as at least live streaming sessions. But the managers of those shows and online events are missing key participation metrics, according to Eric Vidal, director of Marketing InterCall, that could both help them monetize their virtual events or drive attendance to the live ones. “It’s not just about tracking attendance or …
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With 40 to 50 percent of the people who register for virtual events not attending...how do you measure participation?

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Authentic In-booth Engagement Creates Buzz on Healthcare Convention & Exhibitors Association’s Showfloor

Authentic In-booth Engagement Creates Buzz on Healthcare Convention & Exhibitors Association’s Showfloor | Event Social Media | Scoop.it

 

It’s one thing to build an amazing booth and have the most personable, experienced salespeople possible standing in it, hoping that attendees stop by to check out everything your company has to offer; but it’s a whole other thing to actually do something truly experiential that not only creates a buzz, but also real engagement with possible buyers.

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Very creative...

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Flight of the Bubbly « Smart Meetings Blog – daily posts about the meetings and travel industry

Flight of the Bubbly « Smart Meetings Blog – daily posts about the meetings and travel industry | Event Social Media | Scoop.it
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Nothing to do with social media, but wouldn't this be great at your next event? ;-)

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23 Ways to Use Twitter Before and During Your Show - Expo

Has Twitter become the “land of the sales trolls” attendees choose to avoid before or during your events? Can we improve our social media reach before and at the show? This was the subject of an #expochat held May 14 on Twitter. Here are some of the tips (and my comments) on how to keep your Twitter community engaged. While …
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Great tips for Show Organizers in using social media...

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Is Social Media Working for You?

Is Social Media Working for You? | Event Social Media | Scoop.it
Like anything in business, social media (done right) requires extensive experience and understanding of people, some technology and — most importantly — marketing. (#socialmedia Is Social Media Working for You?
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Social media needs to be integrated into your overall marketing strategy...

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Best Practices for Using Visual Content in Event Marketing

Best Practices for Using Visual Content in Event Marketing | Event Social Media | Scoop.it
Event marketing as a discipline is hardly a novel concept.
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Great read on using social media in your event planning...

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Quick-guide to planning an event marketing campaign

Quick-guide to planning an event marketing campaign | Event Social Media | Scoop.it
Planning a corporate event for summer? Check out our guide to sending a successful email campaign.
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http://t.co/cMMaAval4O
#emailmarketing
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Some good ideas here...

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5 Time-Saving Tools for Event Marketing - 3D Issue

5 Time-Saving Tools for Event Marketing - 3D Issue | Event Social Media | Scoop.it
Organization and time management are crucial for any event marketing campaigns success; mistakes will always be made, we are, after all, only human but if we could whittle those mistakes down by implementing tools that ...
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What Every Show App Could Use | ExpoWeb.com

Social engagement and a way to contribute themselves could compel attendees to use a mobile app. Margo Pierce Show managers can add two simple things to an app to make sure attendees download and use it, according to Lawrence Coburn, CEO of app developer
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New App Turns Smartphones Into Microphones

New App Turns Smartphones Into Microphones | Event Social Media | Scoop.it
This is going to save you money. The new Crowd Mics app allows meeting organizers to turn attendee smartphones into microphones.
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Kudos to the person that thought of this!

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New Mobile App Focuses on Social Media at Events - International Meetings Review

New Mobile App Focuses on Social Media at Events - International Meetings Review | Event Social Media | Scoop.it
New Mobile App Focuses on Social Media at Events
International Meetings Review
Looking to take your event social?
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Understanding Your Social Media Audience To Grow Your Brand - Business 2 Community

Understanding Your Social Media Audience To Grow Your Brand - Business 2 Community | Event Social Media | Scoop.it
Understanding Your Social Media Audience To Grow Your Brand: So, social media is a minefield where an open doo... http://t.co/01Q2MMKWZN
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How to stand out in the "sea of same"...

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Event Planning - conference management - The Top Four Meeting Trends of 2014 - Successful Meetings

The Top Four Meeting Trends of 2014 - Here's a look at what the New Year will hold for the meetings industry and how planners can ensure 2014 is successful.
Suzanne Axt's insight:

Mobile Technology and Social Media are here to stay.  Wakey, wakey...

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Why Snapchat Might Be a Big Part of Your Next Event - Expo

Why Snapchat Might Be a Big Part of Your Next Event - Expo | Event Social Media | Scoop.it
Snapchat is going beyond its self-destructing messaging and developing a longer-lasting product for use at live events. Called Our Story, the new feature builds off the success of a similar product, My Story, the company released in October. My Story allows users to share a library of their messages, adding permanence and continuity to the ephemeral service. Rather than focusing …
Suzanne Axt's insight:

Interesting...would you consider this for your next live event?

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Put Your Event’s Mobile App to Work | techcorner.tsnn.com

Put Your Event’s Mobile App to Work | techcorner.tsnn.com | Event Social Media | Scoop.it
Over the last few years, a well-functioning smartphone app has become the primary resource that attendees on the go use to plan ahead for trade shows and conferences.
 For busy event organizers too, the event app can be a handy resource for providing exemplary customer service to event participants. Here are some features that can extend the functionality of your mobile solution beyond the basic search and plan features:
1. Notifications
Suzanne Axt's insight:

Are you using an event app? Check this out...

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The 5 D's Of Event Social Media | The Rocket Blog | RocketFuel

The 5 D's Of Event Social Media | The Rocket Blog | RocketFuel | Event Social Media | Scoop.it
RT @wesdavenport: The 5 D's of Event Social Media - @thatkatiegirl on the @gorocketfuel blog http://t.co/62pOY8YTCw
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Good reminders if you aren't doing this already...

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Social Media Helpful Tool in Connecting with Customers

Social Media Helpful Tool in Connecting with Customers | Event Social Media | Scoop.it
We all know that social media helps us to connect with our friends. But it is also a powerful tool in connecting with customers as part of Internet marketing. Discover more about it in this hub.
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Just a refresher for those that need it...

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Conference News - Research White Papers - Study: Where Trade Show Organizers Spend Their Marketing Budgets - Successful Meetings

Study: Where Trade Show Organizers Spend Their Marketing Budgets - Exhibition organizers use a broad range of traditional and digital tactics to attract qualified attendees to their events, finds a new study by the Center for Exhibition Industry Research.
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Social Media for Small Business

Social Media for Small Business | Event Social Media | Scoop.it
If you’re a small business owner, the biggest opportunity you have to connect to your customers is via social media.
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Excellent tips to use in your event marketing strategy...

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Top 5 Event Marketing Tips - Event Industry News

Top 5 Event Marketing Tips - Event Industry News | Event Social Media | Scoop.it
Event Industry News
Top 5 Event Marketing Tips
Event Industry News
Marketing an event is no exception. They all have different requirements, audiences and demands, making the task of marketing them unenviable.
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Good Reading...

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Event Planning - Conferences - Age Matters - Successful Meetings

At no other point in the history of meetings and events have there been so many generations in the workforce at one time. Planners must not only consider those in their 20s when planning meetings and events but those in their 70s as well.

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Something to think about...

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Using Google+ to Brand an Event | ExpoWeb.com

WEFTEC took advantage of Google+ because of its high rankings in search results.

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4 Steps to an Event-Led Approach to Integrated Sales | ExpoWeb.com

Asset International fuels print and digital revenue growth by leveraging live event sponsorships.

Suzanne Axt's insight:

As always, tie in your social media.

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Social Media And The B2B Sales Courtship

Social Media And The B2B Sales Courtship | Event Social Media | Scoop.it
Ah, romance. With Valentine’s Day coming up, this is a good time to talk about sales courtships, which aren’t altogether different from dating, especially in B2B sales.
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Social Media Sharing: New 2013 Q4 Data Reveals Americans’ Habits - Business 2 Community

Social Media Sharing: New 2013 Q4 Data Reveals Americans’ Habits - Business 2 Community | Event Social Media | Scoop.it
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Great research info...

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