...There is no need to guess what attendees are doing at your event. Through the use of Bluetooth beacons, real-time data now is available to trade show and expo organizers. Bluetooth beacons are transmitters that use Bluetooth Low Energy 4.0 to broadcast signals that can be heard by compatible or smart devices.
Anheuser-Busch, maker of the Budweiser and Bud Light beer brands, is stepping up its social outreach for Super Bowl XLIX, including an Instagram fan-video contest, to win over a new, younger generation of beer drinkers.
It’s crucial to devote time and manpower to managing your social media presence in real time during an event. While most groups do have a presence on social media, it’s crucial to devote time and manpower to managing that digital brand image in real time during an event.
1. Each platform is different. Facebook is a great relationship and website-hits builder. Twitter reaches new readers quickly. Instagram and Pinterest are good for brand building. Google+ is important for SEO.
ATIV Software, publishers of the leading mobile conference app, EventPilot, announced today the availability of a new expo and mapping experience in its EventPilot conference app. These new features g...
As beacons continue to gain traction in a variety of retail sectors, museums are the latest marketers to explore the technology’s potential, with efforts focused on assisting in analyzing traffic flow and supporting virtual tour guides for art fans.
Like all big data, availability is not the problem; it’s consolidating, qualifying and understanding it that can lead to opportunity and innovation. The event industry is in the early stages of understanding data gathered from mobile apps, beacons and other technologies...
At last week’s North American International Auto Show Charity Preview in Detroit’s Cobo Center, at which more than 14,000 attendees dressed in tuxes and evening gowns took part, an interesting thing happened on the showfloor. Several of the exhibitors, which were the largest car manufacturers from around the world, had really fun, interactive and engaging things to do that not only showed off their products, but also created buzz.
Yokohama-based Anicall Corp. has revealed a wearable device and smartphone application for your pet that the company says can help you monitor its physical condition and even measure its emotional state.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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