Event Social Media

James Capo, vice president of business development for Access Intelligence and a speaker at the ExpoNext Conference, discusses how you can turn your mobile app into a yearlong marketing and data-gathering tool.

Peter Tatara, ReedPOP’s international director of content and marketing and a speaker at ExpoNext, discusses how to get creative with social media, how to target your messages and how to measure the results.

...technological progress has fundamentally altered every global industry, including that of meetings and hospitality.Who would have thought, 25 years ago, that planners could beam in a 3-D hologram of their CEO, update their schedule in real time on a handheld computer system and have their luggage organized by a robot?

By Brendon ScheneckerIt is easy to forget that mobile marketing is still in its first stages of development and that many of its components – banners, pop-ups, SMS and push notifications – have yet to be perfected.

Even though QR codes still represent the majority of print-to-mobile activations in print and retail, brands and publishers are not clamoring to use the technology like they once did.

The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.

The use of hashtags is popular with social media users, many of whom are engaging with the content categorization tool via their mobile devices and are open to marketing campaigns built around hashtags, according to a new report from RadiumOne.

McDonald’s is propelling consumers to connect with the brand on Instagram and take pictures of their favorite meals via a new mobile advertising campaign.

How to Cope With Multi-Tasking Attendees - Meetings And Conventions - With incredibly versatile handheld electronic devices so prevalent, how
do you keep attendees focused in the meeting room?

The transition to Google Enhanced Campaigns — where you'll be bidding for tablet clicks combined with desktop/laptop clicks — will result in inflationary trends in billed CPCs f...

About 200 tradeshow industry executives learned that every event could and should become the central meeting place of an entire community.

Understanding how to procure and pay for high-speed Internet access at events is confusing at best. You might be able to get free Wi-Fi. But do you want it?

Secure Lines: Protecting Your Meeting Content - Risk assessment isn't just about atttendee safety, meeting content needs protection, too.

Eighty percent of affluent consumers own at least one type of mobile device and more than 53 percent own two or more, according to a new study by the American Affluence Research Center.

Facebook is not the only social media site moving aggressively to improve its mobile advertising offerings.

SAN FRANCISCO – A Google executive who keynoted the ad:tech San Francisco 2013 conference said that mobile is a critical piece in revolutionizing the advertising industry and the company is constantly rethinking everything it does because of the...

Not only is this your first time with Twitter, but now you are creating a Twitter educational session for your delegates.

While gains have been made in the past year when it comes to tracking metrics for mobile sites, marketers still face many challenges including measuring cross-channel use and device fragmentation.

Technology continues to rise in importance for meeting professionals, as sentiment about the economy improves, according to the latest Business Barometer from Meeting Professionals International (MPI).

While mobile marketers frequently find themselves challenged when it comes to telling a compelling story on mobile devices, this is no excuse for leaving the necessary disclosures, according to new guidelines from the Federal Trade Commission.