Event Social Media & Technology
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Trade Shows, CVBs Try Pinterest on for Size

Trade Shows, CVBs Try Pinterest on for Size | Event Social Media & Technology | Scoop.it

Simple and easy to use, Pinterest can be a good fit for trade shows, especially those that are visually compelling...

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Event Social Media & Technology
How to Use Social Media & Event Technology in Trade Shows, Events and Meetings
Curated by Suzanne Axt
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Harnessing the transformative power of virtual reality in events

Harnessing the transformative power of virtual reality in events | Event Social Media & Technology | Scoop.it

More than ever before, virtual reality (VR) is now capturing our imaginations and transforming everything from everyday experiences to industrial design processes — and smart brands are sitting up and paying attention. Although it’s not necessarily a new innovation, recent advancements have made VR more immersive and affordable.


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Drone 101: The Dos & Don'ts of Using Drones at Your Event

Drone 101: The Dos & Don'ts of Using Drones at Your Event | Event Social Media & Technology | Scoop.it

Unmanned aerial vehicles, otherwise known as drones, have been gaining major popularity over the last few years. They went from robots only movie producers or police could get their hands on, to becoming top selling items on Amazon for everyday gadget hobbyists. Not only are drones very fun and cool, but they can also grab some awesome images or video when a camera is attached or included on the device.


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4 Things Your Event Marketing Team Must Do - PCMA.org

4 Things Your Event Marketing Team Must Do - PCMA.org | Event Social Media & Technology | Scoop.it
Looking for more success in spreading the message about your next meeting or event? Follow these four key pieces of advice.
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3 Things You Didn’t Know About Digital Badges 

3 Things You Didn’t Know About Digital Badges  | Event Social Media & Technology | Scoop.it

If you’ve been in the events world for awhile, then one vision probably comes to mind when you hear the words “events badge”: a piece of paper with an attendee’s name and title on it attached to a lanyard for attendees to wear around their neck. While over time, the event badge has become more aesthetically pleasing and valuable for event planners through things like RFID tracking technology, it hasn’t fundamentally changed in a way that benefits the attendee…until now.


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Why an Exhibitor Product Showcase Gallery is an Indispensable Part of Your Event Website | techcorner.tsnn.com

Is your event website failing to generate enough repeat visits and continued engagement from your website visitors? If the answer is yes, chances are that the website is not providing them with the compelling interactive content and engaging experience that would give them a reason to stick around and keep coming back periodically to check what’s new.
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The Dos and Don’ts of Hosting a Successful Virtual Event

The Dos and Don’ts of Hosting a Successful Virtual Event | Event Social Media & Technology | Scoop.it

As consumers and attendees increasingly rely on smartphones and digital tools, marketers look to bridge the online and physical worlds to maximize engagement and create unique moments. Virtual and hybrid events offer the perfect solution by combining the best of brand experience with the digital engagement people crave. According to Market Research Media, virtual events will grow from $14 billion in 2018 to $18 billion in 2023, with a steady increase of five percent annually. Beyond effective marketing, going virtual is an excellent way to further monetize an event and efficiently reach a global audience. 


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Cybersecurity Takes Center Stage

Cybersecurity Takes Center Stage | Event Social Media & Technology | Scoop.it

Cybersecurity is more important than ever for meetings and events .Security has always been a concern in planning meetings. But in an increasingly complex world, few would argue that the need to keep information secure is taking on new levels of importance, especially when it comes to online interactions.


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Virtual Reality’s Real Operational Opportunity

Virtual Reality’s Real Operational Opportunity | Event Social Media & Technology | Scoop.it

Everybody is talking about how virtual reality will change the events industry. While the opportunity is exhilarating, it’s also important to know how to best approach VR from a strategic standpoint and how to put the right people in place to ensure success.


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3 Steps for Building an Event Website That Sells Tickets

3 Steps for Building an Event Website That Sells Tickets | Event Social Media & Technology | Scoop.it
Your event website is key to your ticket sales. Here are three steps for using your website to turn your event website visitors into attendees.

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IMEX's curator insight, February 15, 1:01 PM

"An excellent overview of website management and using online adds to generate website traffic in order to market events."

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How to Stop Repeating the Same Old Event Mistakes

How to Stop Repeating the Same Old Event Mistakes | Event Social Media & Technology | Scoop.it

Every February 2nd the famous groundhog Punxsutawney Phil looks for his shadow, letting us know if spring will come early — or if we’re doomed to six more weeks of winter. But you may also associate Groundhog Day with the popular 1993 film. In it, Bill Murray’s character finds himself stuck repeating the same terrible day until he finally learns a life lesson.


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3 Trends That Will Disrupt the Meetings and Events Industry in 2017


The primary shift in the meetings and events industry in 2017 is going to revolve around delivering business events that engage attendees in more multidisciplinary ways.


For the last five years, the industry has been focused on two trends impacting meeting design strategy above all else: the rise of event technology and the emergence of the Millennial generation. There was growing consensus in 2016, however, that it's time for the meetings industry to move beyond its preoccupation with those themes.



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Old Google Plus Is Dead - New Google Plus Brings Back Events

Old Google Plus Is Dead - New Google Plus Brings Back Events | Event Social Media & Technology | Scoop.it
Google has been tweaking its social network, Google Plus again. Among other things, Events are coming back. We look into what's new.
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3 Event Planning Tips to Keep Your Participants Engaged

3 Event Planning Tips to Keep Your Participants Engaged | Event Social Media & Technology | Scoop.it
Discover the three crucial ways you need to engage attendees to keep them coming back, and find out how to put these 3 event planning tips into action.
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6 Surefire Strategies for Engaging Younger Participants

6 Surefire Strategies for Engaging Younger Participants | Event Social Media & Technology | Scoop.it

This trend can no longer be ignored as employees born between 1977 and 1995 now represent the largest demographic in the workforce. It is now essential to adjust both event marketing and programming to address the needs of shifting demographics and for engaging younger participants in your content and events.


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5 Ways to Avoid Laptop Ban without Surrendering Productivity

5 Ways to Avoid Laptop Ban without Surrendering Productivity | Event Social Media & Technology | Scoop.it
With a few substitutions, you can still stay connected, safe and working with these simple hacks to avoid the laptop ban.
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How Much Should You Charge Event Sponsors?

How Much Should You Charge Event Sponsors? | Event Social Media & Technology | Scoop.it

How much should you charge an event sponsor for a logo placement? What about a mention on social media or a speaking opportunity? Are you charging too much? Or too little? Deciding how much to charge for sponsorship — commonly referred to as sponsorship valuation — can be elusive step in the process of selling event sponsorship. The good news is: it’s less complicated than you might think.


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Smart CMOs Are Seeing the Value of In-Person Brand Experiences and Events

Smart CMOs Are Seeing the Value of In-Person Brand Experiences and Events | Event Social Media & Technology | Scoop.it
Today's chief marketing officers, brand managers, and event organizers are focusing more on in-person brand experiences to engage more with customers and c

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Suzanne Axt's insight:
Good reading!
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Event Marketing Wisdom from 12 Social Media Experts

Event Marketing Wisdom from 12 Social Media Experts | Event Social Media & Technology | Scoop.it
We recently asked 11 social media experts for their advice on making noise for live events on social media. The result is a comprehensive event marketing guide.

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Suzanne Axt's insight:
Excellent article with great info!!!  A must read!
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How To Decide on the Best Event Technology for You

How To Decide on the Best Event Technology for You | Event Social Media & Technology | Scoop.it

It seems like every day there is a shiny new piece of event technology touted as “the next best thing” for managing event details, increasing productivity, collecting registrations and RSVPs, connecting attendees, and so on.

But with more and more event tech solutions available, the anxiety over which option to choose increases. And when you do make a decision, sometimes you are left with the feeling that there was probably a better solution than the one you ended up choosing.


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Suzanne Axt's insight:
Many forget their objectives and go for "the shiny"...put some thought into your "strategy WHY".
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Your Burning Wi-Fi Questions, Answered

Your Burning Wi-Fi Questions, Answered | Event Social Media & Technology | Scoop.it
How many connections can an access point handle? Will the day come when we don’t have to worry about Wi-Fi because all attendees have unlimited cellular data plans? Do hotels really block data signals to force planners to buy Wi-Fi?

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Anne Berrevoets's curator insight, April 6, 10:24 AM
One of the few articles that actually tackles the real questions! great content!
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Guiding Your Attendee’s Experience Through the Use of Beacons

Guiding Your Attendee’s Experience Through the Use of Beacons | Event Social Media & Technology | Scoop.it

Event organizers are always on the lookout for technology that can help them improve the experience of those in attendance. While the addition of interactive content stations, digital smart walls, and QR-codes are still highly desirable features, those planning for the events of tomorrow know they need to branch out.


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Essential Collaboration Tech for Today’s Meetings and Conferences

Essential Collaboration Tech for Today’s Meetings and Conferences | Event Social Media & Technology | Scoop.it

Most meetings and conferences today go beyond the traditional style of lecture-hall sessions with podium-based presentations and rows of listeners.  In fact, in a survey of meeting planners and conference industry experts, IACC found that over 77% thought access to collaborative communication tools will become the most important element of meeting venue selection in the next five years.


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Wakey, wakey people...
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33 Best Practices for Boosting Online Event Registration [Infographic]

33 Best Practices for Boosting Online Event Registration [Infographic] | Event Social Media & Technology | Scoop.it

Most revenue-generating events rely on registration and ticket sales to generate anywhere from 50% to 100% of total event revenues. And online event registration is an already large and still growing source of sales for most events. Case in point … in 2014, Google said 71% of all ticket buying happens online, and online registration has only grown since then.


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More Major Events Are Turning To Twitter For Live Streaming

More Major Events Are Turning To Twitter For Live Streaming | Event Social Media & Technology | Scoop.it

Meeting professionals are always looking for opportunities to increase their face-to-face audiences, but in today’s digital age, they’re also recognizing the importance of widening their reaches online. While there has been plenty of news surrounding Facebook Live in recent months, Twitter’s live streaming platform can engage with audiences in a way that is more active than other mediums, with tools like live polls to gauge reactions, dedicated hashtags to encourage comments and Periscope’s new 360-degree video feature, which launched in December. 


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Intelligent Phones Will Change The Event Industry

Intelligent Phones Will Change The Event Industry | Event Social Media & Technology | Scoop.it

At CES (Consumer Electronics Show, Las Vegas) this year, one of the most interesting things for us wasn’t the technology being displayed in the myriad shiny stands but what is just a few years down the road. In particular, what we’re talking about here is the “intelligent phone” concept described by Huawei’s CEO, Richard Yu.


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