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Event Social Media & Technology
How to Use Social Media & Event Technology in Trade Shows, Events and Meetings
Curated by Suzanne Axt
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For Success In Social Media, Conversation Is Not Enough--You Need Narrative

For Success In Social Media, Conversation Is Not Enough--You Need Narrative | Event Social Media & Technology | Scoop.it
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...
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I love this article!  Worth reading...

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Top Guerrilla Social Media Marketing Tactics for Event Organisers #smlondon

Top Guerrilla Social Media Marketing Tactics for Event Organisers #smlondon | Event Social Media & Technology | Scoop.it
Are you promoting your event? Take a look at these top guerilla social media marketing campaigns.

Via Riaz Khan
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Cool read...

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Is Your Event Data Secure? | TSNN Trade Show News

Is Your Event Data Secure? | TSNN Trade Show News | Event Social Media & Technology | Scoop.it
If you are attending an event and you see Michael Robinson, cyber threat analyst and forensic investigator, walking toward you, it’s likely not going to end well for you. Cyber security was the topic of Michelle Bruno’s interview with Michael Robinson on the TSNN Webinar, “Securing Your Event’s Digital Data.” What does Robinson think about the safety of our event data and what do we have to worry about? “Events, just by their very setup because they are so open and they have so many people attending, they are not very secure,” Robinson said.
Suzanne Axt's insight:

Great tips on keeping your event app secure...

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South by Southwest’s big beacon play emphasizes meaningful networking - Mobile Marketer - Software and technology

South by Southwest’s mobile application is taking beacon technology to a new level by leveraging more than 1,000 Gimbal proximity beacons with Apple iBeacon technology to deliver hyper-local networking opportunities for attendees at the set of conferences and festivals.
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Something for your event planning...

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Beacons Guide the Way for Event Organizers and Attendees | TSNN Trade Show News

Beacons Guide the Way for Event Organizers and Attendees | TSNN Trade Show News | Event Social Media & Technology | Scoop.it

...There is no need to guess what attendees are doing at your event. Through the use of Bluetooth beacons, real-time data now is available to trade show and expo organizers. Bluetooth beacons are transmitters that use Bluetooth Low Energy 4.0 to broadcast signals that can be heard by compatible or smart devices.

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Great info!  Worth Reading...

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Event Tech Live returning to Old Truman Brewery for 2015 - Event Industry News

Event Tech Live returning to Old Truman Brewery for 2015 - Event Industry News | Event Social Media & Technology | Scoop.it
EVENT TECH LIVE, Europe’s only dedicated show for event technology solutions and innovations, will return in 2015. Organiser A.M.P.
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Mark your calendars...

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9 B2B Social Media Marketing Tips for Social Media Managers

9 B2B Social Media Marketing Tips for Social Media Managers | Event Social Media & Technology | Scoop.it
B2B marketers can benefit from social media for building relationships and sales leads. Here are 9 B2B social media marketing tips for B2B social media managers.
Suzanne Axt's insight:

Think about using these tips in your Event Social Media strategy.

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donhornsby's curator insight, February 13, 4:34 PM

Great tips to add to your Event Social Media strategy!

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33 Ways Your Social Media Plan Will Make You More Successful | Convince and Convert: Social Media Strategy and Content Marketing Strategy

33 Ways Your Social Media Plan Will Make You More Successful | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Event Social Media & Technology | Scoop.it
You already know a social media plan can help get your content seen and shared. Now it's time to create one of your own.
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Good Reading!...

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The Essential Guide to Second Screen Technology for Events

The Essential Guide to Second Screen Technology for Events | Event Social Media & Technology | Scoop.it
One of the industry's hottest trends is second screen technology for events. Discover the newest tools and learn how to maximize your technology's ROI.

Via Event Tech Live
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Social Media Tools Marketers Can Be Thankful For

Social Media Tools Marketers Can Be Thankful For | Event Social Media & Technology | Scoop.it

Many marketers may be giving thanks for social media tools...The right tool(s) can be true time-savers.

Suzanne Axt's insight:

Like the "Shiny Object Syndrome" reference...

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How to Boost Your Social Media Marketing Traffic

How to Boost Your Social Media Marketing Traffic | Event Social Media & Technology | Scoop.it
How to Boost Your Social Media Marketing Traffic :Social media is one of the greatest boons of this internet age. If used rightly, social media can be
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AT&T's Interactive Display Lights Up Its Twitter Following

AT&T's Interactive Display Lights Up Its Twitter Following | Event Social Media & Technology | Scoop.it

AT&T this holiday season set out to increase visibility as a gift-giving destination with a tech-infused interactive display at its flagship store on...

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Very creative idea...

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Budweiser says Super Bowl digital strategy as important as ad buy - Mobile Marketer - Advertising

Budweiser says Super Bowl digital strategy as important as ad buy - Mobile Marketer - Advertising | Event Social Media & Technology | Scoop.it
Anheuser-Busch, maker of the Budweiser and Bud Light beer brands, is stepping up its social outreach for Super Bowl XLIX, including an Instagram fan-video contest, to win over a new, younger generation of beer drinkers.
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Do Social Media Reviews Really Lead to More Sales? | Mobile Marketing Watch

Do Social Media Reviews Really Lead to More Sales? | Mobile Marketing Watch | Event Social Media & Technology | Scoop.it
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Yes, and the trick is to get a seasoned professional to handle the social media for your event marketing...

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2015 Meeting Technology Trends: Successful Meetings

2015 Meeting Technology Trends: Successful Meetings | Event Social Media & Technology | Scoop.it
Here are the latest meeting technology trends, according to the most recent Successful Meetings survey.
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Great Info...worth reading!

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Conference print agendas face obsolescence as event marketers go mobile - Mobile Marketer - Strategy

Conference print agendas face obsolescence as event marketers go mobile - Mobile Marketer - Strategy | Event Social Media & Technology | Scoop.it
As marketers of live events such as conferences, festivals and concerts turn to standalone mobile applications to distribute pertinent information, personalize experiences, drive advertising opportunities and communicate directly with attendees, print agendas may soon become obsolete.
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Great for the trees...

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Sony VR helmet set for 2016 launch

Sony VR helmet set for 2016 launch | Event Social Media & Technology | Scoop.it
Sony has revealed an upgraded version of its virtual reality helmet, which it says it plans to put on sale in 2016.

The new edition of Project Morpheus now features an OLED display, rather than an LCD one, letting it show more vibrant colours...
Suzanne Axt's insight:

Seeing virtual technology used more and more  at tradeshows & events.

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14 Must-Do Social Media Tips For Authors

14 Must-Do Social Media Tips For Authors | Event Social Media & Technology | Scoop.it
1. Each platform is different. Facebook is a great relationship and website-hits builder. Twitter reaches new readers quickly. Instagram and Pinterest are good for brand building. Google+ is important for SEO.
Suzanne Axt's insight:

Good tips for your event social media strategy...

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18 Proven Tactics to Become an Event Social Media Superhero

18 Proven Tactics to Become an Event Social Media Superhero | Event Social Media & Technology | Scoop.it
A quick fire list for how to be a social media superhero for your organisation and events inspired by the Social Media for Events eBook.

Via IMEX
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Good Reading...

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6 Ways to Use Short Video for Social Marketing |

6 Ways to Use Short Video for Social Marketing | | Event Social Media & Technology | Scoop.it
Have you considered sharing short video content as a social marketing tactic? Here are six ways you can use short video to grab attention. .
Suzanne Axt's insight:

Great option in showcasing your next event or trade show...

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ATIV Software Launches New Features in EventPilot Mobile Conference App

ATIV Software, publishers of the leading mobile conference app, EventPilot, announced today the availability of a new expo and mapping experience in its EventPilot conference app. These new features g...
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Buzz-ness As Usual—Leave it to attendees to enhance your program’s presence on social media.

Buzz-ness As Usual—Leave it to attendees to enhance your program’s presence on social media. | Event Social Media & Technology | Scoop.it
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Met, Guggenheim museums test beacon technology to enhance exhibitions - Mobile Marketer - Software and

Met, Guggenheim museums test beacon technology to enhance exhibitions - Mobile Marketer - Software and | Event Social Media & Technology | Scoop.it
As beacons continue to gain traction in a variety of retail sectors, museums are the latest marketers to explore the technology’s potential, with efforts focused on assisting in analyzing traffic flow and supporting virtual tour guides for art fans.
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This would be interesting at tradeshows...

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Data Overload: A Problem in the Event Industry « Smart Meetings

Data Overload: A Problem in the Event Industry « Smart Meetings | Event Social Media & Technology | Scoop.it

Like all big data, availability is not the problem; it’s consolidating, qualifying and understanding it that can lead to opportunity and innovation. The event industry is in the early stages of understanding data gathered from mobile apps, beacons and other technologies...

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Creating Fun Engagement at North American International Auto Show | TSNN Trade Show News

Creating Fun Engagement at North American International Auto Show | TSNN Trade Show News | Event Social Media & Technology | Scoop.it
At last week’s North American International Auto Show Charity Preview in Detroit’s Cobo Center, at which more than 14,000 attendees dressed in tuxes and evening gowns took part, an interesting thing happened on the showfloor. Several of the exhibitors, which were the largest car manufacturers from around the world, had really fun, interactive and engaging things to do that not only showed off their products, but also created buzz.
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Very cool...

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