Event Marketing w...
Follow
Find
350 views | +0 today
Event Marketing with Social Media
Using Social Media to promote your event in RL or Virtual Worlds
Curated by Dailin Shaido
Your new post is loading...
Your new post is loading...
Scooped by Dailin Shaido
Scoop.it!

Online Marketing Fundamentals for Small Business : Event ...

Online Marketing Fundamentals for Small Business : Event ... | Event Marketing with Social Media | Scoop.it
The links below are a series of articles that complement the topics discussed during the interview (all in an event marketing framework) ... There's at least one good idea waiting for you. Using Social Media to Promote Your ...
more...
No comment yet.
Rescooped by Dailin Shaido from Content Curation World
Scoop.it!

The Publicly Curated Multimedia Library of America Is Coming: extraMUROS

The Publicly Curated Multimedia Library of America Is Coming: extraMUROS | Event Marketing with Social Media | Scoop.it

From the official page: "extraMUROS is an open-source HTML5 infrastructure built on public APIs that aims to fundamentally change the way people discover, curate and share digital collections of books, images, sounds, video and other media.

 

extraMUROS is a unique collaboration between the metaLAB (at) Harvard, Frances Loeb Library, the Harvard Library Lab and a network of journalists, designers and developers."

 

From the official video:

"extraMUROS is a groundbreaking project that aims to shape the Digital Library of America into a multimedia library without walls through an open-source HTML5 platform built on public APIs.

 

Extramuros strives to fundamentally transform how people:

 

a) Discover

 

b) Curate 

 

c) Share digital collections.

 

Extramuros is made up of four key features:

1) Shared Access

Interconnectedness between libraries, museums,  and national archives and repositories (Flickr, YouTube, Internet Archive, tec.) of all kinds.

 

2) Visual Discovery
Ability to explore content collections in completely new ways driven by innovative visualization approaches. 

 

3) Curation

A collaborative curation system open to anyone to bring together collections, exhibitions or galleries combining text, images, audio and video.

 

4) Multi-Channeling

Accessibility online and on iPads and other mobile devices."

 

Robin Good: This looks like a very promising project, which brings together and pioners some really innovative approaches in search and discovery of content. 

 

As can be seen in the video, a Chrome extension has already been developed, helping active curator to easily collect content in a variety of formats and from very different kind of sources, into browsable collections.

 

Inspiring. 8/10


Find out more:  http://extramuros.zeega.org/ 

 

(Transcription by Robin Good)


Via Robin Good
more...
No comment yet.
Rescooped by Dailin Shaido from The Information Professional
Scoop.it!

Recommended Websites From A Children's Librarian

Recommended Websites From A Children's Librarian | Event Marketing with Social Media | Scoop.it

"Busy children’s librarians use the internet everyday for professional development, assisting patrons, readers’ advisory, program planning and ordering library materials.

 

Intertwined in the use of the web for work and personal use, are the myriad websites a youth librarian uses regularly to stay in touch with what is going on in the world of children’s librarianship, public libraries, popular culture, children’s literature and forthcoming new children’s books. Without a doubt, there are a dizzying array of blogs, social media outlets, websites and other online tools to choose from."


Via Karen du Toit
more...
No comment yet.
Rescooped by Dailin Shaido from The Information Professional
Scoop.it!

The Archivist Detective – Digital Forensics for Archivists | AuthentiCity

The Archivist Detective – Digital Forensics for Archivists | AuthentiCity | Event Marketing with Social Media | Scoop.it
The Archivist Detective – Digital Forensics for Archivists http://t.co/skTkHPJ3...

 

"Archives Manager Heather Gordon likes to say that being an archivist is like “playing detective”. There has always been an aspect of detective work in what archivists do—from digging through boxes left abandoned in a garage searching for records to helping researchers find the documentation that helps them accomplish their work.

 

In the age of digital acquisitions, her statement couldn’t be more true. Unlike their physical analogue counterparts, donations that come to us in folders on digital media can’t be easily leafed through and assessed at first glance. Those folders and their contents are made of bits that don’t have meaning without some kind of hardware and/or software intermediary."


Via Karen du Toit
more...
No comment yet.
Rescooped by Dailin Shaido from The Information Professional
Scoop.it!

8 Online Libraries For Students, Teachers, And Researchers

8 Online Libraries For Students, Teachers, And Researchers | Event Marketing with Social Media | Scoop.it

Rean:

"Have you grown tired asking Google to find eBooks for you? Then why not directly go to online libraries with thousands and millions of collections entirely focused for books?

 

That’s the reason why I gathered the 8 best online libraries that students, teachers, and researches can use freely. Millions of books, hundreds of categories, and definitely for free!"

 

1. Project Gutenberg

2. The Free Library

3. Planet eBook

4. LibriVox

5. Wikibooks

6. Scribd

7. Ibiblio

8. GetCited

 

 


Via Karen du Toit
more...
No comment yet.
Rescooped by Dailin Shaido from Curation, Social Business and Beyond
Scoop.it!

Before You Hit The Retweet Button - Here Are Some Important Things To Consider

Before You Hit The Retweet Button - Here Are Some Important Things  To Consider | Event Marketing with Social Media | Scoop.it

I selected this piece written by Stanford for Pushingsocial because I thought what he had to say was important for all of us who are on Twitter. It's also a great segue for taking our tweets/curation to the next level in 2012.

 

We're all curating and I believe it all begins on twitter. Our careful selection of what we tweet as well as who we retweet reflects who we are and what value we're bringing to our following.

 

**2012 will be all about reputation and quality, what we did last year won't cut it. We have to take our work to the next level.

 

The author suggests that if we abolish the RT button  it would make all of us go to the actual blog and read the article, add our own comments or maybe create our own tweet based on the article.

 

I thank you Stanford, for being so honest about your tweeting and for giving us food for thought before we hit the retweet button.

 

I can't imagine tweeting or retweeting anything, no matter who posted it, without going to the site and reading the article. There have been so many times when I saw a great headline only to be disappointed because the content had no substance, and at least one or two instances where the facts were not correct. 

 

So be careful! Remember that you put your name behind anything you tweet.

 

My advice is, don't post anything if you haven't read it and if it isn't top quality, don't retweet it.

 

Here's one thing that caught my attention:

 

Do We Need A Little Tough Love?


**I’m not advocating that Twitter scrap the retweet button but this thought experiment is intriguing.

 

**If anything, it reminds us that curation is more than just clicking a button.

 

**It requires attention to detail and delivering value.

 

**I wonder what would happen if content marketers and curators would implement a self-imposed retweet button boycott.

 

**Go back to the old-school and spend time with every blog post and craft every retweet. What would change?

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/rvfiuz]


Via janlgordon
more...
No comment yet.
Rescooped by Dailin Shaido from Moodle and Web 2.0
Scoop.it!

Passive to Active Learning – Web 1.0, Web 2.0. Web 3.0 « nancyrubin

Passive to Active Learning – Web 1.0, Web 2.0. Web 3.0 « nancyrubin | Event Marketing with Social Media | Scoop.it
Web 1.0 was the static, expert knowledge web. Web 2.0 is the interactive, user knowledge web, and, Web 3.0 is already being described as an always connected technology and total environment knowledge web.

Via Juergen Wagner
more...
No comment yet.
Scooped by Dailin Shaido
Scoop.it!

Create a Youtube Channel For Your Event in Less Than 30 Minutes

Create a Youtube Channel For Your Event in Less Than 30 Minutes | Event Marketing with Social Media | Scoop.it
Learn how to use Youtube for event marketing in under 30 minutes...
more...
No comment yet.
Scooped by Dailin Shaido
Scoop.it!

Eventasaurus: Promote your Event on Major Social Networks in One Click

Eventasaurus: Promote your Event on Major Social Networks in One Click | Event Marketing with Social Media | Scoop.it
Eventasuarus allows event professionals to publish and promote their event to major social networks in one click, providing a unique dashboard to manage,...
more...
No comment yet.
Rescooped by Dailin Shaido from GooglePlus Expertise
Scoop.it!

Free eBook! Google+ 101: How the Next Big Thing Can Impact Your Business

Free eBook! Google+ 101: How the Next Big Thing Can Impact Your Business | Event Marketing with Social Media | Scoop.it

Without a doubt, one of the biggest developments in the marketing world over the past year has been Google+ —
Google’s foray into the social media space. Many wondered if Google+ was ‘the real thing’ or just another ‘shiny new thing’ in our rapidly evolving digital landscape.


Via Jaana Nyström
more...
No comment yet.
Rescooped by Dailin Shaido from Social Networking for Information Professionals
Scoop.it!

Social Media Trends 2012 – Content Curation in PR |

Social Media Trends 2012 – Content Curation in PR | | Event Marketing with Social Media | Scoop.it

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what's important and they want to discover interesting and relevant content.

This is a good read for Librarians stepping into social media and curation.


Via Judy O'Connell
more...
No comment yet.
Scooped by Dailin Shaido
Scoop.it!

The Children's Library of the Future

The Children's Library of the Future | Event Marketing with Social Media | Scoop.it
The Children's Interactive Library in Aarhus, Denmark is a fine example of a library's ability to adapt and innovate to meet the growing needs of 21st century kids. The Library is based on the idea that kids want to do more than ...
more...
No comment yet.
Scooped by Dailin Shaido
Scoop.it!

Google Will Change Web Marketing in 2012

Google Will Change Web Marketing in 2012 | Event Marketing with Social Media | Scoop.it
Google is poised to completely alter how websites market themselves over the next year.
more...
No comment yet.
Rescooped by Dailin Shaido from Digital & Social Marketing
Scoop.it!

11 useful tips for marketing your brand on LinkedIn

11 useful tips for marketing your brand on LinkedIn | Event Marketing with Social Media | Scoop.it
With over 135 million users, 59% of which are located outside of the United States and with 75 of the Fortune 100 companies using the network for marketing and recruiting purposes, ...

Via Baochi
more...
No comment yet.
Rescooped by Dailin Shaido from The Information Professional
Scoop.it!

The Revolution Isn’t Just Digital | American Libraries Magazine

The Revolution Isn’t Just Digital | American Libraries Magazine | Event Marketing with Social Media | Scoop.it

ALAN S. INOUYE: The impact of the digital revolution on libraries & librarians:

 

"In fall 2011, ALA established a Digital Content and Libraries Working Group and an associated initiative. In an Association-wide effort, members and staff from ALA’s divisions, offices, and other bodies are being coordinated to pursue short-term and long-term activities to advance the interests of the library community. These activities will provide support for the library community, as well as communication and advocacy with the general public and other key stakeholders such as publishers, other information intermediaries, and government agencies.

But ALA can only go so far. You must take action to meet your own institutional challenges. Take a hard look at how you are doing business, assess what resources you have, and consider whether you are well positioned for the challenges ahead. (Confronting the Future provides some direction on how to frame this strategy development.) The main driver of change in the past 10 years may have been the digital revolution, but these changes also have serious organizational implications for libraries.

Get involved in grassroots action. You can negotiate directly with publishers and intermediaries, perhaps in collaboration with other librarians or such organizations as library cooperatives and state libraries. Spread the word among your patrons, local government officials, local newspapers, and other media.

What are you doing for your library and your profession?"

 

ALAN S. INOUYE is the program manager of ALA’s new initiative on digital content and libraries. He is also director of the ALA Office for Information Technology Policy, based in Washington, D.C.


Via Karen du Toit
more...
No comment yet.
Rescooped by Dailin Shaido from The Information Professional
Scoop.it!

Checking Out 2011 | We Are Librarians

Checking Out 2011 | We Are Librarians | Event Marketing with Social Media | Scoop.it

"Here are some highlights of New York Times coverage about libraries and librarians in 2011"


Via Karen du Toit
more...
No comment yet.
Rescooped by Dailin Shaido from The Information Professional
Scoop.it!

Top 10 Social Media and Libraries Predictions for 2012

Top 10 Social Media and Libraries Predictions for 2012 | Event Marketing with Social Media | Scoop.it

Insightful points by AnnaLaura Brown:

 

"1. We will see a sharp increase in the number of libraries that have mobile friendly websites or library related applications for mobile phones.

2. More libraries will use youtube videos and other videos as a marketing channel and as an education medium.

3. We will see an increase in libraries using social media to educate rather than just to market resources and services.

4. Google Plus will increase in popularity and more libraries will develop pages on the site although Google Plus will still not be as popular as facebook.

5. More libraries will seek ways to create mobile apps for various uses and not just for the library website.

6. As more database vendors create mobile apps, libraries will be able to offer more services to patrons via mobile.

7. Book review sites such as Goodreads and Library Thing will be used by more libraries as tools for offering book reviews and for locating new books to read.

8. Libraries will adapt more open source programs for all aspects of running the library.

9. More libraries will find ways to use online gaming as a marketing and educational tool.

10. More libraries will use Google apps for a variety of functions including email."


Via Karen du Toit
more...
No comment yet.
Scooped by Dailin Shaido
Scoop.it!

The Minimal Calm Desktop

The Minimal Calm Desktop | Event Marketing with Social Media | Scoop.it
Flickr user Fiona_Conn has a desktop that's both calm, minimalist, and almost devoid of icons, widgets, and other tools that serve to distract your focus from the task at hand.
more...
No comment yet.
Rescooped by Dailin Shaido from Curation, Social Business and Beyond
Scoop.it!

Content Marketing Stats: Budgets, Benchmarks and Trends for 2012

Content Marketing Stats: Budgets, Benchmarks and Trends for 2012 | Event Marketing with Social Media | Scoop.it

I selected this piece, [research report] by Joe Puluzzi from his blog Content Marketing Institute because it is full of important information for your business if you use content marketing/content curation to  sell their products and services.

 

There's alot to digest but it's well worth your time as we approach 2012.

 

Intro:

 

Understand how marketers are using content marketing with this new report: B2B Content Marketing: 2012 Budgets, Benchmarks and Trends.

 

Here's what you'll see in this extensive report:

 

**It was no surprise to us that content marketing remains a top priority for marketers in 2012.

 

**Many of the statistics and results are consistent with what we saw last year:

9 out of 10 organizations market with content marketing.

 

**On average, B2B marketers employ eight different content marketing tactics to achieve their goals.

 

**Marketers, on average, spend over a quarter of their marketing budget on content marketing (see the full budget breakdowns in the report).

 

Selected by Jan Gordon covering "Content Curation Social Media and Beyond"

 

Read full report here: [http://bit.ly/rrQnGr]


Via janlgordon
more...
No comment yet.
Rescooped by Dailin Shaido from Curation, Social Business and Beyond
Scoop.it!

Content Curation: One More Role for an Enterprise Community Manager

Content Curation: One More Role for an Enterprise Community Manager | Event Marketing with Social Media | Scoop.it

I selected this piece from ID and other Reflections on blogspot because the future is on our doorstep and this article has some very good information.

 

Intro:

 

Faced with the tsunami of information, we are all floundering to find our way to content that actually matters. From setting up filters--both of the automated and human variety--to trying to make sense of what we find, we are in a fix, so to speak.

 

****Hence, we see the rise of content curators as a breed who will help us to make sense of this world of worldwideweb that has suddenly gone amuck.

 

Enterprises who want to survive in 2012 and beyond must be on the cutting edge of their field, they need to be adaptive and make the right decisions quickly. They will need to:

 

**Be able to connect the dots to make sense of the underlying pattern.

 

What role can an enterprise community manager play?

 

**Surface useful and interesting content


**This entails listening to the community, being aware of the needs and drivers, and keeping a keen watch on the different contributions and conversations taking place on the platform.

 

**One needs to develop a nose for useful content just like an experienced editor develops a sense for what could be breaking news.

 

**This skill cannot be automated and requires constant engagement with the community to develop.

 

**By surfacing hidden gems, community managers enable users to make those serendipitous discoveries that could lead to breakthrough innovations, more engaged

participation and a sense of commitment to the community.

 

**The greater the benefit users derive from their membership to the community, the higher will be their involvement and engagement.


The community manager's role would be akin to that of a museum curator. Curators at museums lay out the best pieces in a manner that:


**Catch the viewers attention

 

**Tells a narrative that makes sense to the viewer  

 

**Gives a sense of the bigger scheme of things

 

**Makes it easy for viewers to "jump" to the sections that interest them

 

**Have enough metadata for viewers to understand the context

 

Here are a few takeaways that definitely caught my attention:

 

A good curator will seek, sense, synthesise and then share in a manner that adds value to a specific user group.

 

**Curation is not just a collection of links and resources--it is a synthesis that reveals the pattern behind the links and list of resources. 

 

**By revealing the patterns, a curator can help an organisation make breakthrough finds.

 

****The key here is to remember that each content piece is a social object around which conversations will evolve, further content will be generated and ideas surface.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here [http://bit.ly/vjbPGw]


Via janlgordon
more...
No comment yet.
Scooped by Dailin Shaido
Scoop.it!

How Will Google+ Affect SEO?

How Will Google+ Affect SEO? | Event Marketing with Social Media | Scoop.it
Just when you thought you...
more...
No comment yet.
Scooped by Dailin Shaido
Scoop.it!

13 Location-Based Marketing Tips for Entrepreneurs

13 Location-Based Marketing Tips for Entrepreneurs | Event Marketing with Social Media | Scoop.it
Check out these 13 tips for leveraging geo-targeting from successful, young entrepreneurs that have already tackled these questions, and more.
more...
No comment yet.
Rescooped by Dailin Shaido from Social Networking for Information Professionals
Scoop.it!

A Makerspace Takes Over A Local Library

A Makerspace Takes Over A Local Library | Event Marketing with Social Media | Scoop.it

"Makerspaces just might take over libraries. School of Information Studies professor Dave Lankes seems to think so. In his presentation to New York State librarians earlier this month, he asked the roomful of librarians to imagine libraries as places for people to learn and create, not consume and check out. In another talk he gave in October, he declared, “What will kill our profession is not ebooks, Amazon, or Google, but a lack of imagination.”

 

What’s a Makerspace?


So what’s a makerspace? Also called a hackerspace, a backspace, or a hacklab, it’s any sort of creative space where people gather to make stuff and share ideas about making stuff. These labs, often equipped with tools and materials, allow users to practice a 21st-century sort of DIY. Hackerspaces.org, a wiki connecting makerspaces around the world, defines them as “community-operated physical places, where people can meet and work on their projects.” The ideas behind makerspaces—community-driven, open-access, shared resources and tools, knowledge sharing—make them a natural fit for a library community..."


Via Buffy J. Hamilton, Karen du Toit, Judy O'Connell
more...
No comment yet.
Scooped by Dailin Shaido
Scoop.it!

Digital Public Library of America » October 2011 Plenary

Digital Public Library of America » October 2011 Plenary | Event Marketing with Social Media | Scoop.it
On October 21, 2011 the Digital Public Library of America hosted an all-day plenary meeting at the National Archives in Washington, DC. The event brought together some of the biggest names in the library community to ...
more...
No comment yet.
Scooped by Dailin Shaido
Scoop.it!

2012 Federal Consortium for Virtual Worlds Conference Announcement and Dates | Kapp Notes

2012 Federal Consortium for Virtual Worlds Conference Announcement and Dates | Kapp Notes | Event Marketing with Social Media | Scoop.it
more...
No comment yet.