Event marketing ideas and strategy
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Event marketing ideas and strategy
Event marketing ideas and strategies for higher ROI
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The 12 Commandments of Incredibly Successful Tradeshows

The 12 Commandments of Incredibly Successful Tradeshows | Event marketing ideas and strategy | Scoop.it
InsideSales.com is one of the best companies in the cloud computer high tech world at generating leads at a trade show. I get asked a lot about our secrets... here are a few of them...
Louisa Spiteri's insight:

Tradeshows take up a lot of time and investment. This article by Ken Krogue has some great advice on how to get the most out of a tradeshow.

 

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Event Swag Your Attendees Will Love ... and Loathe

Event Swag Your Attendees Will Love ... and Loathe | Event marketing ideas and strategy | Scoop.it
Take a look at the 5 best and 5 worst examples of swag that we've encountered at conferences and events.
Louisa Spiteri's insight:

Some creative ideas about what event swag is popular with tradeshow attendees. But don't just give things away for the sake of it. Know your audience and create giveaways that have a purpose and tie in with your marketing message. 

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How to Tell if That Industry Event Is Really Worth Your Money

How to Tell if That Industry Event Is Really Worth Your Money | Event marketing ideas and strategy | Scoop.it
Learn how to assess whether you should shell out dough to attend or sponsor an industry event.
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Post Event Surveys: Sample Questions that Gauge Impact

Post Event Surveys: Sample Questions that Gauge Impact | Event marketing ideas and strategy | Scoop.it

If you plan events, trade shows, conferences or seminars for a living, you already know the importance of feedback. After all, feedback is the only way of learning about your target market’s needs and expectations so that you can create marketing plans that guarantee future success.

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7 Ways to Use Social Media to Rock Your Next Event

7 Ways to Use Social Media to Rock Your Next Event | Event marketing ideas and strategy | Scoop.it
How to use social media to enhance your next marketing event.

 

A few tips to rock your next event

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8 Ways to Transform Events into Powerful Content Marketing

8 Ways to Transform Events into Powerful Content Marketing | Event marketing ideas and strategy | Scoop.it
Find out how to create powerful content marketing from your organization's events to build your brand and drive engagement before, during, and after events.
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The Future of Content Marketing Revealed

The Future of Content Marketing Revealed | Event marketing ideas and strategy | Scoop.it
It's important to know the future of content marketing so that you can anticipate the upcoming trends. When you anticipate and prepare, you have an advantage over your competitors.
Louisa Spiteri's insight:

Storytelling is crucial to content, this is a nice post outlining a number of ways to tell your story.

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Use QR Codes so You Don't Get Thrown Away After Tradeshows

Use QR Codes so You Don't Get Thrown Away After Tradeshows | Event marketing ideas and strategy | Scoop.it
Mobile - Want to leave a lasting impact on tradeshow attendees? Go mobile. Learn three ways to maximize your tradeshow success using QR codes—and five key considerations for using them most effectively.
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Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants

Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants | Event marketing ideas and strategy | Scoop.it
Learn how attendees, exhibitors, speakers and planners can all get ROI out of trade shows.
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Content strategies | Shaping executive events

Content strategies | Shaping executive events | Event marketing ideas and strategy | Scoop.it

When it comes to content marketing, much is written about narrative-based content (i.e., the written word). Often overlooked is the role of in-person content — content shared through events — to engage with customers and prospects. And for marketers trying to connect with top executives, getting them to attend an event like a salon, forum, conference, or client roundtable can be particularly daunting.

 

Case study 1: Getting to content leadership

Case study 2: Bringing executives on board

The bottom line

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