"Want to make people tick? Tell them a great story and tell it well. We are all storytellers and we all imagine our lives within the course of time. A story can move us, make us feel like we’re part of something special, feel like we belong. Telling a business story requires little more than thought."
Read the full article to find out more about:
Why tell a business story?What is the "right" point of viewHow to tell a business story
Via Kim Zinke (aka Gimli Goose)