New figures published today show that London has propelled up the rankings to become one of the world’s most popular destinations for international conventions and conferences.
Thanks to a concerted effort by the Mayor of London Boris Johnson and his international promotional organisation London & Partners, over the last four years London has jumped from 19th to 7th in the league table of top convention destinations, in rankings published by the International Congress and Convention Association (ICCA).
To build relationships with attendees and/or brand ambassadors for your event, it's important that you share information that is relevant, interesting and useful to them. Blogging is one of the best ways to do this while at the same time showcasing your event.
"But what do I write about?" is what most people ask. It may be hard to believe now, but once you start to write on a regular basis, you will find there are an infinite number of event blog topics and the more you write, the easier they will be to find.
Here are 25 ideas to get you started on your event blog...
Conferences matter. Since the beginning of time man has congregated to celebrate, learn, share ideas and socialize. The advent of social media does not replace the human desire to be part of a community. Even the recent years of recession could not stop the most desirable conferences from growing (SXSW exploded from 2009 to 2012). People want to come together, and when a meeting has impact.... they come back year after year (and bring their friends!).
Some have argued that traditional live meetings are "old school" and have outlived their usefulness, but I disagree. Boring live meetings that are not challenging the experience of attendees are the problem. In a recent conversation with an association executive in charge of a large convention, she said "While our numbers are dropping, our board is not ready to try anything new this year". If not now, when?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.