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Because Big Data Is Hot -- ThoughtSpot Raises $30M From Khosla - Forbes

Because Big Data Is Hot -- ThoughtSpot Raises $30M From Khosla - Forbes | European Big Data Community | Scoop.it
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Because Big Data Is Hot -- ThoughtSpot Raises $30M From Khosla
Forbes
There is one sure fire way to raise a truckload of money from Venture Capitalists – deliver a compelling story that promises something related to big data.
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History of Business Intelligence

What is Business Intelligence? Listen to a brief history of BI, where we've been, where we are now, and where we are going. Learn more here http://blogs.msdn...
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Big Data Analytics: The Revolution Has Just Begun

Analytics 2012 keynote speaker, Will Hakes, shares his thoughts on the big data revolution and how smart businesses are positioning themselves for the change...
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Java: A Perfect Platform for Data Science

The advent of big data has created a mind shift in the marketplace. Google, Facebook, and LinkedIn have changed the way products are being developed today by...
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The right way to keep your company data secure online - BetaNews

The right way to keep your company data secure online - BetaNews | European Big Data Community | Scoop.it
First Assange, then Snowden and now Heartbleed -- over the last year, the issue of data security has been thrust into worldwide consciousness and stuck there.
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Explaining Big Data

Big Data is the next big thing in computing. This video explains Big Data characteristics, technologies and opportunities. For more information, see http://w...
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5 Web Analytics Truths for Smart Digital Marketing: OMI | #TheMarketingAutomationAlert

5 Web Analytics Truths for Smart Digital Marketing: OMI | #TheMarketingAutomationAlert | European Big Data Community | Scoop.it
Now more than ever, marketers have access to an over-abundance of data. Here are 5 web analytics truths to take your web analytics practice to the next level.

 

Digest...

 

What do you do with the data? Here are 5 fundamental analytic truths you can follow to get you where you want to be.

1. Think People and Process, Not Just Technology

2. Segmentation—Do or Die

You can easily report and derive insights with visitor segmentation, have quick visibility into buyer or non-buyer behavior, group content by asset type, measure gated or ungated content consumption, and relatively easily run a cohort analysis.

3. Gone Are the Visits—It’s All About the Visitors

With all this data readily available, we need to look beyond visit-based (or session-based) analytics to a more user-centric view. Again, the analytics platforms today provide the means to examine the entire visitor experience and user cycle. Explore data such as where visitors came from, what course they took between pages while on your website, and where they spent the most (or least) time during their visit and then in 2 or 3 visits later they converted and become customers. With this information, you’re able to gain increased awareness of visitors and how they interact with your content throughout the buying cycle.

4. Optimize What Matters Most

5. Deriving Insights Cannot Be Done in a Vacuum


Via marketingIO
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marketingIO's curator insight, August 5, 2013 8:12 AM

How's your Google Analytics? Setup the way you need it so that you can derive value? More often than not, I find Google Analytics setup so that it provides a pat on the back, not insight. See above.


  • See the article at www.onlinemarketinginstitute.org
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Belle Chua's curator insight, January 1, 2014 10:38 PM

5 Tips to Great Web Analytics

Ayman Saadallah's curator insight, December 14, 2015 8:11 AM

How's your Google Analytics? Setup the way you need it so that you can derive value? More often than not, I find Google Analytics setup so that it provides a pat on the back, not insight. See above.


See the article at www.onlinemarketinginstitute.orgReceive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).If you like this scoop, PLEASE share by using the links below.iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us!