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Note from the Curator of Europe Goes Social! Shirley Williams (socialmediapearls)

Note from the Curator of Europe Goes Social! Shirley Williams (socialmediapearls) | Europe Goes Social! | Scoop.it
From www.socialmediapearls.com - November 4, 2011 9:02 AM

I started curating “Europe Goes Social” in order to gain a better understanding of Europe’s perspective on social media. I am a Brit and reside in Canada. I consider both home. So I want to understand the difference in usage, gauge who is using it and also to identify who else shared my passion in Europe. So first step- find articles worthy of my Scoop it magazine. Second step provide commentary on the highlights and what I have learned. I am at step one! Join me on this journey as I collect these articles and my thoughts for step two!

 

Shirley

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The UK Digital Revolution (Infographic)

The UK Digital Revolution (Infographic) | Europe Goes Social! | Scoop.it
From blog.exacttarget.com - July 6, 2012 10:12 PM

From the smart phone to the tablet, the digital revolution is effecting every corner of the globe. With the revolution happening NOW, it is important to understand how individuals in the UK are using social media, email, mobile, and the Internet. 

 

Important Stats of UK Online Consumers

 

27% increase in mobile usage between 16-24 year olds between 2010 - 2011

82% check email at least once a day

44% use email as a means of connecting with old friends

68% are active Facebook users

52% subscribe to email to receive discounts

 

 

Important Findings

 

The UK market is investing heavily in the mobile format and will continue to find new ways to reach the mobile elite

The 16-24 demographic is exploding in mobility. This age range is up 27% between 2010 and 2011

Email still ranks as the top medium for purchases in the digital channel

Over half of UK consumers check Facebook at least once a day. And of course, growth is expected

Discounts is overwhelmingly the reason consumers use Facebook and email for content subscription

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It's a female thing: Women make up 58 per cent of all social media users as networking sites push to attract more men

It's a female thing: Women make up 58 per cent of all social media users as networking sites push to attract more men | Europe Goes Social! | Scoop.it
From www.dailymail.co.uk - April 1, 2012 9:20 PM
Social networking companies are pushing to get more men to log on to their sites as women make up 58 per cent of users, according to the Pew Research Center.

 

 

Hmm I have seen slightly different numbers for the UK. These numbers seem to toggle between High 40 to high 50s. Personally I think it depends on the network. What is more important is defining your niche and then look at the demographics for that subject and niche. With that information, you can then market accordingly.

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Steve Welsh Social Media Infographics | Steve Welsh Social Media

From stevewsocialmedia.co.uk - November 28, 2011 2:41 PM
Social Media infographics, gathered from around the web and updated weekly.
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EU Set to Slap Facebook With Privacy Sanctions

EU Set to Slap Facebook With Privacy Sanctions | Europe Goes Social! | Scoop.it
From mashable.com - November 28, 2011 10:58 AM
The European Commission is preparing a Directive to prevent Facebook from sharing users’ information.
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European Mobile Social Networking Growing Fast

European Mobile Social Networking Growing Fast | Europe Goes Social! | Scoop.it
From thenextweb.com - November 22, 2011 12:37 PM
New figures from ComScore show that online social networking via mobile devices is growing rapidly, with a 44% increase year-on-year across five key markets in Europe. The stats from September 2011, for the UK, France, ...
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Lincolnshire teen chosen to talk about risks of social media for disabled people - This is Lincolnshire

Lincolnshire teen chosen to talk about risks of social media for disabled people - This is Lincolnshire | Europe Goes Social! | Scoop.it
From www.thisislincolnshire.co.uk - November 6, 2011 9:53 AM
Lincolnshire teen chosen to talk about risks of social media for disabled peopleThis is LincolnshireA teenager with cerebral palsy has been selected to speak about the risks of social media use to young disabled people at an international conference.
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Habits slow to change in Germany: News from Warc.com

Habits slow to change in Germany: News from Warc.com | Europe Goes Social! | Scoop.it
From www.warc.com - November 4, 2011 9:22 AM
BERLIN: Consumers in Germany are using an increasingly diverse array of communications channels, but personal, rather than digital, interaction remains dominant at present.
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Turkey has 7th Largest and Most Engaged Online Audience in Europe

From www.ozanvural.com - November 2, 2011 8:47 AM
Turkey has 7th Largest and Most Engaged Online Audience in Europe...
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The most favourite social networks in Germany « the social media ...

The most favourite social networks in Germany « the social media ... | Europe Goes Social! | Scoop.it
From becominganerd.wordpress.com - November 2, 2011 1:08 AM
During the last week I found a nice statistic about the number of unique users of the different social networks in Germany. What impressed me most was that I couldn´t even find Google+ within the top 20.
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Coca-Cola readies social network for staff engagement | News | Marketing Week

Coca-Cola readies social network for staff engagement | News | Marketing Week | Europe Goes Social! | Scoop.it
From www.marketingweek.co.uk - November 2, 2011 12:08 AM
Coca Cola is to introduce social media elements to its online staff engagement programme, one of several global brands looking to social networks to improve internal communications strategies.
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Manchester United to unveil global social-media network - Marketing news - Marketing magazine

Manchester United to unveil global social-media network - Marketing news - Marketing magazine | Europe Goes Social! | Scoop.it
From www.marketingmagazine.co.uk - November 1, 2011 10:41 PM
Manchester United to unveil global social-media network marketing news. Read Manchester United to unveil global social-media network and other marketing news online.
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How consumers interact with brands on social media [inforgraphic] | The Wall Blog

From wallblog.co.uk (via @TomVDVenne) - October 28, 2011 9:56 AM
One third of Facebook and Twitter users in the UK are followers of brands, more than twice the percentage of other markets across the continent, according to a (RT @pwillemarck: How consumers interact with brands on social media [inforgraphic]
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A deep dive into Barcelona's startup ecosystem, and how it's much like the ... - The Next Web

A deep dive into Barcelona's startup ecosystem, and how it's much like the ... - The Next Web | Europe Goes Social! | Scoop.it
From thenextweb.com - May 2, 3:20 PM
The Next Web
A deep dive into Barcelona's startup ecosystem, and how it's much like the ...
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Facebook 'friends' rules set for teachers - Irish Times

Facebook 'friends' rules set for teachers - Irish Times | Europe Goes Social! | Scoop.it
From www.irishtimes.com - June 3, 2012 10:28 PM
Facebook 'friends' rules set for teachersIrish TimesTEACHERS SHOULD not befriend their students on Facebook and other social networking sites, according to a new code of conduct agreed by the Teaching Council, the group that regulates the profession.
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Rescooped by Shirley Williams (XeeMe.com/ShirleyWilliams) from Social Media Pearls
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Link Building Guide - 26 Methods To Boost Your Rankings | Dave Cain

Link Building Guide - 26 Methods To Boost Your Rankings | Dave Cain | Europe Goes Social! | Scoop.it
From www.davecain.co.uk - January 5, 2012 7:06 PM
Struggling with link building? Want an easy to follow guide and helpful resource? Check out my link building guide which breaks down 26 different techniques.
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10 trends in social media: from destination social to dispersed social | The Wall Blog

10 trends in social media: from destination social to dispersed social | The Wall Blog | Europe Goes Social! | Scoop.it
From wallblog.co.uk - November 28, 2011 2:25 PM
Interesting presentation here from the Social Practice which has put together a particularly good list of ten trends in social media.

1. The rise of the social algorithm.

2. (Social) Selling is everywhere.

3. From group discounts to group dynamics.

4. The evolution of location.

5. The rise of social business.

6. The consumer as curator.

7. Rewarding social sharing.

8. Convergence and blurred boundaries.

9. Cross device consumption.

10. HTML 5 and the rise of web apps.
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Rescooped by Shirley Williams (XeeMe.com/ShirleyWilliams) from Business Socialization
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Example of how a construction product manufacturer is using social media

Example of how a construction product manufacturer is using social media | Europe Goes Social! | Scoop.it
From www.pauleycreative.co.uk - November 23, 2011 1:03 PM
Playrite use social media to communicate with their audience, raise brand awareness and drive quality traffic to their website and blog.
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Rescooped by Shirley Williams (XeeMe.com/ShirleyWilliams) from Canada Goes Social!
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Survey: Most kids are as social media savvy as adults by 13 - msnbc.com

Survey: Most kids are as social media savvy as adults by 13 - msnbc.com | Europe Goes Social! | Scoop.it
From digitallife.today.msnbc.msn.com - November 17, 2011 10:00 AM

Survey: Most kids are as social media savvy as adults by 13.

A recent survey of 4000 parents found that 11 is the age at which they would allow their children to enter into the world of social media, a full two years before Facebook officially allows them to be a part of the giant social network.

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Largest US Retailers Ranked in Conversocial Study on Social Media ...

From www.sfgate.com - November 6, 2011 9:37 AM

In an assessement, missing genuine complaints and questions in posts and comments was quite high and represents a real pitfall for retailers in the sample. Walmart, the largest retailer in the sample, missed 40% of all customer service inquiries, while Costco, Kmart and Kroger missed 100%. Conversely, Safeway did well, missing only 5% of posts.....

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German newspapers get social

From www.warc.com (via @BrandsThatCan) - November 2, 2011 8:50 AM
To encourage engagement, 95% of titles allowed readers to comment on articles and 84% enabled visitors to rate material, such as through "liking" articles on Facebook or awarding a star rating.
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Alcohol brands beef up social media regulation | BMN

Alcohol brands beef up social media regulation | BMN | Europe Goes Social! | Scoop.it
From www.balticmedianews.eu - November 2, 2011 8:45 AM

The European Forum for Responsible Drinking (EFRD) and the Distilled Spirits Council of the United States (DISCUS) have collaborated to create a common set of principles for alcohol brands using social media.

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Using Social Media for Project Management

Using Social Media for Project Management | Europe Goes Social! | Scoop.it
From www.siliconbeachtraining.co.uk - November 2, 2011 1:04 AM
As a Project manager you need to keep in touch with messages from clients, stakeholders, developers and team members, arranging meetings, keeping up with project updates. This takes a lot of time, in fact you could say that this makes up most of your job.
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Ben Hatton: Keep consumers at the heart of your social media strategy - Liverpool Daily Post UK

Ben Hatton: Keep consumers at the heart of your social media strategy - Liverpool Daily Post UK | Europe Goes Social! | Scoop.it
From www.liverpooldailypost.co.uk - November 2, 2011 12:07 AM
COMPANIES need to include social media in their online sales and marketing as a matter of urgency – but chasing the newest technologies without keeping the consumer in mind can spell digital disaster.
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Social Media and Internal Culture

From socialmediastrategy.org.uk - November 1, 2011 12:05 PM
Social media strategy doesn’t simply have to apply to the external behaviour of your company – or even to the way that your employees behave internally while representing your company online.
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