from Stay Free!, a magazine focussed on American media and consumer culture
"Imagine yourself in the heart of Kansas, at the annual state fair, in 1928. Past the dunking booth and Ferris wheel, the stands selling corn dogs and cotton candy, farmers from around the state have gathered to show off the year's yields. Amid the horses, cattle, and hogs, a blue-eyed blonde family of four is displayed on an elevated platform. Over their heads is a large banner: fitter families contest....."