Qui ne rêve pas d’aller en Nouvelle-Zélande? J’y rêvais déjà depuis longtemps, mais depuis que j’ai vu la dernière version du site web, j’ai le goût d’y aller dès maintenant! Si vous ne l’avez pas vu, la dernière version du site web est en ligne depuis 2 mois environ et est très expérientielle.
What is the correlation between your social strategy and website traffic? The answers can be found by benchmarking social media data.
How much of the average DMO’s website traffic is generated by social media? Some, but not a lot. As a general statement, most social media traffic comes from four sources: Facebook, TripAdvisor, Twitter and Pinterest. Yes, there are other sources, and yes, specific DMOs may receive a disproportional amount of traffic from YouTube, but on average, your social traffic is coming from one of those four sources. On average, 2-7% of total website visits are generated directly from social media. Meaning the click came from a social post, tweet or link to your website.
As travelers increasingly take their transactions online, the direct online channel has grown into the most important avenue for hoteliers to utilize to achieve the highest ROIs. This push toward digital is continuing into 2013, as hoteliers plan to allocate a large portion of their budgets toward their website in 2013, according to a HeBS Digital Industry Pulse Poll performed last month.
According to the HeBS Digital Industry Pulse Poll results, hoteliers overwhelmingly chose the property website when asked which digital marketing initiatives they would most like to budget for in the coming year. Hoteliers also cast votes for initiatives such as SEM (paid search), SEO, Social Media, mobile marketing and others.
This seems to be the year of the website redesign. So many companies and startups are relaunching brand new websites, and with good reason. Technology is changing, design trends are coming and going, how sites are used is changing, even things such as social media and community interaction are changing and shaping how websites should look and function....
User-generated reviews are beginning to pay a significantly larger role in travelers’ decision processes, but hotels can still participate in the conversation by replying to positive and negative reviews.
Le Digital Marketing Index (DMI) est un audit sectoriel ayant pour objectif de noter la performance digitales d’entreprises diverses dans une région donnée. MAJ Consulting s’intéresse aux hôtels de luxe à Genève.
Marketers love exclaiming “SEO is dead!” and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in the industry say, SEO is still alive and well. HeBS Digital’s own experience categorically shows that more than half of website booking revenue (56% to be exact) across our client portfolio comes as direct referral from the search engines, including organic and paid search.
The ongoing Google Panda updates (Panda 3.9 just launched) have made many hotel websites with thin content obsolete and have raised the bar for hotel websites, demanding not only unique and engaging copy. The Google Venice update had a heavy impact on the localization of search. In summary, it means that Google will try its best to serve you localized results based on your location, whether or not your search query is geo-targeted – you could type in ‘hotel’ and Google bases search results off of your location....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.