eTourism Trends and News
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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Inspiration : nouvelle version expérientielle du site de la Nouvelle-Zélande

Inspiration : nouvelle version expérientielle du site de la Nouvelle-Zélande | eTourism Trends and News | Scoop.it
Qui ne rêve pas d’aller en Nouvelle-Zélande? J’y rêvais déjà depuis longtemps, mais depuis que j’ai vu la dernière version du site web, j’ai le goût d’y aller dès maintenant! Si vous ne l’avez pas vu, la dernière version du site web est en ligne depuis 2 mois environ et est très expérientielle.
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Benchmarking Social Media on Tourism Websites

Benchmarking Social Media on Tourism Websites | eTourism Trends and News | Scoop.it
What is the correlation between your social strategy and website traffic? The answers can be found by benchmarking social media data.

 

How much of the average DMO’s website traffic is generated by social media? Some, but not a lot. As a general statement, most social media traffic comes from four sources: Facebook, TripAdvisor, Twitter and Pinterest. Yes, there are other sources, and yes, specific DMOs may receive a disproportional amount of traffic from YouTube, but on average, your social traffic is coming from one of those four sources. On average, 2-7% of total website visits are generated directly from social media. Meaning the click came from a social post, tweet or link to your website.

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Industry Pulse Poll Analysis: Hoteliers Focus on the Property Website in 2013

As travelers increasingly take their transactions online, the direct online channel has grown into the most important avenue for hoteliers to utilize to achieve the highest ROIs. This push toward digital is continuing into 2013, as hoteliers plan to allocate a large portion of their budgets toward their website in 2013, according to a HeBS Digital Industry Pulse Poll performed last month.

According to the HeBS Digital Industry Pulse Poll results, hoteliers overwhelmingly chose the property website when asked which digital marketing initiatives they would most like to budget for in the coming year. Hoteliers also cast votes for initiatives such as SEM (paid search), SEO, Social Media, mobile marketing and others.

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10 tell-tale signs that your website may need a redesign

10 tell-tale signs that your website may need a redesign | eTourism Trends and News | Scoop.it

This seems to be the year of the website redesign. So many companies and startups are relaunching brand new websites, and with good reason. Technology is changing, design trends are coming and going, how sites are used is changing, even things such as social media and community interaction are changing and shaping how websites should look and function....

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Five percent of travelers will search over 150 sites before booking a hotel, says study - Skift

Five percent of travelers will search over 150 sites before booking a hotel, says study - Skift | eTourism Trends and News | Scoop.it

User-generated reviews are beginning to pay a significantly larger role in travelers’ decision processes, but hotels can still participate in the conversation by replying to positive and negative reviews.

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Digital Marketing Index (DMI) Hôtellerie de luxe 2012 à Genève

Digital Marketing Index (DMI) Hôtellerie de luxe 2012 à Genève | eTourism Trends and News | Scoop.it


Le Digital Marketing Index (DMI) est un audit sectoriel ayant pour objectif de noter la performance digitales d’entreprises diverses dans une région donnée. MAJ Consulting s’intéresse aux hôtels de luxe à Genève.

http://www.majconsulting.ch/newsletters/DMI_Hotellerie_2012.pdf

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Who is the Average DMO Website Visitor?

Who is the Average DMO Website Visitor? | eTourism Trends and News | Scoop.it
Tourism destinations are always looking for new visitors. Both online and offline. For online, what does the average DMO website visitor look like?
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SEO best practices for hotel websites by Max Starkov and Sue Wiker

Marketers love exclaiming “SEO is dead!” and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in the industry say, SEO is still alive and well. HeBS Digital’s own experience categorically shows that more than half of website booking revenue (56% to be exact) across our client portfolio comes as direct referral from the search engines, including organic and paid search.

The ongoing Google Panda updates (Panda 3.9 just launched) have made many hotel websites with thin content obsolete and have raised the bar for hotel websites, demanding not only unique and engaging copy. The Google Venice update had a heavy impact on the localization of search. In summary, it means that Google will try its best to serve you localized results based on your location, whether or not your search query is geo-targeted – you could type in ‘hotel’ and Google bases search results off of your location....

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