eTourism Trends and News
39.4K views | +45 today
Follow
eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
Your new post is loading...
Your new post is loading...
Scooped by Roland Schegg
Scoop.it!

The user experience revolution on mobile travel services: from mobile-first to mobile-only | Tnooz

The user experience revolution on mobile travel services: from mobile-first to mobile-only | Tnooz | eTourism Trends and News | Scoop.it
Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world at large.

The penetration of these devices has surpassed all expectations and in fact, according to a May 2012 mobile research report from Google, 80% of people don’t leave home without their mobile device.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Advertising travel products to multi-screen consumers - Google withepaper

The shift from desktop-only towards the use of multiple devices to access the Internet has radically changed how consumers engage with digital content and when they choose to do it. In this whitepaper Google has seen evidence that usage behavior varies by device, which in turn has made the travel-purchasing process highly complex and therefore challenging for advertisers to fully grasp and benefit from.

 

Download the full whitepaper at Google:

https://docs.google.com/file/d/0B2-cf-mW11FXVEEzWkRqZ1RrSU0/edit?pli=1

more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

The Truth About Cats and Dogs: Smartphone vs Tablet Usage Differences

The Truth About Cats and Dogs: Smartphone vs Tablet Usage Differences | eTourism Trends and News | Scoop.it
Comprehensive comparison of app usage on smartphones versus tablets by age, gender, time of day usage, category usage and engagement metrics.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Tablet usage is driving mobile travel bookings, says a survey by Expedia and Comscore | Tnooz

Tablet usage is driving mobile travel bookings, says a survey by Expedia and Comscore | Tnooz | eTourism Trends and News | Scoop.it
The popularity of tablet devices is encouraging more travellers to research and book trips via their mobile devices, a new study has found.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Study shows why tablets could become the new center of living room entertainment

Study shows why tablets could become the new center of living room entertainment | eTourism Trends and News | Scoop.it
A new report from Flurry Analytics released today details some of the key differences between smartphone and tablet usage. The study finds that tablets are used overwhelmingly during the evening, prime-time hours, and that users spend more time per-session on tablet devices compared to smartphones. Also, users tend to game heavily on tablets, and use them for entertainment much more proportionally than they do on smartphones....
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

The elderly and the rich are not booking their next vacation on a tablet - Skift

The elderly and the rich are not booking their next vacation on a tablet - Skift | eTourism Trends and News | Scoop.it
Eye for Travel’s most recent Travel Consumer Report surveyed over 8,400 travel consumers from the USA, UK, Germany, France, and The Netherlands in June 2012 to find out who was using the tablets and when they were booking trips.
more...
No comment yet.