eTourism Trends and News
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
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95% of air travelers don't use mobile for check in, booking, or other services

95% of air travelers don't use mobile for check in, booking, or other services | eTourism Trends and News | Scoop.it

It’s rare to see a mobile usage survey that’s based on a representative sample of global travelers, but the annual SITA/Air Transport World Passenger IT Trends Survey is precisely that — a statistically valid representation of the 299 million passengers who pass through the world’s half-dozen largest airports.

This year’s survey finds that airlines and airports still aren’t seeing a payoff in mobile services. Three out of every four passengers carry a smartphone, yet fewer than 5% of them use mobile devices to access check-in, booking, and other air travel services, says SITA (Societe Internationale de Telecommunications Aeronautiques), the industry consortium.

Airlines and airports might be better off investing in information services via mobile devices, given that 63% of global travelers say they would use their mobile for flight search and 58% to check flight status.


Via Tourism Australia , Andrea Rossi
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Andrea Rossi's curator insight, October 21, 2013 4:00 PM

Three out of every four passengers carry a smartphone, yet fewer than 5% of them use mobile devices to access check-in, booking, and other air travel services, says SITA (Societe Internationale de Telecommunications Aeronautiques), the industry consortium.

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Advertising travel products to multi-screen consumers - Google withepaper

The shift from desktop-only towards the use of multiple devices to access the Internet has radically changed how consumers engage with digital content and when they choose to do it. In this whitepaper Google has seen evidence that usage behavior varies by device, which in turn has made the travel-purchasing process highly complex and therefore challenging for advertisers to fully grasp and benefit from.

 

Download the full whitepaper at Google:

https://docs.google.com/file/d/0B2-cf-mW11FXVEEzWkRqZ1RrSU0/edit?pli=1

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[Infographie] La journée type d'un smartphone français - FrenchWeb.fr

[Infographie] La journée type d'un smartphone français - FrenchWeb.fr | eTourism Trends and News | Scoop.it

Via Nicolas Salin
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The user experience revolution on mobile travel services: from mobile-first to mobile-only | Tnooz

The user experience revolution on mobile travel services: from mobile-first to mobile-only | Tnooz | eTourism Trends and News | Scoop.it
Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world at large.

The penetration of these devices has surpassed all expectations and in fact, according to a May 2012 mobile research report from Google, 80% of people don’t leave home without their mobile device.
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The Truth About Cats and Dogs: Smartphone vs Tablet Usage Differences

The Truth About Cats and Dogs: Smartphone vs Tablet Usage Differences | eTourism Trends and News | Scoop.it
Comprehensive comparison of app usage on smartphones versus tablets by age, gender, time of day usage, category usage and engagement metrics.
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