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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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The mobile majority in travel

The mobile majority in travel | eTourism Trends and News | Scoop.it

There is a clear mobile majority in travel across all demographics for the first time ever, says the latest Travel Technology Survey from Phocuswright. The report, which covered habits in 2014, found that smartphone penetration has reached the majority in all demographics, with 76% of those aged 55-64 and 58% of those 65 and older owning a smartphone. This milestone heralds the achievement of the true mobile majority - travel brands can now count on nearly all travellers to have access to a smartphone. Tablets are also more popular than ever, with 6 out of 10 travellers now possessing one, up from 44% in 2013. Laptops remain less popular than smartphones among travellers, with 79% likely to own a laptop compared with the 87% that own a smartphone. Click here to learn more.


Via Tourism Australia , Andrea Rossi
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The user experience revolution on mobile travel services: from mobile-first to mobile-only | Tnooz

The user experience revolution on mobile travel services: from mobile-first to mobile-only | Tnooz | eTourism Trends and News | Scoop.it
Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world at large.

The penetration of these devices has surpassed all expectations and in fact, according to a May 2012 mobile research report from Google, 80% of people don’t leave home without their mobile device.
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Google révèle l'existence d’un mystérieux projet baptisé « Niantic Project » (FieldTrip)

Google révèle l'existence d’un mystérieux projet baptisé « Niantic Project » (FieldTrip) | eTourism Trends and News | Scoop.it
Imaginez vous parcourant une rue, smartphone en main. Celui-ci vous permet d'obtenir sans la moindre demande toutes sortes d’informations sur votre entourage.
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Technology and tourism: QR, apps and augmented reality for cities.

Technology and tourism: QR, apps and augmented reality for cities. | eTourism Trends and News | Scoop.it
How ICT technologies and Smart City tools can improve our experience of tourism destinations.

Via Tourism:Collaterals
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40% des mobinautes veulent réserver des voyages

40% des mobinautes veulent réserver des voyages | eTourism Trends and News | Scoop.it

Echo Touristique.fr - Le cabinet d’études PhoCusWright a sondé les mobinautes français, anglais et allemands. Ses conclusions peuvent inspirer la...


Via Nicolas Salin
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Travel apps are too focused on location and not focused enough on time

Travel apps are too focused on location and not focused enough on time | eTourism Trends and News | Scoop.it

Americans are late to one out of four business trips on average. Yet there are almost no time-based travel apps. Today some developers are creating apps with hyper-accurate and real-time arrival estimates that adjust for changing travel conditions and automatically update those left waiting....

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The Truth About Cats and Dogs: Smartphone vs Tablet Usage Differences

The Truth About Cats and Dogs: Smartphone vs Tablet Usage Differences | eTourism Trends and News | Scoop.it
Comprehensive comparison of app usage on smartphones versus tablets by age, gender, time of day usage, category usage and engagement metrics.
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Monetising mobile: four tips from the world’s oldest airline - EyeforTravel

Monetising mobile: four tips from the world’s oldest airline - EyeforTravel | eTourism Trends and News | Scoop.it
It hasn’t always been easy but today KLM is more ambitious than ever in its drive to become a mobile first company.
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Rapport Mobile - données de base pour l’utilisation de l’Internet mobile en Suisse

Rapport Mobile - données de base pour l’utilisation de l’Internet mobile en Suisse | eTourism Trends and News | Scoop.it
Le rapport Mobile vous fournit des informations socio-démographiques et des indications relatives à l’utilisation par les utilisateurs de l’Internet mobile, en particulier sur ceux qui surfent sur le Web via ce que l’on appelle les Small Screen Devices tels que les Smartphones & Co.

Le dernier Rapport Mobile 2012-2 de NET-Metrix confirme la tendance continue de l’utilisation d’Internet à l’aide d’appareils mobiles en Suisse....
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Business travelers rush to mobile, leaving travel managers behind

Mobile devices have made life easier and more productive for business travelers, allowing them to stay in touch and adjust schedules on the fly. But mobile technology can create headaches for travel managers trying to keep tabs on employees and expenses.
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Growing Mobile Travel Marketing

Growing Mobile Travel Marketing | eTourism Trends and News | Scoop.it
Travel apps are leading industries in usage growth at the same time that travel companies are digging deeper into mobile app development as they aim to connect with consumers at all points during t...
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Beware deal fatigue: mobile-only deals could undermine consumer trust | Travel Industry News & Conferences - EyeforTravel

Beware deal fatigue: mobile-only deals could undermine consumer trust | Travel Industry News & Conferences - EyeforTravel | eTourism Trends and News | Scoop.it
Hotel companies are meticulously approaching mobile-specific distribution offerings. One of their major considerations is how rates are presented and what fences are in place to protect rate integrity.
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Un interprète à votre service sur le mobile

Un interprète à votre service sur le mobile | eTourism Trends and News | Scoop.it
Le principal opérateur mobile japonais a annoncé lundi le lancement d un service téléphonique de traduction vocale simultanée pour parler avec quelqu un dont on ne comprend pas la langue.
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Le tourisme mobile en 2013

Le tourisme mobile en 2013 | eTourism Trends and News | Scoop.it
Voici une infographie réalisée par le site ebookers.fr qui nous démontre l’intérêt d’avoir un site responsive dans le secteur du tourisme. Une fois de plus

Via Alexis Gilbert
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How Blogs, Mobile and Google Are Changing the Way DMOs Develop Content

How Blogs, Mobile and Google Are Changing the Way DMOs Develop Content | eTourism Trends and News | Scoop.it
The expectations of the traveler are changing. Static content is not enough. How does your tourism content strategy change? With dynamic content.
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The next big travel technology opportunity: a mobile-only booking giant for tours and activities | Tnooz

The next big travel technology opportunity: a mobile-only booking giant for tours and activities | Tnooz | eTourism Trends and News | Scoop.it

At the Travel Business Academy, a professional online course teaching entrepreneurs how to start a travel business, we have been researching and analyzing the in-destination mobile app travel business.This article looks at the current online booking and mobile booking landscape for the tour and activity market and shows where a large entrepreneurial opportunity lies. The PhoCuswright research report When They Get There (And Why They Go), first published in February 2011, shed a boat-load of interesting data on the tour and activity market.


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Happy hoteliers and customers: maximising and monetising mobile services

Happy hoteliers and customers: maximising and monetising mobile services | eTourism Trends and News | Scoop.it
Some hotel firms are placing complimentary tablets in rooms, others are looking to promote on site services like a meal in a restaurant or a deal in the spa via a guest’s smartphone.
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Study shows why tablets could become the new center of living room entertainment

Study shows why tablets could become the new center of living room entertainment | eTourism Trends and News | Scoop.it
A new report from Flurry Analytics released today details some of the key differences between smartphone and tablet usage. The study finds that tablets are used overwhelmingly during the evening, prime-time hours, and that users spend more time per-session on tablet devices compared to smartphones. Also, users tend to game heavily on tablets, and use them for entertainment much more proportionally than they do on smartphones....
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Field Trip - Applications Android sur Google Play

Field Trip - Applications Android sur Google Play | eTourism Trends and News | Scoop.it

Field Trip is your guide to the cool, hidden, and unique things in the world around you. Field Trip runs in the background on your phone. When you get close to something interesting, it pops up a card with details about the location. No click is required. If you have a headset or bluetooth connected, it can even read the info to you.

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User experience really does matter: optimising the mobile purchase funnel - EyeforTravel

User experience really does matter: optimising the mobile purchase funnel - EyeforTravel | eTourism Trends and News | Scoop.it
It all boils down to levels of engagement. If an app user is comfortable with features, swiftly moves across various pages and finds the layout easy to navigate, chances are they will return.
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The Mobile Industry In Numbers

The Mobile Industry In Numbers | eTourism Trends and News | Scoop.it
This is the H1 2012 edition of the 100 Million Club - the watch list of the top mobile platforms and handset manufacturers. This Infographic by VisionMobile will give you some insights into the mobile market and help put things into perspective.
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142 applications mobiles muséales et culturelles en France | tourism innovation

142 applications mobiles muséales et culturelles en France | tourism innovation | eTourism Trends and News | Scoop.it
Voici un panorama des applications mobiles aujourd’hui disponibles en France (en date du 24 septembre 2012) :   Applications de portails nationaux ou régionaux (CultureClic, Exponaute,...
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Google Field Trip and Your Mobile Strategy - Travel 2.0 Consulting Group

Google Field Trip and Your Mobile Strategy - Travel 2.0 Consulting Group | eTourism Trends and News | Scoop.it
Google Field Trip app makes finding the local spots easier for tourists. But what does it mean for tourism destinations and their mobile apps?
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MyTaxi est maintenant dans les rues de Washington DC

MyTaxi est maintenant dans les rues de Washington DC | eTourism Trends and News | Scoop.it
MyTaxi s’installe à Washington DC. L’application allemande qui permet de contacter un taxi en quelques pressions du doigt a choisi la capitale américaine pour faire ses premiers kilomètre...
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La mobilité vient jouer les trouble-fête dans les modèles établis

La mobilité vient jouer les trouble-fête dans les modèles établis | eTourism Trends and News | Scoop.it

Depuis deux ans, l’Internet mobile se développe de manière exponentielle. On estime même que d’ici 2015, la majorité des connexions se feront par l’intermédiaire d’un appareil mobile. En France, les territoires ont massivement investi dans le développement des applications et des sites mobiles, et cette tendance se poursuit. Au premier trimestre 2011, on recensait 15 000 applications dans la catégorie Voyages de l’Apple Store. Plus de 600 applications sont consacrées aux territoires en France, dont une centaine éditées par les offices de tourisme ainsi que les comités départementaux et régionaux du tourisme. Par Jean-Luc Boulin (http://www.etourisme.info/author/jlb) et Philippe Fabry (http://www.etourisme.info/author/pfabry)

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