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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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Online reputation directly affects revenue per room in hotels - so what to do about it? | Tnooz

Online reputation directly affects revenue per room in hotels - so what to do about it? | Tnooz | eTourism Trends and News | Scoop.it
Want to get some hard numbers as to how influential a hotel’s reputation can be to the bottom line? Well, here you go.

A one-point increase in a hotel’s 100-point Global Review IndexTM (GRI), for example, leads up to a 0.89% increase in price (ADR), a 0.54% increase in occupancy, and a 1.42% increase in revenue per available room (RevPAR).
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Five percent of travelers will search over 150 sites before booking a hotel, says study - Skift

Five percent of travelers will search over 150 sites before booking a hotel, says study - Skift | eTourism Trends and News | Scoop.it

User-generated reviews are beginning to pay a significantly larger role in travelers’ decision processes, but hotels can still participate in the conversation by replying to positive and negative reviews.

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Industry Pulse Poll Analysis: Hoteliers Focus on the Property Website in 2013

As travelers increasingly take their transactions online, the direct online channel has grown into the most important avenue for hoteliers to utilize to achieve the highest ROIs. This push toward digital is continuing into 2013, as hoteliers plan to allocate a large portion of their budgets toward their website in 2013, according to a HeBS Digital Industry Pulse Poll performed last month.

According to the HeBS Digital Industry Pulse Poll results, hoteliers overwhelmingly chose the property website when asked which digital marketing initiatives they would most like to budget for in the coming year. Hoteliers also cast votes for initiatives such as SEM (paid search), SEO, Social Media, mobile marketing and others.

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Almost 30% of your direct bookings were brought to you by OTAs - are you still in doubt if you should be there?

Almost 30% of your direct bookings were brought to you by OTAs - are you still in doubt if you should be there? | eTourism Trends and News | Scoop.it

This chart shows how almost 30% of a hotel's direct bookings come because guests heard about a hotel on an OTA. The question isn't should OTAs exist, but rather how to work with OTAs for optimum revenue.


Via WIHPhotel, Nicolas Salin
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5 key trends in hotel distribution. Towards smaller commissions?

5 key trends in hotel distribution. Towards smaller commissions? | eTourism Trends and News | Scoop.it

The rapidly evolving distribution landscape emerged as a focal point during a panel at September’s Annual Conference for the International Society of Hospitality Consultants. In the US, most hotel brand agreements with OTAs are seeing commissions below 15%, while most independent hoteliers are paying commissions of 20%, according to an industry expert....

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Book late to book cheap

Book late to book cheap | eTourism Trends and News | Scoop.it
PEOPLE booking hotel rooms online do not like to worry about missing out on deals, so websites often promise that the rates they display will not be bettered...
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Friends and family most influential for hotel, TripAdvisor catches up but apparently social media nowhere | Tnooz

Friends and family most influential for hotel, TripAdvisor catches up but apparently social media nowhere | Tnooz | eTourism Trends and News | Scoop.it
Hotel guests still rely heavily on recommendations from friends and family, but the impact of social media channels such as Facebook and Twitter is negligible.
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Heather Jabusch's comment, November 2, 2012 6:51 PM
This great! Thanks so much :)
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Should hotels outsource the management of customer reviews?

Should hotels outsource the management of customer reviews? | eTourism Trends and News | Scoop.it
Hotel GMs are finding themselves in somewhat of a conundrum when it comes to responding to online guest feedback.

Most experts suggest responding to every review—whether positive or negative—to show commitment to customers. “I think hotels should be responding to all negative reviews and all positive reviews, as long as there is a way to personalize the response,” suggested Michelle Wohl, VP of marketing for Revinate, a software platform that helps hotels and restaurants manage their online reputation.
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2012 Hotel Industry Outlook : A Distribution Shuffle

2012 Hotel Industry Outlook : A Distribution Shuffle | eTourism Trends and News | Scoop.it
Our 2012 outlook for the hotel industry entails a big shuffle in the distribution network caused by Google Hotel Finder, Increasing Cost of Distribution, ...
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Friends and family most influential for hotel, TripAdvisor catches up but apparently social media nowhere | Tnooz

Friends and family most influential for hotel, TripAdvisor catches up but apparently social media nowhere | Tnooz | eTourism Trends and News | Scoop.it
Hotel guests still rely heavily on recommendations from friends and family, but the impact of social media channels such as Facebook and Twitter is negligible.
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Technologies that transform the hotel business: Don't let them pass ...

Technologies that transform the hotel business: Don't let them pass ... | eTourism Trends and News | Scoop.it
Making a projection on new technologies evolution in hospitality industry is something hard to pin point but we can state that hotels have been one of the pioneer tourism subsections, along intermediation, in new technologies adoption since their...
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Study Reveals Users Will Not Book a Hotel that Has No Reviews Online

[INFOGRAPHIC] Independent Study Conducted by PhoCusWright® on Behalf of TripAdvisor Reveals Users Will Not Book a Hotel that Has No Reviews Online - TripAdvisor®, the world's largest travel site*, today announced the results of an independent study1that...
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Digital Marketing Index (DMI) Hôtellerie de luxe 2012 à Genève

Digital Marketing Index (DMI) Hôtellerie de luxe 2012 à Genève | eTourism Trends and News | Scoop.it


Le Digital Marketing Index (DMI) est un audit sectoriel ayant pour objectif de noter la performance digitales d’entreprises diverses dans une région donnée. MAJ Consulting s’intéresse aux hôtels de luxe à Genève.

http://www.majconsulting.ch/newsletters/DMI_Hotellerie_2012.pdf

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Happy hoteliers and customers: maximising and monetising mobile services

Happy hoteliers and customers: maximising and monetising mobile services | eTourism Trends and News | Scoop.it
Some hotel firms are placing complimentary tablets in rooms, others are looking to promote on site services like a meal in a restaurant or a deal in the spa via a guest’s smartphone.
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Top hotel guest rants and raves in 2012, based on survey of 1 million comments

Top hotel guest rants and raves in 2012, based on survey of 1 million comments | eTourism Trends and News | Scoop.it

A TrustYou study of 1 million hotel comments reveals what travelers are saying and how to stay ahead of the complaint curve. So what are guests’ biggest rants and raves? More often than not, it is one in the same. Service, food, breakfast, cleanliness (or lack thereof), room size and pricing made appearances on both the top 10 complaints and compliments.

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Ratenparität in Distributionskanälen: PARI-PARI oder LARIFARI? (Markus Luthe, IHA)

Ratenparität in Distributionskanälen: PARI-PARI oder LARIFARI? (Markus Luthe, IHA) | eTourism Trends and News | Scoop.it

Kaum ein Thema wird derzeit in der Branche so intensiv diskutiert wie die Ratenparität. Bereits vor zwei Jahren hinterfragte ich in diesem Blog das Konzept der „Paritätischen Wohlfahrt“ und mahnte die freie unternehmerische Entscheidung eines jeden Hoteliers an, ob er eine Ratenparität über seine Distributionskanäle gewähren möchte oder eben nicht. Die jüngsten Entwicklungen belegen die hohe Aktualität des Themas.

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Répondre aux avis publiés en ligne: le faites-vous?

Répondre aux avis publiés en ligne: le faites-vous? | eTourism Trends and News | Scoop.it
Un hôtelier doit-il répondre à tous les commentaires qui concernent son établissement? Doit-il offrir des privilèges aux clients qui en font l’éloge? Que faire avec les attaques personnelles? Une étude de Forrester et TripAdvisor révèle que 71% des voyageurs estiment qu’il est important, de la part des hôteliers, de répondre aux avis. Cela contribue à améliorer l’image, à mousser les réservations et le chiffre d’affaires de l’entreprise. Choisir les bons mots, conserver un ton et un langage professionnels tout en évitant un discours formel, aller rapidement au but, répondre aux commentaires n’est pas une tâche anodine. Cette analyse propose quelques astuces pour s’y prendre judicieusement.
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SEO best practices for hotel websites by Max Starkov and Sue Wiker

Marketers love exclaiming “SEO is dead!” and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in the industry say, SEO is still alive and well. HeBS Digital’s own experience categorically shows that more than half of website booking revenue (56% to be exact) across our client portfolio comes as direct referral from the search engines, including organic and paid search.

The ongoing Google Panda updates (Panda 3.9 just launched) have made many hotel websites with thin content obsolete and have raised the bar for hotel websites, demanding not only unique and engaging copy. The Google Venice update had a heavy impact on the localization of search. In summary, it means that Google will try its best to serve you localized results based on your location, whether or not your search query is geo-targeted – you could type in ‘hotel’ and Google bases search results off of your location....

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Flash Sales and Price Wars in Hotels this Year

Flash Sales and Price Wars in Hotels this Year | eTourism Trends and News | Scoop.it
Expect a Year of Flash Sales and Price Wars in Hotels. Catch on to the price and rate erosion effect of private sales and group buying power websites.
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Channel Management: an ongoing challenge for hotels

Channel Management: an ongoing challenge for hotels | eTourism Trends and News | Scoop.it
Gain more insight in top hotel channel management solutions.
New channel management solutions seem to arrive on a weekly basis. And each system seems to come with a yet lower price. While many of these tools may seem incredibly cheap, most of them are performing far below hotel marketers expectations. Here is what to look for.
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Hotel Online Marketing Guide: 17 Great Ways to Market your Hotel ...

Hotel Online Marketing Guide: 17 Great Ways to Market your Hotel ... | eTourism Trends and News | Scoop.it
Considering the fact that the adoption of the Internet and mobile devices by travel shoppers will continue growing; hoteliers are urged to develop plans and strategies to leverage the opportunities presented.
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