eTourism Trends and News
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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Priceline to run Kayak as separate brand and will tap mobile expertise

Priceline to run Kayak as separate brand and will tap mobile expertise | eTourism Trends and News | Scoop.it
Priceline sees its pending acquisition of Kayak as a great financial proposition in its own right, as well as a way to bring on board a stellar technical/mobile team to share expertise with Priceline's team, and the converse, as well.

 

The deal marks the first time that Priceline has entered the metasearch, travel planning and advertising business, all of which it has historically seen as a distraction to its core business of getting consumers to consummate bookings and transactions.

Kayak will be operated as a separate brand, much in the way that the group’s Priceline.com, Booking.com, Agoda, and CarRentals.com are operated, with each unit’s management having considerable independence.

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French hoteliers voice concern about OTA business practices | Tnooz

French hoteliers voice concern about OTA business practices | Tnooz | eTourism Trends and News | Scoop.it
oteliers are often frustrated by the significant fees charged for bookings via OTAs. The trend among many hotels is to do whatever it takes to encourage more direct bookings that circumvent the OTA system – RoomKey being one of the most recent well-organized examples.

Other than pull inventory or redouble inbound marketing efforts, what can hoteliers do to push back against the OTAs?

One hospitality industry veteran has taken to the Web to publicly gripe about the OTA situation on French travel industry website Hospitality-On.

In a series of articles, Georges Panayotis wrote about the “tense partnership” between hotels and OTAs, and received such a supportive response from hoteliers that he decided to create an online petition for hoteliers to express their frustration with the current model.

Read more at http://www.tnooz.com/2012/10/19/news/french-hoteliers-voice-concern-about-ota-business-practices/#1jLkzBVWypcjZeFZ.99

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Soll man als Hotel auf booking.com sichtbar sein?

Soll man als Hotel auf booking.com sichtbar sein? | eTourism Trends and News | Scoop.it
Sind Buchungsportale Fluch oder Segen?
So 100% gibt es darauf keine Antwort! Einerseits generieren sie uns unkompliziert Buchungen, andererseits ist man ihnen immer mehr ausgeliefert...
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