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Priceline sees its pending acquisition of Kayak as a great financial proposition in its own right, as well as a way to bring on board a stellar technical/mobile team to share expertise with Priceline's team, and the converse, as well.
The deal marks the first time that Priceline has entered the metasearch, travel planning and advertising business, all of which it has historically seen as a distraction to its core business of getting consumers to consummate bookings and transactions.
Kayak will be operated as a separate brand, much in the way that the group’s Priceline.com, Booking.com, Agoda, and CarRentals.com are operated, with each unit’s management having considerable independence.
