eTourism Trends and News
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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Online reputation directly affects revenue per room in hotels - so what to do about it? | Tnooz

Online reputation directly affects revenue per room in hotels - so what to do about it? | Tnooz | eTourism Trends and News | Scoop.it
Want to get some hard numbers as to how influential a hotel’s reputation can be to the bottom line? Well, here you go.

A one-point increase in a hotel’s 100-point Global Review IndexTM (GRI), for example, leads up to a 0.89% increase in price (ADR), a 0.54% increase in occupancy, and a 1.42% increase in revenue per available room (RevPAR).
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Quand TripAdvisor™ tente de convaincre que l’erreur est juste

Dans sa quête perpétuelle de l’approbation de son "service" par les hôtels sans qui il ne serait strictement rien, TripAdvisor™ vient de se payer une étude de PhoCusWright. TripAdvisor™ sait parfaitement que ses commentaires sont vérolés. Mais TripAdvisor™ préfère payer une étude, chère au demeurant connaissant Phocuswright, plutôt que trouver des solutions permettant la vérification des avis postés sur son site.

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Hotels call it "social media reputation management," but Market Metrix calls it "too little, too late" | Tnooz

Hotels call it "social media reputation management," but Market Metrix calls it "too little, too late" | Tnooz | eTourism Trends and News | Scoop.it
Hotels should insist on guests filling out surveys while still on the property so that owners have a chance to respond to problems before guests write user reviews.
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TripAdvisor builds on Facebook integration while emphasising education

TripAdvisor builds on Facebook integration while emphasising education | eTourism Trends and News | Scoop.it
TripAdvisor has started offering hotels, restaurants and attractions a new customisable Facebook application allowing them to integrate its review content into their existing pages.
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Friends and family most influential for hotel, TripAdvisor catches up but apparently social media nowhere | Tnooz

Friends and family most influential for hotel, TripAdvisor catches up but apparently social media nowhere | Tnooz | eTourism Trends and News | Scoop.it
Hotel guests still rely heavily on recommendations from friends and family, but the impact of social media channels such as Facebook and Twitter is negligible.
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Heather Jabusch's comment, November 2, 2012 6:51 PM
This great! Thanks so much :)
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Friends and family most influential for hotel, TripAdvisor catches up but apparently social media nowhere | Tnooz

Friends and family most influential for hotel, TripAdvisor catches up but apparently social media nowhere | Tnooz | eTourism Trends and News | Scoop.it
Hotel guests still rely heavily on recommendations from friends and family, but the impact of social media channels such as Facebook and Twitter is negligible.
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The Impact of Social Media on Lodging Performance - Cornell School of Hotel Administration

The Impact of Social Media on Lodging Performance - Cornell School of Hotel Administration | eTourism Trends and News | Scoop.it

Social media has been touted as having an increasingly important role in many aspects of the hospitality industry, including guest satisfaction and process improvement. However, one of the more intriguing aspects of social media is their potential to move markets by driving consumers’ purchasing patterns and influencing lodging performance. In the absence of a comprehensive attempt to quantify the impact of social media upon lodging performance as measured by bookings, occupancy, and revenue, this report uses the unique position of Cornell’s Center for Hospitality Research to combine data from three CHR research partners (ReviewPro, STR, and Travelocity), and two other data providers (comScore and TripAdvisor) in a first attempt at determining ROI for social-media efforts.

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Extreme comments ignored and few focus on negative reviews says TripAdvisor [INFOGRAPHIC] | Tnooz

More than half of TripAdvisor users say they won't book a hotel if it has no reviews according to research carried out for the company. The PhoCusWright study reveals TripAdvisor users (87%) feel more confident in their decision when they read the reviews and 98% say they find them ‘accurate of the actual experience’. Additional findings show 59% of users ignore extreme comments and only 5% say they focus on negative reviews.


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TripAdvisor reviews impact bookings for economy hotels more than their luxury counterparts - Skift

TripAdvisor reviews impact bookings for economy hotels more than their luxury counterparts - Skift | eTourism Trends and News | Scoop.it

The impact of positive user reviews on a hotel’s revenue increases as you move down the scale of hotels from luxury to the economy segment, reports a study to be released by the Cornell School of Hotel Administration at the end of this week. User reviews refer to ReviewPro’s aggregate user review score, which is a composite score across all review sites including TripAdvisor, Expedia, and Priceline.

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TripAdvisor on Facebook: Jury still out

TripAdvisor on Facebook: Jury still out | eTourism Trends and News | Scoop.it
Facebook is always touting TripAdvisor as its best buddy in travel, but despite all the hype, TripAdvisor is now saying Facebook is a "somewhat expensive" channel and that the jury is out on whether marketing through Facebook will sufficiently "move...
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TripAdvisor make City Guides Android app social with in-app photo sharing and check-ins - Skift

TripAdvisor make City Guides Android app social with in-app photo sharing and check-ins - Skift | eTourism Trends and News | Scoop.it
TripAdvisor updates its City Guides Android app adding online sharing features to its offline guide material.
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