Google AdWords gets stronger, but travel keywords struggle with conversion | eTourism Trends and News | Scoop.it

Travel companies spent more on pay-per-click advertising than any other industry except for finance, according to Wordstream’s analysis of 2,600 accounts. The top ten travel advertisers using Google AdWords are Expedia, Hotels.com, Booking.com, Priceline, and Kayak. Despite its big spend, the travel sector has the lowest conversion rate (1.45%) of the ten largest online industry verticals...