eTourism Trends and News
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
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Interview: Facebook's Head of Travel on Hotels Going Mobile

Facebook would certainly love nothing more than for hotels to use its platforms exclusively for their mobile needs. But what Christine Warner has to share about how hotels should be thinking about mobile, and social media platforms, is advice any hotel can use
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Schweiz: Hotellerie bedauert Nein zu langfristigem MWST-Sondersatz

Die nationalrätliche Kommission für Wirtschaft und Abgaben empfiehlt dem Nationalrat lediglich eine Verlängerung des Mehrwertsteuer-Sondersatzes für das Beherbergungsgewerbe von 3,8 Prozent um 10 Jahre. Der Branchenverband hotelleriesuisse reagierte enttäuscht.
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Booking.com mit über 70 Prozent Marktanteil der Schweiz

Die eidgenössischen Hoteliers versuchen, sich unabhängiger von mächtigen Vertriebspartnern zu machen. Das ist aber nicht so einfach.
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As social media evolves, travellers demand joined-up customer service

As social media evolves, travellers demand joined-up customer service | eTourism Trends and News | Scoop.it
Customer service has always been one of the most challenging areas of any service-based business.
This is especially acute in travel, where there is far more emotion and expectation attached than in a typical retail transaction.
Families traveling together, business travelers headed to meetings, people starting vacations – each trip has its own motivation. Once all those motivations come together in the travel cauldron, it only takes a quick stir to bubble up tension.
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Webinar: Driving demand that leads to direct bookings - best practice strategies for 2017

Hear from Barrett Boston, TravelClick’s Chief Marketing Officer, as he explores best practice strategies for acquiring guests in 2017 and how TravelClick’s data-driven solutions can help you achieve your goals.
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Why TripAdvisor might be looking out for buyers

After trying really hard to transition itself from a metasearch and travel review leader to a hotel booking platform, it seems TripAdvisor is now saying ‘enough is enough.’
Despite investing aggressively on upgrading the platform, spending in technology and marketing, and roping in some of the best names in online travel, TripAdvisor still couldn’t warm up to users.
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Expedia expects hotel commissions to come down

Expedia Group CEO Dara Khosrowshahi expects commissions to come down as the OTA looks to pass on lower fixed costs achieved through growth not only to shareholders but hotel partners.
Speaking at the International Hotel Investment Forum (IHIF) in Berlin last week, Khosrowshahi said Expedia has been lowering industry commissions over the last 10 years as its business grows.
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Testez votre site web en quelques secondes avec "Test My Site" | Etourisme.info

Votre site Internet rame, ou vous avez l’impression qu’il est illisible sur un téléphone portable? Et votre webmaster dit le contraire, en affirmant que tout baigne?

Avec TestMySite de Google, en trois secondes, vous pourrez vous faire votre propre opinion. Il suffit de saisir l’adresse du site (le votre, ou celui de votre concurrent, d’un adhérent de l’office de tourisme, etc.) et c’est parti!
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Artificial Intelligence Is Coming to Corporate Booking Tools

Serko, a corporate travel booking and expense management business, is like a baby, Kiwi version of Concur, the SAP-owned technology company that is a developer of software that help businesses manage travel expenses.

Serko’s travel booking tool is used by more than 60 percent of enterprise businesses in Australia and New Zealand. The world’s largest travel management companies (namely, BCD Travel, American Express Global Business Travel, Carlson Wagonlit Travel, and Hogg Robinson Group) all resell Serko’s tool to their customers in Asia Pacific.
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Baromètre Opodo/Raffour 2017 : vers un changement des pratiques touristiques des Français

Baromètre Opodo/Raffour 2017 : vers un changement des pratiques touristiques des Français | eTourism Trends and News | Scoop.it
Opodo et le Cabinet Raffour dévoilaient aujourd’hui les résultats de leur enquête annuelle sur les pratiques touristiques des Français. Plusieurs constats en ressortent. De plus en plus d’entre eux partent en vacances, malgré les évènements de 2016. Ils voyagent plus longtemps, vers des destinations différentes qu’auparavant. Mais surtout, ils sont de plus en plus nombreux à réserver leurs vacances sur Internet et le mobile. 
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The app revolution is not over but the easy money has gone

The ‘End of Apps’ has been overblown. The rise of chatbots has encouraged articles about the demise of apps from the likes of The Telegraph, Recode, and The Independent.
Taken at face value, it’s easy to conclude that apps are losing favor among consumers: per Nielsen, the average number of apps used is holding steady at 27 apps per month. And 49 percent of smartphone users download zero new apps per month.
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OTAs remain the dominant booking force for hotels around the world

A paper to be released later this week by Sabre and Phocuswright, giving hotels advice on how to position themselves in an increasingly multi-channel distribution landscape, is backed by primary research into the booking habits of consumers.
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Google, Facebook Increase Their Grip on Digital Ad Market - eMarketer

US digital ad spending will reach $83.00 billion in 2017, representing an increase of 15.9%, according to eMarketer’s latest forecast.



Google will maintain its dominance and account for 40.7% of US digital ad revenues in 2017—more than double Facebook’s share.
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Priceline's Boyd Says Company Has the 'Muscle' to Offer Private Rates Like Hotels Do

Priceline Group executives say their relationships with the major hotel chains are good and the impact of their direct-booking campaigns isn’t acute. Then why is Jeffery Boyd, the Group’s executive chairman, talking about taking remedial actions?
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What hoteliers need to know about personalisation technology

Businesses in all industries are becoming increasingly digital and data-centric, and the push towards personalisation hasn’t passed the hospitality industry by.
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Instagram, nouvel outil pour choisir sa destination

Instagram, nouvel outil pour choisir sa destination | eTourism Trends and News | Scoop.it
70% des membres français s’y connectent  tous les jours. Comme le reste des réseaux sociaux, Instagram bouleverse les modes de consommation. Et le secteur du Tourisme n’échappe pas à la règle. Une étude Voyages-sncf.com/Bolero dévoile que le réseau social est un nouvel outil pour choisir et organiser ses voyages.

Voyages-sncf.com, en association avec le cabinet Bolero, publie une étude * sur la place des réseaux sociaux dans le choix et l’organisation des voyages des Français. Un constat est posé : Instagram, avec ses 11,8 millions d’utilisateurs en France, s’installe progressivement dans les usages touristiques.
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Francis Fiesinger Pro's curator insight, March 16, 9:04 AM

les images forces de ventes

Eve-Line Boulle's curator insight, March 17, 10:48 AM
"Si l’avis des proches reste la première source pour trouver des idées de voyages – 80 % des sondés – 34 % des Français déclarent avoir recours aux réseaux sociaux. Parmi ces derniers, 59 % sont des Instagramers."
DocBiodiv's curator insight, March 18, 4:31 AM
Voilà qui complète l'article paru dans Conservation Letters : "Social Media Data Can Be Used to Understand Tourists’ Preferences for Nature-Based Experiences in Protected Areas" http://onlinelibrary.wiley.com/doi/10.1111/conl.12343/abstract
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Travel and the fourth industrial revolution

Travel and the fourth industrial revolution | eTourism Trends and News | Scoop.it
Interesting positioning by Sabre in recent weeks as it looks to face what it calls the “fourth industrial revolution” and how the travel industry will tackle it.
This move to an entirely new economy, social structure and consumer (and, of course, traveller) connectivity is set to overhaul how suppliers, intermediaries and technology services operate – that much most people and companies are beginning to understand.
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Reach highly engaged customers with Facebook Dynamic Ads for Travel

With the shift from Dynamic Product Ads (DAP) to Dynamic Ads for Travel (DAT), travel brands are now able to reach a highly engaged audience. For groups like IHG, this has led to a cost per booking decrease of 20 percent with a 50 percent increase in campaign scale.
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Why TripAdvisor might be looking out for buyers

After trying really hard to transition itself from a metasearch and travel review leader to a hotel booking platform, it seems TripAdvisor is now saying ‘enough is enough.’
Despite investing aggressively on upgrading the platform, spending in technology and marketing, and roping in some of the best names in online travel, TripAdvisor still couldn’t warm up to users.
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Facebook: Traveling companion for the next decade?

As the social giant continues to make inroads into the travel industry, Lee McCabe, global head of Facebook’s travel strategy, says most of the big shifts in the industry are a by-product of mobile.
Facebook has been hovering around in travel for some years. Every now and again the question of whether it could challenge Google hits the headlines. Expedia CEO Dara Khosrowshaki said only a few months ago that it could. He was quoted as saying that travel is such a significant portion of e-commerce that Facebook would have a travel-specific product.
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Buzz hors du commun pour la vidéo du freerider Laurent de Martin qui entre à ski à la HES-SO

Voilà des surprises qui doivent faire plaisir. La vidéo du freerider Laurent de Martin fait un buzz extraordinaire sur les réseaux sociaux. Publiée la semaine dernière, elle a été visionnée près d'un million de fois sur les différentes plateformes.
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Lessons from Snapchat - three travel and hospitality brands getting it right

With every new platform comes the inevitable sighs from overworked digital marketers.
“Not another one” becomes the common refrain. There are generally two camps when it comes to new channels with marketing potential: ‘let’s do this’ or ‘wait and see.’
Recently, many have been considering whether to invest resources in Snapchat.
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Infographie : 1 voyageur sur 2 réserve en ligne en France

Infographie : 1 voyageur sur 2 réserve en ligne en France | eTourism Trends and News | Scoop.it
Raffour Interactif a publié ce matin son baromètre annuel des vacances. Taux de départ et poids du online atteignent des niveaux records.

 

"Les vacances représentent un besoin vital", répète à l'envi le fondateur du cabinet Raffour Interactif, en présentant son 15e baromètre annuel. A telle enseigne que le taux de départ global des Français en 2016 atteint 63,1%, en hausse de 3 points versus 2015. Du jamais vu depuis… 2004.
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Lufthansa gets closer to passengers as it goes Home with Google

As it stretches its wingspan in the digital sphere, Lufthansa has added new functionality which lets passengers query their Google Home device for updates on bookings.
Sebastian von Herff, manager digital innovation for the airline says that Google knows a passenger is flying with Lufthansa as soon as a boarding pass is emailed to their Gmail account.
“You can query the information via Google Home. This is done by an HTML mark-up in our boarding pass commands.
“It’s actually an integration into the complete Google ecosystem; not only also Google Home, but also Android Wear, Google Now and the Google calendar.”
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Google & Facebook move to shorten the distance between discovery and booking

Google Bucket lists and Facebook City Guides are trip planning tools that are shortening the distance between discovery and booking. And with their respective market dominance, they will be the players to watch this year.
We’ve probably all shared our bucket list ideas through Facebook or email, but mostly in a haphazard way and, ironically, these often remain as firmly on the to-do list as many of the trips themselves.

Now Google Maps' users can build bucket lists of places they’ve visited or plan to visit and share these lists with friends. Users benefit by learning about interesting new destinations from each other and Google benefits – as always – by gathering more data about our preferences. This is further proof of Google's self-confessed move up the trip-planning funnel which has strategic implications for the travel industry, something we will be looking more closely at later this week on Eyefortravel.com and at this year's upcoming events.
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