eTourism Trends and News
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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Facebook Plans to Boost its Translations Using Neural Networks This Year

Facebook is working to get significantly better at automatically translating updates from friends not written in your native language.


The social network plans to roll out a new translation system later this year. It is based on artificial neural networks, an approach to machine learning that has recently caused Facebook and others to invest heavily in artificial intelligence (see "10 Breakthrough Technologies 2013: Deep Learning").
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pInside Expedia’s Usability Lab, consumer behavior provides insights - Tnooz

pInside Expedia’s Usability Lab, consumer behavior provides insights - Tnooz | eTourism Trends and News | Scoop.it
We visit Expedia’s Usability Lab, a two-room facility in the company’s headquarters in Bellevue, Wash. The company's opening labs worldwide.
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Instagram For Hotels Part 1: The Visual

Instagram For Hotels Part 1: The Visual | eTourism Trends and News | Scoop.it
Social media is a buzzword thrown about by jazzy marketers. Get social, they claim, and you'll have unbridled access to a youthful, new-generation clientele.
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Smartphones dominate last-minute hotel bookings

Mobile eats up 29% of online travel bookings in the U.S. in Q1 2016, and even more the closer it gets to the trip, according to a new Criteo study.
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5 Community Managers de destinations touristiques sous les projecteurs ! | Etourisme.info

5 Community Managers de destinations touristiques sous les projecteurs ! | Etourisme.info | eTourism Trends and News | Scoop.it
Je vous invite aujourd’hui à prendre connaissance d’une série d’entretiens très instructive réalisée ce printemps auprès de 5 Community Managers de destinations françaises d’envergure.

Dans ces interviews détaillées valorisant le quotidien de professionnels passionnés par le tourisme numérique et œuvrant pour différents types de destination (montagne, littorale et urbaine) vous pourrez notamment découvrir :
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Why Google woke up and smelt the travel coffee

Why Google woke up and smelt the travel coffee | eTourism Trends and News | Scoop.it
Google has never been lacking in confidence – and that’s not just because it has a market cap of $487 billion and last year took in $74.5 billion in revenues.
There have been some high-profile and somewhat embarrassing disappointments on the product front, such as real-time messaging platform Wave, social network Google Plus, and the nerdy Google Glass. But Google – or Alphabet, as the umbrella company is now known as – and its power doesn’t ever seem to diminish
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The Travel Brands That Are Taking Advantage of APIs — Digital Marketing News

The Travel Brands That Are Taking Advantage of APIs — Digital Marketing News | eTourism Trends and News | Scoop.it
“Application programming interfaces,” or APIs for short, may not seem like a topic for marketers. But as data plays an ever-increasing role in the world of marketing, so too do these unique tech tools. Brands like Google, Hilton, and KLM Airlines now recognize that APIs can help marketers open up new distribution channels and access new sources of information, helping them wield more influence over, and gain more profits from, partners and competitors alike. What do travel marketers need to know about APIs? Read on for more details.
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Stratégie mobile : 6 questions à vous poser

Stratégie mobile : 6 questions à vous poser | eTourism Trends and News | Scoop.it
Comment améliorer son taux de conversion et l’expérience client ? Faut-il une appli, un site mobile ou responsive ? Autant de questions auxquelles des leaders du voyage ont répondu à la conférence Next Tourisme 2016, lors d’une table ronde.
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Digitale Reisebuchung: So planen die Deutschen ihren Urlaub

Digitale Reisebuchung: So planen die Deutschen ihren Urlaub | eTourism Trends and News | Scoop.it
Die Urlaubssaison steht bevor und viele stecken bereits mitten in der Planung ihrer nächsten Reise. Ob Aktiv-Urlaub in den Bergen oder einfach nur pure Entspannung am Strand: Die Mehrheit der befragten Deutschen zieht es meistens in den Ferien in andere Länder. Dabei legen sie hohen Wert auf günstige Angebote – die finden sie immer häufiger bei der Online-Reiseplanung. Eine Umfrage von Yahoo zeigt: Das traditionelle Reisebüro verliert weiter an Bedeutung.
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Dos and don’ts on the battlefield of hotel distribution

In case you missed the analysis piece last week – Hotels and the dirty battle of distribution – here we sum up the key points and recommendations from a series of interviews with industry experts.
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Booking.com leads in cancellations

Hotel marketing agency Mirai analysed cancellations for the last four months of its three most important online channels: Booking.com, Expedia and the website itself.
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Time pressure's effect on the mobile path to purchase of travel - Tnooz

Few people doubt the travel-industry maxim that consumers using mobile devices are more typically under time-pressure than those using laptops or desktops.
But how does time pressure affect consumer behavior?
That’s the question addressed in a new article by Dan Ariely, a Duke University professor who studies behavioral economics and who is a three-time New York Times bestselling author.
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Facebook Has a Lot to Lose by Appearing Biased

Facebook’s meeting with GOP officials over political fairness on its “trending topics” choices carries high business stakes: the company stands to rake in hundreds of millions of dollars in political ad revenue in this year alone in the United States.       
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No Industry Can Afford to Ignore Artificial Intelligence

Sixty years ago this summer, four computer science professors established a summer project aimed at creating “artificial intelligence”—the first time this phrase was ever used. The hope was to figure out how to make machines use language and perform abstract thought.
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More travel companies testing the virtual reality water - Tnooz

More travel companies testing the virtual reality water - Tnooz | eTourism Trends and News | Scoop.it
Virtual reality projects from YouVisit (Yosemite) and Tourism Australia show how the technology is catching on
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What marketers need to know about Google assistant and Google Home

Voice Search and Google assistant are exciting technologies that promise to make searching at home a more immersive and useful experience; however, they come with challenges we as marketers must be ready to face and find solutions to.
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Focusing Only on Conversions is a Big Mistake for Travel Sites

Focusing Only on Conversions is a Big Mistake for Travel Sites | eTourism Trends and News | Scoop.it
Travel shopping is fragmented, lengthy, competitive. Even the most loyal customers cross-shop to validate their choices before buying. The battle for traff
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Getting the hang of virtual reality

Getting the hang of virtual reality | eTourism Trends and News | Scoop.it
We’ve all been there – it’s a fact that going through travel catalogues and browsing online travel platforms helps us escape from everyday life. But despite the glossy brochures and animated websites, the experience is still limited. What remains is our longing for sunny beach walks, staying at luxurious hotel suites, or travelling first-class to remote islands.
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Apps, maps and ten top API tips | Travel 

APIs are increasingly important. In what is a first for the hotel industry, Hilton guests at its 4,000 hotels around the world will be able to select their rooms from a digital floor plan. This has been achieved by integrating the HHonors app with Google Maps API which helps guests to be more informed about the location of their room at the property within the property’s surroundings.
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L’e-tourisme a progressé de 4% en 2015

L’e-tourisme a progressé de 4% en 2015 | eTourism Trends and News | Scoop.it
lechotouristique.com -
Bonne nouvelle : la Fevad relance son baromètre sectoriel dédié aux acteurs du voyage.
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The US vs. Europe: How are hoteliers embracing hotel technology?

Property management system, internet booking engine, a channel manager, central reservation system, and revenue management system – all perfect examples of the hotel technology that hoteliers should be using to get ahead of the competition and manage their operations.
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Urlaub wird online gebucht – Mehr als sechs von zehn Deutsche buchen 2016 ihren Urlaub via Computer, Tablet oder Smartphone

Online-Reisebuchungen liegen voll im Trend: Fast sieben von zehn Deutsche (69%) wollen ihren Urlaub dieses Jahr im Internet buchen, also vier Prozent mehr als noch 2015 (65%). Meist tun Befragte dies über dein eigenen Desktop oder Laptop (62%), via Tablet Computer (4%) oder das Smartphone (3%). Das ergab eine aktuelle Umfrage von lastminute.de.
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Top 2016 hotel digital marketing trends

Hotel industry giants with big budgets have already gotten a head start on the rest of us, which allows us to see the technology in action and to review their ROI. Here are some of the trends already making an impact on hotel marketing:
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Étude Deloitte : les tendances technologiques pour innover à l’ère du numérique

L’étude Tech Trends 2016 de Deloitte met en avant les tendances technologiques de cette année qui sont au cœur de la révolution numérique des entreprises. Parmi celles-ci, on compte la blockchain, les plateformes autonomes, la réalité virtuelle et la réalité augmentée ainsi que les objets connectés.
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Google Thinks You’re Ready to Converse with Computers

Google Thinks You’re Ready to Converse with Computers

Google’s new virtual assistant will be the biggest test yet of the theory that people want to talk to software to get things done.

by Tom Simonite May 19, 2016
Google has done well out of its search box. As our collective dependence on computers and the Internet has grown, we have come to use it more and more—helping Google swell to its gigantic size.


But on Wednesday Google’s CEO, Sundar Pichai, said it was time to move on from the conventional search engine that his company was built on. He unveiled Google Assistant, an evolution of Google search designed to act like a virtual concierge.
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