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Hoteliers across Europe trying to drive direct bookings on their websites are being undercut by online travel agencies that are offering lower rates for their properties.
OTA Insight analyzed data across 146 countries and more than 28,000 hotels on brand, OTA and metasearch sites. For its report on the European market, it included a cross-section of major chains, independent and local chain hotels.
The travel industry is just beginning to explore the potential of blockchain in travel solutions.
Winding Tree, for example, is one of a number of industry players, including IATA, that are mulling how blockchain-based technology will impact airlines.
The adoption of guest messaging in the hospitality industry is no longer a matter of if, but when.
In an industry built on providing great guest experiences, it’s only logical that SMS and messaging apps like WhatsApp, Messenger and WeChat will soon be adopted at scale.
“With an expected additional 1.1 billion new users set to adopt messaging by the end of 2018, for a total of 3.6 billion users, it’s clear that messaging really is the new social media,” writes Deanna Ting in a recent article on Skift.
Beyond enjoying more than 702 million reviews and opinions, travelers can now get useful and relevant advice from the people and experts they trust.
LOCATION: San Francisco, U.S.
At some point, a blockchain-based solution for hotel reservations and distribution is going to break out from beyond the distributed ledger-led hype and take the market forward in a meaningful way.
With a former head of global operations at Airbnb as an investor and a management team with plenty of experience in hospitality, Arise has the potential to push itself and the concept ahead to a point where it cannot be ignored.
Quels sont les services plébiscités par les voyageurs européens lors d’un déplacement ? Pour y répondre, Lastminute.com a chargé le cabinet d’études OnePoll de sonder un échantillon de 10 000 voyageurs européens. L’IA, la blockchain ou la biométrie figurent bien loin du Top 3 des attentes voyageurs qui privilégient plutôt l’accès gratuit au Wi-Fi.
Bien loin des dernières innovations de ruptures telles que l’IA ou la blockchain, en 2018, 46 % des voyageurs placent l’accès gratuit au Wi-Fi comme priorité absolue en matière de services de voyage.
Sojern, a technology company focused on helping drive more business for travel companies, has raised $120 million in a Series D round of investment. The San Francisco-based travel digital advertising technology startup Sojern has raised more money in a funding round, with Thayer Ventures participating.
TripAdvisor, the largest travel website in the world “with nearly half a billion unique visitors every month”, has launched its new homepage worldwide.
The idea behind the redesign is to give travellers searching for places to go or where to stay to discover recommendations from friends, family, publishers and influencers. They can then save and share ideas to plan and book their trip.
In the "age of content," where there is often information overload, it can be pretty stressful for travelers to find the right answers to their questions, such as where locals actually eat or drink or where to find off-the-beaten-path attractions.
Most visitors will likely open up TripAdvisor or simply use Google, but that can often be a painful journey that can take them down endless rabbit holes.
Google is testing expandable hotel highlight icons which provide more information about different amenities, features, and highlights.
The first difference from the current design that users can notice in this test is that the icons are rounded and shadowed instead of the normally flat icons. They are designed to look and feel like something users could click on.
Take a look to learn more about those hotel tech trends that are about to influence and shape the face of travel in 2019!
Smart Integrations
This is one of the most potent technology trends, that is already transitioning from “nice-to-have” to “must-have”. We have thoroughly discussed intelligent software integration in our latest eBook, The Hotelier’s Tech Stack Guide - Must-Have Technologies That Impact The Guest Journey and I highly recommend downloading it, in order to get a deeper look into the importance of smart integrations.
Le nouveau responsable France de SiteMinder, la plateforme numéro 1 mondiale d’acquisition de clients du secteur hôtelier, invite les hôtels à mieux répartir le tourisme à travers le pays en recourant aux technologies pour « vendre leur destination ». Antoine Aubrun, Bordelais d’origine et passionné de voyages, estime qu’une adoption plus large des technologies de marketing hôtelier pourrait avoir un rôle déterminant pour éviter le surtourisme dans les zones les plus prisées et faire venir les touristes dans les zones rurales délaissées.
Booking.com's entry into the world of tours and activities has been played out in a fairly low-key way over the years.
The Booking Holdings-owned giant had quietly introduced the ability for travelers to get tickets for experiences and attractions as part of the post-booking process through customer emails.
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Travel attracts one of the most engaged audiences on Instagram, according to an executive from the Facebook-owned image-sharing service.
Insight from Instagram, revealed during a Travel Perspective session at World Travel Market earlier this month, shows travel lovers return to the service about 28 days a month.
There’s no point building an endless range of different sizes, shapes and colours of message to please clients if those messages are ruining the booking experience for their website visitors.
Airbnb has reached peak Airbnb, at least in its most mature markets in the U.S. and Europe, according to a new report from Morgan Stanley Research.
A follow-up to last year’s annual AlphaWise survey of 4,000 consumers in the U.S., UK, France, and Germany, the report found a continuation of slower growth for the homesharing giant in those markets, as well as increasing competition from online travel agencies Booking and Expedia.
The importance of your hotel’s Instagram page is growing in lockstep with the popularity of the social media platform. Rest assured, it is not just for millennials…
Not only does Instagram offer a great way to show off your property and connect with guests on an emotional level, but through guest photography or UGC (user-generated content), it’s also enabled hotels to share their brand story in an incredibly authentic way.
Unfortunately, most hotel social media practitioners handle Instagram in the same shortsighted way they handled Facebook 5 years ago, making three critical mistakes:
In the third quarter, Booking.com reported having 21% more global alternative accommodations listings than it reported having in the same quarter last year.
Booking.com's biggest competitors in the U.S. market are Airbnb and HomeAway. An Airbnb spokesman confirmed the company has "5 million-plus" listings. HomeAway, owned by Expedia Group, has about 1.8 million online-bookable listings, more than 300,000 of which are integrated on its core OTA platform, according to its most recent financial results.
Pour le secteur de la Culture, l’émergence des nouvelles technologies est une véritable aubaine.Pour cause, celles-ci permettent aux musées et monuments de rendre leurs parcours de visite plus ludiques, plus accessibles et plus inclusifs. La robotique, la réalité virtuelle ou encore l’intelligence artificielle participent à l’enrichissement des contenus en ligne et in situ tout en mettant en valeur l’authenticité des œuvres et monuments. Le Centre des Monuments Nationaux, notamment, a fait du digital une priorité. Laure Pressac, cheffe de la mission stratégie, prospective et numérique du Centre, fait l’état des lieux concernant l’adoption des nouvelles technologies par les musées français.
La SNCF et Blablacar ont annoncé lundi être entrés en négociation exclusive en vue de la cession de Ouibus, la filiale de « cars Macron » du groupe public ferroviaire, au leader européen du covoiturage.
A partir de l’été 2019, il sera alors possible, pour aller d’un point A à un point B, de combiner les modes de transports: train, bus et covoiturage, et cela en quelques clics. En effet, la SNCF va céder Ouibus, sa compagnie de « cars Macron », à BlaBlaCar et va participer à une augmentation de capital de 101 millions d’euros de la plate-forme de covoiturage, dont elle va proposer les services sur son site oui.sncf.
Le tourisme culturel est un secteur en pleine croissance à l’échelle mondiale. Les voyages « multi-sensoriels » ont la cote. Vivre des expériences au contact de cultures différentes de la sienne est également une motivation forte de voyage. Le contexte est donc favorable au développement d’une offre touristique sur la base des listes du patrimoine immatériel. L’inscription sur les listes officielles de l’UNESCO est très convoitée, on s’en doute. Celle-ci garantit en effet une visibilité planétaire aux traditions locales mais engage aussi l’ensemble de la communauté internationale pour la sauvegarde de la diversité culturelle.
In recent years, Google has been looking at ways it can gain a foothold in the travel industry. More recently, the company has also taken steps to make itself more friendly to those who travel.
In a few clicks, Choice Hotels’ customers can now complete a reservation online on Google using their saved Google credentials.
Choice Hotels International, Inc. CHH, +0.59% is making booking a hotel room directly at its hotel brand properties easier than ever. By enabling Book on Google, Choice Hotels has made it possible for travelers to seamlessly search, select, and reserve hotel rooms at Choice properties.
Google innove encore et toujours et renforce son empreinte dans le secteur du voyage. Son nouveau design pour les hôtels lancé récemment en est la preuve. De votre côté, tout cela peut parfois sembler aller trop vite !
Pour ne pas se perdre dans cette course à l’innovation et surtout tirer profit de votre présence sur Google, nous vous proposons de revenir sur les fondamentaux et d’explorer les opportunités qui s’offrent à vous avec une bonne gestion de Google, à travers ces trois points :
Les bénéfices de Google My Business pour votre établissement
La gestion des avis sur Google (réponses, faux avis…)
Les conseils de base pour améliorer votre visibilité sur Google
By 2019, French consumers may be able to go to the website of the nation's main railway company and buy travel via a combined ticket of train plus bus, or BlaBlaCar has offered to acquire Ouibus, a bus subsidiary of SNCF, which in turn SNCF said it has led a $113 million (€101 million) investment in BlaBlaCar.
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