eTourism Trends and News
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Réservez votre hôtel en direct, d'accord ?

Réservez votre hôtel en direct, d'accord ? | eTourism Trends and News | Scoop.it
En 2016, la distribution en ligne de l’inventaire hôtelier demeure un enjeu primordial. Que l’on soit un gîte, une auberge de charme, un hôtelier indépendant ou un hôtel faisant partie d’une chaîne internationale, les canaux de ventes sont multiples, la réservation pouvant passer :
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
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Mit dem Smartphone ins Museum: Mehr Tiefgang dank Virtual Reality

Mit dem Smartphone ins Museum: Mehr Tiefgang dank Virtual Reality | eTourism Trends and News | Scoop.it
Die Ausstellung «Erasmus MMXVI. Schrift als Sprengstoff» in Basel sprengt den Rahmen des Mediums Papier. Eine App hilft.
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Google demo of its travel assistant app reveals more details - Tnooz

Google demo of its travel assistant app reveals more details - Tnooz | eTourism Trends and News | Scoop.it
At the end of this week’s SITA summit ATIS in Barcelona, Marci Brodziak, a senior software engineer at Google, gave a ten-minute demonstration of the company’s upcoming Trips app.
The presentation was captured by a handheld video recording by journalist Marisa Garcia
The audio quality is poor, but the screen shots are still revealing about details of the app, aiming to go live this summer.
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Search isn’t just on search engines anymore, and Google knows it

Search isn’t just on search engines anymore, and Google knows it | eTourism Trends and News | Scoop.it
Google used to own search. Now 65% of consumers start searching for products on Amazon or other retail sites - bypassing search engines completely. As a re
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Travel Influencer Summit: What Influencers Want

Consumers are all researching their vacation options online and are frequently inspired by the content they see produced by bloggers and digital influencers. Join Malcolm Griffiths, DCI Vice President of Travel Marketing, to learn how destinations can work effectively with digital influencers. His presentation will showcase the unique preferences of digital influencers and how best to work with them based on a recent study by DCI. You’ll walk away knowing the tools and tips you’ll need to be successful!
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The Travel Industry's Drone Dilemma – Digital Marketing News This Week

The Travel Industry's Drone Dilemma – Digital Marketing News This Week | eTourism Trends and News | Scoop.it
Drones have the potential to create jaw-dropping travel video and new ways for travel marketers to build excitement and generate buzz. But all that "buzz"
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Is messaging the future of travel?

In addition to the widespread use of traditional SMS or text messaging, Internet-based mobile chat apps have become the default means of communication for billions around the world. It's advancing at lightning pace and penetrating many aspects of our daily lives, including travel.
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How Slack (with an army of bots) killed traditional CRM, a story from the future

The explosive growth of new applications like Slack proves the lack of innovation in the $36B CRM market.  (Slack boasts over 2.5M daily users and is the fastest growing software in the history of the planet - no sales teams.)
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The most popular social networks worldwide [#ChartoftheDay] - Smart Insights Digital Marketing Advice

The most popular social networks worldwide [#ChartoftheDay] - Smart Insights Digital Marketing Advice | eTourism Trends and News | Scoop.it
Unsurprisingly, Facebook leads the way with 1.6 billion active users. But who follows? As a business, it makes obvious sense to be aware of the potential o. Marketing topic(s):Digital marketing strategy.
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La confiance, pilier fondamental de l’économie collaborative

La confiance, pilier fondamental de l’économie collaborative | eTourism Trends and News | Scoop.it
Blablacar et la NYU Stern viennent de dévoiler leur étude « Entering The Age » au cours d’une conférence au siège social du site de covoiturage. L’enquête examine la manière dont la confiance est créée en ligne, avec ses implications pour l’économie collaborative et la société en général. Elle met aussi en avant le changement, en cours, des comportements face aux plateformes collaboratives.
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Digitalisierung verändert die Ferienplanung – nicht aber die Ferien

Die Digitalisierung hat die Ferienplanung der Schweizerinnen und Schweizer deutlich verändert. Während sie vor zehn Jahren noch hauptsächlich das Reisebüro als Inspirationsquelle nutzten, greifen sie heute dafür zum Computer oder zum Tablet.
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Removing friction at the airport using mobile and blockchain - Tnooz

SITA Lab has begun researching how blockchain might be used to improve how passengers are identified at various points in the journey.
The air industry technology specialist is working on a concept that sees passengers creating a ‘token’ on their mobile phone which stores biometric and other personal information.
The idea is that travellers scan their face and device as a means to verify their identity wherever they go.
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A sneak preview of Google’s new AdWords interface

At the Google Performance Summit this week, Google highlighted all the new changes and features coming to AdWords soon - including its new interface.
Google says the new interface is designed for these three principals:

- Data at your fingertips: This principle about making data-backed insights easier to surface and more actionable.

- Focus on your business: With this one the goal is to make it easier to optimize campaigns based on your specific business goals and targets.
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Google adds Booking.com hotel reviews

While Google still shows its own reviews for hotel listings, the company now added an additional section that for the poment is popoulated by Priceline Groups reviews, including Booking.com and Agoda.
Roland Schegg's insight:
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How your DMO can measure success in the new marketing world - Destination Think! -

How your DMO can measure success in the new marketing world - Destination Think! - | eTourism Trends and News | Scoop.it
Destination marketing organizations (DMOs) often need to measure what they can’t manage. A marketer’s typical job is to create demand for a product, but countless external factors affect visitation, making the effectiveness of destination marketing difficult to measure and communicate succinctly.

At Simpleview Summit 2016, Destination Think!’s Chief Strategist & Partner William Bakker tackled this problem in a presentation called “Measuring Success in the New World.” His talk shares four measurements DMOs can use to create simple benchmarks to track their destination’s improvement over time. These methods can also help DMOs demonstrate the value they create for stakeholders.
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Google Photos: One year, 200 million users, and a whole lot of selfies

Google Photos: One year, 200 million users, and a whole lot of selfies | eTourism Trends and News | Scoop.it
A year ago, we introduced Google Photos with one mission: To be a home for all your photos and videos, organized and brought to life, so that you can share and save what matters. 
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Check in to the vast world of hotel data [INFOGRAPHIC] - Tnooz

Check in to the vast world of hotel data [INFOGRAPHIC] - Tnooz | eTourism Trends and News | Scoop.it
Hotels sit on more data from their guests than, arguably, any other sector in the travel industry. And, remarkably, some probably do not know.....
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SITA eyes up future tech to solve air industry challenges - Tnooz

SITA has unveiled a number of demos it is working on with the aim of improving the passenger experience and airline efficiency.
The air travel technology specialist is focusing on: new baggage tracking capabilities in line with IATA Resolution 753, the facilitation of IATA NDC, an industry-wide disruption warning system and improving cyber security.
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Skycanner lance son bot Facebook Messenger

Skycanner lance son bot Facebook Messenger | eTourism Trends and News | Scoop.it
Skyscanner souhaite étendre son offre et lance un bot dédié à Facebook Messenger. Il s’agit d’une première puisque c’est la première entreprise de comparateur de voyages à sortir un robot permettant de rechercher des vols via une conversation Facebook Messenger. Cette fonctionnalité est disponible pour tous les utilisateurs de Messenger, à condition qu’ils tapent leurs recherches en anglais. Pour répondre aux questions de voyage, le bot réponds sous la forme d’une conversation « naturelle ». Il envoie ensuite un lien directement vers le site de Skyscanner pour que les utilisateurs puissent réserver l’itinéraire de voyage de leurs choix. 
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Airbnb + HotelTonight = new startup Overnight

Need a place to crash last-minute but don’t want to pay for a pricey, cookie-cutter hotel? Overnight can hook you up with a local to stay with right away.
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Internet ist wichtigste Informationsquelle über das Urlaubsziel

Internet ist wichtigste Informationsquelle über das Urlaubsziel | eTourism Trends and News | Scoop.it
Lt. Prof. Peter Zellmann (IFT Institut für Freizeit- und Tourismusforschung) wird das Internet auch für Urlaubsreisen immer mehr zur Informationsquelle Nummer 1. Das gilt vor allem für die Erstinformation, den Einstieg. Beratungen durch Freunde, das Reisebüro etc. folgen dann nach, wenn man es genauer wissen oder auf Nummer sicher gehen will. Die Informationskanäle schließen einander daher nicht aus, sondern ergänzen einander. 

Reiseinformationen werden vor allem über das Internet oder durch Berichte von Freunden, Verwandten oder Bekannten eingeholt, wenn das Reiseziel nicht bereits aus eigener Erfahrung bekannt ist.
An Stellenwert verlieren dagegen die eigene Erfahrung an Urlaubsorten sowie Auskünfte von Reisebüros bzw. Fremdenverkehrsstellen.
Das Internet wird vor allem von jüngeren Reisenden, Personen mit höherer Bildung und höherem Einkommen als Informationsquelle genutzt.
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Starwood's Loyalty Program Is Experimenting on Snapchat

Starwood's Loyalty Program Is Experimenting on Snapchat | eTourism Trends and News | Scoop.it
Travel marketers aren't limiting themselves to millennials or Instagram. Instead, some are already marketing to Generation Z and making big moves on social
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Skyscanner's Facebook Messenger bot lets users ask questions during search

Skyscanner's Facebook Messenger bot lets users ask questions during search | eTourism Trends and News | Scoop.it
Skyscanner has launched a Facebook Messenger bot allowing users to ask questions live while searching for flights.

Travellers will be able to interact with the bot to ask for live flight prices, as well as to ask Skyscanner for destination inspiration.

The bot, which is available to any Facebook Messenger user typing in English, has been designed to respond to travel queries in “a natural conversational manner”.
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Veille info tourisme - AccorHotels embarque ses hôtels sur les médias sociaux

Engagé dans un plan de transformation digitale, le groupe AccorHotels mène huit chantiers en parallèle, dont un "marketing". Son fer de lance, le programme Social Desk, accompagne les hôteliers dans leur stratégie sociale.
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Smartphones lead diners to restaurants

Smartphones are a key part of the dining experience for many internet users, even before they head to a restaurant. According to April 2016 research, about half of diners use their device to find a restaurant location or browse a menu.
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Hyatt unlocks mobile-enabled amenities

The Hyatt Regency San Francisco is enabling guests to stream subscription-based content from their smartphones to in-room televisions, showcasing how hotel marketers can offer more entertainment options for personal devices.
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