eTourism Trends and News
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Pépites pour iPad (#44): Appear.in :  la visio la plus simple du web ! | Etourisme.info

Pépites pour iPad (#44): Appear.in :  la visio la plus simple du web ! | Etourisme.info | eTourism Trends and News | Scoop.it
Il y a aujourd’hui beaucoup de solutions efficaces de visioconférence dont de nombreuses sont gratuites. Appear.in fait fort en mettant sur le marché une solution gratuite qui innove par sa simplicité de mise en oeuvre. Si vous installez appear.in sur votre smartphone ou sur votre tablette, vous allez pouvoir lancer une visio qui pourra réunir jusqu’à 8 personnes sans que les participants aient quoi que ce soit à installer sur leur ordinateur. 
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
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Skyscanner's Facebook Messenger bot lets users ask questions during search

Skyscanner's Facebook Messenger bot lets users ask questions during search | eTourism Trends and News | Scoop.it
Skyscanner has launched a Facebook Messenger bot allowing users to ask questions live while searching for flights.

Travellers will be able to interact with the bot to ask for live flight prices, as well as to ask Skyscanner for destination inspiration.

The bot, which is available to any Facebook Messenger user typing in English, has been designed to respond to travel queries in “a natural conversational manner”.
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Veille info tourisme - AccorHotels embarque ses hôtels sur les médias sociaux

Engagé dans un plan de transformation digitale, le groupe AccorHotels mène huit chantiers en parallèle, dont un "marketing". Son fer de lance, le programme Social Desk, accompagne les hôteliers dans leur stratégie sociale.
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Smartphones lead diners to restaurants

Smartphones are a key part of the dining experience for many internet users, even before they head to a restaurant. According to April 2016 research, about half of diners use their device to find a restaurant location or browse a menu.
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Hyatt unlocks mobile-enabled amenities

The Hyatt Regency San Francisco is enabling guests to stream subscription-based content from their smartphones to in-room televisions, showcasing how hotel marketers can offer more entertainment options for personal devices.
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5 often neglected truths about online travel marketing - Tnooz

5 often neglected truths about online travel marketing - Tnooz | eTourism Trends and News | Scoop.it
Travel brands have been swimming upstream against a current, focusing on 5% of their traffic and ignoring the other 95%. Why? Here are 5 truths to face.
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It’s Here! The Recommended Method (and Cadence) of Responding to Reviews · TrustYou

It’s Here! The Recommended Method (and Cadence) of Responding to Reviews · TrustYou | eTourism Trends and News | Scoop.it
Recently, Cornell University released a study that found out how responses to online reviews can lead to hotel revenue improvements. Here's what they found.
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The European Hospitality industry calls on platforms to comply urgently with announced principles and for further actions from the EU institutions - Hotrec

he European Commission published today several important documents in relation to Online Platforms, the role of which is getting more and more significant and dominant in travel trade. The European Hospitality industry welcomes the critical voices of the European Commission on the operation of Online Platforms and is expecting the right conclusions by the European institutions after the announced further investigations into the business-to-business practices by platforms. HOTREC specifically welcomes the announced Key Principles for Comparison Tools, which as well address some issues disrupting consumers in taking well-informed decisions and damage businesses, e.g. by hiding advertisements in the form of paid for rankings.
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Google: "Größte AdWords-Veränderung seit 15 Jahren"

Mobile first - so lautet das neue Credo bei Googles Ad- und Analytics-Produkten. Auf dem Performance Summit hat der Tech-Gigant zahlreiche Neuerungen für AdWords, Bidding und Co. vorgestellt, die das erfüllen sollen.
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Direct bookings 9% more profitable for hotels, “billboard effect” a myth

Based on analysis provided by Kalibri Labs, direct brand.com bookings continue to be significantly more profitable than OTA bookings. And there is only a slight likelihood (7 percent) that a consumer will visit an OTA and then return to brand.com to book.
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How Beacon Data Helps Marketers Target Consumers Beyond Store Walls - eMarketer

How Beacon Data Helps Marketers Target Consumers Beyond Store Walls - eMarketer | eTourism Trends and News | Scoop.it
Beacons are most often thought of as a means to target ads to consumers on a hyperlocal level, but data gathered by beacons can also help to serve them better ads wherever they go. eMarketer’s Cathy Boyle discussed this advancement with Andrew Dubatowka, director of product strategy and marketing at mobile advertising and marketing platform Opera Mediaworks, and Thomas Walle, CEO and co-founder of proximity network Unacast, whose companies entered a partnership to allow beacon and proximity data to be used for retargeting.
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Google's Journey into Machine Learning: What Marketers Need to Know - eMarketer

Google's Journey into Machine Learning: What Marketers Need to Know - eMarketer | eTourism Trends and News | Scoop.it
With the new Google Analytics 360 Suite, machine learning comes to center stage as marketers contend with how to use this technology in their digital strategies. The recently launched enterprise marketing cloud suite is working to bring together the once siloed data of disparate Google products. Just before the launch, eMarketer’s Jillian Ryan sat down with Google analytics evangelist Justin Cutroni to discuss how Google approaches machine learning and what these advancements mean for marketers using Google products.
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Google Has a Plan to Kill Off Passwords

Is it finally the beginning of the end for passwords? From our laptops to our bank accounts to e-mail, social media accounts, and myriad other online services, passwords ostensibly protect almost every aspect of the lives we lead online. And yet they are annoying to remember and can be dangerously insecure. So why are they still with us?
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10 things you may have missed at Google I/O

Last week thousands of developers joined us at Shoreline Amphitheatre in Mountain View, CA, at Google I/O, our annual developer conference, for three days of talks, sandboxes, and some festival fun. Here’s a look at I/O beyond the keynote:
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Digitalisierung verändert die Ferienplanung – nicht aber die Ferien

Die Digitalisierung hat die Ferienplanung der Schweizerinnen und Schweizer deutlich verändert. Während sie vor zehn Jahren noch hauptsächlich das Reisebüro als Inspirationsquelle nutzten, greifen sie heute dafür zum Computer oder zum Tablet.
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Removing friction at the airport using mobile and blockchain - Tnooz

SITA Lab has begun researching how blockchain might be used to improve how passengers are identified at various points in the journey.
The air industry technology specialist is working on a concept that sees passengers creating a ‘token’ on their mobile phone which stores biometric and other personal information.
The idea is that travellers scan their face and device as a means to verify their identity wherever they go.
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A sneak preview of Google’s new AdWords interface

At the Google Performance Summit this week, Google highlighted all the new changes and features coming to AdWords soon - including its new interface.
Google says the new interface is designed for these three principals:

- Data at your fingertips: This principle about making data-backed insights easier to surface and more actionable.

- Focus on your business: With this one the goal is to make it easier to optimize campaigns based on your specific business goals and targets.
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Google adds Booking.com hotel reviews

While Google still shows its own reviews for hotel listings, the company now added an additional section that for the poment is popoulated by Priceline Groups reviews, including Booking.com and Agoda.
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Virtual Reality and Interactivity Dominate New Theme Park Rides

You’re flying alongside Superman, seeing the world as the Man of Steel views it, thanks to virtual reality headsets on a roller coaster at Six Flags New England.
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Guest Post: How smart technology is transforming the way we travel

The internet of things is transforming the way we live and work. From smartphones and tablets to streetlights and connected cars, smart technology and joined up systems are empowering consumers, transforming businesses and creating the foundations of the smart cities of the future.
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EU-Kommission kritisiert «unfaire» Geschäftspraktiken der OTAs

Die Europäische Kommission kritisiert die marktbeherrschende Stellung der OTAs im europäischen Buchungsgeschäft. Mit der Kritik rennt Brüssel beim europäischen Hotel- und Gaststätten-Dachverband Hotrec offene Türen ein.
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Google AdWords launches significant changes for mobile ads and maps

The changes and additions have been announced at yesterday’s Google Performance Summit, and include expanded description lines, responsive display ads to fit different devices and formats, more customized bidding options, and pilot features for Google Maps which allow advertisers to introduce more information about their businesses.
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Les ventes en ligne en France dans le tourisme | Etourisme.info

Les ventes en ligne en France dans le tourisme | Etourisme.info | eTourism Trends and News | Scoop.it
Selon la Fédération du e-commerce et de la vente à distance (Fevad) les ventes en ligne dans le tourisme ont augmenté de 4 % en 2015. A lui tout seul, le tourisme aurait ainsi représenté un tiers des ventes en ligne (18, 3 milliards d’€). A titre d’information, et pour mieux se faire une idée, l’e-commerce en France représenterait plus de 60 milliards d’€ en 2015. 
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Eve-Line Boulle's curator insight, May 25, 5:35 AM
" lui tout seul, le tourisme aurait ainsi représenté un tiers des ventes en ligne (18, 3 milliards d’€). A titre d’information, et pour mieux se faire une idée, l’e-commerce en France représenterait plus de 60 milliards d’€ en 2015."
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Does Data Analytics Help Deliver Superior Customer Experiences? - eMarketer

Nearly half of executives worldwide anticipate that data analytics will result in an across-the-board shift in their ability to deliver a superior customer experience within the next two years, February 2016 research found. More than a quarter said it has already done so.
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Why Personalized Content is Key To More Direct Bookings - eTourism Blog

If you want to stand out from your competitors and ensure your marketing messages resonate with the right people at the right time, it’s essential to get personal.

In today’s blog, we’ll look at how using your guests’ psychographic and demographic data to create personalized content can take your marketing campaigns to the next level.
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Google Maps will let brands advertise with promoted pins and other tools - Tnooz

Google Maps will let brands advertise with promoted pins and other tools - Tnooz | eTourism Trends and News | Scoop.it
Travel marketers, take note: On Tuesday, Google took the wraps off of new local search ads on Google Maps.
Ads for relevant destinations will be inserted at the bottom of turn-by-turn navigation on user smartphones, with a button that says “add stop?”
Advertisers with physical business locations will be able to highlight where they are when Google users search for things like “hotel” or “tours”.
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