eTourism Trends and News
47.3K views | +14 today
Follow
 
Scooped by Roland Schegg
onto eTourism Trends and News
Scoop.it!

Nouvelles tendances touristiques & Tourisme en ligne (Guy Raffour)

Nouvelles tendances touristiques & Tourisme en ligne (Guy Raffour) | eTourism Trends and News | Scoop.it

L'intervention de Guy Raffour à Pau lors des #ET9, 9èmes Rencontre Nationales du etourisme institutionnel.

more...
No comment yet.
eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
Your new post is loading...
Your new post is loading...
Scooped by Roland Schegg
Scoop.it!

How Much Time Do People Spend on Social Media? [Infographic]

How Much Time Do People Spend on Social Media? [Infographic] | eTourism Trends and News | Scoop.it
The amount of time people spend on social media is constantly increasing. Teens now spend up to nine hours a day on social platforms, while 30% of all time spent online is now allocated to social media interaction. And the majority of that time is on mobile - 60% of social media time spent is facilitated by a mobile device.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Google Hotel Ads Is Becoming the Behemoth Everyone Feared | eTourism Trends and News | Scoop.it
Metasearch competitors such as Kayak and Trivago have been anticipating that Google would almost inevitably be coming on strong to eat their brunch — or take market share, that is — and Google’s surge appears indeed to be taking place.

In a new analysis of metasearchers Google, TripAdvisor, Trivago and HotelsCombined, hotel digital marketer Fastbooking said that Google Hotel Ads has “grown exponentially” annually “in terms of click volume and return on ad spend.”
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

How buying GTA will strengthen Hotelbeds

With GTA under its belt, subject to regulatory approvals, and its acquisition announcement last February of Tourico Holidays, Hotelbeds will be by far the dominant, global B2B bedbanks player.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

How Expedia and Wyndham are fighting for loyalty

While it was all in good fun, a recent webinar presented by EyeforTravel on the current state of hotel loyalty pitted hotel brand programs vs. OTA programs and brought out some subtle jabs by each side.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Unternehmen ignorieren Facebook-Gruppen. Ein brutaler Fehler

Unternehmen ignorieren Facebook-Gruppen. Ein brutaler Fehler | eTourism Trends and News | Scoop.it
Facebook-Seiten sind nicht sozial. Ja, richtig gelesen: Obwohl Facebook zu den “Sozialen Medien” gehört, sind die Seiten nicht sozial. Eine Facebook-Seite ist klassische “One-to-Many”-Kommunikation: Sender an Empfänger.
Gnädigerweise erhalten die Abonnenten der Seite die Möglichkeit, noch ein bisschen zu kommentieren und zu liken. Gewicht haben die Kundenstimmen aber wenig.
Aber es gibt ja auch Gruppen…
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

MasterCard présente sa carte bancaire avec capteur d’empreinte digitale

MasterCard teste actuellement une carte bancaire qui comprend un lecteur intégré d’empreinte digitale. Elle permettrait de payer, non plus en entrant le code PIN à quatre chiffres, mais en posant simplement son doigt à l’endroit prévu sur la carte. 
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Travel: Blockchain to the rescue? - Tnooz

There are many pain points in the travel process, impacting consumers, suppliers, intermediaries and the tech providers. But there is a growing consensus that blockchain could be the innovation to address these issues.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Google’s AI assistant may be able to identify your voice, but it will still take orders from anyone

Six people in a home can all receive tailored responses from the same device—but it’s still at risk of hijack.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

The Programmatic Advertising Revolution: What Economic Development Marketers Need to Know

The Programmatic Advertising Revolution: What Economic Development Marketers Need to Know | eTourism Trends and News | Scoop.it
If your economic development organization (EDO) has a digital advertising budget, it’s the perfect time to shift your focus toward a programmatic approach. As eMarketer noted this week, nearly four of every five U.S. digital display dollars will transact programmatically in 2017, totaling $33 billion in spend.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

The importance of a hotel’s presence on Google

Sites like Google continue to create ways to fit into all phases of the traveler’s search-shop-buy experience. Starting as a search engine, it is now so much more than that and hotels should pay attention.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Google to include built-in ad blocker in Chrome browser

Google, a company which sells digital ads, is reportedly working on a feature for Chrome which would block ads by default. However, it sounds as though not all ads will be filtered out.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Video: Kayak CEO Says He Wants to Give Consumers a Choice

Video: Kayak CEO Says He Wants to Give Consumers a Choice | eTourism Trends and News | Scoop.it
Metasearch has tried to make sense of the multiple travel booking options available to consumers, but metasearch itself has become a crowded field. At Skif
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Facebook and Google's Travel Ad War — Digital Marketing News This Week

As more of travel marketers' advertising budgets shift from traditional advertising into the digital realm, a growing "war" is brewing between two of the d
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Metasearch: the winning approach to direct bookings - FASTBOOKING

Metasearch: the winning approach to direct bookings - FASTBOOKING | eTourism Trends and News | Scoop.it
Technology has consistently changed our approach to the ways we manage and do business. As consumers are always connected to their digital channels, their habits are constantly evolving. These constant shifts have challenged the hospitality industry to keep pace with new technology and trends so as to compete in the online community space.

Optimising a hotel’s online distribution to drive more direct traffic requires digital marketing strategy and tools to be efficient and effective in their efforts within the online community.
In 2015, just two years ago, organic traffic counted for 62%* of the traffic in a hotel website. This figure has reduced to 42% in 2017.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Facebook has a monopoly amongst travel marketers

According to new EyeForTravel data, 62% of travel marketers rate Facebook as the most effective social media network.
Facebook is peerless amongst travel marketers according to a new industry-wide survey from EyeforTravel. The State of Data and Analytics in Travel Report 2017 found that 61.6% think Facebook is the best performing social media network, leaving Instagram – also a Facebook company – a distant second at 15.8% of respondents.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Google Earth se lance dans les visites guidées virtuelles

Google Earth se lance dans les visites guidées virtuelles | eTourism Trends and News | Scoop.it
Le logiciel Google Earth s’enrichit de nouvelles fonctionnalités et un service de visite guidée virtuel, interactif et ludique. 

Google a décidé de rafraîchir la version antérieure de son globe terrestre virtuel Google Earth, quelques jours avant la Journée de la Terre. Avec ses nouvelles fonctionnalités, le logiciel open source compte bien séduire une fois encore tous les internautes curieux de découvrir le monde…sans avoir à se déplacer.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Snapchat Becoming a Daily Habit in Germany - eMarketer

Snapchat Becoming a Daily Habit in Germany - eMarketer | eTourism Trends and News | Scoop.it
Snapchat is far from the most popular social network in Germany. But Snapchat is becoming a daily habit among its users at a faster rate than any of the social network’s competitors.

In the latest of UM’s annual examinations of social media habits in Germany, nearly a quarter (24.3%) of Snapchat users surveyed in that country in November 2016 said they used that network daily, a 207% increase from 2015.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

2 façons de vendre du rêve en ligne dans les métiers de service! | Etourisme.info

2 façons de vendre du rêve en ligne dans les métiers de service! | Etourisme.info | eTourism Trends and News | Scoop.it
Certains d’entre vous ont déjà mis à l’honneur les visages et les profils de vos forces vives (partagez nous vos url en commentaires ici) , je voulais juste vous proposer une balade en images après vous avoir montré comment les instances « officielles » qui doivent donner envie de faire un job ont leur façon de « valoriser » les métiers d’accueil  
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

La data est de plus en plus exploitée par les acteurs du Tourisme

La data est de plus en plus exploitée par les acteurs du Tourisme | eTourism Trends and News | Scoop.it
Dans l’ensemble, le bilan de l’utilisation de la data dans le Tourisme est positif, selon une étude EyeforTravel publiée au début du mois. Les budgets sont de plus en plus importants, des équipes dédiées sont mises en place, la collecte des données est généralisée… Cependant, il reste des lacunes à combler, comme la qualité des données, l’intégration de nouvelles sources ou encore le déploiement de conclusions.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Comparing the performance of the metasearch giants for hotels

Comparing the performance of the metasearch giants for hotels | eTourism Trends and News | Scoop.it
As consumers are always connected to their digital channels, their habits are constantly evolving.
These constant shifts have challenged the hospitality industry to keep pace with new technology and trends so as to compete in the online community space.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Google says it is on track to definitively prove it has a quantum computer in a few months’ time

Google says it is on track to definitively prove it has a quantum computer in a few months’ time | eTourism Trends and News | Scoop.it
The search giant plans to reach a milestone in computing history before the year is out.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

15 chatbots à découvrir dans le Tourisme

Assistance personnelle 24/24h, amélioration de la relation client, les avantages du chatbot pour les acteurs du Tourisme ont progressivement émergé. Si bien que de nombreuses chaînes d’hôtels, compagnies aériennes ou encore OTA se sont lancées dans l’aventure. Accessibles via les applications de messagerie ou via les sites ou applications des marques, ces agents conversationnels automatisés ont convaincu de nombreuses entreprises d’investir dans l’intelligence artificielle. Pour savoir quelles sont les entreprises qui ont lancé leur service et afin d’y voir plus clair, TOM a décidé de faire un point.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

TripAdvisor reaches 500 million reviews milestone

TripAdvisor has revealed the most reviewed hotel, attraction and restaurant on its site as it surpassed its milestone 500 million reviews.
The most reviewed tourist attraction in the world is The Basilica of the Sagrada Familia in Barcelona, Spain, which has more than 107,000 traveller reviews on TripAdvisor.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

What Google’s pivot to an “AI first” company means for the travel sector

Google considers itself an “AI-first” company, moving away from its mobile-first position. The evolution of AI is changing how we interact online and will have a profound impact on how we communicate with consumers.
more...
No comment yet.
Scooped by Roland Schegg
Scoop.it!

Réservation de vacances en ligne : la Commission et les autorités de protection des consommateurs prennent des mesures contre les sites de réservation de voyages trompeurs

Réservation de vacances en ligne : la Commission et les autorités de protection des consommateurs prennent des mesures contre les sites de réservation de voyages trompeurs | eTourism Trends and News | Scoop.it
Alors qu’il devient de plus en plus courant de réserver des hôtels et des vols en ligne, les consommateurs sont confrontés à un nombre croissant de problèmes liés aux services de réservation de voyages en ligne. Selon les centres européens des consommateurs, ce sont ces services qui, aujourd’hui, font le plus fréquemment l’objet de plaintes de la part des consommateurs.
more...
No comment yet.