These are tough but exciting times for the online travel industry but do you have what it takes to forecast the future?
There is a strange and a sad irony in the fact that this year’s Travel Distribution Summit in North America will kick off on September 11 in New York. This is, after all, the 13-year anniversary of an event that shook the world and had a profound economic impact on the entire travel industry. Flights were grounded, share prices plummeted, hotel occupancy in New York fell below 40% and airlines laid off thousands of staff – and that was just the beginning.
Online social networks have permeated our lives with far-reaching consequences. Many people have used them to connect with friends and family in distant parts of the world, to make connections that have advanced their careers in leaps and bounds and to explore and visualize not only their own network of friends but the networks of their friends, family, and colleagues.
But there is growing evidence that the impact of online social networks is not all good or even benign. A number of studies have begun found evidence that online networks can have significant detrimental effects. This question is hotly debated, often with conflicting results and usually using limited varieties of subjects, such as undergraduate students.
A study of 50,000 people in Italy concludes that online social networks have a significant negative impact on individual welfare.
Skift's Dennis Schaal discussed the future of travel booking with TripAdvisor co-founder and CEO Stephen Kaufer, and along the way Kaufer touched on the company’s recent acquisitions, direct-booking initiatives and mobile, the company’s TV advertising campaign, and vacation rentals, among other topics.
During the very interesting conversation, Stephen Kaufer once again highlighted that TripAdvisor is not contracting hotel rooms directly. The company sees itself as a media business, helping consumers go further down the funnel, but at the end of the day it's still Getaroom, it’s still Best Western, and somebody else who’s selling the hotel room on TripAdvisor.
L’agence en ligne lastminute.com pourrait être vendue par son actuel propriétaire, Sabre, a reconnu mercredi la direction du groupe technologique américain.
Sabre "explore des options stratégiques, y compris une potentielle vente, pour sa division lastminute.com", écritle GDS dans un communiqué de presse. Une sortie du bois logique, après plusieurs articles accréditant la mise sur le marché du site de voyages d’origine britannique.
Aujourd’hui plus de 2 milliards de personnes dans le monde possèdent un smartphone et 47% des recherches de voyage sont effectuées depuis un mobile (Sources : PhocusWright 2014 et Google 2014), ce qui en fait l’outil le plus utilisé par les clients pour trouver, préparer et organiser un séjour...
Given the number of steps involved in today's average travel purchase, online booking sites are faced with serious challenges when it comes to understanding customers. A new survey sponsored by Webtrends and conducted by PhoCusWright identifies the number of touch points that led to the purchase.
The importance of good reviews on TripAdvisor goes without saying. The importance of a lot of recent reviews is less well understood. TripAdvisor considers both in its ranking algorithm, explained Brian Payea, the review site’s head of industry relations.
Wearable technology has a problem. As much as its champions and manufacturers try to evangelise, it just isn’t particularly cool at the moment. That’s “cool” for the vast majority of people, rather than those who think anything new on the tech circuit is “cool”. As a result, winning the hearts and minds of the lay person will be as big a challenge as dreaming up and creating the very devices expected to hit the market in the years to come.
La compagnie américaine a dévoilé les innovations technologiques du Quantum of the Seas, qui sera livré dans deux mois. Il est décrit comme le navire le plus "intelligent" du secteur.
Ringardes, les croisières ? Les derniers sceptiques vont sans doute revoir leur jugement en découvrant la panoplie de technologies que Royal Caribbean a décidé de déployer à bord du futur Quantum of the Seas, son navire de nouvelle génération qui lui sera livré le 28 octobre prochain.
Research from Somo has found that 44 per cent of travellers plan their whole trip on a smartphone or tablet, 61 per cent purchase air travel or a hotel stay on a tablet and 51 per cent did so on a smartphone.
Mobile consumption by travellers has exploded. 30 million people are hunting for travel content every month, exclusively on mobile.
The decision by American Airlines and its merger partner US Airways to drop Orbitz is based on one word: power. They have it as a result of the consolidation that’s taken place over the past several years in the airline industry. This article contrasts the airline situation with an OTA with the hotel market.
Connectivity has transformed the travel experience. Bruce Speechley, a leader in IBM’s travel industry practice recently summed it up for me, “Technology is now enabling people to experience the vacation before they arrive”. I wondered how the leaders of this new world of travel developed customer strategy to create loyalty, engage the Millennial Generation, utilize data, and prepare for the future. So I assembled the heads of marketing for three travel companies best known for top service in sea, land, and air:
While reviews on TripAdvisor and OTAs are influential in the final purchase decision, most leisure travelers still want to have a closer look at the hotel by visiting its website, says a new study. The study also finds that few leisure travelers rely on social media when making a hotel booking decision.
A new study of 2,000 consumers: The New Hotel Booking Path to Purchase: The Mobile, Social, and Online Journey from market research and consulting firm Chadwick Martin Bailey (CMB) found that mobile, social, and online factors influence leisure travelers very differently at separate stages in the purchase journey.
How to know the popularity of an offer, an article or blog post? If the “+1” of Google+ or the “Like” of Facebook appear on your website, it is important to know which key visitors click on the most and which are most often liked and shared. This information can be useful to create more content...
With 87% of travellers now using the internet to plan their trip, travel companies large and small are continually investing in state-of-the-art websites or migrating to new platforms to capitalise on this growth phenomenon.
Switching to a new website or platform is one of the biggest capital outlays any 21st century business faces, as well as being a substantial investment in time and management resource.
With such high stakes comes high expectations for a higher conversion rate for bookings and improved efficiencies. All too often though, the journey is fraught with headaches and the launch doesn't go according to plan, resulting in fewer visits to the website converting to bookings.
David Shing n’est peut-être pour vous qu’un illustre inconnu. Il est, tenez-vous bien, Digital Prophet, rien que ça, chez AOL. J’avais découvert ce personnage riche en couleurs en début d’année. Je vous laisse l’écouter dans ses prédictions numériques pour 2014… Cliquez sur l’image ci-dessous pour voir la vidéo. Depuis plusieurs jours, je vois un de ses (?) « buzzword » repris plusieurs fois sur Internet, le MOCAL : David Shing précise que si une marque veut …
Selon les experts, la vidéo représentera les deux tiers de tout le trafic sur le Web en 2017. Sa présence dans un site Web multiplie par 50 la probabilité que celui-ci apparaisse sur la première page des résultats de recherche de Google. Par ailleurs, les internautes sont plus enclins à partager une vidéo avec leurs amis que du contenu textuel.