eTourism Trends and News
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Introducing SkiftSocial: The social media dashboard for the travel industry

Introducing SkiftSocial: The social media dashboard for the travel industry | eTourism Trends and News | Scoop.it
SkiftSocial, our first data dashboard, is a window that allows the travel industry to discover the latest patterns and trends in the new social-driven world.
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
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How to plan your next vacation with a chatbot

Need to book a hotel on the go, or a friendly dinner recommendation while exploring a new city? There’s a bot for that.
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Hey, Siri, Do My Homework! - eMarketer

Hey, Siri, Do My Homework! - eMarketer | eTourism Trends and News | Scoop.it
Digital assistants are becoming a part of everyday life, and many people—primarily teens and millennials—use them regularly.
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TripAdvisor overhauls premium listings, includes restaurants for the first time

TripAdvisor overhauls premium listings, includes restaurants for the first time | eTourism Trends and News | Scoop.it
TripAdvisor is opening up what could be a significant new revenue stream: giving restaurants the same additional services for listings as it does for hotels.
The launch of TripAdvisor Premium For Restaurants is designed to give the 4.2 million (and growing) restaurants currently featured on the site some extra ways of improving their visibility on t
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6 technologies qui marqueront l’année 2017 (2ème partie)

Sabre a récemment publié une étude intitulée « Emerging Technology in Travel – 2017 Report ». Dans ce rapport, le GDS liste 6 technologies qu’il faut connaître en 2017 et quels acteurs du Tourisme seront concernés par ces tendances. Une étude tellement riche en enseignements qu’il a fallu couper la liste en deux. Voici donc les trois dernières technologies qui marqueront l’année 2017.
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6 technologies qui marqueront l’année 2017 (1ère partie)

Sabre a récemment publié une étude intitulée « Emerging Technology in Travel – 2017 Report ». Dans ce rapport, le GDS liste 6 technologies qu’il faut connaître en 2017 et quels acteurs du Tourisme seront concernés par ces tendances. Une étude tellement riche en enseignements qu’il a fallu couper la liste en deux. Voici donc les trois premières technologies qui marqueront l’année 2017.
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Consumers Turn Up Their Noses at Mobile Payments in Germany - eMarketer

Consumers Turn Up Their Noses at Mobile Payments in Germany - eMarketer | eTourism Trends and News | Scoop.it
The German market does not appear to be ripe for mobile payments. A recent survey found that many people simply don't see any reason for them.
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Jusqu'où ira mon mobile ? | Etourisme.info

Jusqu'où ira mon mobile ? | Etourisme.info | eTourism Trends and News | Scoop.it
Aujourd’hui j’ai décidé de vous parler argent et mode de paiement ! La carte bancaire est apparue vers la fin des Trente Glorieuses. Plus pratique et plus légère que les pièces de monnaie, elle s’est rapidement imposée pour devenir un moyen de paiement incontournable. Mais aujourd’hui, notre jolie petite carte bancaire pourrait avoir trouvé un adversaire de taille ! Et ce concurrent n’est autre que notre smartphone ! Entre paiement mobile et tourisme vous ne voyez pas le lien ? J’y viens !
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7 trends that will change social media in 2017

In this blog post, HubSpot dives into what happened in 2016, what we think social media managers should expect in 2017, and how to plan for these changes.
1) Live video content will become even bigger.

Live video content is on the rise -- in fact, 14% of marketers experimented with it in 2016, according to Social Media Examiner, and 43% plan to use interactive video this year, according to new survey data from Wyzowl.
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Mobile Health: Warum ignorieren gesundheitstouristische Gastgeber die Wünsche ihrer Gäste? - Gesundheit Tourismus Blog

Mobile Health: Warum ignorieren gesundheitstouristische Gastgeber die Wünsche ihrer Gäste? - Gesundheit Tourismus Blog | eTourism Trends and News | Scoop.it
Jeder vierte Internetnutzer setzt bereits auf Gesundheitsapps und/oder Fitnesstracker. Der Blick auf die Altersgruppen verrät, dass in Deutschland vor allem die jüngsten (15- bis 19-Jährige) und die ältesten Internetnutzer (60 Jahre und älter) ihre Gesundheit und Fitness derzeit aktiv mit Apps und Trackern überwachen (31 bzw. 30 %) (www.gfk.com).
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What are the trends of trip planning site users [INFOGRAPHIC]

The number of trip planning websites is nowhere near as high as it once was, as many a startup has tried and failed to get traction to survive.
One of those that has stayed the course is TripHobo, which this week has shared a raft of data about what it members are looking for and doing when using the site.
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Interview: CEO of CES 2017 on the Future of Connectivity

CES 2017 this month in Las Vegas marked the emergence of Artificial Intelligence-integrated connectivity and voice responsiveness into the mainstream, especially in terms of smart cars and smart homes. We will soon all be basically living and driving inside our mobile phones.
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Mobile loyalty programs are the new modern currency

With everyone fighting for the same attention, decision makers behind every brand are turning to mobile applications as a way to engage consumers and build in incentives to create a direct relationship.
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Le top 20 des sites internet dans le tourisme en matière de référencement naturel en 2016 - infographie | Etourisme.info

Le top 20 des sites internet dans le tourisme en matière de référencement naturel en 2016 - infographie | Etourisme.info | eTourism Trends and News | Scoop.it
Le référencement naturel continue d’occuper une place non négligeable en matière de visibilité pour les sites Internet. Il peut en effet représenter de 25-30 % du trafic d’un site web. A ce sujet, Yooda a réalisé une infographie sur le Top 100 des sites internet et des marques qui ont le plus progressé en SEO (search engine optimization, optimisation pour les moteurs de recherche en bon français) en France en 2016 sur Google.fr (part de marché : 94,1 % en France en novembre 2016).
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2016 year in review by TrustYou

As we shake off the holidays and kick start a new year, we’re excited to look back at some of the highlights from the past 12 months.
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Five Things You Don't Know About Influencer Marketing - eMarketer

As influencer marketing evolves from a buzzed-about effort to a proven technique, marketers need to take stock of what they know is effective. Here are five important changes coming up in 2017, and experts' advice about what to do about them.
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How Alexa conquered the cocktail party

Millions of people talking with Alexa could help Amazon fight off Google in the home voice assistant market.
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5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning

We’re still in the early days of 360-degree video but consumers who have tried it out are excited to try more. This video format could help keep brands more honest in their marketing and help travelers manage their expectations.
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Shiji übernimmt nach hetras auch ReviewPro - So Geht Hotel Heute

Shiji übernimmt nach hetras auch ReviewPro - So Geht Hotel Heute | eTourism Trends and News | Scoop.it
Shiji übernimmt ReviewPro und ist auf dem Weg zu einer vollintegrierten Softwarelösung für die Hotellerie.

Nachdem Shiji Information Technology im vergangenen Jahr das  PMS-System hetras übernommen hat, kommt jetzt noch die Übernahme von ReviewPro hinzu.
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Internet Users Watching More Live Video - eMarketer

Internet Users Watching More Live Video - eMarketer | eTourism Trends and News | Scoop.it
Live video viewership continues to grow, increasingly sharply in just six months, according to research by the UBS Evidence Lab. Though most individual channels saw slight declines in viewership between June and November 2016, Facebook and Twitter showed gains.
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Common pitfalls of Google Analytics campaign tracking

The problem is that as simple as Google's tagging method is, you are more likely to have a mess of dirty data on your hands if you are not careful.
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Priceline founder raises US$50m for new venture

One of the pioneers of online travel booking is back with a new startup that seeks to bring a bit more competitive pressure to the industry dominated by Priceline Group and Expedia.
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Hotels posts on Facebook plateau after rapid rise and decline

Hotels posts on Facebook plateau after rapid rise and decline | eTourism Trends and News | Scoop.it
After a few years of finding their feet, hotels appear to have found a level for the number of times they post content on Facebook.
For two years at the turn of the decade, around 25 posts a month was the common average amongst hotels in the industry.
This was the pinnacle and coincides with many properties seizing on the (essentially) free opportunity of making use of a new marketing channel.
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Personalised inspiration: empowering ultimate travel search

But for all of the wider social and economic benefits travel brings to the global community, there is a personal and emotional element behind every individual’s travel decision. This creates a complex  landscape for an industry, where broad brush approaches to sales and marketing miss the nuances of a personalised approach. This, in turn, creates an opportunity for brands willing to take on the challenge.
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FATMAP modélise la montagne en 3D

FATMAP modélise la montagne en 3D | eTourism Trends and News | Scoop.it
A l’occasion de net Managers’now, une startup a présenté une puissante application qui permet d’avoir une carte 3D des sentiers, des pistes de ski et des POI avec de nombreuses informations utiles aux touristes et sportifs.

L’événement organisé la semaine dernière par Eventiz et réunissant une trentaine de décideurs du Voyage et du Digital fut l’occasion de découvrir une application de cartographie intéressante pour les acteurs de l’outdoor, en particulier les stations de ski : FATMAP.
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Will Facebook Recommendations create a new channel for hotel bookings?

In the coming months, Facebook will be making it easier for consumers to connect with local businesses. If that happens, it’ll be vital that hotels have their own Facebook Page to ensure potential customers have an easy way to communicate with them directly.
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