It’s not uncommon to see smartphone users with their heads down, rapidly typing away during an intense messaging conversation, and SMS is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat. Data released in October 2014 by Parks Associates forecast that the volume of OTT mobile messages worldwide would rise from 10.0 trillion to a massive 67.0 trillion between 2013 and 2018. Meanwhile, global text message volume was expected to fall from 9.0 trillion to 6.7 trillion.
One of the best ways to improve on your bottom line is to improve the performance of your travel website - this means radically improving performance on mobile devices. Forrester Research is forecasting that mobile and tablet commerce will more than triple by 2018, going from $8 billion in travel and food services in 2013 to $28 billion in that category five years later. This was evidenced in 2014, when for the first time, people spent more time surfing the web on their phones and tablets versus laptops or desktops. 'Websites that load too slowly' was the top complaint in the latest survey by Forrester of what problems drive European and North American mobile users away from mobile websites. Understanding that problems with performance have an impact on your business' bottom line is the first step to better web application delivery. Click here for a framework on how this can be delivered.
Hotels using the Regatta booking engine on their websites now have a competitive advantage in meta search engines. Regatta allows hotels to show availability, even when all of the Online Travel Agencies (OTAs) are unable to do so. The patent-pending hotel booking engine even allows the hotel to show a lower rate in the meta search engines. The best part? It can all be done without any rate parity violations.
Unzureichende Usability: Von zwölf untersuchten Reiseanbietern erreicht keiner die Gesamtwertung „gut“ Testsieger TUI erlangt in vier von sechs Untersuchungsfeldern eine gute Bewertung Die kürzeste Ladezeit fällt bei Expedia an, der Zweitplatzierte im Performance-Test, Check24, findet jedoch die bessere Balance zwischen Informationsangebot und Performance Die Reiseanbieter verpassen bisher die Chance sich als digitaler, mobiler Reisebegleiter über die Buchung hinaus zu empfehlen
A recent report from Facebook and Deloitte emphasises that travel brands must become more sophisticated on social media as the shift away from TV continues. The report, which is a result of a global survey of 10,400 social media users, identifies some key ways that travel brands can improve their performance on social media.
The report also lays out some statistics which highlight how users are engaging with social and travel:
76% of social media users have a dream trip list, but only 8% have been everywhere on the list.Social media ranks second to friends and family as a source of travel ideas.68% say that reviews give them the confidence to book a holiday. OTAs have a 37% share within this cohort.Holidays were the third most reported topic that the surveyed social media users consumed.
Users visiting selected popular tourist destination pages with the neighbourhoods feature on TripAdvisor desktop and mobile sites can view descriptions of each city’s primary local areas, as well as a map displaying the locations. TripAdvisor has introduced new information designed to make it easier for travellers to find local restaurants, attractions and accommodation.
The ‘neighbourhoods’ feature is available for Barcelona, Berlin, Dubai, Hong Kong, London, Los Angeles, Madrid, New York City, Paris, Prague, Rome, San Francisco, Singapore and Tokyo with plans to add additional cities in the future.
Booking.com has announced the launch of its Booking Now app for iOS users in the UK, following its launch in the US and Canada in January. The app will push into mainland Europe from next week on. An Android version is also in the works. Booking.com's Now app is centred around GPS geolocation, this narrows the search rather than opting for a curated approach taken by rival apps.
Jason Grist, UK area manager, said all 600,000 Booking.com properties will be bookable through the app, and while not focussed on discounts it does offer the OTA's best price guarantee. Hotels will control their pricing so will discount through the app when required for particular nights.
eRevMax, the leading hospitality technology and distribution provider to the hospitality industry has released an infographic focusing key insights on 5 Distribution trends to watch for in 2015. Based on various market research, the results show that big data, use of analytics, content personalization and mobile bookings continue to move and shake the industry in the upcoming months.
With poor data causing up to 25% operation revenue loss, it has become imperative for hoteliers to understand guest buying behaviors, price elasticity and changing market dynamics for yielding the optimum rate from the most desired consumer set. With advanced analytics, hotels can improve their revenue by 10 – 20%. The infographic shows how business intelligence has become crucial for the hospitality industry to analyze rates, market scenarios, competitor activities, historical and trending data for achieving optimum results.
According to The New York Times, the primary advantage of dealing directly with an airline or hotel is, in a word, cost. More and more, airlines and hotels are offering special packages and resort credits not found on third-party sites. Expedia, the online booking site that owns other major players, including Hotels.com, Hotwire and, more recently, Travelocity, announced about two weeks ago that it was planning to acquire yet another rival, Orbitz Worldwide.
Accor hat in Frankreich Beschwerde gegen die grossen Buchungsplattformen eingereicht. Der französische Hotelkonzern unterstützt damit als grösste europäische Hotelkette die nationalen Hotelverbände im Kampf gegen die möglicherweise rechtswidrigen Best-Preis-Klausen der Portale.
The Institute of Tourism of the University of Applied Sciences Western Switzerland Valais (HES-SO Valais-Wallis) in Sierre conducted an online survey with the support of the Swiss hotel association (hotelleriesuisse) in order to get insights into the distribution trends in the hospitality sector. The online survey for the reference year 2014 was conducted in January 2015 among 2000 member hotels of hotelleriesuisse. The results presented here are based on responses from 265 hotels all over Switzerland. This corresponds to a response rate of 13%.
Online distribution has become an important channel for the Swiss hotel industry. Overall, 27.2% of bookings are generated through real-time online channels (OTA, GDS, real-time booking on hotel website). OTAs clearly dominate the online distribution market (24.2%). They have multiplied their market shares in the last few years and seem to grow continuously. Priceline (booking.com, Agoda), Expedia (incl. hotels.com, Venere) and HRS (incl. hotel.de, Tiscover) account roughly for 90% of this market. With 70.5%, Priceline holds a dominant position on the OTA market in Switzerland and generates overall 17% of all bookings.
Sous l’influence des nouvelles attentes des consommateurs, et des progrès technologiques, le secteur du tourisme continue de se transformer. Après Internet, les nouvelles technologies de l’information et de la communication, le e-tourisme, le m-tourisme, le big data, les objets connectés, …, qui ont bouleversé, ou vont profondément transformer les modes de consommation, et l’organisation du travail dans les entreprises touristiques, on devrait assister à la montée en puissance des applications robotiques dans tous les domaines du front office et du back office : accueil, animation, service, ménage, entretien, sécurité, ….
Dans ce secteur intrinsèquement transversal, et très sensible aux mutations technologiques, il est nécessaire de s’interroger sur la place des robots dans le développement du tourisme de demain.
There is a clear mobile majority in travel across all demographics for the first time ever, says the latest Travel Technology Survey from Phocuswright. The report, which covered habits in 2014, found that smartphone penetration has reached the majority in all demographics, with 76% of those aged 55-64 and 58% of those 65 and older owning a smartphone. This milestone heralds the achievement of the true mobile majority - travel brands can now count on nearly all travellers to have access to a smartphone. Tablets are also more popular than ever, with 6 out of 10 travellers now possessing one, up from 44% in 2013. Laptops remain less popular than smartphones among travellers, with 79% likely to own a laptop compared with the 87% that own a smartphone. Click here to learn more.
March is upon us, and as winter theoretically fades into spring, there’s still a solid bit of 2015 remaining to plan strategies and achieve goals. eRevMax has compiled five distribution trends that the company feels mark the pinnacle of hotel distribution this year. From actually analyzing available data to following the consumer switch to a mobile-first existence, here’s one brand perspective on what’s vital in hotel distribution today.
Travel has the most to gain in a post search obsessed digital environment where brand building is just as important as driving traffic, according to Yahoo's Emma Jowett.
She became Yahoo's first director of travel for EMEA just over a year and a half ago when the firm restructured along more classic media agency lines to reflect the key industry verticals it works with.
Another day, another acquisition in online travel. But in this game of giants and billion-dollar deals, why is Priceline even bothering with a niche company that's worth pocket change compared to some of its other assets? Becuase Rocketmiles can help it satisfy a deep and abiding need. Rocketmiles is yet another hotel room reservations portal, but with a key difference - it offers miles on a wide variety of airlines as standard bonuses for booking through its engine. These carriers include not only American incumbents such as Southwest and United, but also international operators like British Airways, Air France, and even Ethiopian Airlines.
Social media provides marketers with an opportunity to promote events before, during and after they take place. A September 2014 study by FreemanXP and Event Marketing Institute took a deeper look at how marketers were using social throughout the event process.
Expedia, the online booking site that owns other major players, including Hotels.com, Hotwire and, more recently, Travelocity, announced about two weeks ago that it was planning to acquire yet another rival, Orbitz Worldwide.
So what does that mean for travelers?
Consider it a sign of the sea change already underway. Over the last few years Americans have been more likely to book flights on an airline website such as Delta.com or United.com than with an online agent like Expedia or Priceline — “officially ending” online travel agents’ “decade-long dominance in leisure air bookings,” declared a 2014 report from PhoCusWright, a market research company. The percent of leisure travelers who typically book their airfare with online travel agents was 32 percent in 2013, down from 37 percent in 2011, according to the report
Mobile increased its share of paid search clicks by 6 percentage points in North America between Q4 2013 and Q4 2014, from one-third to nearly 40%, according to data released in January 2015 by Merkle | RKG. The gain was due to smartphones, which accounted for more than one-fifth of clicks in Q4 2014, up from 16% during the same period the year prior.
As we all know, the travel industry is a constantly changing space. New players emerge on a frequent basis, without usually causing much commotion. But when the new player is Amazon, the rest of the industry takes note. Amazon announced their plan to establish a presence in the online travel arena with the 2014 launch of Amazon Travel, an online hotel booking service. We all know Amazon already dominates the online shopping domain, so what does it mean for Amadeus, and the overall travel industry, when the United States’ largest Internet-based retailer enters the online hotel booking space? How will their presence change the future of travel? Alix Argüelles, Amadeus’ Vice President, Online Travel Group, shares her insight. But first, a little background into the history and features of Amazon Travel.
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