An online marketing whitepaper for hotels Each month, how many bookings do you receive through online travel agents (OTAs) such as Booking.com, LateRooms.com and Hotels.com? How much do you pay these websites in commission every time they make a sale for you? What if you were able to rely less on these third parties and channel more of your bookings directly through your website and over the phone? By how much would your profit margins rise? What would be the impact on your bottom-line? Would it enable you to be more competitive?
La banalisation de l’usage des technologies mobiles a renforcé la tendance à la digitalisation du parcours du voyageur déjà engagée sur Internet. A présent, l’information touristique est accessible et consommable de n’importe où et à n’importe quel moment pour accompagner les voyageurs durant toutes les phases de leur voyage, de leur choix de destination jusqu’à la fin de leur séjour. En outre, le numérique a favorisé l’émergence de nouvelles pratiques et de nouveaux acteurs qui bouleversent le mode de consommation des produits touristiques. La mutation amorcée par les offices de tourisme à travers l'exploitation du numérique se traduit notamment à travers la définition d’une nouvelle stratégie d’accueil. Celle-ci leur permet de conserver leur rôle de développeurs touristiques des territoires et ainsi de mieux valoriser leur destination.
There is an endless debate about roaming charges and how much they restrict travellers from taking advantage of mobile services overseas. But as (some) hotels finally see the light – and opportunity – and offer free wifi as standard, actual destinations will start to see the pressure on them to encourage businesses and tourist attractions to follow suit. The ironically titled Rotten Wifi watchdog has been polling users to establish which countries have the best provision for wifi. It looked at the performance of public wifi networks, including those in city squares, parks, restaurants, cafes, etc, to see which country had the best download and upload speeds, as well as overall an user ranking.
In response to Booking.com’s offer to loosen rate parity requirements for hotels, HOTREC, the umbrella association for hotels in Europe, says the offer does not go far enough and want’s to restore complete entrepreneurial freedom for hoteliers to set their pricing - including their own website.
This year travelers have an estimated $8,272 in budgets to burn, and they are talking about where they want to go, searching for deals and requesting customer service from the biggest brands in the business. But how can airlines, hotels and every company in between leverage social media to increase sales? Americans have places to go and people to see. Whether for lesure, business or bleisure, travelers are estimated to increase mobile bookings by over 1,000% from 2011. And with users spending approximately 60% of their social media time on mobile devices, this potential technical convergence provides brands with a change to use consumer trends to create their own success stories.
In an effort to please the European Commission, Booking.com proposed to stop parity requirements that forces hotels across Europe to offer it the same price as other OTAs. However, Booking.com will still prevent hotels from offering discounts or lower rates on their hotels' own website - the biggest request by hotel marketers. Online travel agent booking.com has offered to scrap a practice which prevents hotels from giving discounts to its rivals, in a bid to end investigations by competition authorities in France, Sweden and Italy, the European Commission said on Monday.
Such so-called parity clauses in contracts between online booking sites and hotels are common in the industry and have led to complaints by competitors and scrutiny by regulators across Europe who are worried that they may dampen competition and hurt consumers.
Depuis hier, on lit tout et surtout n’importe quoi sur Internet à propos de la pseudo fin de la parité tarifaire qui aurait été proposée par Booking.com.
Eh, oh !!!! Ce n’est pas parce qu’on est en décembre qu’il faut croire au Père Noël !
Pour commencer, le pistolet chargé sur la tempe Booking.com a fait des PROPOSITIONS. Çà ne veut donc pas dire que c’est en place, loin de là. Si tout le monde est d’accord, ça le sera dans 6 mois au plus. S’il y a contestation, retour à la case départ, sauf que Booking.com aura l’avantage d’avoir fait quelque chose d’autre que râler.
Today we released our annual wrap up of top trending searches around the world. Once you've had your fill, you may be interested to check out some updates in Google Trends and in your search results.
2014 Trending Topics in Search
Sometimes you just want to know what's been trending -- and today we're rolling out a simple way to explore 2014 trending topics in Search. Search for [2014 trending topics], [2014 trends] or similar queries in 45+ languages and you'll discover a new feature listing the top trends of the year based on Google Trends data.
Some of the main customer acquisition techniques of online travel agencies were analysed in the first part of this article.
Now we will take a look at how OTAs improve customer loyalty.
Key factors in generating loyalty What most customers value and what feeds loyalty when deciding where to return to purchase online, according to a report from Phocuswright are: Trust and zero problems/barriers with previous purchases Best prices and offers Ease of use (usability) and adequate product offers
2015 will be the year of story telling on digital with equal participation from brands and individuals alike. Visual content will be used to inspire, create aspiration and to tell a more human story of brands. Good storytelling in 2015 will be all about what we see. If you don’t tap into your audience’s visual needs, you are missing out on an opportunity to make an impact. Larger brands getting out of their comfort zone & taking a lot more risks with visual content in 2015, because if they don’t, there are emerging disruptive brands who will.
A few years ago, the most enthusiastic advocates of MOOCs believed that these “massive open online courses” stood poised to overturn the century-old model of higher education. Their interactive technology promised to deliver top-tier teaching from institutions like Harvard, Stanford, and MIT, not just to a few hundred students in a lecture hall on ivy-draped campuses, but free via the Internet to thousands or even millions around the world. At long last, there appeared to be a solution to the problem of “scaling up” higher education: if it were delivered more efficiently, the relentless cost increases might finally be rolled back. Some wondered whether MOOCs would merely transform the existing system or blow it up entirely. Computer scientist Sebastian Thrun, cofounder of the MOOC provider Udacity, predicted that in 50 years, 10 institutions would be responsible for delivering higher education.
Back in October, Accor held its first digital day, launching its ambitious digital transformation project "Leading Digital Hospitality" and highlighting the importance of digital for the hotel company of tomorrow. With the hype now cooling, and implementation of the plan well underway, here's an interview with the plan's main architect. The interview with Accor's Vivek Badrinath, Deputy Chief Executive Officer in charge of marketing, digital solutions, distribution, and information systems, was conducted by Peter O’Connor, Academic Director at ESSEC Business School, for the Hotel Yearbook.
Dans le cadre d'une procédure ouverte devant l'Autorité de la concurrence par les principaux syndicats hôteliers français1, Booking.com s'engage à supprimer la clause de parité tarifaire qui interdit aux hôteliers recourant aux services de Booking.com de pratiquer des prix de nuitées plus bas sur les autres plateformes de réservation en ligne. Les engagements proposés permettraient ainsi aux hôteliers référencés sur Booking.com de proposer librement des chambres à des prix différents sur les différents sites de réservation hôtelière. Ils pourraient notamment faire varier les prix en fonction des conditions qui leur sont appliquées par les différentes plateformes.
A/B testing still dominates the optimization space, particularly for travel brands. It remains the most used testing method for improving conversion rates. By contrast, for reasons ranging from testing vendor limitations to practitioner anxiety, multivariate testing (MVT) remains an underused tool.
Nachdem Frankreich, Schweden und Italien Markttests in Untersuchungen im Online-Hotelbuchungssektor angekündigt haben, beabsichtigt das Online-Reisebüro Booking.com auf die Parität zu den Preisen, die die Hotels anderen Online-Reisebüros anbieten, zu verzichten.
After pressure on Booking.com from regulators in Sweden, France and Italy, the OTA has offered to soften the long-maligned rate parity clause in contracts with hotels. The replacements will be dubbed “narrow price parity” agreements, and would require hotels only to offer Booking.com the same rates that hotels offer to consumers on their own websites. This would not then extend to other OTAs, meaning that a hotel could enter into an independent agreement with a competing OTA to offer a better price to that specific set of consumers. However, this wouldn’t leave the hoteliers in a comfortable position because it would not only undercut any business from Booking.com’s customers but also undercut the pricing power from a hotel’s own website.
The mobile phone has become the remote control for life, and we're using it to change channels on our loyalty programs as well. More and more digitally-savvy consumers are giving up on traditional one-size-fits-all loyalty programs and choosing mobile-driven offerings that fit their specific needs. Loyalty programs have been incredibly enduring -- from that very first American Airlines frequent flyer program in 1981 to the Starbucks Card Rewards program nearly 30 years later. The average U.S. household now takes part in 21.9 loyalty programs every year, according to Colloquy research.
Online travel companies that have invested early in developing their presence in emerging markets must continue to play the long game. But nor should they dismiss the substantial growth opportunities in their own backyard. There is still a lot of travel being booked offline today that will be booked online tomorrow. The refrain of online travel over the past half-decade is often repeated: as developed markets in North America and Europe mature and slow, travel companies must look abroad to emerging markets for the next big wave of growth. There is no question that online travel markets in developed economies have matured, and the heady double-digit growth rates of the markets' early years are a thing of the past.
Every day we see it: Try me!! Download my brand new, amazing travel app!! NOW!!! But then we also have the dark side. The recent reports of poor app store security, for example, or poorly designed apps such as Uber and misuse of application-based info has, arguably, started to give the mobile category a bad name. Or at least, some pause for thought.
Every year, we reflect on the moments that made us laugh, smile from ear to ear, or kept us gripped to our screens in our annual Year in Search. It was a year in which we were struck by the death of a beloved comedian, and watched news unfold about a horrific plane crash and a terrifying disease. We were captivated by the beautiful game, and had fun with birds, a bucket of ice, and a frozen princess.
Watch our video to rediscover the events, people and topics that defined 2014:
Alors que les institutionnels du tourisme sont en en pleine crise identitaire face aux géants de la réservation en ligne, abandonnant peu à peu l’idée de vendre en ligne, l’Office de tourisme de Bastia, construit sa stratégie autour de sa centrale de réservation. Une interview s’impose ! Véronique VALENTINI CALENDINI, Directrice de l’Office de tourisme de l’Agglomération de Bastia a répondu à nos questions.
POURQUOI UNE CENTRALE DE RÉSERVATION AU SEIN DE L’OFFICE DE TOURISME ? Notre organisme informe chaque année en moyenne 300 000 personnes. Près de la moitié sont accueillies et renseignées par les conseillers en séjours à l’Office de Tourisme de l’Agglomération de Bastia. Le suivi et l’analyse des demandes traitées quotidiennement (mail, téléphone, site internet) laissaient apparaître une part importante de recherche d’hébergement sur le Pays Bastiais, notamment en période estivale avec des voyageurs arrivés sur l’Ile sans réservation préalable.
A survey held at the Amadeus Asia Pacific Online Connect Conference found that customised experiences and targeted promotions were top-of-mind for online travel retailers looking to woo today’s travellers.