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Google’ Project Glass To Hit Developers Hand This Month End

Google’ Project Glass To Hit Developers Hand This Month End | eTourism Trends and News | Scoop.it

Google’s Project Glass – the much awaited next generation augmented reality product from Google is finally hitting the hands of select developers this month end. In one of our earlier articles, we wrote about the possible use cases of Google Glass in travel industry. Today, Google had sent out invitations to select developers to attend a two day conference – one happens in NYC and the other one in SFO. Google calls this conference as ‘Glass Foundry’.

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Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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Travel Review Innovation: From User Experience to Guest Experience

Travel Review Innovation: From User Experience to Guest Experience | eTourism Trends and News | Scoop.it
Let’s talk about innovation. Specifically innovation and travel reviews. We all know by now that travel reviews are fundamental to the travel planning process, but their importance is about more than what they say or how many there are. Travel reviews have the potential to help innovate both the travel site user experience as well as the actual guest experience. Here are two examples of innovation with travel reviews from each of these perspectives. 
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Analysis: Priceline and Expedia Trying to Figure out What Works in China

Analysis: Priceline and Expedia Trying to Figure out What Works in China | eTourism Trends and News | Scoop.it
In the rough and tumble China travel market, what Expedia Inc. CEO Dara Khosrowshahi refers to as the "wild, wild East," U.S.-based online travel agencies
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Les différences d’usages, en termes de technologie, entre l’Europe et l’Asie dans le domaine du voyage selon le GDS Abacus

Les différences d’usages, en termes de technologie, entre l’Europe et l’Asie dans le domaine du voyage selon le GDS Abacus | eTourism Trends and News | Scoop.it
Abacus International Private Limited est un GDS implanté en Asie Pacifique qui possède des connaissances sur le marché asiatique, américain et européen, notamment grâce à son partenariat avec Sabre. Rencontre avec Rani Francois-Marie Saad, Vice President Abacus Ventures et Corporate Development , quelques jours avant le rachat par Sabre, à l’occasion de l’évènement Phocuswright Europe à Dublin
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Facebook a de grandes ambitions dans le Tourisme

Facebook a de grandes ambitions dans le Tourisme | eTourism Trends and News | Scoop.it
Le mois dernier, Mark Zuckerberg annonçait que le casque Oculus Rift, que Facebook a racheté en 2014, allait révolutionner le Tourisme. De nouvelles fonctionnalités semblent également indiquer que le réseau social a de grandes ambitions dans le secteur. Rencontre avec Lee McCabe, 1er Head of Travel de Facebook, à l’occasion de l’évènement Phocuswright Europe à Dublin.
En tant que Head of Travel, pouvez-vous me dire quelle est la stratégie de Facebook dans le Tourisme ?
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Priceline renforce ses liens avec Ctrip et achète des parts supplémentaires

Priceline renforce ses liens avec Ctrip et achète des parts supplémentaires | eTourism Trends and News | Scoop.it
Dans la foulée de l’annonce du rachat des parts d’Expedia dans eLong, Ctrip annonce avoir franchi un nouveau pas dans la consolidation de ses accords commerciaux conclus en 2012 avec le groupe Priceline. En 2014, Priceline avait déjà émis 500 M$ d’emprunt obligataire convertible, que Priceline renforce aujourd’hui avec un second emprunt obligataire convertible de 250 M$.
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How and why travel metasearch will have to evolve

Thank goodness that travel metasearch has grown up over recent years.
That is not to say that its inhabitants were childish (ahem), but its acceptance by the rest of the industry as a valuable part of the “travel ecosystem” speaks volumes as to its progress as a sector.
Of course, those running Skyscanner, Kayak et al will have always believed this point would come, but it took the deep coffers of Priceline and Expedia in late-2012 (buying Kayak and investing in Trivago respectively) to signal to everyone else that it was time to take metasearch VERY seriously.

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Using Review Data as Rich Snippets To Improve Search Rankings

Using Review Data as Rich Snippets To Improve Search Rankings | eTourism Trends and News | Scoop.it
Most hotels are focused on SEO, or are at least aware of the potential benefits of improving their search rankings. It allows them to stand out and ultimately generate more traffic (and direct bookings!). Content marketing is one way to improve search rankings, and travel reviews can play an important role in this content strategy. But that isn’t the only place where travel review data can help hotels to improve their search rankings…
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Reaching Segmented Audiences Through Facebook and Twitter

Marketers’ confidence in mobile audience targeting is fairly low, but that is beginning to change, according to Jeremy Lockhorn, vice president of emerging media and mobile lead for North America at digital agency Razorfish. Lockhorn recently spoke with eMarketer’s Rimma Kats about reaching specific audience segments and how Facebook and Twitter are helping achieve that.
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Twitter Video Falls Short on Performance Metrics for Travel Brands

Twitter Video Falls Short on Performance Metrics for Travel Brands | eTourism Trends and News | Scoop.it
On Twitter’s last earnings call, CEO Dick Costolo and CFO Anthony Noto put its video capabilities on a pedestal, but the metrics brand can get on organic videos are not on par with Facebook and YouTube.
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China Leads World in Mobile Travel Research

Internet users in Australia who traveled for leisure were significantly less likely than their counterparts in China to use mobile devices as part of the travel research process, according to data from Criteo and PhoCusWright.
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Nobody's perfect - what Priceline didn't appreciate was coming next

Love it or hate it – the Priceline Group, many would argue, has made very few wrong turns over the years.
The company’s strategy around the Booking.com acquisition and growth plan, for example, is considered to be one of the best by any online travel brand in the industry’s history.
Moving into metasearch through the $1.8 billion acquisition of Kayak in 2012 now seems to have made perfect sense for the overall, corporate portfolio.
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Uber's Battle for Nokia's Maps Is Good News for TomTom

Uber's Battle for Nokia's Maps Is Good News for TomTom | eTourism Trends and News | Scoop.it
TomTom NV, the Dutch maker of navigation software and devices, rose to its highest level in almost six years as the company extended a licensing agreement
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Teleport Your Real-Life Facial Expressions into Virtual Reality with This Oculus Rift Hack | MIT Technology Review

Teleport Your Real-Life Facial Expressions into Virtual Reality with This Oculus Rift Hack | MIT Technology Review | eTourism Trends and News | Scoop.it
Virtual reality is set to get a vital dash of social reality.

Researchers at the University of Southern California and Facebook’s Oculus division have demonstrated a way to track the facial expressions of someone wearing a virtual-reality headset and transfer them to a virtual character. That could make for much more rewarding socializing, work, or play in virtual worlds, because the expression of a virtual body double or otherworldly avatar could perfectly mimic that of a person’s real face.
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Why Twitter needs to change (sadly against the wishes of users)

Why Twitter needs to change (sadly against the wishes of users) | eTourism Trends and News | Scoop.it
Twitter has a problem. It wants to appeal to everyone, all at once.
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One in every five dollars spent on travel now coming from mobile

Adobe released its annual Digital Index Travel Report, which reveals the best times to book airfare and hotels, top destinations, total online travel spend, consumer buying behaviors across devices and more.

The report analyzed more than 15 billion visits across major U.S. travel, airline and hotel sites between 2013 and 2015 and more than three million social media mentions. Consumers are expected to spend $65 billion online on travel between Memorial Day and Labor Day, seven percent more than in 2014. Twenty percent of travel bookings are now coming from smartphones and tablets, over six percent more than last year. The analysis also shows that Washington D.C. tops the list of U.S. travel destinations followed by Los Angeles, New York, Las Vegas and San Francisco.
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Intelligence artificielle : WayBlazer lève 5 millions de dollars

WayBlazer est une start-up lancée par Terry Jones, fondateur de Kayak et Travelocity, en octobre dernier. Elle est basée à Austin au Texas. Sa technologie fournit des recommandations contextualisées et personnalisées en langage naturel aux voyageurs, en prenant en compte une multitude de données (géolocalisation, température, époque de l’année, saisonnalité, évènements…) récoltées sur. Elle est capable de comprendre des phrases complexes telles que « J’aimerais aller au soleil le mois prochain avec ma femme et mes enfants, quelque part où ils pourront faire des activités » et ce grâce à l’outil d’intelligence artificielle nommé Watson et développé par IBM. La société multinationale fait d’ailleurs partie des investisseurs de la première levée de fonds de WayBlazer, aux côtés de The Entrepreneurs’ Fund, société d’investissement spécialisée dans la science et l’IT et Gobi Partners, société d’investissement chinoise spécialisée dans l’IT et les médias digitaux. Un premier tour de table qui lui a permis de récolter 5 millions de dollars.
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With Expedia out of the picture, what next for Chinese online travel agencies?

Following the exit of Expedia as its majority owner, eLong is now set for a new chapter.

After Expedia’s decision to sell its equity stake in eLong, it is expected that the operations of eLong will solely focus on the online hotel booking segment.

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TripAdvisor Has a New Analytics Dashboard Aimed at Tourism Boards

TripAdvisor Has a New Analytics Dashboard Aimed at Tourism Boards | eTourism Trends and News | Scoop.it
After acquiring tours and activities provider Viator and a series of restaurant reservations platforms in Europe, TripAdvisor is doubling down on its ties with destinations as it quietly debuted an analytics dashboard for Destination Marketing Organizations.

TripAdvisor offers destinations a variety of tools to display reviews and integrate TripAdvisor content, and two years ago launched a Property Dashboard for hotels replete with a weekly digest enabling hotels “to track your most important visitor, competitor and market trends.”
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The Most Successful Trip Planning App Still Comes in a Paper Version

The Most Successful Trip Planning App Still Comes in a Paper Version | eTourism Trends and News | Scoop.it
AAA's TripTik makes trip planning simpler by keeping everything on a map and in one place.
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The next digital battleground: inbound call marketing

The explosion of mobile devices has created an unintended problem: it’s become too easy, in some cases, for consumers to inbound dial a company from their ubiquitous mobile devices, regardless of whether they have any intention of buying a company’s products or services.
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Mapbox could unleash a wave of creativity in mapping with its developer SDK

Mapbox could unleash a wave of creativity in mapping with its developer SDK | eTourism Trends and News | Scoop.it
Mapping is an essential piece of any travel product. It's often the primary interface for travel and startup Mapbox makes it easy to build great maps.
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Online Travel Has Many Problems, and Everyone's to Blame

Online Travel Has Many Problems, and Everyone's to Blame | eTourism Trends and News | Scoop.it
A fascinating new study commissioned by the Travel Technology Association details how Delta Air Lines over the last few years has adopted a Southwest-like approach and has removed its fares and schedules from dozens of smallish online travel sites but also from bigger players such as TripAdvisor, CheapOair, Hipmunk, Vegas.com and Travelzoo’s Fly.com, among others.
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Web and technology now contribute to the overall hotel guest experience

The most important part of a hotelier’s job is to ensure an outstanding experience for guests while they are on your property. Obviously.
But, easier said than done, making sure they also have a great experience online is also vital.
Let’s take a look five simple ways to ensure your guests find your website and online presence easy to navigate and useful.
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How Travel Brands Try to Speak to the Silent Traveler

Last we launched our latest report in our Skift Trends series, Mobile First and the Silent Traveler in 2015. Below is an extract. Get the full report here 
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All Mobile Bookers Aren't Created Equal, Priceline Official Says

Some 70 percent of last-minute hotel bookings for Priceline.com come from mobile — app and site. But when you consider the habits of mobile bookers, they tend to be on polar ends of the spectrum.

That’s the view of John Caine, chief product officer at Priceline.com. Skift caught up with Caine yesterday after he participated in a panel, “Get Smarter, Not Bigger: Using Data to Fuel Innovation,” during Internet Week in New York City.
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