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Google’ Project Glass To Hit Developers Hand This Month End

Google’ Project Glass To Hit Developers Hand This Month End | eTourism Trends and News | Scoop.it

Google’s Project Glass – the much awaited next generation augmented reality product from Google is finally hitting the hands of select developers this month end. In one of our earlier articles, we wrote about the possible use cases of Google Glass in travel industry. Today, Google had sent out invitations to select developers to attend a two day conference – one happens in NYC and the other one in SFO. Google calls this conference as ‘Glass Foundry’.

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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
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L'été mobile des offices de tourisme

L'été mobile des offices de tourisme | eTourism Trends and News | Scoop.it
Cette saison aura vu éclore sur le territoire national de nombreuses initiatives d’offices de tourisme mobile. Très « hors les murs », cette tendance lancée dans quelques destinations comme Le Cap d’Agde, ou Toulouse en 2013 aura vu un beau développement cette année.  C’est en fait l’aboutissement logique de réflexions qui animent le réseau des offices de tourisme depuis plusieurs années. A la question « comment informer les 9 visiteurs sur 10 qui ne pénètrent pas dans l’office …
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Metasearch - threat or opportunity for travel suppliers?

Since OTAs frequently overpower hotel brands in the google SEO world (by bidding on their brand names), metasearch is the new search engine that promises to break that cycle. According to this article, metasearch is the game changer for hoteliers to regain control of their distribution pricing.

Hotel companies should get serious about have a strong presence on metasearch sites. Metasearch use grew by 13% in 2013 and will continue to grow at an unprecedented rate. Advertising by the big ones such as Trivago and TripAdvisor alone could see to that. Kayak is already boasting that it processed over 1.58 billion queries in 2013 and TripAdvisor receives 200 million monthly visits and over 50% of them are already using its relatively new metasearch feature.

- See more at: http://hotelmarketing.com/index.php/content/article/metasearch_threat_or_opportunity_for_travel_suppliers#sthash.SJpSskP8.dpuf

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The Increasing Importance of Instagram in Travel Marketing

The Increasing Importance of Instagram in Travel Marketing | eTourism Trends and News | Scoop.it

Instagram is becoming the most effective marketing platforms in the evaluation stage — one step away from the purchase decision.

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Veille info tourisme - Apple Pay va-t-il révolutionner le paiement en magasin ?

Veille info tourisme - Apple Pay va-t-il révolutionner le paiement en magasin ? | eTourism Trends and News | Scoop.it

"Alliant le NFC à l'authentification par empreinte digitale, le système de paiement mobile présenté par Apple ambitionne tout simplement de détrôner les cartes bancaires. 

En même temps que ses iPhone 6 et 6 Plus ainsi que son iWatch, Apple a annoncé le 9 septembre le lancement du système de paiement mobile qui les accompagne, Apple Pay. Disponible aux Etats-Unis à partir d'octobre en tant que mise à jour d'iOS8, avant un déploiement en Europe en 2015, il repose sur trois piliers. D'une part le porte-monnaie électronique Passbook, qui rassemble les cartes bancaires et de fidélité de l'utilisateur, d'autre part la puce NFC "Secure Element" qui équipe les nouveaux devices, et enfin la fonctionnalité Touch ID d'authentification par lecture d'empreinte digitale, qui équipait déjà la précédente génération d'iPhone.

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Why Baggage Fees Are Helping Airline Sites Battle OTAs - eMarketer

Why Baggage Fees Are Helping Airline Sites Battle OTAs - eMarketer | eTourism Trends and News | Scoop.it
For all the consumer trends that suggest online travel agencies are gaining an edge in Europe, airline marketers find they still hold distinct advantages of their own, according to a new eMarketer report.
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The dullest, most vital trend in travel mobile apps: local event curation - Tnooz

The dullest, most vital trend in travel mobile apps: local event curation - Tnooz | eTourism Trends and News | Scoop.it
In a broad trend, travel players like Gogobot are moving aggressively into the "local" space in order to capture the attention of the mobile traveler.
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Behind the Successful Instagram Strategies for Smart Travel Media Brands

Behind the Successful Instagram Strategies for Smart Travel Media Brands | eTourism Trends and News | Scoop.it
Earlier this week we launched our new report Instagram Strategies for Travel Brands focused on how successful travel brands use the social photo sharing se
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3 Things Travel Shoppers Want to See on Your Hotel Website

3 Things Travel Shoppers Want to See on Your Hotel Website | eTourism Trends and News | Scoop.it
With the amount of different devices consumers use today, from smartphone to tablets, it’s no surprise that the travel shopping journey hasbecome more complex. With so many travel tools and resources now available online, how can you make sure your hotel stands out and conveys your true value to potential guests?

It turns out, most leisure travelers make their final decision on whether to book by visiting the hotel’s website! Hotel websites are influential in the booking stage of the shopping journey, so it’s essential that your hotel website tells a compelling hotel story.

 
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8 ways that iOS 8 will change mobile engagement

Push notifications have grown to become the most transformative marketing technology of the last decade, driving dramatically greater consumer response than traditional channels such as email. Anyone involved in mobile applications and marketing needs to take note as the implications are massive.

While Apple is technically following Android’s lead in supporting button-enabled push notifications and widgets, the anticipated pace of adoption for iOS 8 means that users across the world will soon have these capabilities in their hands.

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Renaissance der Reisebüros - Austrian Hotel Circle

Renaissance der Reisebüros - Austrian Hotel Circle | eTourism Trends and News | Scoop.it
Im Gästeaufkommen liegen die Reisemittler (Reiseveranstalter und Reisebüros) Kopf an Kopf mit den Reiseplattformen (OTA´s). Ein solcher Mittler kann nützliche Leistungen für Hotels erbringen: Aufnahme ins Verkaufsprogramm, weltweite Kommunikation, Erteilen von Auskünften, Entgegennahme und Weiterleitung von Reservierungen etc.
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Priceline, Marriott and Starwood Only Travel Brands to Make Forbes Innovative List

Priceline, Marriott and Starwood Only Travel Brands to Make Forbes Innovative List | eTourism Trends and News | Scoop.it
Forbes names Priceline, Marriott and Starwood as among the most innovative companies in the world.
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Nearly half of affluent US travelers prefer agency websites to OTAs, says survey

Nearly half of affluent US travelers prefer agency websites to OTAs, says survey | eTourism Trends and News | Scoop.it

Nearly half of affluent American travelers prefer visiting travel service providers’ websites to those of online travel agencies (OTAs), says a survey by market research firm MMGY Global. Half of affluent travelers say that travel service providers’ sites offer the greatest convenience and the best prices. Among well-to-do travelers, nearly a fifth books through travel service provider sites. Roughly one fourth of them books by phone with a travel service provider. Less than a third of affluent travelers books via OTAs.

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Why Hotels are Losing Last-Minute Battle to Booking Sites

Why Hotels are Losing Last-Minute Battle to Booking Sites | eTourism Trends and News | Scoop.it
When it comes to last-minute bookings on mobile devices, online travel agencies that are converting lookers to bookers to a much greater degree than hotels.
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The technology difference for independents

Advancements in Internet-based cloud technology give independents access to the same computing power of branded hotels. It doesn’t matter whether you’re a 35-room boutique in rural Vermont or a 1,500-room big-box hotel in New York City, computing power levels the playing field.

Using cloud computing, in which systems and programs are shared and stored on off-site servers and accessed through the Internet, provides any property with a complete array of best-in-class computing systems—everything from property management to customer relationship management to point of sales and social media marketing and more—at affordable prices

- See more at: http://hotelmarketing.com/index.php/content/article/the_technology_difference_for_independents#sthash.ApJhECmG.dpuf

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Google has mapped the moon and mars, don't leave your hotel out

Google has mapped the moon and mars, don't leave your hotel out | eTourism Trends and News | Scoop.it
Time to have a closer look at your Google business page, a cornerstone of your digital presence. Here are 6 reasons why you must take care of it.
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E-tourisme : les leviers de la fidélisation

E-tourisme : les leviers de la fidélisation | eTourism Trends and News | Scoop.it

L'agence digitale Yuseo a interrogé des cyberacheteurs français, américains et chinois sur les raisons motivant leur fidélité à un site. L'Echo publie en exclusivité ses conclusions.

Quels éléments favorisent la fidélité des internautes vis-à-vis d’un site de voyages ? Les Français répondent en premier lieu "Une meilleure sécurité des moyens de paiement", juste devant "Des modalités d’annulation souples". "Ces deux critères arrivent au coude à coude", précise Jean-Pierre Le Borgne, directeur associé deYuseo, spécialiste de l'ergonomie digitale.

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Future of travel marketing - in the age of mobile and wearables

Here's a presentation form Eyefortravel's Travel Distribution Summit in New York City that provides an industry outlook into what are the key opportunities for travel marketing, with the advent of mobile and wearable technologies.

Specifically, the presentation discusses the following:

- 2014 is the year of the Connected Traveller – and airlines, airports, hotels need to be prepared for this reality

- There are ample innovations in the mobile space – airports inspiring discovery, airlines facilitating planning, and even an in-flight social networkf

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10 bonnes pratiques d’entreprises sur Linkedin

10 bonnes pratiques d’entreprises sur Linkedin | eTourism Trends and News | Scoop.it
Créer une page d'entreprise sur Linkedin est facile, mais que la première étape pour y avoir une présence dynamique. Voici 10 bonnes pratiques pour y exceller!
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How Apple and NFC Just Made Flying and Paying at Airports Easier and Faster

How Apple and NFC Just Made Flying and Paying at Airports Easier and Faster | eTourism Trends and News | Scoop.it
Apple just made tap-and-go near field communication (NFC) as sexy and cool as its devices, and saved the technology from disappearing into a technical abys
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Touristiker erhoffen sich einen Werbeeffekt mit Google Street View

Touristiker erhoffen sich einen Werbeeffekt mit Google Street View | eTourism Trends and News | Scoop.it
Google Street View dringt in die Schweizer Alpen vor. Seit Mittwoch sind die digitalen Fotos des Wanderwegs zur Lauteraarhütte im Berner Oberland im Internet aufgeschaltet. Der Schweizer Alpenclub SAC erwartet dank der Bilder, die mit einem mit 15 Kameras bestückten Google-Rucksack aufgenommen wurden, mehr Hüttenbesucher.
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Google Analytics begins to roll out new benchmark reports

Google Analytics announced its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry standard acquisition and engagement metrics.

According to the announcement, users can select reports from among 1,600 industry categories, 1,250 markets and seven size-buckets, with metrics by channel, location, or device category dimensions. Along with benchmark data, the reports also include a heat map feature to identify any areas where more time or resources could be applied for better results.

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Im Social Web endet der Funnel nicht mit dem Verkauf

Im Social Web endet der Funnel nicht mit dem Verkauf | eTourism Trends and News | Scoop.it
Man kennt den klassischen “Sales-Funnel”. Und weiss, wie das Nutzerverhalten im Web diese starren “Funnels” durcheinander bringt. Ich behaupte, das Social Web verlängert den “Funnel” – es geht nicht nur bis zum Verkauf. Ein paar Inputs, die ich nur für die Empfänger des Social Web Insider Letters angedacht hatte, aber nun trotzdem direkt veröffentliche. KMU …
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Goldman Sachs | Macroeconomic Insights - The Internet of Things: The Next Mega-Trend

Goldman Sachs | Macroeconomic Insights - The Internet of Things: The Next Mega-Trend | eTourism Trends and News | Scoop.it

The Internet of Things, or IoT, is emerging as the next technology mega-trend, with repercussions across the business spectrum. By connecting to the Internet billions of everyday devices – ranging from fitness bracelets to industrial equipment –  the IoT merges the physical and online worlds, opening up a host of new opportunities and challenges for companies, governments and consumers.

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The art of storytelling with animated videos - Smart Insights Digital Marketing Advice

The art of storytelling with animated videos - Smart Insights Digital Marketing Advice | eTourism Trends and News | Scoop.it
Don't lose sight of your brand personality your #video strategy Storytelling has been around for millennia. As children we grew up with tales and fondly re. Marketing topic(s):Video marketing. Advice by Expert commentator.
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Sorry, HotelTonight - some eye-opening data on the size of the last-minute mobile booking sector

Sorry, HotelTonight - some eye-opening data on the size of the last-minute mobile booking sector | eTourism Trends and News | Scoop.it
It's been one of the hottest topics in digital travel circles for a few years now: same-day hotel bookings via mobile, led by the high profile HotelTonight.
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