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7 Social Media Trends for Consumers: New Research

7 Social Media Trends for Consumers: New Research | eTourism Trends and News | Scoop.it

Are you wondering what the changing social trends are for consumers? If so, look no further. IIn Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks

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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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Keine Angst vor Airbnb: Alles halb so wild? Ist die Hotellerie gar nicht bedroht? Neue Studie aus New York mit Entwarnung

Keine Angst vor Airbnb: Alles halb so wild? Ist die Hotellerie gar nicht bedroht? Neue Studie aus New York mit Entwarnung | eTourism Trends and News | Scoop.it
Für Aufsehen sorgt eine Untersuchung des Tourismus-Marktforschungsinstituts STR: Airbnb erweise sich gar nicht als übermächtiger Konkurrent zur etablierten Hotellerie. Eine Analyse in New York City habe ergeben, dass es keine Beweise dafür gebe, dass ein über Airbnb vermietetes Apartment irgendwo für weniger Hotelbuchungen gesorgt habe. Die Studie ist vor dem Hintergrund, dass weltweit die Hotellerie den Aufstand gegen Privatvermietungsportale wie Airbnb des Aufstand proben, reiner Sprengstoff.
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Roboter und Innovationen verändern die Hotellerie

Roboter und Innovationen verändern die Hotellerie | eTourism Trends and News | Scoop.it
Der „Special Guest“ des ITB Hospitality Day am 10. März 2016 heißt Mario und ist von Beruf Hotel-Roboter. Die Besucher der 11. Hotel-Konferenz der weltweit führenden Messe der internationalen Reiseindustrie werden ihn nicht nur am Anfang, sondern in allen Talkrunden kurz erleben können. Zur Digitalisierung, dem Schwerpunktthema des ITB Berlin Kongresses, diskutieren auf dem ITB Hospitality Day namhafte Hotelexperten die Themen Roboter, Hightech-Innovationen und Innovation Labs. Zum ersten Mal wird eine chinesische Hotelgruppe dabei sein. Bei Plateno Hotels, der größten Hotelgruppe Chinas, ist „total digital“ Alltag. Außerdem werden sich zwei Top-Executives von Google und Booking.com gegenüberstehen. Ein Zukunftsforscher beschreibt die Digital Natives und drei weitere Fachleute eruieren die Investition in den Gast.
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Facebook has a clever idea to turn itself into a ride-sharing platform

Facebook has a clever idea to turn itself into a ride-sharing platform | eTourism Trends and News | Scoop.it
Facebook just filed a patent application that lays out its ambitions for events-based ride-sharing.
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Travel: The Rise of Messaging Services Will Be the Death of Call Centers

As messaging services proliferate, travel brands are gaining a holistic view of customer needs and customer interactions are migrating from the call center to local operations.
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What does the rise of adult-only hotels mean for business travellers?

WHEN it comes to young children and travelling, people divide into two camps. You either have kids, in which case you bemoan every restriction placed upon them, or you don't, in which case you tut at every concession they enjoy.
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Skift Megatrend for 2016: Messaging Is the New Language of the Globe

Skift Megatrend for 2016: Messaging Is the New Language of the Globe | eTourism Trends and News | Scoop.it
Messaging gives brands a direct, intimate relationship with consumers that social media only hinted at. What will be the long-term effect on marketing when a hotel or airline can contact customers like their loved ones do?
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Metasearch and OTAs: How the relationship is evolving

As the standard methods of doing business - bookings for OTAs, referrals for metasearch - evolve with new technology, the relationship between online travel agencies (OTAs), and metasearch continues to evolve.
Metasearch sites such as Kayak originally presented travelers with a spectrum of inventory before sending to an OTA for booking, Now, the meta model has evolved to include booking buttons directly within the results. Typically, these bookings are still transacted by a third-party merchant of record, reports Tnooz, even though metasearch now competes directly with direct-to-supplier channels.
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Are Uber and Airbnb killing innovation for everyone else?

If cities can collaborate with private enterprise to keep pace with new technologies while simultaneously addressing needed changes to regulations - we might be witnessing the best disruptive innovation yet.
If cities are to thrive, they cannot - and must not - hold back the rising tide of innovation, but when you consider that cities are also tasked with protecting their citizens from harm, finding the balance between protection and innovation is not easily achieved.
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How travelers are manipulated into booking

The fare-no-longer-available trick is just one of many perfectly legal travel industry ploys designed to convince you to make a booking decision now and to pay more. Travel companies use methods that range from decoy prices to creating the perception of product scarcity to persuade you to push the "book" button.
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This Year, More Than Half of Americans Will Use Facebook

This Year, More Than Half of Americans Will Use Facebook | eTourism Trends and News | Scoop.it
This year, for the first time, more than half of the US population will use Facebook, according to eMarketer’s latest social network usage forecast. In 2016, 50.3% of Americans of all ages will be on Facebook at least once a month, up from 49.3% in 2015.
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Skift Travel Megatrend for 2016: Online Booking Sites’ New Rivals Are Former Friends

Skift Travel Megatrend for 2016: Online Booking Sites’ New Rivals Are Former Friends | eTourism Trends and News | Scoop.it
Earlier this year we launched our annual package, Megatrends Defining Travel in 2016, where we identify the global trends in travel this year and beyond. I
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Google search is about to get a lot smarter

Google's current head of Artificial Intelligence has been promoted to run the company's search business. The move shows how important AI is for Google as it tries to shift away from search just being bound by a query box to more of an assistant that can predict what you need.
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TripAdvisor Instant Booking finally expands to more markets

TripAdvisor has expanded instant booking for hotels to nine English-speaking countries, including Australia, Canada, India, Ireland, Malaysia, New Zealand, Philippines, Singapore and South Africa.
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Deloitte: les grandes tendances des technologies

Deloitte: les grandes tendances des technologies | eTourism Trends and News | Scoop.it
Le cabinet d’études Deloitte vient de publier la quinzième édition de son rapport sur les grandes tendances des secteurs des technologies, des médias et des télécommunications (Technology, Media & Télécommunication Predictions 2016 - TMT Prédictions 2016). A la lecture du rapport, quelques éléments ont retenu mon attention.
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hotel : Meet the new travel apps your guests are using

hotel : Meet the new travel apps your guests are using | eTourism Trends and News | Scoop.it
As a hotel professional, it’s your job to know what today's travelers using to get their information, what they’re doing with it, and how to keep your brand on their radar.
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Facebook et vie privée: quelques conseils

Facebook et vie privée: quelques conseils | eTourism Trends and News | Scoop.it
Avez-vous déjà participé à un sondage populaire sur Facebook? Savez-vous quel accès vous donnez aux applications? Voici quelques trucs pour les gérer.
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LinkedIn Influences Highest Order Value for Ecommerce Purchases

LinkedIn Influences Highest Order Value for Ecommerce Purchases | eTourism Trends and News | Scoop.it
Social commerce is nothing new, and social media sites continue to influence many ecommerce purchases, according to 2015 research. Purchases influenced by LinkedIn had the biggest average order value.
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How a car rental giant is trying to work with (rather than against) Google

Google does not currently have a dedicated car rental service (similar to hotels and flights), so providers are forced to rely on tweaking their existing ways of working with it.
The fact that car rental brand Hertz is also going through one of those “digital transformation” projects, in the face of stiff competition from the likes of Uber, taxi apps and others, means that traditional uses of paid search are under large scrutiny for their apparent effectiveness.
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Exclusive: Major Hotel Chain Won Financial Protections in TripAdvisor Instant Booking

Exclusive: Major Hotel Chain Won Financial Protections in TripAdvisor Instant Booking | eTourism Trends and News | Scoop.it
As TripAdvisor Instant Booking kicks into gear it appears as though it is breaking new ground and becoming a hotel-friendly channel — for chains that sign up, that is. Chains such as Hilton Worldwide and InterContinental Hotels Group, which have not hopped on the bandwagon, can probably afford to sit on the sidelines for awhile to gauge how the whole thing shakes out.
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Why Millennials have stopped loving Facebook

What has Facebook done to turn them away? Has it been less than loving? Has it been unfaithful? According to this article the thrill is gone because of Facebook's "unapologetic ubiquity."
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Travel agents: Competing against the machine

#From 1997 to 2014, the number of retail agencies plunged by 59 percent nationwide according to the ASTA. Agencies that have survived have learned to use the Internet to their advantage.

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Comment les GAFA comptent s’emparer du monde du voyage

Comment les GAFA comptent s’emparer du monde du voyage | eTourism Trends and News | Scoop.it
On avait évoqué fin décembre un univers digital Facebookisé, où chaque interaction avec un touriste passerait par l'un des artefacts de la galaxie Facebook.
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Google Travel Features Help Plan a Trip

Google Travel Features Help Plan a Trip | eTourism Trends and News | Scoop.it
Google is tackling challenges which have been introduced by the large spread of Smartphones. Recently the company has launched a new redesign that makes it easier for travelers to search and book their holiday all within a few clicks. The main difference now when googling some destination tips includes flight and hotel information as well as nearby restaurants, top sites, and weather.
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Is TripAdvisor an OTA for hotels? Discuss... - Tnooz

Is TripAdvisor an OTA for hotels? Discuss... - Tnooz | eTourism Trends and News | Scoop.it
TripAdvisor's launch and ongoing global roll-out of its Instant Booking product poses the question "Is Tripadvisor now an OTA?"
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Google’s new mobile travel search makes web results almost irrelevant

While an incredibly nice user experience for those looking to travel, those optimizing for travel search might not like Google's new mobile trip planning experience. The results of the new changes make it really hard to get to organic web results.
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