eTourism Trends and News
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TripAdvisor tests hotel metasearch service – now the fun really begins

TripAdvisor tests hotel metasearch service – now the fun really begins | eTourism Trends and News | Scoop.it

User review giant TripAdvisor is finally doing what pretty much everyone involved in the hotel sector expected it to do years ago – consumer metasearch for its vast portfolio of properties.

The company confirmed this week that it is currently testing “new search functionality” for hotels, covering both desktop and mobile versions of the service.

Randomly selected users have been able to see the new platform in action over the course of the past two months, but there is no time-line as yet when it will be fully deployed and available to rest of the site’s massive user-base.

Functionality mirrors many of the other hotel metasearch services around the web, with availability and prices for properties based on arrival and departure dates, and location.

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Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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Digitalisierung in der Hotellerie: Fachpersonal aus dem Cyberspace? - Tophotel.de

Fünf junge Hotelfachleute wollen gegen den Fachkräftemangel und zu hohe Personalkosten vorgehen und gründeten HotelOffice24. Das Start-Up-Unternehmen um Inhaberin Isabelle Fleck übernimmt seit Anfang März sämtliche Büroarbeiten von Hotels per Fernzugriff. Die Auftraggeber bezahlen nur jene Leistung, die sie auch in Anspruch nehmen – und sollen so bis zu 30 Prozent im Personalsektor einsparen.
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How The Rise of the API Economy is Changing the Way Travel Brands Do Business

Customer loyalty and engagement is becoming increasingly dependent on the personalized experiences that brands can deliver, especially in the travel indust
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Turkey blocks access to Booking.com

A Turkish court halted the activities of online travel agent Booking.com in a court case alleging the website had violated Turkish competition law, the Association of Turkish Travel Agencies said on Wednesday.
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Augmented Reality - What Does This Mean For Your Business? - Algoworks

Augmented Reality - What Does This Mean For Your Business? - Algoworks | eTourism Trends and News | Scoop.it
The simple fundamental which works with Augmented Reality application development process is integrating the internet with the steady products and improve the experience. Augmented Reality, when incorporated with businesses, provides enhanced experience and refines style itself. The study shows that around 82% people are using smartphones to attract the shoppers, it will lead to a strong impact on customers. Similarly, for many useful purposes, the unthinkable applications are possible by harnessing the capabilities of AR technology.
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Wie man sich in Zeiten der Digitalisierung richtig bewirbt – Strategien für E-Recruiting

Wie man sich in Zeiten der Digitalisierung richtig bewirbt – Strategien für E-Recruiting | eTourism Trends and News | Scoop.it
Bewerbungsmappen haben Seltenheitswert: Die Art der Bewerbungen verändert sich stark – heute versenden die meisten Bewerber ein CV samt Anschreiben und Zeugnissen per E-Mail, künftig bewirbt man sich mit seinem gut gepflegten Social-Profil. Im E-Recruiting kommt es mehr denn je auf aussagekräftige und übersichtliche Profile samt kurzem Vorstellungsvideo an.
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The seamless travel ideal Is now virtually a reality - Tnooz

Seamless travel, the idea of a smooth journey from your home to your destination and back uninterrupted by multiple process and identity hurdles, is evolving from a lofty concept to a near-future reality.
Airlines and airports around the world are looking for ways to apply technology to break down barriers using cloud-based solutions for continuous journey management which is transferred from device to device.
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The newest shiny object for hotel marketers: Facebook City Guides

Recently catching the eye of HSMAI’s Digital Marketing Council is City Guides in the Facebook app which enables users to book some hotels and restaurants, and message or tap to call other hotels, restaurants, tours, and attractions.
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How the Blockchain will Radically Transform the Economy | Innovation Management

How the Blockchain will Radically Transform the Economy | Innovation Management | eTourism Trends and News | Scoop.it
Say hello to the decentralized economy -- the blockchain is about to change everything. In this lucid explainer of the complex (and confusing) technology, Bettina Warburg describes how the blockchain will eliminate the need for centralized institutions like banks or governments to facilitate trade, evolving age-old models of commerce and finance into something far more interesting: a distributed, transparent, autonomous system for exchanging value.
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6 Crucial Questions To Guide Your Social Media Strategy - eTourism Blog

6 Crucial Questions To Guide Your Social Media Strategy - eTourism Blog | eTourism Trends and News | Scoop.it
Social media has been a core component of every brand’s online strategy for years now, but as the world of networks and apps continues to evolve, competition for your audience’s attention is fierce.

In a bid to get noticed, many marketers are striving to juggle more and more channels and tactics than ever before – an approach which is draining, expensive and simply not sustainable long term. The real key to driving results on social media is to aim for a strategy that strikes a balance between the needs of your guests and your hotel’s specific business goals.
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Direct bookings and web presence beat mobile and personalisation as hotel priorities

Game on – the top business focus for hotel owners this year is to increase their direct bookings and improve their online presence.
The finding, indicated in the annual Global Hotel Business Index from SiteMinder, sees other considerations for a hotel such as mobile bookings and introducing personalisation tools down the pecking order.
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City Guide: Facebook and its new battle for the attention of travelers in a destination

City Guide: Facebook and its new battle for the attention of travelers in a destination | eTourism Trends and News | Scoop.it
There’s never really been a forceful value proposition for a social network for travelers – Facebook’s global dominance has pretty much kept the competition at bay.
Why invest resources in a network entirely dedicated to travel – which most people only do on occasion — when you can use the network you invest in every day to make those same connections?
The global scale of Facebook has never been more relevant than with its new City Guides. The network has doubled down on mining its data to create a painless way to plan trips.
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Die Zukunft des Suchens in der Reisebranche - Reisen 4.0

Wie findet der Kunde in Zukunft die passende Reise? Die Suche nach dem nächsten Traumurlaub muss schnell, komfortabel und personalisiert ablaufen.
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Virtual und Augmented Reality im Tourismus - Reisen 4.0

Zum Stand der Dinge zweier vieldiskutierter Trends für die Reisebranche. Wo sind Virtual und Augmented Reality schon im Tourismus angekommen?
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Is the digital economy in danger of becoming the taking economy?

A new research paper published by the University of Washington School of Law argues that digital platforms could be headed in a dangerous direction.
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Eve-Line Boulle's curator insight, Today, 9:32 AM
"Sharing economy firms like Uber and Airbnb may be leveraging their access to information, gained by facilitating trusted transactions between strangers on a digital platform, to disadvantage their participants and avoid regulation according to a new research paper co-published by a law professor and a technology ethnographer at the University of Washington."
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The New Wave of Booking Tech That's Disrupting How Airlines Sell Tickets

The New Wave of Booking Tech That's Disrupting How Airlines Sell Tickets | eTourism Trends and News | Scoop.it
Airlines have tended to only use IT systems that have been around for decades. This has been particularly true of the booking engines on their websites tha
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Marketing in the UK: How Useful Is Virtual Reality for Marketers Right Now? - eMarketer

Marketing in the UK: How Useful Is Virtual Reality for Marketers Right Now? - eMarketer | eTourism Trends and News | Scoop.it
Dr. Wendy Powell, senior member of the IEEE (a technical professional association) and reader in virtual reality at the University of Portsmouth, is one of the UK’s leading experts in virtual reality (VR). Dr. Powell spoke with eMarketer’s Karin von Abrams about which aspects of VR are relevant to advertisers and marketers.
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Chatbots Will Change The Way We Do Search. – Chatbots Magazine

Chatbots Will Change The Way We Do Search. – Chatbots Magazine | eTourism Trends and News | Scoop.it
How do you search for information? Google? Bing?
Let’s say you’re looking for a job in finance. Where do you start? Most people will probably begin with a Google search.
So you get your cup of tea, sit down, and type in www.google.com on your computer. Next, you type in “jobs in finance in New York” in the search box. This will bring up, literally, about 24 MILLION results.
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Influence4brands, la plateforme qui met en relation marques et influenceurs

Ce n’est plus un secret pour personne, les influenceurs (les bloggeurs, Youtubeurs, Instagrameurs…) jouent aujourd’hui un rôle important dans le rayonnement et la réputation d’une marque. Cela est dû au succès des réseaux sociaux. Et dans le Tourisme, ce phénomène est particulièrement observable. Il n’est pas facile pour autant de trouver LE bon influenceur, celui qui saura mettre en valeur son produit ou son service.
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Expedia Is Once Again Spending Big to Advertise on Trivago

Expedia Is Once Again Spending Big to Advertise on Trivago | eTourism Trends and News | Scoop.it
On its path toward an initial public offering last year, hotel price-comparison site Trivago turned heads when it disclosed that its largest advertising customer was not parent-company Expedia and its brands, as was expected.

Instead, it turned out, the Priceline Group, which owns rival Kayak, was the largest spender in Trivago’s hotel search results.
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Facebook Is Copying Snapchat...Again - eMarketer

Facebook unveiled an upgrade that will allow users to post disappearing photos and videos, modeling the feature on Snapchat’s signature offering.
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#lavalvirtual #1 - Tourisme et réalité virtuelle, quelques idées sympas | Etourisme.info

#lavalvirtual #1 - Tourisme et réalité virtuelle, quelques idées sympas | Etourisme.info | eTourism Trends and News | Scoop.it
By Laurent Neyssensas [CC BY-SA 2.0], via Wikimedia Commons La 19è édition de LAVAL VIRTUAL, le salon des technologies et usages du virtuel s’est tenue du 22 au 26 mars (3 journées professionnelles et 2 grand public). En découvrant l’affiche, je me suis d’ailleurs demandé ce que devait être la réalité virtuelle en 1998, date
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TravelClick Launches Media Intelligence Platform to Drive Direct Booking Revenue for Hotels

Data continues to be the driving force that enables hoteliers to stay one step ahead of competitors and make better, more informed business decisions. To empower TravelClick’s media campaign managers to more effectively drive direct booking revenue for their hotel clients, TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, today announced the launch of the hospitality industry’s only Media Intelligence Platform. 
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When an airport opens its API to encourage innovation

Amsterdam’s Schiphol Airport has published its API platform offering access to non-critical business data for developers from airlines and other travel companies.
The airport hopes that developers will use API access to improve the passenger experience in creative ways, including wayfinding support, and up-to-date seamless travel information like journey times from the car park to the gate.
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Die neue Sanduhr des Marketing - Reisen 4.0

Die neue Sanduhr des Marketing - Reisen 4.0 | eTourism Trends and News | Scoop.it
AIDA-Regel, Sales Trichter, Costumer Journey: Im digitalen Zeitalter verändern sich die Tools und Modelle. Nicht mehr nur von der Zielgruppe über den Interessenten bis zum Abschluß geht der Weg, sondern auch weiter über den Kunden und seine Netzwerke zu neuen Kunden. Die Digitalisierung macht Kunden mehr denn je zu Multiplikatoren.  
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Chat- und Voice-Bots als persönliche Assistenten - Reisen 4.0

Chat- und Voice-Bots als persönliche Assistenten - Reisen 4.0 | eTourism Trends and News | Scoop.it
Wie Chat- und Voice-Bots die Beratung verändern: Die persönlichen Assistenten kennen jeden Urlaubsort und sprechen individuelle Empfehlungen aus.
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