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TripAdvisor tests hotel metasearch service – now the fun really begins

TripAdvisor tests hotel metasearch service – now the fun really begins | eTourism Trends and News | Scoop.it

User review giant TripAdvisor is finally doing what pretty much everyone involved in the hotel sector expected it to do years ago – consumer metasearch for its vast portfolio of properties.

The company confirmed this week that it is currently testing “new search functionality” for hotels, covering both desktop and mobile versions of the service.

Randomly selected users have been able to see the new platform in action over the course of the past two months, but there is no time-line as yet when it will be fully deployed and available to rest of the site’s massive user-base.

Functionality mirrors many of the other hotel metasearch services around the web, with availability and prices for properties based on arrival and departure dates, and location.

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Curated by Roland Schegg
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How and why travel metasearch will have to evolve

Thank goodness that travel metasearch has grown up over recent years.
That is not to say that its inhabitants were childish (ahem), but its acceptance by the rest of the industry as a valuable part of the “travel ecosystem” speaks volumes as to its progress as a sector.
Of course, those running Skyscanner, Kayak et al will have always believed this point would come, but it took the deep coffers of Priceline and Expedia in late-2012 (buying Kayak and investing in Trivago respectively) to signal to everyone else that it was time to take metasearch VERY seriously.

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Using Review Data as Rich Snippets To Improve Search Rankings

Using Review Data as Rich Snippets To Improve Search Rankings | eTourism Trends and News | Scoop.it
Most hotels are focused on SEO, or are at least aware of the potential benefits of improving their search rankings. It allows them to stand out and ultimately generate more traffic (and direct bookings!). Content marketing is one way to improve search rankings, and travel reviews can play an important role in this content strategy. But that isn’t the only place where travel review data can help hotels to improve their search rankings…
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Reaching Segmented Audiences Through Facebook and Twitter

Marketers’ confidence in mobile audience targeting is fairly low, but that is beginning to change, according to Jeremy Lockhorn, vice president of emerging media and mobile lead for North America at digital agency Razorfish. Lockhorn recently spoke with eMarketer’s Rimma Kats about reaching specific audience segments and how Facebook and Twitter are helping achieve that.
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Twitter Video Falls Short on Performance Metrics for Travel Brands

Twitter Video Falls Short on Performance Metrics for Travel Brands | eTourism Trends and News | Scoop.it
On Twitter’s last earnings call, CEO Dick Costolo and CFO Anthony Noto put its video capabilities on a pedestal, but the metrics brand can get on organic videos are not on par with Facebook and YouTube.
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China Leads World in Mobile Travel Research

Internet users in Australia who traveled for leisure were significantly less likely than their counterparts in China to use mobile devices as part of the travel research process, according to data from Criteo and PhoCusWright.
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Nobody's perfect - what Priceline didn't appreciate was coming next

Love it or hate it – the Priceline Group, many would argue, has made very few wrong turns over the years.
The company’s strategy around the Booking.com acquisition and growth plan, for example, is considered to be one of the best by any online travel brand in the industry’s history.
Moving into metasearch through the $1.8 billion acquisition of Kayak in 2012 now seems to have made perfect sense for the overall, corporate portfolio.
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Uber's Battle for Nokia's Maps Is Good News for TomTom

Uber's Battle for Nokia's Maps Is Good News for TomTom | eTourism Trends and News | Scoop.it
TomTom NV, the Dutch maker of navigation software and devices, rose to its highest level in almost six years as the company extended a licensing agreement
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Teleport Your Real-Life Facial Expressions into Virtual Reality with This Oculus Rift Hack | MIT Technology Review

Teleport Your Real-Life Facial Expressions into Virtual Reality with This Oculus Rift Hack | MIT Technology Review | eTourism Trends and News | Scoop.it
Virtual reality is set to get a vital dash of social reality.

Researchers at the University of Southern California and Facebook’s Oculus division have demonstrated a way to track the facial expressions of someone wearing a virtual-reality headset and transfer them to a virtual character. That could make for much more rewarding socializing, work, or play in virtual worlds, because the expression of a virtual body double or otherworldly avatar could perfectly mimic that of a person’s real face.
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What TripAdvisor has to say about its slower-than-expected Instant Booking growth

Tnooz has an interesting post on an interview TripAdvisor's CEO Steve Kaufer gave to JP Morgen, where he discussed his company's TripConnect Instant Booking product and the challenges it faces in rolling it out.
As for major hotel chains not participating - so far only Best Western and Choice Hotels have signed up - Kaufer said that he understands, that the chains are targeting their own direct mobile business, but suggest that they should view TripConnect as a direct marketing channel to support that strategy.
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Booking.com implements new parity provisions in Germany

Under the new provisions, Booking.com will abandon its price, availability and booking conditions parity provisions with respect to other online travel agencies. The parity provisions for a hotel's website still remain.
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Social Media: Et si notre Neuneu ne pigeait rien au hashtag, on le retrouverait comment ?

Social Media: Et si notre Neuneu ne pigeait rien au hashtag, on le retrouverait comment ? | eTourism Trends and News | Scoop.it
A l'instar du QR Code, le Hashtag peut paraître abstrait et ne pas être utilisé par un très très grand public. Une infographie sur l'utilisation des smartphones dans des aéroports américains parue dans Tnooz nous donne toujours plus d'arguments pour matérialiser une communication sociale.
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Veille info tourisme - Comment le mobile impacte le marché digital du tourisme

Veille info tourisme - Comment le mobile impacte le marché digital du tourisme | eTourism Trends and News | Scoop.it
En France, seuls 6% des vols sont réservés sur mobile, contre 31% pour la Chine.

Le PC représente encore environ les deux tiers des transactions en ligne de tourisme (de 64% à 71% en fonction des 8 pays étudiés), selon une étude Criteo et Phocuswright. Le mobile progresse et atteint 20% (smartphones + tablettes) d'utilisation en France par exemple. Cette proportion monte à 87% pour la Chine.
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Booking.com gibt nun auch in Deutschland ein bisschen nach: Verhasste Bestpreisklausel wird lediglich teilweise eingeschränkt

Booking muss auf massivem Druck der EU-Kommission hin nachgeben, aber nur ein bisschen: Die unter Hoteliers geradezu verhasste Bestpreisklausel werde nun auch in Deutschland aufgegeben, heißt es in einer Pressemitteilung. Dies betreffe die Ratenparität zu anderen Onlinebuchungsportalen, nicht jedoch die Zimmerpreise der Hotels selber. Wie in anderen westeuropäischen Ländern fordert booking.com als wohl stärkstes Hotelportal von seinen Hotelpartnern dieselben Preise wie in den Hotel-eigenen Internet Booking Engines (IBE). Damit sind auch die deutschen Hoteliers von ihrer Preishoheit immer noch weit entfernt.
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The Most Successful Trip Planning App Still Comes in a Paper Version

The Most Successful Trip Planning App Still Comes in a Paper Version | eTourism Trends and News | Scoop.it
AAA's TripTik makes trip planning simpler by keeping everything on a map and in one place.
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The next digital battleground: inbound call marketing

The explosion of mobile devices has created an unintended problem: it’s become too easy, in some cases, for consumers to inbound dial a company from their ubiquitous mobile devices, regardless of whether they have any intention of buying a company’s products or services.
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Mapbox could unleash a wave of creativity in mapping with its developer SDK

Mapbox could unleash a wave of creativity in mapping with its developer SDK | eTourism Trends and News | Scoop.it
Mapping is an essential piece of any travel product. It's often the primary interface for travel and startup Mapbox makes it easy to build great maps.
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Online Travel Has Many Problems, and Everyone's to Blame

Online Travel Has Many Problems, and Everyone's to Blame | eTourism Trends and News | Scoop.it
A fascinating new study commissioned by the Travel Technology Association details how Delta Air Lines over the last few years has adopted a Southwest-like approach and has removed its fares and schedules from dozens of smallish online travel sites but also from bigger players such as TripAdvisor, CheapOair, Hipmunk, Vegas.com and Travelzoo’s Fly.com, among others.
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Web and technology now contribute to the overall hotel guest experience

The most important part of a hotelier’s job is to ensure an outstanding experience for guests while they are on your property. Obviously.
But, easier said than done, making sure they also have a great experience online is also vital.
Let’s take a look five simple ways to ensure your guests find your website and online presence easy to navigate and useful.
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How Travel Brands Try to Speak to the Silent Traveler

Last we launched our latest report in our Skift Trends series, Mobile First and the Silent Traveler in 2015. Below is an extract. Get the full report here 
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All Mobile Bookers Aren't Created Equal, Priceline Official Says

Some 70 percent of last-minute hotel bookings for Priceline.com come from mobile — app and site. But when you consider the habits of mobile bookers, they tend to be on polar ends of the spectrum.

That’s the view of John Caine, chief product officer at Priceline.com. Skift caught up with Caine yesterday after he participated in a panel, “Get Smarter, Not Bigger: Using Data to Fuel Innovation,” during Internet Week in New York City.
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Scharfe Kritik an den Anpassungen von Booking.com

Die vorgeschlagenen Selbstverpflichtungen von Booking.com, wonach die Hotelbuchungsplattform die Best-Preis-Klausel sowie die Verfügbarkeits- und Konditionenparität in Deutschland wie in anderen EU-Ländern aufgeben will, stösst beim Hotelverband Deutschland (IHA) und dem Bundeskartellamt in Bonn auf scharfe Kritik.
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Booking.com has made guest data anonymous

As of this month, Priceline’s Booking.com has implemented rather drastic changes in the way hotel guest data is handled. Booking.com has made guest email addresses anonymous and therewith unavailable to Hotels.
This is, according to the Online Travel Agent, to provide an extra level of security for both hotels and guests. As stated in an email, sent to their customers, Booking.com sees the biggest current challenge in protecting the personal data of individuals and companies from the evolving threat through cyber attacks, and that it would be essential to take actions now to find appropriate solutions, both for hotels and their customers.
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ENTER 2016 CALL FOR PAPERS February 2nd – 5th, 2016 Bilbao Basque Country, Spain

ENTER 2016 CALL FOR PAPERS February 2nd – 5th, 2016 Bilbao Basque Country, Spain | eTourism Trends and News | Scoop.it
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Tweets take flight in the Google app

Tweets take flight in the Google app | eTourism Trends and News | Scoop.it

Starting today, we’re bringing Tweets to Google Search on mobile devices. So now when you’re searching on the Google app or any browser on your phone or tablet, you can find real-time content from Twitter right in the search results.

Whether you’re interested in the latest from Taylor Swift, news about the #MadMenFinale, or updates on the NBA playoffs, you’ll have access to it directly from Google. Let’s use NASA as an example

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The Hotel Smartphone App Will Control Room Service and Everything Else

The Hotel Smartphone App Will Control Room Service and Everything Else | eTourism Trends and News | Scoop.it
Room service used to be a luxury for many hotel travelers, but as the technology generation has grown into travel, many are now looking for a faster and mo
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Nicolas Bardu's curator insight, May 21, 5:42 AM

Excellent pour la domotique qui va se dévellopper dans les hôtels.