eTourism Trends and News
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France - E-commerce : le tourisme en tête devant le sexe et le jeu

France - E-commerce : le tourisme en tête devant le sexe et le jeu | eTourism Trends and News | Scoop.it
"80% du chiffre d'affaires du commerce en ligne aujourd'hui en France est réalisé par le tourisme (33%), le sexe et les rencontres en ligne (27 %), et les jeux en ligne (20%). C'est ce qui ressort d'une étude réalisée par le portail NetBet.fr en collaboration avec Livepartners, une entreprise spécialisée dans le jeu sur Internet. Selon cette étude, le secteur de l'E-tourisme aurait conquis en 2012 la première place en termes de chiffre d'affaires sur internet avec 16 milliards d'euros de facturation. Toujours en 2012, la part des jeux en ligne serait la seule à avoir enregistré un fléchissement (-7 % par rapport à l'année précédente) avec un chiffre d'affaires de 10 milliards d'euros, précédé du secteur du sexe et des rencontres en ligne avec des recettes de 13 milliards d'euros".
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
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Dossier de l’été : les assistants vocaux séduisent les acteurs du Tourisme

Avec l’arrivée de l’Amazon Echo ou Google Assistant, de nouvelles possibilités s’ouvrent pour les acteurs du Tourisme. Ils peuvent désormais accompagner les futurs voyageurs lors de leur processus d’achat grâce aux interfaces vocales. Cette nouvelle manière d’interagir va t-elle bouleverser le Tourisme? Pour le moment en tout cas, la plupart des initiatives sont en territoire américain, là où sont commercialisés les appareils.
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Booking, comment le géant du voyage fait sa loi

En France, comme ailleurs, quasiment tous les hôteliers se sont résignés à figurer sur son site. Près d’un tiers des nuitées sont ainsi réservées par son canal. Enquête sur les méthodes du numéro 1 des agences de voyages en ligne
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Smart Travel Companies Leverage Tech Giants Rather Than Fear Them

"A new white paper critiques today’s industry mania for mergers, which is driven by a fear of rising digital gatekeepers such as Airbnb, Google, and Expedia. The contrarian take is refreshing but begs questions."

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Facebook Expands Its Ecommerce Marketplace Across Europe - eMarketer

Facebook Expands Its Ecommerce Marketplace Across Europe - eMarketer | eTourism Trends and News | Scoop.it
Facebook’s consumer-to-consumer (C2C) ecommerce platform, dubbed Marketplace, is gaining access to a slew of new markets in Europe

This week the social media giant announced that Marketplace would start being launched in 17 new countries in the region. The platform will soon land in Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden and Switzerland.
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What Booking.com can teach us about A/B testing strategy

To reach their full potential, A/B testing programs need to leverage both iterative testing (small tweaks) and innovative testing (bolder changes).
Booking.com has a reputation for being one of the most heavily A/B-tested websites on the internet. Every feature, every font size and every color choice has been put to the test at some point. It's one of the reasons that Booking has been so successful in an incredibly competitive travel booking space.
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How AI will change the way we make decisions

Economic theory suggests that AI will substantially raise the value of human judgment. People who display good judgment will become more valuable, not less.
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Emerging technologies – best to be an early or late adopter?

Despite understanding its importance, many businesses are taking a ‘wait and see’ approach to emerging technologies.
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IBM Watson-Powered Augmented Intelligence Seeks an Edge in Travel Marketing

IBM Watson-Powered Augmented Intelligence Seeks an Edge in Travel Marketing | eTourism Trends and News | Scoop.it
Since 2010, International Business Machines has gone deeper into marketing -- including travel marketing -- through a series of acquisitions. IBM acquired
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The future of social media is here: These are the trends you need to know

Facebook has changed the world, mobile and video are here to stay, ads are they way forward, and it’s time to leverage AI. But for all the change that has happened, inbound is still the way forward.
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Evolving in a digital world where convenience is the new loyalty

Digital has changed consumer expectations so much that convenience is now what drives customer loyalty - not love for any particular brand.
At a recent HSMAI event in London, keynote speaker Steven Van Belleghem spoke to local hoteliers about the role of digital in the human-centric hospitality industry. Entitled “When Digital Becomes Human,” the presentation challenged hoteliers to think about digital would evolve and the role it would play in consumer decision-making.
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Google Is Testing Vacation Rental Search in Its Hotel Price-Comparison Tool

Google Is Testing Vacation Rental Search in Its Hotel Price-Comparison Tool | eTourism Trends and News | Scoop.it
In the past month, some Google searches have been revealing an option to comparison-shop vacation rentals. In our checks Tuesday, Skift could find vacation
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Israeli consumer watchdog fines Booking.com

The grounds for the fine are that the site misled customers by listing overnight prices that do not include VAT. Only when Israeli consumers arrive at the hotel in Israel do they learn that they must add VAT to the price of their reservation.
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«Numérisation de l’économie – enjeux et perspectives pour le développement régional» | WORKSHOP

«Numérisation de l’économie – enjeux et perspectives pour le développement régional» | WORKSHOP | eTourism Trends and News | Scoop.it
L’objectif de cette seconde séance est double : 

Identifier et analyser les potentiels liés aux nouveaux modèles d’affaires et à l’évolution des processus d’affaires pour l’industrie et le tourisme suisses, dans le cadre de la NPR.
Emettre des recommandations pour les acteurs du développement régional
Les échanges s’appuierons sur les résultats de la première séance qui s’est déroulée le 2 mai 2017 à Lausanne et seront alimentés par différentes interventions d’acteurs de la numérisation et de porteurs de projet NPR. Le programme détaillé de cette CoSF sera publié à une date ultérieure.
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New research shows OTA consolidation harms consumers

OTAs intentionally modify and reorder search results based on commission fees, creating bias on their websites and ultimately costing consumers choice and value, according to a report released today by Professor Benjamin Edelman of the Harvard Business School.
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Could Google become a dominant force in hospitality?

Sit in a hospitality-related conference these days and the subject of Google is bound to raise its head. One general line of questioning has been: will Google come to dominate the industry, leaving online travel agencies and others in its wake?
Martin Soler, Marketing Advisor and Partner with Dryven.co, believes there will be a “massive shift in channels, where the channels will no longer be the OTAs or various structures as we know them.” He points out that Google has – up to now – not been interested in transactions as such as “they’ve always been about being the channel and getting the clicks or driving traffic.”
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Hotels must get social media savvy to tap into younger customers

Hotels targeting younger customers should make sure they are social media savvy, according to research by Travelzoo.
The travel deals website has found that 55% of survey respondents born after 1996 – known as Generation Z – say how their holiday will look on social media is a top priority. And 42% of ‘Millennials’ (those born between 1987 and 1995) agree.
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Move over bots, email is still the boss - Tnooz

US consumers prefer travel and hospitality brands to communicate with them via email rather than other channels, says a new study from Campaign Monitor.
While there is an element of “MRDA ” – an email marketing firm releases a study which says how great email marketing is – the research was independent and carried out by Market Cube.
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Travel: With Google ‘fines won’t work’!

On both sides of the pond, regulators and companies alike are scratching their heads about how to handle the search giant’s move up the trip-planning funnel.
Even as the European Union (EU) has been deciding that Google had gone too far, the giant group is moving further into travel. Koddi, a Texas-based travel metasearch management platform, has noticed that Google is checking if travellers would like it to search and book vacation rentals! So, Google is seeking to spread its mega-travel presence there, too. Hardly surprising given the surge in popularity of the rental economy!
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Why the right hotel images are so important for your OTA listings

The advantage of having a standard design across all OTA sites is that travel shoppers know what to expect. The major drawback for hotels, however, is the limited options they have for setting their property apart.
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Trivago Urges Independent Hotels to Get More Involved in Digital Marketing

Trivago Urges Independent Hotels to Get More Involved in Digital Marketing | eTourism Trends and News | Scoop.it
Trivago, the hotel-search company, faces a tough calculus when it comes to wooing independent hotels to list inventory on its marketplace. Axel Hefer, Triv
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Here Come the Mind-Blowing Smartphone Sensors That Could Bring AR to the Masses

Over the course of the next year, get ready for phones to get some awesome new imaging capabilities.
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How Kayak is using AI for travel planning

Steve Hafner, Kayak's chief executive officer and co-founder, discusses the company's partnerships and artificial intelligence's impact on the travel industry.
Kayak is letting customers of its popular travel search site book hotel rooms directly from Amazon’s Alexa virtual assistant, thanks to a new integration launched last month.
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Step by Step: Creating a Destination Guidebook Using User-Generated Content

Step by Step: Creating a Destination Guidebook Using User-Generated Content | eTourism Trends and News | Scoop.it
Download the free guide Digital media today is huge, however, it’s undeniable that people still love the feel of something solid in their hands. Printed co
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Where Hotels are Increasing & Decreasing Marketing Investments - Knowledge Center - HSMAI

Where Hotels are Increasing & Decreasing Marketing Investments - Knowledge Center - HSMAI | eTourism Trends and News | Scoop.it
The mission of HSMAI’s Digital Marketing Council is to inspire success for HSMAI members and those they serve through the creation, curation and promotion of relevant knowledge in the digital marketing space.

As part of this mission, the Council is attempting to provide frequent (at least quarterly) statistical and sentiment data to help hotel marketers benchmark their results and understand how their peers feel about key digital marketing topics.
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US Smartphone Users Have Little Love for Communication Apps - eMarketer

One of the primary drivers of app use is communication, but US smartphone users are less likely than their counterparts in Europe to use apps for that purpose, according to recent data from Ipsos MORI and Google.

A May 2017 survey of smartphone users in the US and five countries in Europe found that respondents in the Netherlands had the highest rate of communication app usage, at 68%. Italy was next, where 64% of those polled had used an app to communicate in the past 30 days.
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