eTourism Trends and News
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KLM is at it again – combines the social graph, things-to-do and maps

KLM is at it again – combines the social graph, things-to-do and maps | eTourism Trends and News | Scoop.it
Dutch airline KLM continually gets the attention of its peers around the industry, more often than not for simply doing things online that are more than just selling flight tickets.
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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Google Travel Guide ? | Etourisme.info

Google Travel Guide ? | Etourisme.info | eTourism Trends and News | Scoop.it
Le tourisme occupe indéniablement une place de choix dans la stratégie de Google. Cela fait quelque temps que de nombreux analystes prédisent que le géant de Mountain View va lancer sa propre agence en ligne dans le tourisme, car des nouveaux services à destination des voyageurs sont mis en place par Google depuis plusieurs années, et répondent à différentes types de besoins (cartographie, informations pratiques, préparation d’itinéraire, comparateur, etc.).
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Facebook Doesn't Want to Be Middleman Between Travel Brands And Consumers

Facebook Doesn't Want to Be Middleman Between Travel Brands And Consumers | eTourism Trends and News | Scoop.it
Facebook doesn't want to be a middleman between brands and consumers. Pictured is Sarah Personette, right, vice president of global business marketing of Facebook and Brian Morrissey, president and editor-in-chief of Digiday, speaking at Skift Global Forum this week.
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OTAs are way behind times, says Priceline founder

For Priceline's Founder Jay Walker the phone and mobile changes everything, then you add augmented reality, artificial intelligence, and big data . . . and today's version of OTA is going to seem like a dial phone. What’s different now is that the compounding growth rate has caught up.
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Hardly influential - warning over fake Instagram love and travel bloggers

Hardly influential - warning over fake Instagram love and travel bloggers | eTourism Trends and News | Scoop.it
"Influencers" is an overused word in the world of tourism marketing, especially in the travel blogging community and on Instagram.
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Google Exec Says Master Plan in Travel Is More Connector Than Booker

Google Exec Says Master Plan in Travel Is More Connector Than Booker | eTourism Trends and News | Scoop.it
Google launched a messaging app, Allo, last week that combines messaging and also serves as an assistant to help find restaurants and find answers to various questions.

Speaking at the Skift Global Forum in New York City Wednesday, Oliver Heckman, a Google vice president of engineering who heads the search engine’s travel product, sees a future for Google Travel in its assistant tool for eventually booking flights, giving recommendations and helping to concisely plan itineraries — all over voice.

As to whether Google plans to forge deeper into the booking space, Heckman remained reserved. “Our master plan is to be the connector that builds awesome travel experiences, qualifies users and then sends them off to the right partners,” he said.
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TripAdvisor CEO Kaufer Defiantly Vows to Stay Committed to Instant Booking

TripAdvisor CEO Kaufer Defiantly Vows to Stay Committed to Instant Booking | eTourism Trends and News | Scoop.it
Speaking at the Skift Global Forum in Lincoln Center in Manhattan Wednesday, Kaufer said of TripAdvisor’s Instant Booking initiative: “I’m completely convinced we are doing the right thing for the strength of the business” over the long term.

With Instant Booking, travelers book hotels on TripAdvisor without having to navigate to a hotel or online travel agency site to complete the booking. Instead, hotels and online travel agency partners of TripAdvisor pay a commission and handle customer service for guests.

Kaufer acknowledged “we’d be attracting more [short-term] revenue if we didn’t do this transition” from metasearch links only to metasearch and bookings on TripAdvisor as an option.
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The tech industry is gobbling up restaurants

A recent report by the New York Times indicated that restaurants are shutting down apace in Silicon Valley. The problem, it seems, has been brought about the local tech industry: the area’s rising rents make margins tighter, while the likes of Facebook and Google have been poaching cooks and dishwashers in droves to staff the kitchens that provide their employees’ meals. Mom-and-pop restaurants can’t offer the pay or perks of a tech giant, so there’s a gradual hollowing out of the industry, leaving just fast food or fine dining behind.
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What OTAs Have That Most Hotels Don’t · TrustYou

What OTAs Have That Most Hotels Don’t · TrustYou | eTourism Trends and News | Scoop.it
Structured review content is the preferred choice for travelers. OTAs are already leveraging this type of review content, so why not hotels?
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How Expedia turns visitors into customers

As a large travel site, Expedia gets its users from search, social, referrals, direct type-ins and paid channels. How Expedia tailors its user experience for visitors coming in from each of these channels can teach you a lot about conversion rate optimization.
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Email Continues to Get More Mobile - eMarketer

US email marketers are having increasing success with mobile devices compared to the desktop. According to August research, mobile devices were driving more email clicks, orders and revenues in Q2 2016 than a year earlier.
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Expedia, Priceline Founders Say Voice-Based Search Is the Next Frontier in Travel

Before 9/11 and the subsequent recession set back the pace of innovation in the online travel sector, the greatest minds of the era all expected one thing:
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How To Use Google Analytics To Supercharge Your Social Media Strategy - eTourism Blog

How To Use Google Analytics To Supercharge Your Social Media Strategy - eTourism Blog | eTourism Trends and News | Scoop.it
If you want to market effectively, you’ve got to know who you’re marketing to.

Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform and improve your social media efforts. It’s free to use and easy to get the hang of, so you can start tracking a wide array of metrics within just a few clicks.
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HRS lenkt ein: Hotels, die den Ranking Booster nutzen, werden gekennzeichnet

HRS lenkt ein: Hotels, die den Ranking Booster nutzen, werden gekennzeichnet | eTourism Trends and News | Scoop.it
Köln, 27. September 2016 – „Wir werden die Hotelliste für den Kunden deutlicher machen und Hotels kennzeichnen, wenn sie den Ranking Booster einsetzen“, gab nun HRS-Geschäftsführe…
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Google and Sojern reveal traveler customer journey data - Tnooz

Google and Sojern reveal traveler customer journey data - Tnooz | eTourism Trends and News | Scoop.it
Google has combined its data on travel-related search behavior with data from Sojern, a performance marketing engine, to analyze traveler research patterns.
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The 10 things you need to know about Google Penguin 4.0

If you live and breathe SEO, when somebody mentions the word "penguin," you probably don't think about a cute little animal. Now, the penguin is back, as Google announced a major Penguin 4.0 update last Friday.
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Berufseinstieg: Toptalente wünschen bessere Digitalausbildung während des Studiums

Berufseinstieg: Toptalente wünschen bessere Digitalausbildung während des Studiums | eTourism Trends and News | Scoop.it
Deutschlands Toptalente finden den Erwerb von Digitalkenntnissen während des Studiums entscheidend für einen gelungenen Berufseinstieg. Rund 90 Prozent der High Potentials bewerten diese Kompetenz als wichtig bis sehr wichtig. das gilt auch für die Hotellerie.
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Google Trips – Ein Weckruf für DMOs » Tourismuszukunft

Google Trips – Ein Weckruf für DMOs » Tourismuszukunft | eTourism Trends and News | Scoop.it
Vor ein paar Tagen hat Google seine Travel App „Google Trips“ veröffentlicht. Das möchte ich zum Anlass nehmen, um daran einige der größten Veränderungen und Herausforderungen, denen DMOs aktuell gegenüberstehen, zu veranschaulichen und euch ein paar Empfehlungen an die Hand zu geben.
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Kayak Co-Founder Paul English Plans to Open Up Lola App to Travel Agents Worldwide

Kayak Co-Founder Paul English Plans to Open Up Lola App to Travel Agents Worldwide | eTourism Trends and News | Scoop.it
In a funny twist of fate, the man who helped drive consumers away from traditional travel agents with Kayak is now building a business around them. By combining the convenience of an app with the human touch, English and company are hoping to hit a sweet spot.
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KAYAK to launch voice search with Alexa on Amazon, Travolution puts it to the test

The launch of Kayak’s new voice recognition service to help travellers plan their trips is imminent, and Travolution is the first UK travel media organisation to hear it in action.

Powered by Amazon, Alexa works by listening to a user’s question that you might otherwise type into a search engine.
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Hotel video lengths shorten as attention spans and platforms do the same

Hotel video lengths shorten as attention spans and platforms do the same | eTourism Trends and News | Scoop.it
A combination of time-poor consumers and the launch of short-form formats could be behind a gradual decrease in length of the humble hotel video.
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A closer look at the Google Trips app

A closer look at the Google Trips app | eTourism Trends and News | Scoop.it
Insights Google Trips, Google+ A closer look at the Google Trips app This app is designed to to take the stress out of planning a holiday itinerary by providing travelers with easy access to information like things to do and see.
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We saw Alphabet’s new health watch

Alphabet’s health spin-off Verily is a little like Santa’s factory a month before Christmas. Its labs are full of promising ideas not quite ready for delivery. These include a glucose-sensing contact lens, a cancer-detecting wrist band, and a big study of what it means to be healthy.
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Is Internet Time All About Apps? - eMarketer

Mobile apps are taking over the digital world, according to research on the amount of time US consumers spend with media. eMarketer estimated earlier this month that 85.7% of nonvoice time spent with smartphones was spent with apps, as opposed to just 14.3% spent on the mobile web.
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Expedia CEO Says Rumors of an Online Booking War Are Exaggerated

Expedia Inc. CEO Dara Khosrowshahi had a laugh when asked if emerging travel companies like Airbnb were likely to eat Expedia's lunch any time soon in the
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Google’s new translation software is almost as good as human translators

Google’s new translation software is almost as good as human translators | eTourism Trends and News | Scoop.it
A jump in the fluency of Google’s language software will help efforts to make chatbots less lame.
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