Is your social media presence working tirelessly to link you to your clients? Are you making it easy for people to find you or your agency on social media? Or is your social presence in need of some ‘attitude adjustment’?
Here’s a checklist of tactics, from novice to advanced, to increase your agency’s visibility on leading social platforms.
As businesses demand faster user experiences, the nature of the internet is going to change.
The world of business is changing, as are the locations of the people who are driving that business. How companies reach new users and how they treat them once they do will be the defining business issue of the future. Those who deliver the best user experience to a global audience will win this race will change the internet as we know it.
Improvements to the customer experience come in many forms — it could be a new mobile app, it could be data-driven proactive outreach and troubleshooting, it could be cross-platform messaging. Whatever tactic you choose to improve the user experience, the bar will be set and the stakes will be raised for expectations.
Quels médias sociaux choisir en 2014 en fonction des objectifs suivants : le référencement, la notoriété, la communication client et la génération de trafic ? C’est la question à laquelle essaie de répondre l’infographie ci-dessous éditée par CMO.com d’Adobe. Depuis la sortie de la 1ère version en 2010, Facebook, Twitter, LinkedIn et Youtube ont toujours été incontournables. En 2014, ces médias sociaux sont rejoints par Google+, Pinterest, Slideshare et Instagram. Leurs performances pour les objectifs indiqués sont évaluées sur une période de deux ans, sauf pour les plateformes qui n’étaient pas incluses dans les versions précédentes.
It’s pretty easy to get caught up in tech these days. It’s part of our life now and in many ways, it is our life. Obviously, if you didn’t care about what’s new or what’s next you wouldn’t be here.
This is The Next Web after all. The thing about next tech though is that it’s not only inevitable, it’s also incredibly disruptive…or at least it could be. Social, mobile, cloud, real-time, and everything around it, it’s not only affecting and shaping our way of life, disruptive technology is changing how we work and do business. And it’s really just the beginning.
There is a lot of interest these days in visual storytelling because images are processed faster by the brain, and they are way more memorable than text. So mastering the ins-and-outs of visual storytelling is key if you want to grow your business, gain more visibility, or make a difference in the world.
Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
À l’ère des médias sociaux, le marketing de contenu est roi. Mais qu’est-ce qu’un contenu inspirant? Comment engager le consommateur envers la marque? Des représentants de l’industrie touristique réunis à San Francisco à la conférence EyeforTravel ont présenté des exemples de bonnes pratiques.
The travel industry was one of the first to be upended by the Internet, as people moved their travel planning and buying to e-commerce sites. Now, mobile is the channel pushing through the next big revolution in how people travel.
Travel pairs especially well with mobile devices because it allows travelers to continue and amend their trip-planning once they've taken off. Mobile is expected to account for more than 25% of total U.S. online travel bookings by 2015, according to PhoCusWright.
The app’s newest feature, "Look Ahead," helps users get a picture of what a city’s booking landscape might look like up to a week in advance, noting estimated rates and availability on specific days, as well as highlighting special events like concerts or conventions, that might also affect booking
Je suis tombée récement sur ce super article Tools you Need For Internet Marketing in 2014 de la firme TechWise comportant l’ensemble des outils essentiels en 2014 pour le marketeur Web. Il s’agit d’une superbe exécution d’une stratégie de contenus pour cette firme spécialisée en marketing interactif, soit dit en passant. L’article dirige vers plusieurs outils pour différents types de besoins du marketeur Web qui peuvent être tout à fait pertinent pour toute organisanisme ou entreprise …
La Commision européenne a lancé une opération "coup de balai" en juin 2013 afin de contrôler le respect du droit des consommateur par les sites de voyage.
Appuyée par les autorités nationales, la Commission européenne a lancé en 2013 une opération visant à vérifier si les sites web de voyages respectaient les droits des consommateurs. Résultat, seuls 170 des 552 sites web examinés étaient en conformité avec la législation européenne :
Amid a wide range of new platforms to manage streams of data from the Internet of things, a simple version emerges that anyone can use.
With the advent of the Internet of things, potentially billions of devices will report data about themselves, making it possible to create new applications in areas as diverse as factory optimization, car maintenance, or simply keeping track of your stuff online. But doing this today requires at least some degree of programming knowledge. Now Bug Labs, a New York City company, is trying to make it as easy to create an Internet of things application as it is to put a file into Dropbox.
With a new service called Freeboard, Bug Labs is giving people a simple one-click way to publish data from a “thing” to its own Web page (Bug Labs calls this “dweeting”). To get a sense of this, visit Dweet.io with your computer or mobile phone, click “try it now,” and you’ll see raw data from your device itself: its GPS coordinates and even the position of your computer mouse. The data is now on a public Web page and available for analysis and aggregation; another click stops this sharing.
In interviews with top travel metasearch officials, financial analysts and hoteliers, as well as an examination of financial reports, the following picture emerges about the economics of travel metasearch.
The CPC (cost per click) model dominates travel metasearch as hotels, airlines and car rental companies pay the metasearch companies when a consumer clicks on their rates or links, and navigates to the online travel agency, hotel or car-rental advertisers’ sites. CPC rates typically range from $0.75 to $2 or more in core metasearch results, although they vary by site, aver- age daily rates, location, dates, and a wide variety of other factors.
From research and mid-travel engagement to post-trip reviews and feedback, social media has become an integral part of the travel experience. How can the travel industry capitalize on this engagement? Here are three examples of brands using Twitter creatively to connect with and inspire travelers.
A new research report on the top 140 global travel websites reveals that only 89.3% of all pages audited have a web analytics tag; and 36.8% of pages report inflated page view metrics across all sites. These factors contribute to poor data quality for some of the web's biggest digital marketing spenders.
The next generation of mobile innovation for online travel agencies is moving away from transactions to influencing all parts of the travel experience, including loyalty programs, personalized messages and real-world sales.
TripAdvisor has announced it has reached the mobile milestone of 100 million downloads for its free app for iPhone and Android. The number of downloads more than doubled in the past year and is up 6x from 2011. According to data from Distimo, a global leader in business intelligence and app market data, TripAdvisor is now the most popular travel app based on total App Store downloads⊃1;.