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KLM is at it again – combines the social graph, things-to-do and maps

KLM is at it again – combines the social graph, things-to-do and maps | eTourism Trends and News | Scoop.it
Dutch airline KLM continually gets the attention of its peers around the industry, more often than not for simply doing things online that are more than just selling flight tickets.
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
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Numérique et tourisme : les députés au rapport!

Numérique et tourisme : les députés au rapport! | eTourism Trends and News | Scoop.it
Le tourisme numérique est tendance chez les responsables politiques. La preuve, les rapports se multiplient sur le sujet. Le plus marquant est sans doute la publication d'un rapport d'information sur l'impact du numérique sur le secteur touristique français au sein de la commission des affaires économiques de l'Assemblée Nationale. Les deux auteurs du rapport, les députés Daniel Fasquelle et Pascale Got ont présenté leur travaux ce mois de février.
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Shaping the future of hotel distribution

An inefficient marketplace encourages people to exploit the inefficiencies. Take hotels, where rising distribution costs and 'must have' meta search advertising exposure is making it increasingly expensive for hoteliers to access the customers they need - although, both hotels and travelers never had so many channels to choose from.
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Are We Watching the Death of SMS? - eMarketer

It’s not uncommon to see smartphone users with their heads down, rapidly typing away during an intense messaging conversation, and SMS is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat. Data released in October 2014 by Parks Associates forecast that the volume of OTT mobile messages worldwide would rise from 10.0 trillion to a massive 67.0 trillion between 2013 and 2018. Meanwhile, global text message volume was expected to fall from 9.0 trillion to 6.7 trillion.
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Five steps to better travel website performance

Five steps to better travel website performance | eTourism Trends and News | Scoop.it

One of the best ways to improve on your bottom line is to improve the performance of your travel website - this means radically improving performance on mobile devices. Forrester Research is forecasting that mobile and tablet commerce will more than triple by 2018, going from $8 billion in travel and food services in 2013 to $28 billion in that category five years later. This was evidenced in 2014, when for the first time, people spent more time surfing the web on their phones and tablets versus laptops or desktops. 'Websites that load too slowly' was the top complaint in the latest survey by Forrester of what problems drive European and North American mobile users away from mobile websites. Understanding that problems with performance have an impact on your business' bottom line is the first step to better web application delivery. Click here for a framework on how this can be delivered.


Via Tourism Australia , Andrea Rossi
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Punch Digital 's curator insight, March 2, 1:11 AM

In one of the most competitive online spaces on the net, then getting your  website right from the start is essential to success. 


So whether you're a hotel or a tour guide company check out this excellent post and if your website is not working for you, then it's time get it right.

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Hotels Discover Secret Weapon to Beat OTAs in Meta Search Engines

Hotels Discover Secret Weapon to Beat OTAs in Meta Search Engines | eTourism Trends and News | Scoop.it
Hotels using the Regatta booking engine on their websites now have a competitive advantage in meta search engines. Regatta allows hotels to show availability, even when all of the Online Travel Agencies (OTAs) are unable to do so. The patent-pending hotel booking engine even allows the hotel to show a lower rate in the meta search engines. The best part? It can all be done without any rate parity violations.

Via Ranjan KHOTEJA, Andrea Rossi
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Studie: Reisebranche ist für die mobile Kundschaft schlecht gerüstet

Studie: Reisebranche ist für die mobile Kundschaft schlecht gerüstet | eTourism Trends and News | Scoop.it
Unzureichende Usability: Von zwölf untersuchten Reiseanbietern erreicht keiner die Gesamtwertung „gut“
Testsieger TUI erlangt in vier von sechs Untersuchungsfeldern eine gute Bewertung
Die kürzeste Ladezeit fällt bei Expedia an, der Zweitplatzierte im Performance-Test, Check24, findet jedoch die bessere Balance zwischen Informationsangebot und Performance
Die Reiseanbieter verpassen bisher die Chance sich als digitaler, mobiler Reisebegleiter über die Buchung hinaus zu empfehlen
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Travellers love social media — here's what travel brands must do to keep up

Travellers love social media — here's what travel brands must do to keep up | eTourism Trends and News | Scoop.it

A recent report from Facebook and Deloitte emphasises that travel brands must become more sophisticated on social media as the shift away from TV continues. The report, which is a result of a global survey of 10,400 social media users, identifies some key ways that travel brands can improve their performance on social media.

 

The report also lays out some statistics which highlight how users are engaging with social and travel:

 

76% of social media users have a dream trip list, but only 8% have been everywhere on the list.Social media ranks second to friends and family as a source of travel ideas.68% say that reviews give them the confidence to book a holiday. OTAs have a 37% share within this cohort.Holidays were the third most reported topic that the surveyed social media users consumed.

 


Via Tourism Australia , Andrea Rossi
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Vagabond Lifestyles's curator insight, February 22, 2:42 PM

Really awesome stats!

Maxity's curator insight, February 24, 5:31 AM

Les voyageurs sont toujours plus connectés. Une étude très intéressante qui détaille de quelle manière ils le sont.

Stephen Crewson's comment, February 24, 8:46 AM
This is a fabulous post and one that the Campground Industry needs to see as well. Thanks for sharing it.
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Belle sélection d'articles et de contenus à propos de la e-reputation hôtelière et touristique

Belle sélection d'articles et de contenus à propos de la e-reputation hôtelière et touristique | eTourism Trends and News | Scoop.it
Community Management pour le Tourisme ou l'hôtellerie & gestion de leur EReputation par les réseaux sociaux, les commentaires clients & informations en ligne.

Via Thomas Yung, Nicolas Graeff, Gengembre Dominique, SL, Andrea Rossi
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TripAdvisor launches ‘neighbourhoods’ feature

Users visiting selected popular tourist destination pages with the neighbourhoods feature on TripAdvisor desktop and mobile sites can view descriptions of each city’s primary local areas, as well as a map displaying the locations.
TripAdvisor has introduced new information designed to make it easier for travellers to find local restaurants, attractions and accommodation.

The ‘neighbourhoods’ feature is available for Barcelona, Berlin, Dubai, Hong Kong, London, Los Angeles, Madrid, New York City, Paris, Prague, Rome, San Francisco, Singapore and Tokyo with plans to add additional cities in the future.
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Booking.com’s app for last-minute deals comes to Europe

Booking.com has announced the launch of its Booking Now app for iOS users in the UK, following its launch in the US and Canada in January. The app will push into mainland Europe from next week on. An Android version is also in the works.
Booking.com's Now app is centred around GPS geolocation, this narrows the search rather than opting for a curated approach taken by rival apps.

Jason Grist, UK area manager, said all 600,000 Booking.com properties will be bookable through the app, and while not focussed on discounts it does offer the OTA's best price guarantee. Hotels will control their pricing so will discount through the app when required for particular nights.
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Key insights on 5 travel distribution trends to watch for in 2015

Key insights on 5 travel distribution trends to watch for in 2015 | eTourism Trends and News | Scoop.it

eRevMax, the leading hospitality technology and distribution provider to the hospitality industry has released an infographic focusing key insights on 5 Distribution trends to watch for in 2015. Based on various market research, the results show that big data, use of analytics, content personalization and mobile bookings continue to move and shake the industry in the upcoming months.

With poor data causing up to 25% operation revenue loss, it has become imperative for hoteliers to understand guest buying behaviors, price elasticity and changing market dynamics for yielding the optimum rate from the most desired consumer set. With advanced analytics, hotels can improve their revenue by 10 – 20%. The infographic shows how business intelligence has become crucial for the hospitality industry to analyze rates, market scenarios, competitor activities, historical and trending data for achieving optimum results.

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Travel: Direct booking is gaining popularity?

According to The New York Times, the primary advantage of dealing directly with an airline or hotel is, in a word, cost. More and more, airlines and hotels are offering special packages and resort credits not found on third-party sites.
Expedia, the online booking site that owns other major players, including Hotels.com, Hotwire and, more recently, Travelocity, announced about two weeks ago that it was planning to acquire yet another rival, Orbitz Worldwide.

So what does that mean for travelers?
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Conrad Hotels and Resorts Tries to Monetize Instagram Posts

Conrad Hotels and Resorts Tries to Monetize Instagram Posts | eTourism Trends and News | Scoop.it
Conrad Hotels are poised to book room with an Instagram hack.
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The State of Content Marketing 2015 [INFOGRAPHIC]

The State of Content Marketing 2015 [INFOGRAPHIC] | eTourism Trends and News | Scoop.it
Close to one third of marketers believe that content marketing will be the most commercially important digital marketing trend for 2015, and half expect their budgets to increase accordingly, reveals a new study.

Smart Insights polled more than 600 readers about their marketing activity for 2015, and found that 29.6 percent of respondents cited content marketing as their top digital tool for the year, ahead of big data (14.6 percent) and marketing automation (12.8 percent).
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Google aime (encore plus) le mobile

Google aime (encore plus) le mobile | eTourism Trends and News | Scoop.it
Dernièrement, Google a officiellement annoncé l'ajout du facteur mobile friendliness d'un site Web comme facteur déterminant de son référencement naturel. Ainsi, à partir du 21 avril, il sera possible de voir dans les pages de résultats de recherche de Google et ce, dans toutes les langues, si un site est adapté à la navigation sur mobile et ceci aura un impact sur le référencement organique d'un site et fera partie intégrale de l'algorithme de Google. 
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Quels robots pour quels services dans le tourisme et les voyages ?

Quels robots pour quels services dans le tourisme et les voyages ? | eTourism Trends and News | Scoop.it
Sous l’influence des nouvelles attentes des consommateurs, et des progrès technologiques, le secteur du tourisme continue de se transformer. Après Internet, les nouvelles technologies de l’information et de la communication, le e-tourisme, le m-tourisme, le big data, les objets connectés, …, qui ont bouleversé, ou vont profondément transformer les modes de consommation, et l’organisation du travail dans les entreprises touristiques, on devrait assister à la montée en puissance des applications robotiques dans tous les domaines du front office et du back office : accueil, animation, service, ménage, entretien, sécurité, ….

Dans ce secteur intrinsèquement transversal, et très sensible aux mutations technologiques, il est nécessaire de s’interroger sur la place des robots dans le développement du tourisme de demain.
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The mobile majority in travel

The mobile majority in travel | eTourism Trends and News | Scoop.it

There is a clear mobile majority in travel across all demographics for the first time ever, says the latest Travel Technology Survey from Phocuswright. The report, which covered habits in 2014, found that smartphone penetration has reached the majority in all demographics, with 76% of those aged 55-64 and 58% of those 65 and older owning a smartphone. This milestone heralds the achievement of the true mobile majority - travel brands can now count on nearly all travellers to have access to a smartphone. Tablets are also more popular than ever, with 6 out of 10 travellers now possessing one, up from 44% in 2013. Laptops remain less popular than smartphones among travellers, with 79% likely to own a laptop compared with the 87% that own a smartphone. Click here to learn more.


Via Tourism Australia , Andrea Rossi
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5 hotel distribution trends in 2015 [INFOGRAPHIC]

5 hotel distribution trends in 2015 [INFOGRAPHIC] | eTourism Trends and News | Scoop.it
March is upon us, and as winter theoretically fades into spring, there’s still a solid bit of 2015 remaining to plan strategies and achieve goals.
eRevMax has compiled five distribution trends that the company feels mark the pinnacle of hotel distribution this year. From actually analyzing available data to following the consumer switch to a mobile-first existence, here’s one brand perspective on what’s vital in hotel distribution today.
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Shaping the future of hotel distribution

Shaping the future of hotel distribution | eTourism Trends and News | Scoop.it
The distribution marketplace, in essence, the mechanics of how to book a hotel, has grown overly complex in recent years.

Different technologies and channels overlap, legacy systems abound, and more choice, while a good thing, has also bred more complexity for hotel bookers.

Distribution channels have evolved over the past decades: going from the humble phone in the 1980s to dedicated terminals in the 1990s, then to the web and the advent of OTAs in the 2000s.
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5 Ways to Target Millennials and Generation Z Online

5 Ways to Target Millennials and Generation Z Online | eTourism Trends and News | Scoop.it
Millennials (current 21 - 35ish year olds) and Generation Z (those who are currently under age 21) have significant buying power. Combine that with the fact that they are the first two genera

Via Luis Costa, Andrea Rossi
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Interview: Take risks to exploit the power of digital, says Yahoo's travel head

Interview: Take risks to exploit the power of digital, says Yahoo's travel head | eTourism Trends and News | Scoop.it
Travel has the most to gain in a post search obsessed digital environment where brand building is just as important as driving traffic, according to Yahoo's Emma Jowett.

She became Yahoo's first director of travel for EMEA just over a year and a half ago when the firm restructured along more classic media agency lines to reflect the key industry verticals it works with.
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A tiny acquisition that could make a huge difference for Priceline

Another day, another acquisition in online travel. But in this game of giants and billion-dollar deals, why is Priceline even bothering with a niche company that's worth pocket change compared to some of its other assets? Becuase Rocketmiles can help it satisfy a deep and abiding need.
Rocketmiles is yet another hotel room reservations portal, but with a key difference - it offers miles on a wide variety of airlines as standard bonuses for booking through its engine. These carriers include not only American incumbents such as Southwest and United, but also international operators like British Airways, Air France, and even Ethiopian Airlines.
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How Marketers Use Social Media to Promote Events

Social media provides marketers with an opportunity to promote events before, during and after they take place. A September 2014 study by FreemanXP and Event Marketing Institute took a deeper look at how marketers were using social throughout the event process.
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Booking Flights and Hotels: Online Agents or Direct?

Booking Flights and Hotels: Online Agents or Direct? | eTourism Trends and News | Scoop.it
Expedia, the online booking site that owns other major players, including Hotels.com, Hotwire and, more recently, Travelocity, announced about two weeks ago that it was planning to acquire yet another rival, Orbitz Worldwide.

So what does that mean for travelers?

Consider it a sign of the sea change already underway. Over the last few years Americans have been more likely to book flights on an airline website such as Delta.com or United.com than with an online agent like Expedia or Priceline — “officially ending” online travel agents’ “decade-long dominance in leisure air bookings,” declared a 2014 report from PhoCusWright, a market research company. The percent of leisure travelers who typically book their airfare with online travel agents was 32 percent in 2013, down from 37 percent in 2011, according to the report
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Smartphones Drive Lift in Mobile Search Traffic

Mobile increased its share of paid search clicks by 6 percentage points in North America between Q4 2013 and Q4 2014, from one-third to nearly 40%, according to data released in January 2015 by Merkle | RKG. The gain was due to smartphones, which accounted for more than one-fifth of clicks in Q4 2014, up from 16% during the same period the year prior.
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