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KLM is at it again – combines the social graph, things-to-do and maps

KLM is at it again – combines the social graph, things-to-do and maps | eTourism Trends and News | Scoop.it
Dutch airline KLM continually gets the attention of its peers around the industry, more often than not for simply doing things online that are more than just selling flight tickets.
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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17 Ways to a More Visible Social Presence

17 Ways to a More Visible Social Presence | eTourism Trends and News | Scoop.it

Is your social media presence working tirelessly to link you to your clients? Are you making it easy for people to find you or your agency on social media? Or is your social presence in need of some ‘attitude adjustment’? 

Here’s a checklist of tactics, from novice to advanced, to increase your agency’s visibility on leading social platforms.

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User experience is the new differentiator. How will that affect the internet?

User experience is the new differentiator. How will that affect the internet? | eTourism Trends and News | Scoop.it
As businesses demand faster user experiences, the nature of the internet is going to change.

 

The world of business is changing, as are the locations of the people who are driving that business. How companies reach new users and how they treat them once they do will be the defining business issue of the future. Those who deliver the best user experience to a global audience will win this race will change the internet as we know it.

Improvements to the customer experience come in many forms — it could be a new mobile app, it could be data-driven proactive outreach and troubleshooting, it could be cross-platform messaging. Whatever tactic you choose to improve the user experience, the bar will be set and the stakes will be raised for expectations.

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Cartographie des Médias Sociaux en 2014 en fonction de Vos Objectifs | Emarketinglicious

Cartographie des Médias Sociaux en 2014 en fonction de Vos Objectifs | Emarketinglicious | eTourism Trends and News | Scoop.it
Quels médias sociaux choisir en 2014 en fonction des objectifs suivants : le référencement, la notoriété, la communication client et la génération de trafic ? C’est la question à laquelle essaie de répondre l’infographie ci-dessous éditée par CMO.com d’Adobe. Depuis la sortie de la 1ère version en 2010, Facebook, Twitter, LinkedIn et Youtube ont toujours été incontournables. En 2014, ces médias sociaux sont rejoints par Google+, Pinterest, Slideshare et Instagram. Leurs performances pour les objectifs indiqués sont évaluées sur une période de deux ans, sauf pour les plateformes qui n’étaient pas incluses dans les versions précédentes.
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Technology Isn’t The Only Answer to Digital Disruption

Technology Isn’t The Only Answer to Digital Disruption | eTourism Trends and News | Scoop.it

It’s pretty easy to get caught up in tech these days. It’s part of our life now and in many ways, it is our life. Obviously, if you didn’t care about what’s new or what’s next you wouldn’t be here.

This is The Next Web after all. The thing about next tech though is that it’s not only inevitable, it’s also incredibly disruptive…or at least it could be. Social, mobile, cloud, real-time, and everything around it, it’s not only affecting and shaping our way of life, disruptive technology is changing how we work and do business. And it’s really just the beginning.

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Secrets of Visual Storytelling: 7 Fab How-To Articles - Curatti

Secrets of Visual Storytelling: 7 Fab How-To Articles - Curatti | eTourism Trends and News | Scoop.it

There is a lot of interest these days in visual storytelling because images are processed faster by the brain, and they are way more memorable than text. So mastering the ins-and-outs of visual storytelling is key if you want to grow your business, gain more visibility, or make a difference in the world.

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Google’s Search Revenues Shift

Google’s Search Revenues Shift | eTourism Trends and News | Scoop.it
Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
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Favoriser la conversion par le marketing de contenu

Favoriser la conversion par le marketing de contenu | eTourism Trends and News | Scoop.it
À l’ère des médias sociaux, le marketing de contenu est roi. Mais qu’est-ce qu’un contenu inspirant? Comment engager le consommateur envers la marque? Des représentants de l’industrie touristique réunis à San Francisco à la conférence EyeforTravel ont présenté des exemples de bonnes pratiques.
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How the travel industry is adapting to travelers use of smartphones and tablets

The travel industry was one of the first to be upended by the Internet, as people moved their travel planning and buying to e-commerce sites. Now, mobile is the channel pushing through the next big revolution in how people travel. 


Travel pairs especially well with mobile devices because it allows travelers to continue and amend their trip-planning once they've taken off. Mobile is expected to account for more than 25% of total U.S. online travel bookings by 2015, according to PhoCusWright.

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HotelTonight goes beyond the last minute

The app’s newest feature, "Look Ahead," helps users get a picture of what a city’s booking landscape might look like up to a week in advance, noting estimated rates and availability on specific days, as well as highlighting special events like concerts or conventions, that might also affect booking

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Priceline: The Big Growth Opportunity Left for the World's Biggest Travel Company

Priceline: The Big Growth Opportunity Left for the World's Biggest Travel Company | eTourism Trends and News | Scoop.it
With a market cap of about $61 billion, Priceline Group is the world's most valued travel company, surpassing Las Vegas Sands' market cap of $59.85 billion
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La boîte à outil 2014 du marketeur Web - Etourisme.info

La boîte à outil 2014 du marketeur Web - Etourisme.info | eTourism Trends and News | Scoop.it
Je suis tombée récement sur ce super article Tools you Need For Internet Marketing in 2014 de la firme TechWise comportant l’ensemble des outils  essentiels en 2014 pour le marketeur Web. Il s’agit d’une superbe exécution d’une stratégie de contenus pour cette firme spécialisée en marketing interactif, soit dit en passant.  L’article dirige vers plusieurs outils pour différents types de besoins du marketeur Web qui peuvent être tout à fait pertinent pour toute organisanisme ou entreprise …
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Google study: Online travel purchases by channel, steps taken and time period

Google study: Online travel purchases by channel, steps taken and time period | eTourism Trends and News | Scoop.it
With customer buying behavior constantly evolving, online travel brands are constantly tuning their approach towards purchase patterns and other factors.
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38% des sites de voyages sont encore hors-la-loi

38% des sites de voyages sont encore hors-la-loi | eTourism Trends and News | Scoop.it

La Commision européenne a lancé une opération "coup de balai" en juin 2013 afin de contrôler le respect du droit des consommateur par les sites de voyage.

Appuyée par les autorités nationales, la Commission européenne a lancé en 2013 une opération visant à vérifier si les sites web de voyages respectaient les droits des consommateurs. Résultat, seuls 170 des 552 sites web examinés étaient en conformité avec la législation européenne :

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A Dropbox for the Internet of Things | MIT Technology Review

A Dropbox for the Internet of Things | MIT Technology Review | eTourism Trends and News | Scoop.it
Amid a wide range of new platforms to manage streams of data from the Internet of things, a simple version emerges that anyone can use.

 

With the advent of the Internet of things, potentially billions of devices will report data about themselves, making it possible to create new applications in areas as diverse as factory optimization, car maintenance, or simply keeping track of your stuff online. But doing this today requires at least some degree of programming knowledge. Now Bug Labs, a New York City company, is trying to make it as easy to create an Internet of things application as it is to put a file into Dropbox.

With a new service called Freeboard, Bug Labs is giving people a simple one-click way to publish data from a “thing” to its own Web page (Bug Labs calls this “dweeting”). To get a sense of this, visit Dweet.io with your computer or mobile phone, click “try it now,” and you’ll see raw data from your device itself: its GPS coordinates and even the position of your computer mouse. The data is now on a public Web page and available for analysis and aggregation; another click stops this sharing.

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Behind the Economics of Travel Metasearch

Behind the Economics of Travel Metasearch | eTourism Trends and News | Scoop.it

In interviews with top travel metasearch officials, financial analysts and hoteliers, as well as an examination of financial reports, the following picture emerges about the economics of travel metasearch.

The CPC (cost per click) model dominates travel metasearch as hotels, airlines and car rental companies pay the metasearch companies when a consumer clicks on their rates or links, and navigates to the online travel agency, hotel or car-rental advertisers’ sites. CPC rates typically range from $0.75 to $2 or more in core metasearch results, although they vary by site, aver- age daily rates, location, dates, and a wide variety of other factors.

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Review: Dropbox’s Carousel Photo-Sharing App | MIT Technology Review

Review: Dropbox’s Carousel Photo-Sharing App | MIT Technology Review | eTourism Trends and News | Scoop.it
Dropbox’s new photo app, Carousel, is smartly designed, but that won’t ensure success.
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10 Essential User Experience Methods: Measuring Usability

10 Essential User Experience Methods: Measuring Usability | eTourism Trends and News | Scoop.it

UX researchers have developed many techniques over the years for testing and validating their ideas.  

Here are ten essential methods to learn and employ on your next project. 

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How 3 innovative travel brands found success on Twitter

From research and mid-travel engagement to post-trip reviews and feedback, social media has become an integral part of the travel experience. How can the travel industry capitalize on this engagement? Here are three examples of brands using Twitter creatively to connect with and inspire travelers.

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Starwood Extends Mobile Bookings and Inspiration to Google Glass

Starwood Extends Mobile Bookings and Inspiration to Google Glass | eTourism Trends and News | Scoop.it
Starwood Hotels and Resorts confirms today that it will soon launch its SGP app for Google Glass.
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TripAdvisor now world’s most popular travel app: 100 million downloads

TripAdvisor has reached the mobile milestone of 100 million downloads for its free app for iPhone and Android. The number of downloads more than doubled in the past year and is up 6x from 2011. 

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How top travel sites use marketing technology

A new research report on the top 140 global travel websites reveals that only 89.3% of all pages audited have a web analytics tag; and 36.8% of pages report inflated page view metrics across all sites. These factors contribute to poor data quality for some of the web's biggest digital marketing spenders.

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How OTAs are expanding beyond mobile bookings

The next generation of mobile innovation for online travel agencies is moving away from transactions to influencing all parts of the travel experience, including loyalty programs, personalized messages and real-world sales. 

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TripAdvisor app hits 100 million downloads

TripAdvisor has announced it has reached the mobile milestone of 100 million downloads for its free app for iPhone and Android. The number of downloads more than doubled in the past year and is up 6x from 2011. According to data from Distimo, a global leader in business intelligence and app market data, TripAdvisor is now the most popular travel app based on total App Store downloads⊃1;.

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Why TripAdvisor and Priceline Wish Facebook Ads Performed Better

Why TripAdvisor and Priceline Wish Facebook Ads Performed Better | eTourism Trends and News | Scoop.it
Priceline Group CEO Darren Huston's lament that Facebook and Twitter can't do what Google advertising can is not news to TripAdvisor, which also complained.
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30 outils pour mieux gérer vos médias sociaux

30 outils pour mieux gérer vos médias sociaux | eTourism Trends and News | Scoop.it
Voici la liste ultime: 30 outils et applications à découvrir et utiliser pour mieux gérer votre présence en ligne et sur les médias sociaux!
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