eTourism Trends and News
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Réservation en ligne : la bataille des géants a débuté

Réservation en ligne : la bataille des géants a débuté | eTourism Trends and News | Scoop.it
stribution en ligne : Canal encore marginal de ventes des nuitées hôtelières il y a dix ans, la distribution en ligne est aujourd’hui le principal axe de la stratégie commerciale des groupes hôteliers. Ils ont laissé s’installer depuis les années 2000 des acteurs qui ont pris du poids et une force considérable, dictant souvent leurs lois aux hôteliers isolés. A force d’acquisitions et de regroupements, trois géants mondiaux dominent le secteur des agences en ligne, marginalisant les acteurs régionaux et nationaux. Mais le marché de la vente de voyages attise aussi la convoitise d’autres sociétés planétaires, moteurs de recherche ou réseaux sociaux, qui comptent bien faire leur chemin, quitte à en découdre avec les alliés d’hier. Les groupes hôteliers ne peuvent pas simplement regarder inactifs le combat des titans et cherchent désormais à faire entendre leur propre voix. La maitrise de l’inventaire serat- elle suffisante face à la promotion des sites auprès du grand public ?
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
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Audio: Airbnb und booking.com machen Hoteliers das Leben schwer

Deshalb hat letztes Jahr ein Ire den Freebird Club gegründet, eine Plattform für über 50jährige. Lusia Rösli im Kanton Glarus war die erste in der Schweiz, die auf der Plattform mitmachte, um «bed and breakfast» anzubieten. Noch ist der Freebird Club für Hotels keine grosse Konkurrenz, die Plattform Airbnb hingegen schon. Airbnb generiert heute rund fünf Prozent aller Logiernächte in der Schweiz.
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Veille info tourisme - Quelle stratégie adopter pour réussir votre transformation numérique

Les petites entreprises ont beaucoup à gagner de l'ère du numérique. Celles qui réussiront seront celles qui envisagent leur activité du point de vue des clients et qui comprennent que l’innovation rapide est la clé d’une croissance à long terme.
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Dossier de l’été : les musées s’ouvrent au digital

Dossier de l’été : les musées s’ouvrent au digital | eTourism Trends and News | Scoop.it
Pour attirer les visiteurs ou tout simplement reconstituer des œuvres que l’on croyait perdues, les musées commencent réellement à comprendre le potentiel du digital. De plus en plus d’initiatives voient le jour, comme en témoignent nos derniers articles sur le sujet :
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Booking.com’s problem: too synonymous with hotels

The company is heavily working to raise awareness of its services offering more holistic experiences and unique accommodation as opposed to just hotel aggregation.
Booking.com’s head of communication Leslie Cafferty speaks about the company's aspirations in an increasingly competitive market, the challenge of balancing global and local strategies, and the importance of collaborative culture for the brand in achieving its goals.
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Ian R. Clayton's curator insight, August 17, 8:23 AM
The traditional booking model is broken.. it needs to be personalized - see how that happening with Personaholidays http://start.personaholidays.com

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New research shows OTA consolidation harms consumers

OTAs intentionally modify and reorder search results based on commission fees, creating bias on their websites and ultimately costing consumers choice and value, according to a report released today by Professor Benjamin Edelman of the Harvard Business School.
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Could Google become a dominant force in hospitality?

Sit in a hospitality-related conference these days and the subject of Google is bound to raise its head. One general line of questioning has been: will Google come to dominate the industry, leaving online travel agencies and others in its wake?
Martin Soler, Marketing Advisor and Partner with Dryven.co, believes there will be a “massive shift in channels, where the channels will no longer be the OTAs or various structures as we know them.” He points out that Google has – up to now – not been interested in transactions as such as “they’ve always been about being the channel and getting the clicks or driving traffic.”
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Hotels must get social media savvy to tap into younger customers

Hotels targeting younger customers should make sure they are social media savvy, according to research by Travelzoo.
The travel deals website has found that 55% of survey respondents born after 1996 – known as Generation Z – say how their holiday will look on social media is a top priority. And 42% of ‘Millennials’ (those born between 1987 and 1995) agree.
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Move over bots, email is still the boss - Tnooz

US consumers prefer travel and hospitality brands to communicate with them via email rather than other channels, says a new study from Campaign Monitor.
While there is an element of “MRDA ” – an email marketing firm releases a study which says how great email marketing is – the research was independent and carried out by Market Cube.
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Travel: With Google ‘fines won’t work’!

On both sides of the pond, regulators and companies alike are scratching their heads about how to handle the search giant’s move up the trip-planning funnel.
Even as the European Union (EU) has been deciding that Google had gone too far, the giant group is moving further into travel. Koddi, a Texas-based travel metasearch management platform, has noticed that Google is checking if travellers would like it to search and book vacation rentals! So, Google is seeking to spread its mega-travel presence there, too. Hardly surprising given the surge in popularity of the rental economy!
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Why the right hotel images are so important for your OTA listings

The advantage of having a standard design across all OTA sites is that travel shoppers know what to expect. The major drawback for hotels, however, is the limited options they have for setting their property apart.
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Trivago Urges Independent Hotels to Get More Involved in Digital Marketing

Trivago Urges Independent Hotels to Get More Involved in Digital Marketing | eTourism Trends and News | Scoop.it
Trivago, the hotel-search company, faces a tough calculus when it comes to wooing independent hotels to list inventory on its marketplace. Axel Hefer, Triv
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Here Come the Mind-Blowing Smartphone Sensors That Could Bring AR to the Masses

Over the course of the next year, get ready for phones to get some awesome new imaging capabilities.
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How Kayak is using AI for travel planning

Steve Hafner, Kayak's chief executive officer and co-founder, discusses the company's partnerships and artificial intelligence's impact on the travel industry.
Kayak is letting customers of its popular travel search site book hotel rooms directly from Amazon’s Alexa virtual assistant, thanks to a new integration launched last month.
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Digital-Fitness – Digitalisierung im Tourismus

Digital-Fitness – Digitalisierung im Tourismus | eTourism Trends and News | Scoop.it

Durch die Verbesserung der “Digital Fitness” (= Reifegrad der Nutzung digitaler Technologien) soll die Wettbewerbsfähigkeit und damit der wirtschaftliche Erfolg der touristischen Leistungsträger in Destinationen gestärkt werden.

 

Fachhochschulen, Systemanbieter, Berater, Tourismusdestinationen und Leistungsträger entwickeln gemeinsam ein Framework mit dem der digitale Reifegrad einer touristischen Organisation ermittelt werden kann.

 

Basierend auf diesen Erkenntnissen, werden durch zertifizierte Berater Handlungsempfehlungen abgegeben, um praxisorientierte Optimierungsmassnahmen einzuleiten. Unterstützt wird die digitale Transformation mit der Erstellung von Bildungsangeboten und von einem Steuerung-Cockpit.

 

https://www.seco.admin.ch/seco/de/home/Standortfoerderung/Tourismuspolitik/Innotour/Gefoerderte_Projekte/2016-bis-2019/digital-fitness--digitalisierung-im-tourismus.html

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Machine Learning ou la révolution annoncée du marketing dans le tourisme

Machine Learning ou la révolution annoncée du marketing dans le tourisme | eTourism Trends and News | Scoop.it
On parle de plus en plus d’Intelligence Artificielle (ou IA) ces derniers temps (ou ma veille est totalement biaisée par mes recherches et les algorithmes de mes sources…). Les levées de fonds de start-up et de fonds dédiés se multiplient… Andrew Ng, cofondateur de Coursera vient de créer un fonds de 150 M$ dédié à l’IA, Google a lancé Gradient Ventures, un nouveau spécialisé dans l’IA, Basis Set Ventures a levé $136 million, Element.AI de son côté $102 million, Microsoft Ventures a créé son propre fonds dédié à l’IA et Toyota a rassemblé $100 million pour des investissements dans l’IA… Quelques signes de mouvements?
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Blockchains in travel, beyond the hype

The number of companies working on blockchain is increas­ing exponentially. Regardless of which projects get off the ground, blockchain looks to have significant long term impact inside and outside the travel industry.
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Dossier de l’été : les assistants vocaux séduisent les acteurs du Tourisme

Avec l’arrivée de l’Amazon Echo ou Google Assistant, de nouvelles possibilités s’ouvrent pour les acteurs du Tourisme. Ils peuvent désormais accompagner les futurs voyageurs lors de leur processus d’achat grâce aux interfaces vocales. Cette nouvelle manière d’interagir va t-elle bouleverser le Tourisme? Pour le moment en tout cas, la plupart des initiatives sont en territoire américain, là où sont commercialisés les appareils.
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Booking, comment le géant du voyage fait sa loi

En France, comme ailleurs, quasiment tous les hôteliers se sont résignés à figurer sur son site. Près d’un tiers des nuitées sont ainsi réservées par son canal. Enquête sur les méthodes du numéro 1 des agences de voyages en ligne
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Smart Travel Companies Leverage Tech Giants Rather Than Fear Them

"A new white paper critiques today’s industry mania for mergers, which is driven by a fear of rising digital gatekeepers such as Airbnb, Google, and Expedia. The contrarian take is refreshing but begs questions."

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Facebook Expands Its Ecommerce Marketplace Across Europe - eMarketer

Facebook Expands Its Ecommerce Marketplace Across Europe - eMarketer | eTourism Trends and News | Scoop.it
Facebook’s consumer-to-consumer (C2C) ecommerce platform, dubbed Marketplace, is gaining access to a slew of new markets in Europe

This week the social media giant announced that Marketplace would start being launched in 17 new countries in the region. The platform will soon land in Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden and Switzerland.
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What Booking.com can teach us about A/B testing strategy

To reach their full potential, A/B testing programs need to leverage both iterative testing (small tweaks) and innovative testing (bolder changes).
Booking.com has a reputation for being one of the most heavily A/B-tested websites on the internet. Every feature, every font size and every color choice has been put to the test at some point. It's one of the reasons that Booking has been so successful in an incredibly competitive travel booking space.
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How AI will change the way we make decisions

Economic theory suggests that AI will substantially raise the value of human judgment. People who display good judgment will become more valuable, not less.
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Emerging technologies – best to be an early or late adopter?

Despite understanding its importance, many businesses are taking a ‘wait and see’ approach to emerging technologies.
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IBM Watson-Powered Augmented Intelligence Seeks an Edge in Travel Marketing

IBM Watson-Powered Augmented Intelligence Seeks an Edge in Travel Marketing | eTourism Trends and News | Scoop.it
Since 2010, International Business Machines has gone deeper into marketing -- including travel marketing -- through a series of acquisitions. IBM acquired
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The future of social media is here: These are the trends you need to know

Facebook has changed the world, mobile and video are here to stay, ads are they way forward, and it’s time to leverage AI. But for all the change that has happened, inbound is still the way forward.
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