eTourism Trends and News
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Hawaii judge orders online booking sites to pay up to $150 million in back taxes

Hawaii judge orders online booking sites to pay up to $150 million in back taxes | eTourism Trends and News | Scoop.it
This is a significant ruling from a major, high-profile tourist state that will help other cities and states press for more such tax relief in that the ruling came against online booking sites that have fought against these taxes for years.
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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Buzz Marketing: le freerider Laurent de Martin arrive à ski dans la HES-SO Valais/Wallis

Buzz Marketing: le freerider Laurent de Martin arrive à ski dans la HES-SO Valais/Wallis | eTourism Trends and News | Scoop.it
Les étudiants de la HES-SO de Sierre sont en train de faire le buzz sur Facebook grâce à une petite vidéo de 8 secondes. On y voit un élève, apparemment en retard, entrer dans le bâtiment de l'école... à ski.
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Travel brands on alert as Google increases machine learning on search results

Travel brands on alert as Google increases machine learning on search results | eTourism Trends and News | Scoop.it
Travel brands should ensure they consider the search “intent” of prospective customers when optimising their pages, as Google turns more to advanced tech to serve results.
That’s the key message from the annual report by marketing agency SearchMetrics, in a study of 10,000 keyword searches and results on Google.
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TripAdvisor Expands Subscription Business Into Restaurants

TripAdvisor Expands Subscription Business Into Restaurants | eTourism Trends and News | Scoop.it
While investors and observers are rightfully focused on how TripAdvisor’s transition to a hotel booking site will work out, the company has some meaningful hedges in the form of vacation rentals, tours and activities, and restaurants. Collecting monthly and annual fees is a very material part of the overall business and will likely become even more so.
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Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay

Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay | eTourism Trends and News | Scoop.it
Sitting out the race to figure out Snapchat marketing or develop robust partnerships with trusted content providers is a losing proposition for travel companies, regardless of their position in the industry.
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TripAdvisor introduces subscription services for hotels and restaurants

TripAdvisor introduces subscription services for hotels and restaurants | eTourism Trends and News | Scoop.it
Subscription services for hotels and restaurants are being introduced by TripAdvisor to help them better manage their presence on the travel reviews site.

A Business Advantage service for hoteliers is also being added in an effort to help them drive more business online.
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New patents hint at tech giants’ plans to compete with Uber

The tech giants both want a slice of the ride-hailer’s automated taxi and trucking vision, and they have their own ideas to prove it.
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Digitalisierung spielt guten Hoteliers in die Hände: Co-Working-Arbeitsplätze in Living Lobby – Streaming Video als Upgrade – Highspeed-Wlan und smarte Services sind neue Schlüsselfaktoren

echnologie ist auch 150 Jahre nach der Gründung der damals bahnbrechenden Luxushotels in europäischen Hauptstädten und der Schweiz erneut der Schlüsselfaktor für Erfolg: Was einst fließend warmes Wasser im obersten Stockwerk war, ist heute smarte Kommunikationstechnik in der Living Lobby und dem coolen Meeting-Loft. Die Digitalisierung spielt der Hotellerie in die Hände – man muss es nur erkennen!
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How to plan your next vacation with a chatbot

Need to book a hotel on the go, or a friendly dinner recommendation while exploring a new city? There’s a bot for that.
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Hey, Siri, Do My Homework! - eMarketer

Hey, Siri, Do My Homework! - eMarketer | eTourism Trends and News | Scoop.it
Digital assistants are becoming a part of everyday life, and many people—primarily teens and millennials—use them regularly.
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TripAdvisor overhauls premium listings, includes restaurants for the first time

TripAdvisor overhauls premium listings, includes restaurants for the first time | eTourism Trends and News | Scoop.it
TripAdvisor is opening up what could be a significant new revenue stream: giving restaurants the same additional services for listings as it does for hotels.
The launch of TripAdvisor Premium For Restaurants is designed to give the 4.2 million (and growing) restaurants currently featured on the site some extra ways of improving their visibility on t
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6 technologies qui marqueront l’année 2017 (2ème partie)

Sabre a récemment publié une étude intitulée « Emerging Technology in Travel – 2017 Report ». Dans ce rapport, le GDS liste 6 technologies qu’il faut connaître en 2017 et quels acteurs du Tourisme seront concernés par ces tendances. Une étude tellement riche en enseignements qu’il a fallu couper la liste en deux. Voici donc les trois dernières technologies qui marqueront l’année 2017.
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6 technologies qui marqueront l’année 2017 (1ère partie)

Sabre a récemment publié une étude intitulée « Emerging Technology in Travel – 2017 Report ». Dans ce rapport, le GDS liste 6 technologies qu’il faut connaître en 2017 et quels acteurs du Tourisme seront concernés par ces tendances. Une étude tellement riche en enseignements qu’il a fallu couper la liste en deux. Voici donc les trois premières technologies qui marqueront l’année 2017.
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Consumers Turn Up Their Noses at Mobile Payments in Germany - eMarketer

Consumers Turn Up Their Noses at Mobile Payments in Germany - eMarketer | eTourism Trends and News | Scoop.it
The German market does not appear to be ripe for mobile payments. A recent survey found that many people simply don't see any reason for them.
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Expedia est satisfait de ses premiers tests de chatbots

Expedia est satisfait de ses premiers tests de chatbots | eTourism Trends and News | Scoop.it
L’acteur mondial du voyage en ligne a développé des bots, notamment sur Skype et Facebook Messenger, afin d’offrir à ses clients un nouveau canal de communication et de réservation. Les premiers retours d’expérience sont prometteurs, selon Diane Bonhomme, Area Manager chez Expedia, rencontrée sur le salon #VEM8.
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TUI taps 600 in-house social media feeds for content hub - Tnooz

TUI taps 600 in-house social media feeds for content hub - Tnooz | eTourism Trends and News | Scoop.it
European travel giant TUI is launching www.travel.me, a portal which aggregates content from 600 social media accounts across the group.
The move is being positioned as part of its oneBrand strategy – a concept launched in 2015 to run all of its main tour operating businesses under the TUI brand and which is slated for completion this year.
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Winners and losers in the US travel website marketplace

Airbnb ended 2016 ahead of Booking.com for the first time in visitor numbers on US travel websites, although Expedia remains ahead of both.
Data released by audience tracking service SimilarWeb saw the home sharing service reach 87.8 million visits in the last quarter of the year.
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Booking.com’s 2016 Guest Review Awards

Apartments and other vacation rental properties lead the perfect-10 pack as 70% of travelers say they have the best time when they can make themselves at home.
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Google’s AI software is learning to make AI software

Google’s AI software is learning to make AI software | eTourism Trends and News | Scoop.it
Progress in artificial intelligence causes some people to worry that software will take jobs such as driving trucks away from humans. Now leading researchers are finding that they can make software that can learn to do one of the trickiest parts of their own jobs—the task of designing machine-learning software.
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Digitalisierung wirft die HR-Agenda über den Haufen

Digitalisierung wirft die HR-Agenda über den Haufen | eTourism Trends and News | Scoop.it
Die Digitalisierung sorgt dafür, dass sich die HR-Prioritäten in Unternehmen verschieben. So hat sich die Rangfolge der wichtigsten HR-Handlungsfelder im Vergleich zum Vorjahr deutlich verändert: Im neuen HR-Report 2017 steht die Flexibilisierung der Arbeitsstrukturen auf dem ersten Platz (von 27 auf 37%).
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J-1 #VEM8 : Quelle stratégie de communication digitale pour les lieux de patrimoine ?

En amont de l’évènement #VEM8 qui se déroulera à Cannes du 19 au 20 janvier prochain, TOM a interviewé Aurore Gallarino, Responsable Communication Digitale du Centre des Monuments Nationaux et Emmanuel Egretier, Directeur de la communication du Centre des Monuments Nationaux, afin d’en savoir plus sur leurs interventions portées sur la communication digitale et sur la stratégie numérique de l’établissement public.
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2016 year in review by TrustYou

As we shake off the holidays and kick start a new year, we’re excited to look back at some of the highlights from the past 12 months.
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Five Things You Don't Know About Influencer Marketing - eMarketer

As influencer marketing evolves from a buzzed-about effort to a proven technique, marketers need to take stock of what they know is effective. Here are five important changes coming up in 2017, and experts' advice about what to do about them.
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How Alexa conquered the cocktail party

Millions of people talking with Alexa could help Amazon fight off Google in the home voice assistant market.
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5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning

We’re still in the early days of 360-degree video but consumers who have tried it out are excited to try more. This video format could help keep brands more honest in their marketing and help travelers manage their expectations.
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Shiji übernimmt nach hetras auch ReviewPro - So Geht Hotel Heute

Shiji übernimmt nach hetras auch ReviewPro - So Geht Hotel Heute | eTourism Trends and News | Scoop.it
Shiji übernimmt ReviewPro und ist auf dem Weg zu einer vollintegrierten Softwarelösung für die Hotellerie.

Nachdem Shiji Information Technology im vergangenen Jahr das  PMS-System hetras übernommen hat, kommt jetzt noch die Übernahme von ReviewPro hinzu.
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