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There's No Avoiding Google+

There's No Avoiding Google+ | eTourism Trends and News | Scoop.it
Google Inc. is challenging Facebook Inc. by using a controversial tactic: requiring people to use the Google+ social network.
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
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Mobile bookings continue to show strength for hotel brands

Mobile bookings continue to show strength for hotel brands | eTourism Trends and News | Scoop.it
According to the latest report on mobile bookings by L2 Think Tank, hotels are benefiting from the growing hunger to book via mobile, but have work to do.
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Get with the (digital) program - next generation destination marketing

Get with the (digital) program - next generation destination marketing | eTourism Trends and News | Scoop.it

Some great marketing campaigns have come out of tourist boards and destination marketing organisations in recent years. Queensland’s ‘Best Job in the World’ immediately springs to mind but there have been others such as CapeTown’s Facebook campaign, the @Sweden Twitter initiative and MySwitzerland efforts. These are not only remembered for the related bookings, inquiries or publicity but also for the quirkiness of the campaign, the engagement and the general buzz created around a destination. It will come as no surprise then that social media is seen as top current trend by destination marketing organisations in a survey carried out by the Destination Marketing Association International. In fact, of 20 top trends in the sector, the importance of social media in engaging the market ranked first followed by mobile platforms and applications, opportunities created by smart technologies and personalised travel experiences. In addition, the majority of the trends revolve around the impact of social media, the adoption of smart technology and the resulting expectations and needs from consumers. - See more at: http://www.tnooz.com/article/-future-destination-marketing-dmai/#utm_source=feedly&utm_reader=feedly&utm_medium=rss&utm_campaign=next-gen-destination-marketing

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Using verified travel reviews to understand business travelers

Using verified travel reviews to understand business travelers | eTourism Trends and News | Scoop.it

Let’s say in one room you have a business traveler who flew all night, managed a full day of meetings, returned to the hotel to catch up on emails and eat.

He or she then needs to squeeze in a very solid eight hours of shut eye to get up and do it all again.

In the next room, you have a vacationer who wants to sleep in, take a long bath, eat a leisurely in-room breakfast, post yesterday’s photos on Facebook, and then head out for a day of exploring.

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Online Indian hotel bookings - changes to reservation windows and cancellation patterns

Online Indian hotel bookings - changes to reservation windows and cancellation patterns | eTourism Trends and News | Scoop.it
The last-minute hotel booking market in India seems to be gaining momentum - with almost a fifth of bookings in the country now for the same day.
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The Hard Numbers on Why Hotels are Losing the Online Booking Wars

The Hard Numbers on Why Hotels are Losing the Online Booking Wars | eTourism Trends and News | Scoop.it

Online travel agencies such as Booking.com and Expedia dominate hotel metasearch in the U.S. and a new report from digital researcher L2 Inc. quantifies just how one-sided the competition is with hotels.

Consider TripAdvisor’s property pages, which are the source of much of its traffic from travelers seeking to do comparison shopping  for hotel rates.

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Digital to account for 75% of all marketing spend in 5 years?

More than a third (35%) of senior marketing professionals believe that digital marketing will account for more than 50% of marketing spend by 2019, according to a new report from Accenture. 37% feel it’ll account for 75% or more of all budget.

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Where Are Location-Based Services Headed in the UK?

UK consumers are taking to cross-channel options in large numbers when available, according to a new eMarketer report. Location-based services, one cross-channel effort, still cause some trepidation, with privacy a key concern. Yet even these services are being utilized—or at least considered—by UK consumers so long as there is a degree of usefulness inherent in them.
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Changing of the Guard as Airbnb, TripAdvisor and HomeAway Join Travel Tech Trade Group

Changing of the Guard as Airbnb, TripAdvisor and HomeAway Join Travel Tech Trade Group | eTourism Trends and News | Scoop.it

In a testament to the arrival of the sharing economy and alternative lodging choices, Airbnb, TripAdvisor and HomeAway have joined a travel tech advocacy group that until now has been the sole fiefdom of major online travel agencies and global distribution systems.

The three new members of the Washington, D.C.-based Travel Technology Association (Travel Tech) join Expedia, Orbitz, Travelocity, Priceline, Amadeus, Sabre, Travelport, and Vegas.com in the group.

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Japan Airlines bids to improve ground experience via iBeacon trial

Japan Airlines bids to improve ground experience via iBeacon trial | eTourism Trends and News | Scoop.it

Japan Airlines is the latest to join the Beacon fray with the start of a one-month trial at Haneda Airport’s domestic terminal. The carrier is working with the Nomura Research Institute to test iBeacons as well as smartwatches to give passengers a better service whilst on the ground and employ staff more efficiently. The iBeacons have been installed at each boarding gate and can locate staff so that passengers are dealt with immediately and staff can be allocated to the desks as required.

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Le top 10 des agences de voyages américaines

Le top 10 des agences de voyages américaines | eTourism Trends and News | Scoop.it

Expedia arrive en tête du palmarès dressé par Travel Weekly. Amex est délogé de sa deuxième place.

Deux géants de l’e-tourisme dominent la Power List réalisée par notre confrère américain Travel Weekly, qui recense les distributeurs réalisant au moins 15% de leur activité aux Etats-Unis.

Installé en France depuis 2004, le géant américainExpedia caracole en tête, avec 39,4 milliards de dollars de ventes globales dans le monde. Mais pour combien de temps ? Priceline.com, la maison mère de Booking, se positionne juste derrière, avec 39,2 milliards de dollars

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Pinning? Bet You're Doing It on Mobile

The overwhelming majority of Pinterest sharing takes place via mobile, according to research. And despite their smaller size, smartphones are the mobile device of choice for pinning on the go.
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The Next Chapter in the Convergence of Booking Sites and Metasearch

The Next Chapter in the Convergence of Booking Sites and Metasearch | eTourism Trends and News | Scoop.it
The distinctions between online travel agencies such as Expedia and Priceline, and metasearch sites such as Kayak and TripAdvisor are getting really blurry.
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Nicolas Graeff's curator insight, July 22, 1:00 AM

La frontière entre comparateur et OTA devient plus floue. question d'image  et de positionnement ou d'évolution des modèles économiques ?

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How Airbnb’s redesign supports the next generation of mobile travelers

Airbnb’s recent revamp of its Web site and mobile application points to how the brand is prioritizing showing versus telling as well as community for today’s always-on travelers.

The redesign reduces the amount of text to put a bigger emphasis on informational visuals, including the introduction of video. The result is a more personalized experience designed to empower mobile-savvy travelers who are looking for a personal connection to the places they visit.

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Buchungsplattformen: Fluch oder Segen?

Buchungsplattformen: Fluch oder Segen? | eTourism Trends and News | Scoop.it
Hotelbuchungen über Plattformen im Internet liegen im Trend. Immer häufiger buchen Touristen ihre Unterkunft auf hotels.ch, booking.com oder expedia.com. An diese Entwicklung mussten sich auch die Schweizer Hoteliers anpassen.
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The Big Reveal: Budgets, Staffing and The Future of Social Media At DMOs

The Big Reveal: Budgets, Staffing and The Future of Social Media At DMOs | eTourism Trends and News | Scoop.it

It’s no secret that DMOs across America are struggling to identify and implement best practices in social media marketing. While we all know it’s important, many still grapple with how this evolving marketing element should fit into a destination’s overall strategy.  

So Development Counsellors International surveyed 101 individuals responsible for social media marketing at DMOs with offices in North America. The study explored how DMOs are addressing the critical areas of budgets, staffing, program implementation and the challenges they face as consumer engagement evolves.

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Online travel agencies are not evil – but they are bad business

Online travel agencies are not evil – but they are bad business | eTourism Trends and News | Scoop.it

Great industries are built on great partnerships, and the hospitality sector is no different. The US hospitality industry, for example, has been built on the partnership of hotel brands and franchisees. In addition, successful partnerships enable growth for all stakeholders, which has been the case for hotel brands and owners over the last quarter-century.

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Metasearch - how hotel brands can leverage metasearch to fight back against OTAs

Metasearch - how hotel brands can leverage metasearch to fight back against OTAs | eTourism Trends and News | Scoop.it

While travelers are increasingly dependent on metasearch to inform their hotel booking decisions, hotels are losing out to OTAs on top booking positions and traffic to brand sites. The L2 Prestige Hotels 2014 Metasearch Insight Report reveals the performance gap and shows While travelers are increasingly dependent on metasearch to inform their hotel booking decisions, hotels are losing out to OTAs on top booking positions and traffic to brand sites. The L2 Prestige Hotels 2014 Metasearch Insight Report reveals the performance gap and shows how hotel brands can leverage metasearch to fight back against OTAs to drive consumers to their sites for direct bookings and higher margins.to drive consumers to their sites for direct bookings and higher margins.

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Facebook still drives more traffic than any other social network

For a while, everyone was all but certain that Facebook had peaked and was heading toward obsolescence. Well, as uncool as it might be, teens haven't abandoned the social network, and a new report finds Facebook continues to lead in social referrals by a wide margin.

Take note, marketers. Tweaks to Facebook's News Feed algorithm seem to be working.

From June 2013 to June 2014, Facebook drove 23.4% of social referrals across the web. Pinterest trailed at a distant second at 5.7%. Twitter, at 1%, came in third place, beating the combined referrals from StumbleUpon, Reddit, YouTube, LinkedIn, and Google Plus, according to content discovery company Shareaholic.

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Social sharing and social logins: Who's winning user engagement on social media?

Social sharing and social logins: Who's winning user engagement on social media? | eTourism Trends and News | Scoop.it
User engagement is essential for the ongoing success of social networks. How are the companies responding to mobile growth and who's winning on mobile?
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How U.S. State Tourism Boards Use YouTube to Drive Visits

How U.S. State Tourism Boards Use YouTube to Drive Visits | eTourism Trends and News | Scoop.it
With Visit California and Travel Oklahoma's successful online video campaigns, we decided to take a peek at top U.S. destinations to see how states were co
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Carlson Wagonlit Travel to 'gamify' mobile app

Business travel compliancy service Travel Gamification is to be integrated into Carlson Wagonlit Travel’s mobile app.

Travel Gamification uses customised, competitive game-style elements to influence desired traveller behaviour and drive savings.

Travel managers can tap into points-based methodology on the platform within the CWT To Go app and turn it to their advantage by creating a reward-based culture for corporate travellers.

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Québécois et médias sociaux: une histoire qui dure!

Québécois et médias sociaux: une histoire qui dure! | eTourism Trends and News | Scoop.it
Ce n’est une surprise pour personne; les Québécois utilisent de plus en plus les médias sociaux. Mais saviez-vous qu’ils sont plus nombreux à visiter YouTube que Facebook? Que les femmes partagent davantage de contenus que les hommes?
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Online-Shopper erwarten Kundenberatung

Online-Shopper erwarten Kundenberatung | eTourism Trends and News | Scoop.it

Auch beim Online-Einkauf wünschen sich viele Verbraucher Unterstützung durch einen Einkaufsberater. Jeder fünfte Online-Shopper (21 Prozent) ab 14 Jahren hat schon einmal einen Berater kontaktiert. Dies entspricht rund 11 Millionen Bundesbürgern. Insgesamt wollte schon jeder dritte Online-Shopper (34 Prozent) solch einen Berater kontaktieren. So lautet das Ergebnis einer repräsentativen Befragung im Auftrag des Hightech-Verbands BITKOM. Entsprechend häufig vermissen Online-Shopper ein Beratungsangebot. Gut jeder Achte (13 Prozent) sagt, dass ein Online-Shop keine Beratungsmöglichkeit bot, als er sie brauchte. „Einkaufsberater helfen den Online-Shops, die Kundenzufriedenheit zu steigern und Retouren zu minimieren“, sagt BITKOM-Experte Tobias Arns. Sie könnten den Kunden ein Produkt genauer erklären oder die richtige Größe eines Kleidungsstücks empfehlen.

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Free for a while - Streetview guides by OTAs in prime spot on Google Maps

Free for a while - Streetview guides by OTAs in prime spot on Google Maps | eTourism Trends and News | Scoop.it
Hotels have been recording Google Streetview walk-throughs for a while now - it makes marketing sense as a cool showcase of a property.
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Billets d'avion : les OTAs deviennent le premier mode de réservation en France

Billets d'avion : les OTAs deviennent le premier mode de réservation en France | eTourism Trends and News | Scoop.it

Les voyageurs sont ultra connectés, et pas seulement pour s’informer.

Parmi les Français qui comptent acheter d’ici la fin de l’année un vol, ou un séjour incluant des vols, 41% le réserveront auprès d’une agence de voyages en ligne, selon une récente étude de Raffour Interactif.

Par ailleurs, 27% le feront directement auprès des compagnies aériennes et autant auprès d’une agence physique. Enfin, 12% comptent acheter leurs prestations via un tour-opérateur, tandis que 2% passeront par leur comité d’entreprise.

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