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British Airways Will Google Customers Before Boarding

British Airways Will Google Customers Before Boarding | eTourism Management & Marketing | Scoop.it

Personalisation always requires datamanagement. But the question is, where lies the boundary for companies to lever the power of profiles on the web. 

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Minube enables travellers to earn via social travel guides on mobile | Tnooz

Minube enables travellers to earn via social travel guides on mobile | Tnooz | eTourism Management & Marketing | Scoop.it

Info-mediary Affiliate marketing 2.0! Revenue sharing for providing travel related tips. What a great idea and a win-win for locals and tourists!   

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The Power Users Are Revolting | TechCrunch

The Power Users Are Revolting | TechCrunch | eTourism Management & Marketing | Scoop.it

Amazng read on the future of social media: SImilar to businesses, one shouldn't make oneself dependend on high turnover from a few customers only... 

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Virgin Holidays seeks immersive experience via augmented reality application | Tnooz

Virgin Holidays seeks immersive experience via augmented reality application | Tnooz | eTourism Management & Marketing | Scoop.it

Virgin is one of the first companies to embrace augented reatlity to enhance the shopping experience for touris products

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Mobile advertising on the move

Mobile advertising on the move | eTourism Management & Marketing | Scoop.it

Also mobile advertising is moving towrads real-time engagement, gradually shifting  towards SoLoMo (Social-Local-Mobile) 

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