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Rescooped by Stephan Meyer from Destination Management Issues
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Wandel der Aufgaben von DMOs – Vertrieb kommt, Vertrieb geht… »

“ Seit Jahren changiert die Relevanz des Themas Vertrieb in touristischen Organisationen/DMOs. Getrieben auch von den jeweilig entscheidenden und handelnden Akteuren erlebt das Thema entweder ein Revival oder wird in die Tonne getreten.”
Via Roland Schegg
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Rescooped by Stephan Meyer from SEO Tips, Advice, Help
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The Intersection of SEO and Branding: Smart Strategies for Marketers

The Intersection of SEO and Branding: Smart Strategies for Marketers | eTourism | Scoop.it
“ It’s time to develop smart strategies that get all aspects of your efforts in sync. Modern marketers can’t waste time arguing over which tactic is more important. Successful marketing requires a holistic, top-level view of today’s top strategies.”
Via Bonnie Burns
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Bonnie Burns's curator insight, August 20, 2015 4:24 PM

It’s time to develop smart strategies that get all aspects of your efforts in sync. Modern marketers can’t waste time arguing over which tactic is more important. Successful marketing requires a holistic, top-level view of today’s top strategies.

Rescooped by Stephan Meyer from eTourism Trends and News
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Die Wochen der Veränderung im touristischen Vertrieb!

Die Wochen der Veränderung im touristischen Vertrieb! | eTourism | Scoop.it
“ Früher war alles einfacher… jedenfalls wenn man den touristischen Vertrieb betrachtet. Früher gab es klare Grenzen zwischen den Akteuren. Google war eine Suchmaschine, bei Booking konnte man Hotels kaufen, bei Tripadvisor fand man Bewertungen zu touristischen Leistungen, Accor war eine Hotelkette und verkaufte auf seiner Website seine Zimmer. Die Liste lässt sich ewig so fortführen – Portale und Akteure hatten für den Kunden klar abgegrenzte Aufgaben und Funktionen. In den letzten Wochen hat sich daran einiges verschoben… ”
Via Roland Schegg
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Rescooped by Stephan Meyer from Tourism Social Media
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Online Marketing Strategies in Travel and 15 stats to consider

Online Marketing Strategies in Travel and  15 stats to consider | eTourism | Scoop.it
“Insights online marketing Online Marketing Strategies in Travel 2015: 15 stats to consider The folks at EyeforTravel organize a series of quality events for travel industry stakeholders in North America, Europe and Asia throughout the year. I hav”
Via Ranjan KHOTEJA, Wendy Forbes
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Rescooped by Stephan Meyer from Tourism Social Media
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The world of hotel web marketing, in one complex chart

The world of hotel web marketing, in one complex chart | eTourism | Scoop.it
“Rate parity, search engine optimisation, keyword buying, distribution strategies - themes that many a hotel owner or intermediary grapple over every day.”
Via Wendy Forbes
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Rescooped by Stephan Meyer from SEO Tips, Advice, Help
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Direct Response Video Advertising: Best Practices For Social Media

Direct Response Video Advertising: Best Practices For Social Media | eTourism | Scoop.it

Are you finally making the leap into video advertising on social channels? Great tips on how to maximize the performance of your campaigns.


Via Bonnie Burns
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Bonnie Burns's curator insight, June 24, 2015 11:01 AM

For social media marketers, creative selection is influenced by granular audience segmentation and “shareability,” as well as traditional concerns like target audience and desired effect.

Rescooped by Stephan Meyer from Business in a Social Media World
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10 key elements for page optimization in 2015 (Infographic)

10 key elements for page optimization in 2015 (Infographic) | eTourism | Scoop.it
“A few months ago, I shared a very good infographic that explains how to optimize your website pages and blog posts. After looking at it several times, I felt that there were a few things missing. So, I did some research to find a more detailed infographic. SurePayroll's caught my attention. It's really well done!”
Via Cendrine Marrouat - cendrinemarrouat.com
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Marco Favero's curator insight, May 9, 2015 6:19 AM

aggiungi la tua intuizione ...

Jayne Courts's curator insight, May 9, 2015 6:54 AM

If you need your website reviewed for content then please contact us http://ht.ly/MJvex ;

Rescooped by Stephan Meyer from Business in a Social Media World
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7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching

7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching | eTourism | Scoop.it
“Check out these seven lovable video marketing campaigns to inspire your own efforts.”
Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 17, 2015 1:39 AM

#3 and #6 are definitely my favorites in the list. The campaigns are not just emotional, they focus on "what's in it for consumers", which is the only thing that really makes a difference.

Rescooped by Stephan Meyer from Business in a Social Media World
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5 Types of Content That Perform Best

5 Types of Content That Perform Best | eTourism | Scoop.it
“Regardless of your industry, one of the only things that will allow you to stand out online is creating and sharing content that your customers crave.”
Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 26, 2015 4:06 PM


In my latest contribution to the Paper.li blog, I share five types of content that gets shared a lot. 


What would you add to the list? 

SENAME Interactive's curator insight, July 9, 2015 2:18 AM

Quality content works always.. It's also important to have a catchy headline.

Rescooped by Stephan Meyer from SEO Tips, Advice, Help
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How to Boost Your YouTube Visibility

How to Boost Your YouTube Visibility | eTourism | Scoop.it
“ Do you have a YouTube channel for your business? In this article, you'll discover how to boost visibility for your YouTube channel.”
Via Bonnie Burns
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Bonnie Burns's curator insight, June 4, 2015 12:34 PM

After you upload a great video to your YouTube channel, there are a few steps you can take to make it easier for viewers to find your content.

Rescooped by Stephan Meyer from eTourism Trends and News
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How User-Generated Content Inspires Travel Bookings

How User-Generated Content Inspires Travel Bookings | eTourism | Scoop.it
“ According to a 2014 Google report, 83% of people reference social networking, video, or photos sites for travel inspiration. That means high resolution photos, high definition video, and authentic testimonials that make travelers feel as if they’ve undergone a guest experience before they ever make a reservation.”
Via Roland Schegg
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Rescooped by Stephan Meyer from SEO Tips, Advice, Help
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7 Ways to Use Video to Drive Traffic and Conversions

7 Ways to Use Video to Drive Traffic and Conversions | eTourism | Scoop.it
“ Are you using video effectively to market your business? Discover different types of video to be used at different times for better results.”
Via Bonnie Burns
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Bonnie Burns's curator insight, June 16, 2015 11:41 AM

Different types of video should be used at different times to help your audience connect with your products and services. A new prospect has much different needs than an established customer.

jualobataborsi's curator insight, June 19, 2015 4:11 AM

good article

SENAME Interactive's curator insight, June 23, 2015 12:14 AM

Quality is important than Quantity. Think about creating quality content to be a winner. 

Rescooped by Stephan Meyer from Destination Management Issues
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Putting Heads in Beds - Measuring and Optimizing Outcomes in Destination Marketing

Putting Heads in Beds - Measuring and Optimizing Outcomes in Destination Marketing | eTourism | Scoop.it
“ The relationship between destination advertisers and measurement is a tenuous one. With no actual booking system in place, many of them must rely on end-of-year tourism data, spend data, and proxy metrics such as signups to “receive more information” to quantify success—indirect metrics with only vague correlation to actual success. But Rocket Fuel’s Digital Tourism & Travel Study shows our ability to measure and optimize for meaningful campaign success for DMO and travel advertisers, including online travel agencies (OTAs), airline, and hotel advertisers.”
Via Roland Schegg
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Rescooped by Stephan Meyer from Destination Management Issues
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Wandel der Aufgaben von DMOs – Vertrieb kommt, Vertrieb geht… »

“ Seit Jahren changiert die Relevanz des Themas Vertrieb in touristischen Organisationen/DMOs. Getrieben auch von den jeweilig entscheidenden und handelnden Akteuren erlebt das Thema entweder ein Revival oder wird in die Tonne getreten.”
Via Roland Schegg
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Rescooped by Stephan Meyer from eTourism Trends and News
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Back to basics - ten tips for travel search marketing [INFOGRAPHIC]

Back to basics - ten tips for travel search marketing [INFOGRAPHIC] | eTourism | Scoop.it
“ Okay, so we all know that both leisure and business travellers use the web for researching travel plans. And that, therefore, search marketing plays (and still plays, despite the supposed rise of social media, etc) a hugely important role in defining how and where travellers are going to learn about destinations and products. Yet in the maelstrom of recent years, when many have questioned how important Google can still be given its own entry into travel search through Hotel Finder and Google Flights, many of the tactics have fallen by the wayside.”
Via Roland Schegg
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Rescooped by Stephan Meyer from eTourism Trends and News
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The digital marketing landscape 2015

“ Smart Insights took the data and insights gained from its survey results and blended them with key stats from the industry to produce a series of infographics on some of they key areas of Digital Marketing today; content marketing, search marketing and mobile marketing.”
Via Roland Schegg
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Rescooped by Stephan Meyer from SEO Tips, Advice, Help
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Pinterest Marketing: How to Succeed on Pinterest

Pinterest Marketing: How to Succeed on Pinterest | eTourism | Scoop.it

Learn how to improve your Pinterest marketing,


Via Bonnie Burns
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Bonnie Burns's curator insight, July 24, 2015 12:15 PM

Discover why your Pinterest following matters, as well as Pinterest posting tips

Rescooped by Stephan Meyer from Business in a Social Media World
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113 Visual Marketing Tools and Apps

113 Visual Marketing Tools and Apps | eTourism | Scoop.it
“The creation of visual elements is a huge part of a successful online marketing strategy.Whether you need a blog article’s header, a social media post, an entire ebook, infographic or a slide deck, there are tools out there that can help make your life easier. These tools save us time, energy, and can turn an amateur’s creativity into something that looks straight out of a design school.Here are 113 visual marketing tools you might want to take a look at...”
Via Jeff Domansky, Cendrine Marrouat - cendrinemarrouat.com
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Jeff Domansky's curator insight, June 18, 2015 7:15 PM

Great list of valuable visual marketing tools from Wishpond.

Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 24, 2015 12:21 AM


A huge list that you'll want to bookmark for sure!

Rescooped by Stephan Meyer from SEO Tips, Advice, Help
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Why Isn’t Your Content Converting

Why Isn’t Your Content Converting | eTourism | Scoop.it
“ Why Isn’t Your Content Converting? The long and the short of it is this: no matter how good your content, it will fall flat if you’re not promoting in...”
Via Bonnie Burns
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Rescooped by Stephan Meyer from Business in a Social Media World
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Content Marketing's Secret Sauce [INFOGRAPHIC]

Content Marketing's Secret Sauce [INFOGRAPHIC] | eTourism | Scoop.it
“Content Marketing Discontent?How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals?You're not alone if you suspect the wh”
Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 8, 2015 3:11 PM


The infographic is quite interesting. However, the post would have remained relevant and powerful on its own too.


This quote strikes home: 


"The secret sauce to content a marketing five-fecta — content that is on target, goes viral, magically replenishes itself, drives leads, creates rabid fans — is all about the culture. A culture of content is one where as Ann Handley of MarketingProfs says, "Everyone writes."  Marketing may curate, edit, and format the final content, but the ideas, insights and information will be richer if they are sourced and shared using all the expertise and enthusiasm within a company."

Rescooped by Stephan Meyer from Destination Management Issues
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Visit Holland Experiments With New Video Marketing Series

Visit Holland Experiments With New Video Marketing Series | eTourism | Scoop.it
“ Visit Holland is trying something new with an experimental video series that captures moments possible throughout the country. A departure from the tourism”
Via Roland Schegg
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Rescooped by Stephan Meyer from eTourism Trends and News
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Schweiz: Trend zu mobilen Buchungen hält an

Schweiz: Trend zu mobilen Buchungen hält an | eTourism | Scoop.it
“ Schweizer buchen ihre Ferien hauptsächlich sonntags und vermehrt über ein mobiles Gerät. Dabei sind 4-Sterne-Hotels die begehrtesten Buchungsobjekte. Das zeigen aktuelle Auswertungen des Online-Reisebüros Ebookers.ch.”
Via Roland Schegg
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Rescooped by Stephan Meyer from SEO Tips, Advice, Help
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How to Create Video Thumbnails That Boost Views

How to Create Video Thumbnails That Boost Views | eTourism | Scoop.it
“ Do you want to attract more viewers to your videos? In this article you'll discover nine tips to create video thumbnail images that boost views.”
Via Bonnie Burns
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Bonnie Burns's curator insight, June 8, 2015 10:47 AM

A video thumbnail works similarly to a book cover. It sells your video to potential viewers. An attractive, eye-catching thumbnail makes people more likely to click through to your video.

Rescooped by Stephan Meyer from Business in a Social Media World
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Effective Website Design: Some Tips from the #BizHeroes Community

Effective Website Design: Some Tips from the #BizHeroes Community | eTourism | Scoop.it
“Earlier this month, the #BizHeroes community shared some excellent tips about website design. You will find the highlights in this article.”
Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 12, 2015 2:59 PM


If you need inspiration for your website or are just getting started, here are some excellent tips. I curated a list from our latest #Bizheroes chats...

Rescooped by Stephan Meyer from Tourism Social Media
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New Zealand DMO Launches Instagram Campaign | Digital Tourism Think Tank

New Zealand DMO Launches Instagram Campaign | Digital Tourism Think Tank | eTourism | Scoop.it

This campaign is yet another example of something which the Digital Tourism Think Tank has reported on previously on numerous occasions. It is becoming increasingly valuable, and indeed important, to utilise authentic content produced by bloggers and other genuine local voices in order to convey something about a region that outsiders may not inherently understand, or even be aware of.


Via Wendy Forbes
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