ethnicomm's Digital Media

Robin Good: Cory O'Brien writes on his blog: "...Over time, as trust shifted and consumers were more willing to look outside of the traditional sources for new content, additional verticals started to adapt to this trend, including ad networks and daily deal sites.

... [here] I’ll give a few examples of daily deals sites that have harnessed the power of content curation."

And then he presents three online services that are making the best of content curation for marketing products.

From the article conclusions: "By becoming the source of curated content, brands can shift some of their energy from push to pull marketing.

Instead of constantly pushing out messages through banners spread far and wide, they can pull in their desired audience by sharing content those customers will enjoy, and then retain those customers for long-term interaction with the brand.

This gives the brand additional opportunities to develop a deeper relationship with their customers without additional media spend, and puts the focus on a channel that they have much more control over.

Curating content that customers will enjoy does take time, and you can’t be everywhere at once, so brands need to choose channels wisely, but for those that have the personality and the resources it takes, content curation can be a great way to attract and retain an audience that will trust the brand for more than just a one time sale."

Insightful. 7/10

Full article: http://thefutureofads.com/a-shift-to-curation ;

The second screen, for those of you who are unaware of the terminology, is essentially taking the idea that your mobile device whether smartphone, tablet or even in some cases laptop can accompany what you are viewing. The pretence is that more and more people are using these devices at home while watching TV.

Will the second screen be the future of media consumption along with the increase of tech convergence?

Read on for examples: http://bit.ly/HFGEHT ;

sHow to Know if Your Content Strategy is Working. Executing a content strategy is a lot of work. Let no one tell you that social media for business is easy or fast.

Coca Cola has been a company that has set a high standard over the years on how to market on television and mass media. Its advertisements have always been creative and entertaining.

"Fact #1: You don't need to be a content producer to market with content. Fact #2: Not all curators work in museums and have elbow patches."

Interesting analysis on the role curation can play in a content marketing strategy, coming from... a content creator.

Sharon Hurley Hall is a professional copywriter & blogger who wrote this as a guest post on Unbounce's blog (and you can find her on Scoop.it here). While she makes a living creating content, she rightly shows how curation makes sense in a Marketing Strategy (which to me doesn't mean creation doesn't or that the two should be opposed when they actually complete one another as - I think - we both agreed in the comments).

Having a good content strategy isn’t always easy. Here are 7 reasons your content strategy might not be generating leads as effectively as it should be.