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Comprehensive Collection of Pinterest Tools for your Social Media Campaign

Comprehensive Collection of Pinterest Tools for your Social Media Campaign | ethnicomm's Digital Media | Scoop.it
As Pinterest continues its grow its user base, users are finding new ways to curate and access interesting content.
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ethnicomm's Digital Media
A collection of what's out there in the world of digital media
Curated by Bhupesh Shah
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Rescooped by Bhupesh Shah from Social Media, SEO, Mobile, Digital Marketing
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Twitter's Redesigned Homepage Keeps Mobile in Mind

Twitter's Redesigned Homepage Keeps Mobile in Mind | ethnicomm's Digital Media | Scoop.it
Twitter began rolling out a redesigned homepage for desktop users Monday that feels more like the platform's mobile apps.

Via Kamal Bennani
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Digital media won't ruin our social skills, but we must not use it exclusively - The Flat Hat

Digital media won't ruin our social skills, but we must not use it exclusively - The Flat Hat | ethnicomm's Digital Media | Scoop.it
Digital media won't ruin our social skills, but we must not use it exclusively
The Flat Hat
Over the past two decades, communication has changed drastically as people rely more on digital media to stay in touch with others.
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Twitter is better for spreading breaking news, Pew finds | Knight Digital Media Center

Twitter is better for spreading breaking news, Pew finds | Knight Digital Media Center | ethnicomm's Digital Media | Scoop.it
"Twitter is better for spreading breaking news, Pew finds" - @kdmclive Knight Digital Media on our survey http://t.co/RAJh8mttDb
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As Digital Grows, Publishers Say Print Media Buyers Are Getting Cut Out of the Action

As Digital Grows, Publishers Say Print Media Buyers Are Getting Cut Out of the Action | ethnicomm's Digital Media | Scoop.it
As traditional media budgets continue to shift to digital, print media buyers aren’t the kings of the hill they once were.
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Using Pinterest as a Job-Search and Branding Tool

Using Pinterest as a Job-Search and Branding Tool | ethnicomm's Digital Media | Scoop.it

Via Kelly Lieberman
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Rescooped by Bhupesh Shah from SM
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How to Stalk Your Competitors in 10 Minutes

How to Stalk Your Competitors in 10 Minutes | ethnicomm's Digital Media | Scoop.it
Learn how to track your competitors and improve your online presence in just 10 minutes a day with this free app.
Via Khaled El Ahmad
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Rescooped by Bhupesh Shah from New Digital Media
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How to do Content Marketing “Without” Content – Be a Curator!

How to do Content Marketing “Without” Content – Be a Curator! | ethnicomm's Digital Media | Scoop.it

"Fact #1: You don't need to be a content producer to market with content. Fact #2: Not all curators work in museums and have elbow patches."

Interesting analysis on the role curation can play in a content marketing strategy, coming from... a content creator.

Sharon Hurley Hall is a professional copywriter & blogger who wrote this as a guest post on Unbounce's blog (and you can find her on Scoop.it here). While she makes a living creating content, she rightly shows how curation makes sense in a Marketing Strategy (which to me doesn't mean creation doesn't or that the two should be opposed when they actually complete one another as - I think - we both agreed in the comments).


Via Guillaume Decugis, Matmi
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Sharon Hurley Hall's comment, April 19, 2012 12:16 PM
Definitely complementary strategies, Gerrit. :)
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Track criminals via social media, says ex-GCHQ head - Financial Times

Track criminals via social media, says ex-GCHQ head - Financial Times | ethnicomm's Digital Media | Scoop.it
Financial TimesTrack criminals via social media, says ex-GCHQ headFinancial TimesBy James Blitz, Defence and Diplomatic Editor The government should draw up a framework outlining how the police and security services could covertly intrude on criminals...
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Rescooped by Bhupesh Shah from Everything Pinterest
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10 Amazing Pinterest Tools

10 Amazing Pinterest Tools | ethnicomm's Digital Media | Scoop.it
Do you want to use Pinterest more effectively and advantageously?

Via Allison Tyler
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Need the Most Life from Your Laptop's Battery? Use IE, Not Chrome

Need the Most Life from Your Laptop's Battery? Use IE, Not Chrome | ethnicomm's Digital Media | Scoop.it
We regularly test the four most popular browsers for speed, but what about battery life? If you're on a laptop, an extra 20 minutes can make a pretty big difference.
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Microsoft's Bid To Strengthen adCenter - MediaPost Communications

Microsoft's Bid To Strengthen adCenter - MediaPost Communications | ethnicomm's Digital Media | Scoop.it
Microsoft's Bid To Strengthen adCenterMediaPost Communicationsby Laurie Sullivan, 17 minutes ago adCenter, Microsoft's paid search marketing platform for Bing has made some improvements to the system: automated bid recommendation analysis,...
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Influencer marketing: Klout vs Kred vs PeerIndex

Influencer marketing: Klout vs Kred vs PeerIndex | ethnicomm's Digital Media | Scoop.it
Natalie Brandweiner examines social influence measuring tools - and asks whether they hold the key to influencer marketing.
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Rescooped by Bhupesh Shah from Effective Inbound marketing practices
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4 Tips for Creating a Consistent Transmedia Content Strategy | Business 2 Community

4 Tips for Creating a Consistent Transmedia Content Strategy | Business 2 Community | ethnicomm's Digital Media | Scoop.it
At the office, at home, and on the go, consumers are digesting and interacting with content on multiple platforms in increasing numbers.
Via Joseph Ruiz
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How Local Businesses Can Leverage Twitter's New Nearby Feature

How Local Businesses Can Leverage Twitter's New Nearby Feature | ethnicomm's Digital Media | Scoop.it
Twitter has made headlines in recent weeks with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them.
Bhupesh Shah's insight:

Creepy but good for businesses. 

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Are Your Kids Average? National Study On Kids And Digital Media - Forbes

Are Your Kids Average? National Study On Kids And Digital Media - Forbes | ethnicomm's Digital Media | Scoop.it
Washington Post
Are Your Kids Average? National Study On Kids And Digital Media Forbes The new research study, “Zero to Eight: Children's Media Use in America 2013,” is the second in a series of national surveys by Common Sense Media (the first was...
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Uploading Digital Pictures to Social Media Can Reveal Location of Home, School - OzarksFirst.com

Uploading Digital Pictures to Social Media Can Reveal Location of Home, School - OzarksFirst.com | ethnicomm's Digital Media | Scoop.it
OzarksFirst.com
Uploading Digital Pictures to Social Media Can Reveal Location of Home, School
OzarksFirst.com
Uploading Digital Pictures to Social Media Can Reveal Location of Home, School. Laurie Patton.
Bhupesh Shah's insight:

Be careful.

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Rescooped by Bhupesh Shah from B2B Social Media Marketing
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Seo Sandwitch: Social Media and SMO

Social Media are a set of technologies that work as a platform for the user to share something and SMO stands for Social Media Optimization.
Via Sam Wee
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Comprehensive Collection of Pinterest Tools for your Social Media Campaign

Comprehensive Collection of Pinterest Tools for your Social Media Campaign | ethnicomm's Digital Media | Scoop.it
As Pinterest continues its grow its user base, users are finding new ways to curate and access interesting content.
Via Kelly Lieberman
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Why men are out-shopping women online

Why men are out-shopping women online | ethnicomm's Digital Media | Scoop.it
According to digital performance company iProspect, there are 19 million affluent men online, and the vast majority of them are shopping.
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Rescooped by Bhupesh Shah from Content Curation World
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From Push to Pull Marketing via Content Curation

From Push to Pull Marketing via Content Curation | ethnicomm's Digital Media | Scoop.it

Robin Good: Cory O'Brien writes on his blog: "...Over time, as trust shifted and consumers were more willing to look outside of the traditional sources for new content, additional verticals started to adapt to this trend, including ad networks and daily deal sites.

 

... [here] I’ll give a few examples of daily deals sites that have harnessed the power of content curation."

 

And then he presents three online services that are making the best of content curation for marketing products.

 

From the article conclusions: "By becoming the source of curated content, brands can shift some of their energy from push to pull marketing.

 

Instead of constantly pushing out messages through banners spread far and wide, they can pull in their desired audience by sharing content those customers will enjoy, and then retain those customers for long-term interaction with the brand.

 

This gives the brand additional opportunities to develop a deeper relationship with their customers without additional media spend, and puts the focus on a channel that they have much more control over.

 

Curating content that customers will enjoy does take time, and you can’t be everywhere at once, so brands need to choose channels wisely, but for those that have the personality and the resources it takes, content curation can be a great way to attract and retain an audience that will trust the brand for more than just a one time sale."

 

Insightful. 7/10

 

Full article: http://thefutureofads.com/a-shift-to-curation ;


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Rescooped by Bhupesh Shah from Everything Pinterest
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TechCrunch | Pinterest Rival Fancy Gets Fancier With “Match By Color” Visual Search

TechCrunch | Pinterest Rival Fancy Gets Fancier With “Match By Color” Visual Search | ethnicomm's Digital Media | Scoop.it
High-end design, fashion and travel-focused Pinterest rival The Fancy is rolling out several new features today, including a new slideshow option, the addition of four more languages, and a new visual search engine that allows users to search for...

Via Allison Tyler
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Why Results-Oriented Social Media Marketing Is the Future

If you've simply been participating in social media, get ahead of your competition by employing results oriented social media marketing.
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Rescooped by Bhupesh Shah from New Digital Media
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Second Screen Mentality

Second Screen Mentality | ethnicomm's Digital Media | Scoop.it

The second screen, for those of you who are unaware of the terminology, is essentially taking the idea that your mobile device whether smartphone, tablet or even in some cases laptop can accompany what you are viewing. The pretence is that more and more people are using these devices at home while watching TV.

 

Will the second screen be the future of media consumption along with the increase of tech convergence?

 

Read on for examples: http://bit.ly/HFGEHT ;


Via Matmi
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Step into my Web ... - Canada.com

Step into my Web ... - Canada.com | ethnicomm's Digital Media | Scoop.it
Step into my Web ...Digital experts from Shoppers Drug Mart Corp. and Canadian Tire Corp.
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Rescooped by Bhupesh Shah from Effective Inbound marketing practices
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Eleven Ways Facebook Page Timelines Change Your Content ...

The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content ...
Via Joseph Ruiz
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