Ethics and Social Responsibility
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Not Trying to Keep Scaring You About Online Security, But …

Not Trying to Keep Scaring You About Online Security, But … | Ethics and Social Responsibility | Scoop.it
Not Trying to Keep Scaring You About Online Security, But …
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Can You Personalize Marketing without Shopper Participation?

Can You Personalize Marketing without Shopper Participation? | Ethics and Social Responsibility | Scoop.it
One of the toughest issues for marketers to deal with in this high-tech world is how much to personalize their communication and offerings. On the one hand, marketers need as much customer information as possible to target individual shoppers more specifically. On the other hand, many customers want their privacy and do not appreciate it…
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Public Wi-Fi: Popular, But Not Secure

Public Wi-Fi: Popular, But Not Secure | Ethics and Social Responsibility | Scoop.it
Have you ever used free public Wi-Fi at the airport, Starbucks, Panera Bread, or other unsecured venues?  Is it safe from hacking, identity theft, and other invasions of privacy? No!! So, why do we use it? According to Ian Barker, writing for Beta News: "There's an expectation that public Wi-Fi will be available pretty much…
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Your Text Messages ARE Being Spammed

Your Text Messages ARE Being Spammed | Ethics and Social Responsibility | Scoop.it
If you are under the impression that spamming is confined to the Web and E-mail, you are wrong. Very wrong! According to recent research, text spamming is now a big problem. So, we all need to be more careful with our cell phones and one way to do so is to use stronger passwords and…
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Americans Don’t Trust Mass Media

Americans Don’t Trust Mass Media | Ethics and Social Responsibility | Scoop.it
But the issue of trust goes far beyond political coverage. It deals more directly with the competition from nontraditional media that has led to (1) more “got you” stories, (2) the quest to be first with a story even if not certain about the facts, (3) the focus on headlines more than content, and much more.
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Ransomware: Even Worse Than the Name Implies

Ransomware: Even Worse Than the Name Implies | Ethics and Social Responsibility | Scoop.it
Today, we have another destructive variation of the word ransom — that is “ransomware.” What is it and what can we do about it?
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Customers That Make Employees Want to Hide

Customers That Make Employees Want to Hide | Ethics and Social Responsibility | Scoop.it
As we have noted many times, the quality of customer service may make or break a retail store. But what are employees supposed to do when customers exhibit bad (sometimes abusive) behavior? What would YOU do if customers go overboard?    
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All Are Welcome Here

All Are Welcome Here | Ethics and Social Responsibility | Scoop.it
The American Express OPEN Forum has produced a valuable video, All Are Welcome Here,  based on the acceptance of diversity: "More than 10,000 small business owners around the country are sending a message. They want their communities to know that all customers are welcome to walk through their doors regardless of religion, country of origin,…
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PLEASE Be a Smart Customer This Holiday Shopping Season

PLEASE Be a Smart Customer This Holiday Shopping Season | Ethics and Social Responsibility | Scoop.it
PLEASE Be a Smart Customer This Holiday Shopping Season
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10 Tips on How Companies Can Be More Customer-Centric

10 Tips on How Companies Can Be More Customer-Centric | Ethics and Social Responsibility | Scoop.it
10 Tips on How Companies Can Be More Customer-Centric
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Be a Smart Customer: 2016 Holiday Shopping Tips

Be a Smart Customer: 2016 Holiday Shopping Tips | Ethics and Social Responsibility | Scoop.it
Be a Smart Customer: 2016 Holiday Shopping Tips
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Pre-Election Economics Interview with Hof Prof

Pre-Election Economics Interview with Hof Prof | Ethics and Social Responsibility | Scoop.it
Pre-Election Economics Interview with Hof Prof
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Monotasking Vs. Multitasking

Monotasking Vs. Multitasking | Ethics and Social Responsibility | Scoop.it
In today's high-tech, immersive society, "multitasking" has become B-I-G.  And many people frown on "monotasking." But is this good? Can you really text and pay attention to your professor simultaneously? (LOL :-) ) According to study after study, no we can't really multitask well. Here are four examples: 12 Reasons to Stop Multitasking Now! Multitasking…
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Are YOU Buying the Right for Gas for Your Vehicle?

Are YOU Buying the Right for Gas for Your Vehicle? | Ethics and Social Responsibility | Scoop.it
Are YOU Buying the Right for Gas for Your Vehicle?
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Remembering 9/11/01

Remembering 9/11/01 | Ethics and Social Responsibility | Scoop.it
It has now been 15 years since one of the worst days in American history -- a tragedy that many of us will remember forever. On this anniversary, it is a good time to reflect. Each year on this date, the 9/11 Memorial & Museum has a "Tribute in Light". This is "an [iconic] art…
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Nike’s “Unlimited You” Airs During Olympics Opening Ceremonies

Nike’s “Unlimited You” Airs During Olympics Opening Ceremonies | Ethics and Social Responsibility | Scoop.it
Nike has been widely known as the "Just Do It" advertiser and the world leader of sports apparel and equipment -- but soon not in golf equipment. In the past, it was also an "ambush marketer" (not an official sponsor, but one who tried to appear as one) at the 2012 Summer Olympics. Noel Young…
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Bud Light Tackling a Big Social Issue

Bud Light Tackling a Big Social Issue | Ethics and Social Responsibility | Scoop.it
In the past (and even today), most companies have typically tried to stay out of any communications involving difficult social issues -- or to even stake out a position. So, cheers to Bud Light and Ellen DeGeneres for their joint efforts on behalf of gay marriage. As E.J. Schultz reports for Advertising Age: "'Gay weddings,…
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