"You wouldn’t deliberately dilute your own credibility. But it’s possible that some of your innocent behaviors are producing precisely that unintended consequence.
Credibility problems can come in the form of trust busters. Let’s consider two of the most common ones, along with their fixes that I call trust builders."
Trust Buster #1: Double Talk
Trust Builder #1: Clear the Fog
Trust Buster #2: Pulling Rank
Trust Builder #2: Drop the Pretense
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Via ThinDifference, David Hain