Continuous product innovation is critical for growth and success, particularly when industry growth is flat and competition is intensifying. But innovation also has risks attached to it- the risk that after investing in its development, customers will not warm up to the new product/service.
Competitive intelligence can help organisations reduce the costs and risks of new product development, by giving regular and deep insights into the needs and the psyche of the customers.
In the old days it was hard enough to keep track of competitive information like product pricing, inventory levels, and promotional direction, now it seems almost impossible to keep up. As companies increase their visibility on the internet and as people talk about brands in comments, blogs, and things like consumer reviews become a more important part of the purchase decision, social media monitoring has become part of the competitive intelligence equation.
Knowing how competitors are operating and their plans for the future play an important part in long-term business strategies. New product development, mergers and takeovers, changes to operational structure and customer data is all information organisations would not want to fall into the hands of competitors or leaked to the media. Understanding where the leaks might come from is the first step to ensuring the security of your business intelligence and maintaining competitive advantage.
Hewlett-Packard Co. Vice President Scott McClellan gave away more than his job status when he mentioned the computer maker’s new Web-storage initiative in his profile on LinkedIn Corp., a professional-networking site.
Some call it spying; others call it competitive intelligence. With more than 70% of marketers unaware of competitors' conversion rates, Millward Brown Digital on Thursday introduced Conversion Tracker, allowing marketers to see competitors' onsite activity, and isolate problems that impact their own performance.
Keeping on top of competitive intelligence in the biotechnology industry can be a daunting task to say the least. But developing a robust competitive intelligence program is imperative in the highly competitive field of biotechnology.
IP Neighborhood announced the launch of a suite of competitive intelligence tools that enable organizations to analyze competitors and uncover their online activities. It monitors domain name registrations, web services, marketplaces, as well as trade marke registrations across multiple countries
Dans toutes les organisations, le temps est une priorité—surtout pour les dirigeants. Comme analyste, il est probable que vous avez reçu au moins une fois un appel bref d'un manager sollicitant une information...
Many multinationals treat each emerging market as one entity. But even nearby cities can differ radically. Global firms should group cities into clusters with common demographics, income spreads, cultural traits, media outlets, and transit links.
a conference or trade show may be the single best place to collect market and business information that can be developed into competitive intelligence. Because industry players – competitors, suppliers, customers, regulators, potential partners, gurus – are all gathered in one location, you can learn about customer needs, emerging technologies, government directions, competitor plans, how to compete in specific markets, and more at a fraction of the cost of traditional research methods