Competitive Intelligence in 2013: A Year in Review – An Interview with Bonnie Hohhof This morning I had the pleasure of speaking with Bonnie Hohhof, a veteran competitive intelligence professional, who spoke about how the industry has changed and...
Once you have your competitors on your Twitter radar, here's three ways you can gain competitive intelligence that can ultimately help your brand as well. leveraging publicly available information from your competitors on social media. For example, if a competing business chooses to crowdsource ideas for its new marketing campaign on social media, you have every right to capitalize on this opportunity and gain insights on what it’s up to
Continuous product innovation is critical for growth and success, particularly when industry growth is flat and competition is intensifying. But innovation also has risks attached to it- the risk that after investing in its development, customers will not warm up to the new product/service.
Competitive intelligence can help organisations reduce the costs and risks of new product development, by giving regular and deep insights into the needs and the psyche of the customers.
In the old days it was hard enough to keep track of competitive information like product pricing, inventory levels, and promotional direction, now it seems almost impossible to keep up. As companies increase their visibility on the internet and as people talk about brands in comments, blogs, and things like consumer reviews become a more important part of the purchase decision, social media monitoring has become part of the competitive intelligence equation.
Knowing how competitors are operating and their plans for the future play an important part in long-term business strategies. New product development, mergers and takeovers, changes to operational structure and customer data is all information organisations would not want to fall into the hands of competitors or leaked to the media. Understanding where the leaks might come from is the first step to ensuring the security of your business intelligence and maintaining competitive advantage.
It seems that everyone these days is a self-proclaimed foodie. Gone are the days of having to explain what truffles are or what a medium-rare steak should look like. Each year, more trends pop up in the culinary world—for better or worse.
FRANCE - Renault helps find bolt hole for Husson Intelligence Online (subscription) Alain Juillet, the former French government high official for competitive intelligence, is of counsel to the law firm.
For over a decade, GM has relied on 3-D scanning to help gather competitive intelligence. A technique that uses a tool called a blue light scanner to create 3-D images. The General Motors Competitive Benchmarking team then takes completed sets of scans and reverse-engineers them in order to compare them to GM designs.
There are many different types of analysis that can be done in order to retrieve information from big data. Each type of analysis will have a different impact or result. Which type of analysis you should use really depends on the type of business problem that you are trying to solve. Different analyses will deliver different outcomes and thus provide different insights.
Some call it spying; others call it competitive intelligence. With more than 70% of marketers unaware of competitors' conversion rates, Millward Brown Digital on Thursday introduced Conversion Tracker, allowing marketers to see competitors' onsite activity, and isolate problems that impact their own performance.
Keeping on top of competitive intelligence in the biotechnology industry can be a daunting task to say the least. But developing a robust competitive intelligence program is imperative in the highly competitive field of biotechnology.
IP Neighborhood announced the launch of a suite of competitive intelligence tools that enable organizations to analyze competitors and uncover their online activities. It monitors domain name registrations, web services, marketplaces, as well as trade marke registrations across multiple countries
Dans toutes les organisations, le temps est une priorité—surtout pour les dirigeants. Comme analyste, il est probable que vous avez reçu au moins une fois un appel bref d'un manager sollicitant une information...
Many multinationals treat each emerging market as one entity. But even nearby cities can differ radically. Global firms should group cities into clusters with common demographics, income spreads, cultural traits, media outlets, and transit links.