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flying machine

flying machine | marketing news | Scoop.it
Meet the man making and flying some of the world's first personal flying machines, and find out how to get your hands on one
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Nike hails World Cup marketing campaign as revenue spikes | News | Marketing Week

Nike hails World Cup marketing campaign as revenue spikes | News | Marketing Week | marketing news | Scoop.it
Engagement with Risk Everything activity credited for 13 per cent increase. 
Rory Campbell's insight:

Nike has successful campaign for world cup

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Nike ends Man Utd deal as Adidas looks set to take over | News | Marketing Week

Nike ends Man Utd deal as Adidas looks set to take over | News | Marketing Week | marketing news | Scoop.it
Nike terminates its 13-year Man U kit supply deal.
Rory Campbell's insight:

Adidas taking over Nike with Man Utd FC

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Aquafresh introduces new brand Captain for £3m marketing push | News | Marketing Week

Aquafresh introduces new brand Captain for £3m marketing push | News | Marketing Week | marketing news | Scoop.it
Campaign aims to find a way to engage with people beyond price and return everyday oral care market to growth. 
Rory Campbell's insight:

Aquafresh introduces £3million marketing push

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Burberry salutes ‘targeted marketing’ for 12% sales hike | News | Marketing Week

Burberry salutes ‘targeted marketing’ for 12% sales hike | News | Marketing Week | marketing news | Scoop.it
Burberry to implement new customer insight tools and deepen ties with third party retailers.
Rory Campbell's insight:

Burberry increase sales thanks to in-store and collect-in-store with iPad. Introducing new marketing tools to drive better quality web traffic... looking to negotiate with 3rd party retailers in order to boost reach for brand

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Men's Health Magazine

Men's Health Magazine | marketing news | Scoop.it
Men's Health the number one online magazine for men - sex tips, fashion, sport and health advice. Watch videos, read guides, laugh out loud at our challenges then get training and chat in our forums
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Jamie Oliver Ltd evolves brand partnership strategy | News | Marketing Week

Jamie Oliver Ltd evolves brand partnership strategy | News | Marketing Week | marketing news | Scoop.it
Jamie Oliver Ltd looking to build long-term partnership with four or five global brands.
Rory Campbell's insight:

Opportunity to get in contact with JOliver company and offer eCRM to engage with consumers on a more personal level

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M&S to become ‘more customer focused than ever before’ | News | Marketing Week

M&S to become ‘more customer focused than ever before’ | News | Marketing Week | marketing news | Scoop.it
Chairman says marketing is central to delivering on investments and returning to long-term growth.

 

"want to make experience for customers PERSONAL and SPECIAL"

 
Rory Campbell's insight:

"want to make experience for customers PERSONAL and SPECIAL"

 

m&s looking to be more customer focused - big push on CRM, create opportunities for eCRM assisting personal contact.

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Newspaper industry searches for new audience metric across print and digital | News | Marketing Week

Newspaper industry searches for new audience metric across print and digital | News | Marketing Week | marketing news | Scoop.it
Publishers serve 18-month notice on National Readership Survey, as they look for unified readership metric across print, laptops, tablets and mobile.
Rory Campbell's insight:

newspapers surveying readership via mobile and digital technology.

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