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Kentucky Fried Crisis

KFC's latest spokesman...is a vegetarian. Find out how a lack of research left the fried chicken chain in need of some quick crisis management.

 

Every time an organization chooses a celebrity spokesperson it runs a risk of reputation damage due to that person’s words or actions. A formerly-golden celeb can become a detriment to your reputation overnight (think Lance Armstrong), but typically thorough research will eliminate candidates that simply won’t work.

 

Of course, sometimes there’s a situation where you can tell someone simply didn’t do the legwork before making a decision....


Via Jeff Domansky
Professor Sanabria's insight:

¿Cuán importante es seleccionar un portavoz adecuado?

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Jeff Domansky's curator insight, December 24, 2012 6:06 PM

Crisis lesson? Do your research when choosing a celebrity spokesperson!

Brian Jones Francis's curator insight, December 30, 2012 2:05 PM

Veggie drumsticks, burgers and fries, hmmmm. There might well be a place for this spokesperson (LOL)

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Estudios de casos en relaciones públicas
Compendio de estudios de casos en relaciones públicas. Aquí encontrará estudios de casos en castellano e inglés.
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Subway apologizes for inch shortage on footlong sandwiches

On Jan. 25 Yahoo News shares that Subway cooperation has apologized for the inch shortage on some of its sandwiches. Subway is the world's largest fast food fra

Via Sara Duane-Gladden
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Virgilio Lamaignere's curator insight, September 20, 2013 5:50 PM

The Subway’s sales promotion strategy proved to be a successful marketing campaign after all. However, it turned out that the 5$ promotion wasn’t enough to prevent some customers from really checking the size of the offer. It is important to get the price right but companies should deliver their promises. But Subways Public Relations were fast and took lead of the situation before it was too late. We marketers can take a lesson from it; as hard as it can be to a brand to recognize a mistake in front of everybody, it’s still better doing it as carry on with excuses or looking for a scapegoat. I believe that assuming responsibility will look good and dignifying in front of customers. And from a PR point of view taking the necessary measures to compensate those affected by the problem and if it’s possible take advantage of the situation to show the humanitarian side of the company might be worth the challenge. 

jamie johns's comment, September 22, 2013 7:51 PM
Virgilio, I dont quite understand what are trying to say here. However, I do believe that subway need to not only apologise for this issue for also provide something extra. Maybe this time, instead of providing a "11 inch" foot long sub, provide a "13 inch" footlong sub. Maybe this way they will be able to gain back some loyal customers and even some new ones
Abby Sy Roldan's comment, September 25, 2013 7:22 PM
@Virgilio. Some customers of Subway would lose brand loyalty towards the brand from this incident and I agree, Like Jamie, Subway will need an effective strategy to gain some of that brand loyalty that is loss back.
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Abercrombie & Fitch don’t like fat people. Marketing genius or PR suicide?

Abercrombie & Fitch CEO Mike Jeffries has come in for criticism this week following the publication of a story that lifts the lid on why the store doesn't
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Policía Nacional garantiza la seguridad en los centros escolares a ...

REALIDADES | Inicia proceso de Apelación en el caso Fariñas ... estudio. El comisionado Fernando Borges, Jefe de Relaciones Públicas de la Policía Nacional, manifestó que la familia juega un rol muy importante en la seguridad de los estudiantes.
Professor Sanabria's insight:

Esta es una iniciativa en la cual diferentes sectores de la comunidad se convierten en parte de la solución de un problema que aqueja a muchas comunidades escolares. 

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Gangnam Style, obra maestra de marketing y relaciones públicas | comercioyjusticia.info

El pegadizo baile del caballo que conquistó al mundo de la mano del rapero surcoreano Psy y sus alcances en todo el globo
Professor Sanabria's insight:

Este es un excelente análisis sobre el análisis e impacto de "Gangnam Style".

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L.L. Bean: The importance of relationships in CRM and social in CSR - Brian Solis

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Un interesante ejemplo de cómo mantener una buena relación profesional con los clientes. 

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Kentucky Fried Crisis

KFC's latest spokesman...is a vegetarian. Find out how a lack of research left the fried chicken chain in need of some quick crisis management.

 

Every time an organization chooses a celebrity spokesperson it runs a risk of reputation damage due to that person’s words or actions. A formerly-golden celeb can become a detriment to your reputation overnight (think Lance Armstrong), but typically thorough research will eliminate candidates that simply won’t work.

 

Of course, sometimes there’s a situation where you can tell someone simply didn’t do the legwork before making a decision....


Via Jeff Domansky
Professor Sanabria's insight:

¿Cuán importante es seleccionar un portavoz adecuado?

more...
Jeff Domansky's curator insight, December 24, 2012 6:06 PM

Crisis lesson? Do your research when choosing a celebrity spokesperson!

Brian Jones Francis's curator insight, December 30, 2012 2:05 PM

Veggie drumsticks, burgers and fries, hmmmm. There might well be a place for this spokesperson (LOL)

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PRSA 2012 Silver Anvil Winner - Bounty Paper Towels Showing Love to Schools - Podcast Post / PRSA

This year PRSA partnered with Inside PR, a weekly podcast about public relations and social media, hosted by Gini Dietrich in Chicago, Joseph Thornley in Ottawa and Martin Waxman in Toronto and produced by Thornley Fallis to get behind the scenes...
Professor Sanabria's insight:

Esta entrevista es parte de la serie Inside PR's y reseña la campaña de la compañía Bounty que recibió el Silver Anvil Award de 2012. 

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Manejo de crisis, Medios de Comunicación y Relaciones Públicas ...

Manejo de crisis, Medios de Comunicación y Relaciones Públicas ... | Estudios de casos en relaciones públicas | Scoop.it
Manejo de crisis, Medios de Comunicación y Relaciones Públicas (caso Panamà). Publicado por BARBARA .... Prólogo: Jaime Nogales Torres, Presidente Centro de Estudios de la Sociedad Civil. Escucha la entrevista que ...
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Top Comunicación - Las mejores campañas de comunicación y eventos.

Top Comunicación - Las mejores campañas de comunicación y eventos. | Estudios de casos en relaciones públicas | Scoop.it
Las mejores campañas y casos de comunicación, eventos y comunicación digital. Ejemplos de publicaciones corporativas de utilidad para la comunicación y el marketing.
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White Papers and Case Studies

White Papers and Case Studies | Estudios de casos en relaciones públicas | Scoop.it
Want to learn more about search engine optimizing your press releases? Interested in exploring communications trends of the future? Need to see how PR Newswire’s solutions are helping other public relations professionals meet their campaign goals?
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Best-in-Class Public Relations Programs That Have Achieved Business Outcomes: PRSA

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5 Creative Marketing Moves

Image via CrunchBase Getting the word out about your company is a constant challenge, especially in today’s over-saturated, noisy market.
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Unofficial Nutella fan site shut down by brand could turn into 'nightmare' | News | Marketing Week

Ferrero’s issue of a cease and desist notice to unofficial ‘World Nutella Day’ owner branded ‘illogical’ and ‘damaging to sales’, experts say.
Professor Sanabria's insight:

Este es un ejemplo de cuan importante es incorporar las iniciativas del público a los esfuerzos de comunicación de las empresas. 

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La dura batalla contra el cáncer infantil

Según datos de la Organización Mundial de la Salud (OMS), al año se detectan cerca de 160 mil nuevos casos de esta enfermedad en niños a nivel global, falleciendo cerca de 90 mil. Particularmente, en México se registran cada año un total de 3 mil ...
Professor Sanabria's insight:

Este es un artículo que provee ejemplos de iniciativas de diferentes organizaciones para concienciar sobre el tema de los niños que padecen cáncer. 

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Drive Sober or Get Pulled Over

Drive Sober or Get Pulled Over | Estudios de casos en relaciones públicas | Scoop.it
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Este es un enlace a una campaña del gobierno de los Estados Unidos para prevenir que el público maneje bajo la influencia de bebidas embriagantes.

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LEGO Finds Spare Discontinued Set So Boy Who Saved Up For 2 Years Wouldn’t Be Disappointed – The Consumerist

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Este es un ejemplo de conexión entre marca y consumidor 

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Real Life Stories | American Red Cross

In May 2012 we asked people who have been helped by the American Red Cross to tell their stories. Here is a selection of powerful films we’ve received.
Professor Sanabria's insight:

Este es un enlace a una serie de vídeos desarrollados por la Cruz Roja Americana para presentar historias de personas que han recibido la ayuda de esa organización. 

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Honda recalls more than 870,000 minivans and SUVs

Honda recalls more than 870,000 minivans and SUVs | Estudios de casos en relaciones públicas | Scoop.it
Honda is recalling more than 870,000 minivans and SUVs worldwide because they can roll away even though drivers have removed the keys from the ignition.
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Proceso de Relaciones Públicas

Proceso de Relaciones Públicas | Estudios de casos en relaciones públicas | Scoop.it
Cada iniciativa de relaciones públicas es única y su éxito puede depender de elementos diferentes. Sin embargo, según verás en los...
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Casos de Estudio Galardonados en Relaciones Públicas y Los Más Reconocidos Lideres en Relaciones Públicas | Mercadeo | Hispanic PR Wire - The Premier News Distribution Service Reaching U.S. Hispani...

Casos de Estudio Galardonados en Relaciones Públicas y Los Más Reconocidos Lideres en Relaciones Públicas | Mercadeo | Hispanic PR Wire - The Premier News Distribution Service Reaching U.S. Hispani... | Estudios de casos en relaciones públicas | Scoop.it
News and press release distribution services for small business marketing, corporate public relations and government and organizational communications...
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Estudios de casos sobre el VIH - IFRC

Lea diferentes estudios de casos que proveen ejemplos reales del trabajo de la Federación Internacional en la lucha contra la pandemia del VIH.
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