Estrategias de marketing
5.3K views | +0 today
Follow
Your new post is loading...
Rescooped by Jordi Carrió Jamilà from Public Relations & Social Marketing Insight
Scoop.it!

Investigar los problemas del consumidor la clave de la comercialización

Investigar los problemas del consumidor la clave de la comercialización | Estrategias de marketing | Scoop.it

The most overlooked truth in marketing is that problems are the origin of 

Once one adopts the perspective that problems are the foundation of consumer choice, it becomes clear that studying problems is the best way to anticipate purchases.


...Essentially, if consumers’ entry into the marketplace begins with problem recognition, then knowing the problems consumers want to solve can help predict consumption based on actual consumer needs. Moreover, knowing the nature of consumers’ problems can help marketers and brand managers better target consumers while they are contemplating solutions and seeking information for future purchases....


Via Jeff Domansky
Jordi Carrió Jamilà's insight:

El origen del consumo está en el problema que busca resolver el consumidor. Si investigamos en profundidad estos problemas, podremos predecir el consumo.

more...
Comunicologos.com's curator insight, December 20, 2014 10:29 AM

Encuesta de Consumidores Infografía

Bill Bentley's curator insight, December 20, 2014 2:09 PM

Interesting and logical predictors of consumer behavior.  A little data analysis can go a long way in making the right decisions about what to stock, invest in, etc.

Rescooped by Jordi Carrió Jamilà from Curation Revolution
Scoop.it!

The Future of Marketing

The Future of Marketing | Estrategias de marketing | Scoop.it
Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect

Via Martin (Marty) Smith
more...
David Hain's curator insight, September 6, 2013 10:38 AM

Cool!

AlGonzalezinfo's curator insight, September 6, 2013 1:31 PM

Another great Scoop David!  I will take the test later and report my results  :)

Robin Martin's curator insight, September 14, 2013 11:53 AM

Right Marty...great infographic! Thanks for the scoop!

Scooped by Jordi Carrió Jamilà
Scoop.it!

3 Pasos para crear un embudo de Social Media a marketing de ventas

3 Pasos para crear un embudo de Social Media a marketing de ventas | Estrategias de marketing | Scoop.it
Discover how to create, test and adjust your sales funnel to deliver content that better serves your customers.
more...
No comment yet.
Rescooped by Jordi Carrió Jamilà from Startup Revolution
Scoop.it!

Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | Estrategias de marketing | Scoop.it

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  


Via Martin (Marty) Smith
more...
Marco Gabrielli's curator insight, September 15, 2013 6:21 AM

"Curation is LISTENING. Curation is listening with intent. When, like Robin Good, you curate an important pool of information such as "cool new social media and Internet marketing tools" followers can spend LESS time worrying about finding new cool tools themselves. We learn where to go WHEN we need certain kinds of information."

 

 

 -- But curation is also a Great WORK, which allows us to understand the economics of information on the web. :-)


(Ringrazio Stefano per il link)

Level343's comment, September 17, 2013 1:14 PM
Hey Angela, until we no longer use content to communicate It will continue to be King :-)
Level343's comment, September 17, 2013 1:15 PM
Marco, grazie a lei :-)